Sat.May 14, 2016 - Fri.May 20, 2016

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Beyond Press Releases: Using Stories to Land Your Organization on the Front Page

Waxing UnLyrical

Guest Post by Elaine Hughes. “Doors that Manuel Rosado never knew existed are now opening to him.”. Compelling stories are memorable and can trigger powerful emotions in potential customers and donors. For Manuel Rosado, The Philadelphia Inquirer profiled his journey from drop-out to valedictorian, resulting in a donor stepping forward to pay his entire college tuition.

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Facebook Reactions – Three Months On

Mindjumpers

Three months on and Facebook’s Reactions haven’t quite replaced the trusted “Like” button, which still reigns supreme. Out of the new options, “Love” is the most popular, with a whopping 51% share. However, it can be argued that “Love” is ultimately “Like +” in disguise, so perhaps it just goes to show how strong the “Like” really is. Quintly recently analysed 130,000 Facebook posts and found that 76% of interactions were still “Likes”.

Facebook 162
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Webinars for Beginner, Intermediate and Advanced Facebook Advertisers

Jon Loomer

As discussed a few weeks ago , I’ve realized that while my content is intended for advanced Facebook advertisers, many of those who read these pages or receive my emails are actually beginner or intermediate advertisers. I wanted to create something for those groups without impacting my blog content. I first created an experiment that allowed readers to segment themselves… While effective, I’ve found that people aren’t always honest with themselves about how advanced they

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The Time Is Now For Small Businesses To Grab More Customers

Jason Yormark

This post brought to you by Bing Network. The content and opinions expressed below are that of Jason Yormark. To succeed at building small business marketing strategies , you have to find a reliable way to bring in low-cost leads. As an SMB, your budgets are tight, your time is limited, and ROI is a matter of life or death when it comes to modern marketing campaigns.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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What Happens When You Kiss a Bunch of Frogs?

Waxing UnLyrical

What happens when you kiss a bunch of frogs? Nothing. Last weekend was my friend Michele’s birthday weekend, so I went across to hang out with her, her sweetie, her two dogs, three cats, and a bunch of frogs. Like this dude. Is he adorbs or WHAT? So cool, just hangin’ out in his own private grotto, watchin’ the lady frogs go by and daring all the tadpoles to look him in the eye.

Wikipedia 147
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Infuse Your Content with Small Stories for a Big Effect

Convince & Convert

Marketers are constantly hearing about the importance of storytelling in their marketing. They should be trying to tell their brand story. Lead with a story. Connect with a story. For the average marketer, this can feel like a daunting change. You may just be getting the hang of this whole content marketing thing, where you are trying to provide value by educating your prospects instead of telling them about your products and services.

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More Trending

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How to Use Social Media to Plan Your Next Vacation

Ignite Social Media

Everyone loves to go on vacation but who wants to actually spend time planning one? Don’t you wish you could just snap your fingers and be in a tropical destination where all of your worries just melt away? Well since that isn’t possible yet the travel industry is trying it’s best to make it faster, easier and worry free to plan your next vacation. And now social media platforms are catching on as well.

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7 Tips for Managing Your Money More Effectively

Idaconcpts

Whether you’re living large as a millionaire or struggling to get by from paycheck to paycheck, you can always make some improvements to your personal money management. Turns out that [one in every three Americans] [link] lack a future financial plan. The Oracle of Omaha said it best, “Someone is sitting in the shade today because someone planted a tree a long time ago” The key to financial success is to have a plan.

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Why The Facebook Ecosystem Dominates Social Media Budgets {research}

Convince & Convert

Facebook (and its sister network, Instagram) are beginning to dominate how social marketers spend their paid amplification budgets. As we know, paid amplification of social media is more important than ever in this era of disappearing organic reach. As I’ve written about many times, Facebook’s goal is to increase their revenue, not yours , and when they shut off the free impressions spigot they gambled that social marketers would grumble for a while but eventually pay up.

