Sat.Oct 08, 2016 - Fri.Oct 14, 2016

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#SocialPR Spotlight: Mercy Chikowore

Waxing UnLyrical

This week I’m thrilled to feature Mercy Chikowore – a bona fide Social PR Virtuoso and good friend – in the Social PR Spotlight! I’ve known Mercy so long now, I don’t even remember how we met. But however it was – whether through a local social media event, or because we’re both connected to Johns Hopkins, or then through ColorComm – I was always impressed by her indefatigable energy and willingness to lend a hand.

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Humanize It: 10 Tips to Make Your Tweets More Human

Pam Moore

Are you speaking to your audience in a way that they understand? When you tweet do people listen? Do they take action? Do your tweets help you increase brand equity, generate leads and sales? Are your tweets helping you grow community and nurture relationships? Are your tweets helping you increase the ROI of all of your content marketing, digital and brand marketing?

Tips 131
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Lies, Damn Lies, and Blogging Statistics

The Social Media Hat

Use these statistics to see what others are doing and achieving and see if you can't find a few takeaways for yourself, while also learning to recognize the benefits and dangers of statistics.

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How to Create a Snapchat Geofilter

Ignite Social Media

If there’s one thing users like when it comes to social media, it’s showing off how cool they are. And let’s be honest, brands too. In the past year, the newest kid on the block, aka Snapchat, has taken over in terms of coolness, and part of its popularity is due to the fact that you are able to customize and personalize things like: Your face (i.e. turning it into a pretty butterfly princess or an old man driver); Your traveler status (i.e. local geotags); Your cleverness and wit (i.e. in

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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How To: Measure Success For a Product Launch

Waxing UnLyrical

Guest Post by Elise Perkins. Want to hear something that will truly make you measurement mavens cringe? Before I started out on my own, I never focused hard enough on measuring PR outcomes. Instead I fed off of praise for article placement and high-profile coverage, and high-fives for increases in social media followers. I did, of course, produce monthly reports, but they never needed to drive towards any real goal – perhaps because the main goal was “media attention.”.

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Social Media Safety and Your Business

Jenn's Trends

One of the trending topics going around lately has been social media safety. After Kim Kardashian (yes, I managed to actually reference her in a blog post, say what!?!) was allegedly robbed at gun point and blamed for her social media flaunting, everyone seems to be freaking out about their online safety. Coincidentally, I was… The post Social Media Safety and Your Business appeared first on Jenn's Trends.

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How to Run a Facebook Live Sweepstakes

Ignite Social Media

Running a sweepstakes for your brand can be a great way to reward your loyal fans and find new ones. Doing a live video sweepstakes on Facebook is a new playing field and we think one that shouldn’t be ignored. We’ve already touched on Facebook Live and tips on how to make sure yours goes off without a hitch, but what about running a sweepstakes during a live video?

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How digital marketing is supplanting traditional advertising

Socialmedia.biz

greyweed / Creative Commons BY. Behind the huge shift toward social & online media. Target audience: Businesses, brands, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers. Post by Megan Totka. ChamberofCommerce.com. T he world of advertising has undergone a seismic shift over the past two decades.

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7 Ways Your Blog Can Land You A High Paid Job

Kikolani

You probably didn’t start off your blog with the intent to hit it big. You likely put together a blog as a way of getting your thoughts and feelings out to the world. The truth is that often times, blogs may start off small but have the potential to hit it very big in a short period of time. If you happen to write a blog for a niche that has great visibility, then you may find yourself in a high paid job before you know it.

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How to Capture Your Audience With Social Videos

Convince & Convert

Social videos can spread messages faster. Follow these guidelines to make sure your videos do more than impress.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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3 Steps for Making Your Social Media Strategy Agile

Ignite Social Media

This is your social media strategy: This is what your social media strategy should be able to do: Yep, it needs to be adorable…wait, I mean, agile. If there’s one thing I’ve learned in my 7 years working in social media, it’s that there are things you can’t unsee plans are great, but social media is unpredictable – so be ready. Below I’ve outlined three steps you can take to make your social media strategy agile to better accommodate the constant changes in the world of social media market

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5 Insightful Instagram Stats That You Should Know

Sprout Social

What began as a simple photo-sharing app among friends has grown into a global community of consumers and brands. Companies now strive for different and new Instagram stats to understand how they engage and communicate with customers. With more than 500 million active users , Instagram has quickly followed the footsteps of its parent company, Facebook.

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Why Aren’t You Using the New Twitter Customer Service Features?

agora pulse

Using Twitter for customer service is not only convenient for consumers, but also for your business. Recently Twitter has rolled out tools to make offering customer service on the network more convenient than ever. Let’s look into Twitter customer service a bit more and see how your business can benefit. Benefits of Using Twitter for Customer Service.

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5 Characteristics of Effective Content Strategies

Meltwater

Everyone’s creating swarms of content, but how effective is it? In a recent study, marketing… Read More.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Facebook’s (Confusing) New Video Metric | Social You Should Know

Ignite Social Media

A week after the news broke that Facebook over-reported video view lengths, they release an updated metric in which average view length can actually be longer than the video itself. Confused? You should be. Read on for more information in this week’s Social You Should Know. Facebook Updates Video Metrics, Continues to Confuse. Trying to recover from faulty reporting, Facebook introduced a video metric called ‘ average watch time ’.

