Sat.Sep 17, 2016 - Fri.Sep 23, 2016

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Instagram Introduces New Business Profiles

yMarketingMatters

Instagram is rocking it so this is great news! With a Business Profile and its new features, Instagram can work even better for your business and help you stand out, get insights and find new customers. That’s why I recommend using Instagram and changing your personal profile to a business profile today to get more leverage for your business. While Instagram is still predominantly teen focused, usage with older demographics is catching up fast, and is a target, focused market (see latest s

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Exploring the World of Blockchain Transactions

Buzz Marketing for Technology

Those of you who have been following my recent posts about digital currencies may remember my recent discussion with Alex Tapscott, founder and CEO of Northwest Passage Ventures. He’s the co-author along with his dad, the business theorist Don Tapscott of the best selling book ‘ The Trust Protocol: How Blockchain Technology Will Change Money, Business and the World. ” In my last post, we delved a little into the topic of blockchains, those public ledgers that allow digital currencies like

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5 Ways to Humanize Your Brand with Data and Social Media Insights

Pam Moore

Have you ever thought about the quality of the human connections you make via social media? It’s easy to get lost in the numbers, or to get over focused on followers, likes, shares, views, listens and the list goes on. It’s easy to get lost in a sea of avatars and data insights. As marketing leaders we must remind ourselves that behind every click, share, like, view, listen and subscribe is a person, a human being.

Data 131
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13 Tips to Create Better Live Videos

Jenn's Trends

Have you been wanting to start hosting (or host more) live videos to develop your brand? Great! Then you’re ready to embrace the trend that is dominating social media. But first you want to know how you can create better live videos. Like everything else on social media, just because everyone else is doing it, doesn’t mean… The post 13 Tips to Create Better Live Videos appeared first on Jenn's Trends.

Video 131
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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5 Tips To Secure Your Business Success

The Realtime Report

5 Tips To Secure Your Business Success. Succeeding in business is something that all of us aspire to. Think about it, none of us go into business to be mediocre, right? I started my first business many years ago and found that after three years in business I was facing having to close the doors. Thankfully I grafted, dug deep, and was able to save my company, but it was pretty touch and go for a while there.

Tips 130
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Why Your Social Media Strategy is Essential to Your Marketing Strategy

Ignite Social Media

A couple of weeks ago we hosted a webinar, “ Staffing for Social Success ,” where we discussed the trends in roles on social media teams and the common social team structures we see. As a follow-up to the webinar here are 4 reasons why your social media strategy should be a part of your integrated marketing strategy. 1. Budget Friendly. I’ve been in marketing for 16 years now and I’ve been searching high and low for that client with the endless budget, much to my chagrin, I’ve yet to find it.

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10 Twitter Hacks To Cut Through The Noise Using TweetDeck

The Social Media Hat

With the power and flexibility of a social media tool like TweetDeck, and these hacks in hand, you'll make your time spent on Twitter more effective and efficient.

Tweetdeck 131
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How Bad Emailing Can Impact Your Business

Kikolani

Running email campaigns acts like a source to add new clients to the business. Emailing has always remained one important consideration when it is about growing your business in the evergreen online sphere. However, a number of service providers totally go wrong by indulging in bad emailing practices. This impacts the business in a number of ways. Bad emailing includes all those practices that anyhow impact your email campaigning.

Cost 124
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Best Practices for Social Media Ad Spending

Ignite Social Media

Social network ad spending isn’t going anywhere anytime soon. By 2018, social media ad spending is expected to be just under $20 billion; amounting to nearly 22% of total digital ad spends. The bulk of this, about 77%, is expected to be spent on Facebook advertising. It’s not chump change or something to be taken lightly. Serious inefficiencies in the process will lead to serious lost media dollars.

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Conversion Rate Optimization – 20 Factors Impacting Your Sales and ROI

Pam Moore

Learning how to increase conversions is often a top goal of smart and internet savvy marketing and business leaders. Unfortunately most digital marketers lack even the most basic foundational skills to truly optimize their conversion rates. It’s not that they don’t want to increase conversions and sales. It is simply that they don’t know how.

ROI 131
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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5 Ways Boring B2B Brands Can Kill It With Content

Convince & Convert

B2B brands have the challenge of engaging fans despite boring content. These illuminating examples prove that B2B can have fun with content marketing.

B2B 167
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How To Disable Pinterest Board Notifications

The Social Media Hat

How to disable one or all of your group board notifications so that you control whether you see every time someone pins to each board.

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How to Use Facebook Live to Engage with Your Audience

Ignite Social Media

You likely already know that your brand should be utilizing Facebook Live. In just the few short months since being rolled out to the public in early 2016, Facebook Live has captivated social media audiences around the world. From Buzzfeed’s exploding watermelon to a Metropolitan Museum of Art exhibit , brands of all sizes and industries are experimenting with how to employ one of the most engaging tools available to social media users.

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ICYMI: 11 Of The Best Insights From #SMWLDN 2016

Audiense

Last week, the eyes of everyone who’s anyone in UK social media were focussed on the BFI as London’s annual Social Media Week took place. Some of the brightest minds in the industry gave their thoughts on what’s working, the strategies we needed to think about, and the direction of the industry. Topics such as the use of social media data across marketing departments and agency pitching drew universal agreement (as we sat there feeling smugly vindicated), whereas topics such as the role of LAD p

Data 113
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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6 Steps to Launch a Perfect Snapchat Takeover

Convince & Convert

As Snapchat's audience skyrockets, brands are turning to Snapchat Takeovers to build social followers and spread brand awareness.