Research 112
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How to Run a Successful Instagram Ad

Jenn's Trends

Instagram ads are getting more and more prevalent in our feeds. If you’ve so much as logged on to Instagram, you’ve seen a number of these ads. And, some of them are better than others. Some of them are better targeted to you than others. Like ads on any platform, some perform better than others. And… The post How to Run a Successful Instagram Ad appeared first on Jenn's Trends.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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The Social CEO (or Lack of)

Ignite Social Media

“The Social CEO” is a phrase you might have heard by now. As the world of social continues to expand, the phrase continues to catch fire. But as of January 2016, a whopping 61% of all Fortune 500 CEOs had no social media presence whatsoever. As stats like this pick up steam, the question that’s been bubbling up for many brand marketers is: should our CEO be on social media?

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What’s More Important: Social Media Fans or User Generated Content?

agora pulse

There’s a new dilemma among social media professionals: S hould you focus on increasing your following or maximizing your user generated content (UGC)? The answer isn’t simple. It all depends on your company’s marketing strategy. Different goals require different tactics. And sometimes your client will make the ultimate decision. However, if you’re leading the team, it’s important to understand this marketing puzzle.

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Steal This Sales Tool to Beef Up Your Marketing Strategy

Convince & Convert

Win/loss analysis is often seen as a tool for the sales teams. After all, they’re the ones at the end of the funnel either closing the deal or watching the prospect slip away. Win/loss is an incredibly useful tool for gaining insight into the consumer mindset as they move through their journey , which means that these interviews can be equally powerful for helping marketers improve their efforts.

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Yelp Was Down

Bill Hartzer

Yelp logo. (PRNewsFoto). Update. May 16, 2016: 12:01pm Yelp is now back up and running, it appears that the site was down for several hours today, May 16, 2016. While it was down, they were displaying this message: Previous blog post below, as I initially reported it: It appears that the Yelp website is down. This is the first time in many years that I have seen this website go down, and it’s certainly newsworthy.

Review 99
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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How Social Media Engagement Has Changed Over the Past 3 Years

Ignite Social Media

Why is your brand on social media? Hopefully the answer to that question is “to be social.” With social media being considered by many brands as part of the traditional marketing mix, it may be tempting to constantly push a commerce message, but that approach will kill your social media engagement. Ensuring that your brand has engagement-driving posts as part of your ongoing social media content mix will not only build loyalty among your fans, but it will also mark the beginning of a wonderful r

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Is it time for a social media purge?

Janet Fouts

Social media is slowly becoming more social. That initial urge to have more "friends" than anyone else is fading as we realize the consequences of connecting for the sake of numbers and perceived influence.

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What Key & Peele Can Teach Marketers About Contagious Content

Convince & Convert

It’s no secret to people who know me, and it’s not going to be one if you keep reading: I love Key & Peele. I don’t mean “love” in a generic way, as in people who say, “Oh, they’re fun. They do great skits.” I mean I’ve seen all five seasons of their show since the beginning. I have watched each episode at least a dozen times.

Content 102
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Google’s Request for Rehearing Denied in Case Vs. Mississippi

Bill Hartzer

In a long dispute between Google and the State of Mississippi’s Attorney General Jim Hood, Google’s most recent request for a rehearing has been denied. The Times Standard reported back in April that the appeals court had overturned a ruling against the Stage of Mississippi. Google has appealed that ruling, which has now been denied. The dispute between Google and the Attorney General Jim Hood, the AG of the State of Mississippi involves “his investigation of whether Google bea

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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How Social Media Marketers Use Social Media In Real Life

Ignite Social Media

At Ignite Social Media, everyone is an expert in social media marketing. We eat, breathe, and live social media. But what may surprise you is how the various individuals at Ignite utilize social media in their everyday lives. Someone working on the analytics team could be using social media in a far different way than someone working all day as a community manager.

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4 Ways Facebook Instant Articles Will Change Blogging Forever

agora pulse

Facebook Instant Articles is Facebook’s latest way for you to engage your audience with material you post on your blog. According to Facebook, the over 1,000 publishers who are using Facebook Instant articles are seeing 20% more clicks and 30% more shares. What exactly are Facebook Instant Articles? Facebook Instant Articles are all about providing a media rich experience that doesn’t slow down on mobile phones.