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Facebook Marketing That Really Works: The Best Tips from The Next Web [SSM010]

Buffer Social

The art of Facebook marketing in 2016 is one that is constantly evolving. Tweaks to Facebook’s algorithm look to drive a more pleasant user experience while brands and individuals share more and more organic and paid content everyday. But some brands continue to drive hundreds of thousands of engagements on Facebook each month regardless of the influx of content.

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How to Use Hashtags On Twitter

agora pulse

Hashtags are powerful tools to get attention in a nosy social media world. Using hashtags on Twitter the right way can give you better results than plain text alone. Here’s how to get the most out of Twitter hashtags. Reasons You Want to Use Hashtags on Twitter. Hashtags in Twitter are not just there to add humor or inspire comedians. They also serve a purpose by connecting threads of conversation.

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PR Tips: Leveraging AI and the IOT

Meltwater

Are you ready for 360°/365, tech and AI-enhanced, digital-first PR?The future of PR is here,… Read More.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Click Fraud: Are Bots Eating Your Ad Budget?

The Realtime Report

Click Fraud: Are Bots Eating Your Ad Budget? Courtesy of WhoIsHostingThis?

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7 Critical Habits for Profiting from Social Media

Razor Social

Who said you can profit from social media? I thought it was all about engagement… I can show you many graphs that show that more people are creating content than ever before and that more people are engaging in social media channels. So, social media is growing… and yes, it’s a very important part of your business. But… that doesn’t mean you are guaranteed to get a return on investment for the time you put in.

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Why This Digital Agency Blew Off Other Social Media Management Tools for Agorapulse

agora pulse

ODD Bureau is an international digital creative agency that mixes tech expertise with a human component. This approach has attracted worldwide customers in fields as diverse as animation, soccer, healthcare, e-commerce and space tech. The Problem: Posting content at scale with ease. To make social media one key element for a brand’s success, ODD Bureau needed a “bold content strategy and the right tools to bring it to life,” explains Emanuel Silva, Director of Social Media with

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But I Have Nothing To Share: The Clueless Marketer’s Guide to Repurposing Content

Meltwater

Is there any simpler pleasure than finding a forgotten $20 bill in the pocket of… Read More.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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How to Analyze Twitter Followers Effectively

Sprout Social

Having thousands of followers is great, but unless you’re able to keep them engaged it’s irrelevant. You need to share relevant content that resonates with your audience and gets them to take action. To get started, you can analyze Twitter followers to learn more about who’s following. So much attention gets put on the number of followers, but very few businesses take the time to understand their audience.

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A Little Help From My Friends. So Please Help!

Twist Image

Giving. It's what I do. I'm thankful to serve you. . I had dinner the other week with someone who is very successful. They use content marketing as a way to sell millions of dollars worth of online courses, mastermind sessions and more. Most people who dig deep into Six Pixels of Separation and the decade-plus of content that I have created, are shocked that I don't even ask for anybody's email address.

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Web Conferencing is in the Social Business World

Koka Sexton

When looking for products or services I go to social media. Mainly to get feedback from my network but I am ALWAYS impressed when brands are listening and engaged. I recently was trying to find a webcast / conference call solution and what I got in responses surprised me. Not only did the brands I mentioned get involved but other brands got into the conversation and even some advocates for the products.

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Influencer Marketing: Social Media Participation Tips

Meltwater

Sharing on social media in support of your company or brand can halt even the… Read More.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Open Communication & Coffee

Sprout Social

Alan Boyce, the VP of Engineering at Sprout Social, averages three coffees a day. You might think he’s just a run of the mill office caffeine junky, or perhaps that he’s attempting to dodge his work with frequent coffee breaks. The truth is, Alan doesn’t even drink coffee. He’s one of the hardest workers at Sprout Social and one of its premier leaders.

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Simply Brilliant With William C. Taylor - This Week's Six Pixels Of Separation Podcast

Twist Image

Episode #535 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. Time sometimes forgets the name of those that we should never forget. It may be easy to point to a book or author as a form of inspiration. For me, I happened stumble upon a magical magazine in the early days called, Fast Company. That magazine got my engines going.

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7 Ways Your Blog Can Land You A High Paid Job

Kikolani

You probably didn’t start off your blog with the intent to hit it big. You likely put together a blog as a way of getting your thoughts and feelings out to the world. The truth is that often times, blogs may start off small but have the potential to hit it very big in a short period of time. If you happen to write a blog for a niche that has great visibility, then you may find yourself in a high paid job before you know it.

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Sidekick 10/30-11/5

Meltwater

Happy Halloween! Prepare for your feed to flood with the Suicide Squad, Stranger Things, and… Read More.

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#SproutChat: Reaching Your Audience on Instagram

Sprout Social

Instagram allows brands to simultaneously scale and individually hone in on engagement opportunities with fans. However, breaking through Instagram’s algorithm to ensure your followers see your content can be challenging. This week, we discussed best practices for reaching your intended audience on Instagram. Pay Attention to Everything. Managing an Instagram account takes more than pretty photos.