Brands 158
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B2C Marketing Best Practices with Influencers

Meltwater

When it comes to B2C Marketing, consumers own the conversation—and they’re adding to it at… Read More.

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How To Use Consumer Insights For Product Inspiration and Development

Ignite Social Media

To produce a product that people want to buy can clearly be a difficult feat or we’d all be bajillionaires (unless you’re this guy ). What’s trickier is understanding the actual consumer demand (or what will be next in demand). Here, I’ve compiled an initial list of some traditional and less-than-traditional consumer interest indicators for your consideration.

Products 126
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4 Types of Instagram Posts You Can Schedule Ahead of Time

agora pulse

One aspect of social media engagement is the live aspect: what is happening right now ? Yet another important aspect of social media management is planning ahead ( a timesaving tip I’ve shared before ). Scheduling Instagram posts is a great way to plan ahead so that you have more time to focus on real-time content. How to schedule a post for Instagram.

Types 101
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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10 rules of branding for your startup or small biz

Socialmedia.biz

Vincent Dignan at his “Growth Hack Your Sales” workshop in San Francisco (photo by JD Lasica). Target audience: Businesses, brands, digital marketers, advertising agencies, PR pros, SEO specialists, entrepreneurs, educators, journalists, Web publishers. L ast month I attended one of the most eye-opening startup marketing/growth hacking talks I’ve seen in years, so I wanted to share some highlights for you in a short multi-part series.

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Sidekick 10/9-10/15

Meltwater

It's out with the Old World (Columbus Day) and in with the new (Indigenous Peoples'… Read More.

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Four Ways to Combat Audience Negativity on Social Media

Ignite Social Media

It can be disheartening opening up your channels on a Monday morning and seeing a wave of negative comments flooding your notifications. Trust me, we’ve all been there before on the community management team — audience negativity is an inevitable part of being in social media. But what ultimately sets a community manager apart is not just how she handles normal or positive engagements; the greater challenge is finding a way to respond appropriately to negative feedback.

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Optimize Your Logistics: Give Your Stockroom A Makeover

The Realtime Report

Optimize Your Logistics: Give Your Stockroom A Makeover By Stephan Reed. If you’re really busy coping with new orders coming in every day, it can often mean that your stockroom takes a backseat when it comes to giving it an overhaul and a makeover. Using Ball Transfers for smoother and more efficient movement of items is just one prime example of how you could transform your stockroom area and optimize your logistics, and there are a number of other ways to improve what is an integral part of yo

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Cross-channel Social Media Reporting in 5 minutes or less

Unmetric

Hey social media analyst, we’re sorry, but all those hours you put into creating that perfect report, you could’ve done it in 5 minutes. Unmetric Analyze has always had a strong reporting engine. You could download a comprehensive performance report for any time period at the click of a button. You could even download a comparison report where you see how you performed in contrast to competitors.

Report 92
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5 Hot Areas For B2B Marketing

Meltwater

If you are a B2B marketer, gone are the days when you hammered prospects with… Read More.

B2B 118
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The Real Deal with Ad Blockers

Ignite Social Media

In a recent New York Times article , Mike Isaac wrote, “On one hand, many digital ads are a nuisance…Yet the ads also serve as a business foundation for many digital publishers to provide content to readers.” So what is the deal with digital ads? How do we make them disappear? What are the consequences of making them disappear? How does this affect brand strategy?

Software 120
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6 embarrassing email mistakes and how to fix them

Janet Fouts

Ever been embarrassed by an error in your newsletter or email blast? Here are some quick fixes.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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We Didn’t Know How to Promote a Podcast. So Here’s All We Learned

Buffer Social

Before we launched our Buffer podcast , so much of our time and energy (99.9% of it, I’d wager!) was spent getting the sounds and feel just right. We did all the podcast things we were supposed to do in order to make a really great podcast — the interviews, the mixing, the uploading — and now that the time had come to press publish … … we needed a plan to promote the podcast.

How To 87
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Drive Massive Growth with Human Machine Customer Insights

Meltwater

Developing customer insights, then using them as the core for strategic planning is the key… Read More.

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4 Social Media Trends that are Irrelevant for Your Brand

Ignite Social Media

Today, it’s tough for brand social media managers to keep track of where and how they should be engaging customers on social media. Trends change with the drop of a hat. I won’t tell you what the next big thing is, but I will tell you what isn’t. #InsertGenericHolidayHere. It’s #WaffleDay or #FlipFlopsDay or #PoppyseedMuffinDay and it’s trending. You may think including these “holidays” in your content calendars are an easy way to make your brand feel relatable by participating in the conversati

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How To Use Agorapulse To Promote Your Next Event

agora pulse

Have you ever been tasked with the job of managing social media for events? It’s a big job and one that seems to go on and on. You are responsible for building awareness, selling tickets, managing attendee queries, keeping the momentum going during the event, ensuring that people are using the right hashtag and dealing with issues that arise. By the time the event is over your energy levels are close to zero.

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Why Personal Branding is the Most Important Thing You Can Do for Yourself [SSM005]

Buffer Social

Building a personal brand on social media is one of the best ways to become a thought leader in your industry. Whether you’re looking to change roles or simply advance your career, developing a personal brand is a great place to start. And we’d love to share some tips on how. Duke University professor Dorie Clark — a bestselling author and consultant for various Fortune 500 companies — is an expert in the field of personal branding.

Brands 87