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Supercharge Your Sales Funnel Velocity With Content

Convince & Convert

I don’t mean to get personal here, but do you have a leaky sales funnel? Are you losing some customers somewhere along their journey from initial contact to final sale? Or is your sales funnel fully clogged, in need of middle-of-the-night emergency attention that’s costing you a fortune? Either way, I’ve got you covered—no charge—because either way, it’s all about your content.

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[Interview] Truffle Social And Models Own Get A Thumbs Up On Instagram

Audiense

In August 2015, Truffle Social pitched the idea of #1234ThumbWar to their client Models Own , a British based beauty brand to celebrate nail art. This campaign positioned the brand as an innovative force on their social media channels, spearheaded mainly on Instagram as the brand’s flagship channel, with support across the brand’s other social feeds.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Early Insight into Facebook Reactions and How Engagement Differs Between Facebook and Twitter | Social You Should Know

Ignite Social Media

Some early insight into Facebook Reactions, a look into how engagement differs on Facebook and Twitter, and an interesting insight into users on Pinterest. All this in this week’s Social You Should Know. The Reaction to Facebook Reactions. The global launch of Facebook Reactions in February of this year finally gave users more options than just liking, commenting, or sharing a post.

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8 Amazing Demand Generation Strategies to Boost Your Market Share

Sprout Social

Customer acquisition is an incredibly tough goal and competition continues to grow as startups and businesses around the world increase in numbers. If you’re going to drive the customers and interest you need to survive you need to start generating demand for your product or service. What Is Demand Generation? Demand generation is the idea of creating a need for your product or service in the minds of your potential customers.

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Marketing Success Depends on Asking the Right Questions

Convince & Convert

Q’s and A’s. Haven’t you ever wanted to know everything about everything? Rebecca Lieb feels your pain. Well, she at least wants to know everything about marketing. With years of deep research, Rebecca has learned where to find the keys to the marketing castle. She believes in asking tough questions, taking the time to find the real answers, the important of community and humility, and the adage of sharing is caring.

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How to Find Facebook Post Ideas for Higher Organic Reach

Razor Social

Facebook organic reach sucks. This means that fewer and fewer of your fans will see your content… …unless you are smarter with the content you share. In this article, I’m going to show how you can be smarter with your content ideas so you get more organic reach by coming up with better Facebook posts. 1. Find other people’s content that has already proven to be popular.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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How To Rock Global Social Media Marketing

agora pulse

If like many marketers you are posting content in English, aimed at English speakers from English speaking countries then it’s time to get a wakeup call. In 1996, more than 80 percent of Internet users were native English speakers but by 2010, that percentage had dropped to 27.3%. The top five languages online are now as follows: English. Chinese.

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13 Ways to Use Facebook Events for Your Brand

Sprout Social

The last few years have been tough for Facebook marketers. Organic reach has dropped, younger users gravitated toward newer platforms like Instagram and Snapchat and there’s more competition than ever. Despite all of this, we’re here to tell you that Facebook is far from dead. In order to get more out of Facebook, you have to go beyond publishing a handful of posts per day.

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Why You’re Not Good at Social Until It Embarrasses You

Convince & Convert

Big Data. Big Results. Susan is recognized as one of the most influential voices in Big Data. Not only does she have a TED talk that has been viewed more than one million times, but she is also a member of the board of The Big Boulder Initiative which is an industry organization dedicated to promoting the successful and ethical use of social data. As we become more and more adept at collecting mass amounts of data from all the different social channels, there eventually comes a time where you n

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6 Ways to Bring More Traffic to Your Social Media

Kikolani

The competition is getting fiercer out there. Everybody and your Uncle Tom who runs the deli down the street now The post 6 Ways to Bring More Traffic to Your Social Media appeared first on Kikolani.

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5 Ways to Build Online Authority Using Content Marketing - A Guest Post By Paul Chaney

Diva Marketing Blog

Diva Marketing's 12th Birthday celebration continues with a very special post written by the first blogger I met IRW (in the real world) -- Paul Chaney ! One of the biggest lessons I've learned in 12 years of blogging and being active in digital communities is real relationship can and do happen online. As in offline, digital friendships are built through common interests, kindness, support when times are shaky and celebrations when good things happen.