Sat.May 07, 2016 - Fri.May 13, 2016

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The Nine Best Facebook Marketing Tools

Webbiquity SMM

Along with Google, Facebook is one of the giants of the Internet. According to recent research , 71% of all Internet users have a Facebook profile. 96% of B2C and and 88% of B2B companies use Facebook for marketing. Not surprisingly, an ecosystem of developers and vendors have created tools to extend the marketing capabilities of the world’s largest social network.

Tools 229
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Media Relations Is Not Dead Nor Is It Dying

Waxing UnLyrical

Guest Post by Kate Finley. My public relations career began with media relations. Securing between 20-50 opportunities each week (no, that is not a typo), I was the highest producer at the agency I worked at before starting out on my own. Although I’d never recommend someone go through the “boot camp” experience I had, it did teach me how to secure media opportunities quickly and make them stick.

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Facebook Website Custom Audience Enhancements: Hands On

Jon Loomer

It’s pretty rare that I get access to a feature before the masses. I’m often frustrated that I can’t access that next great feature that everyone else is talking about. But that hasn’t been the case with the freshly announced enhancements to Facebook Website Custom Audiences. I’ve had early access to this feature, and I can report back on what I’m seeing.

Facebook 125
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4 Reasons NOT to Use Facebook Live for Your Business

Jenn's Trends

Lately, there’s been a lot of hoopla around Facebook Live Video. It was one of things most talked about at #SMMW16, everyone seems to have written a blog post about it, all the podcasts are talking about it, and you’ve probably seen a bunch of these videos popping up in your own Facebook news feed.… The post 4 Reasons NOT to Use Facebook Live for Your Business appeared first on Jenn's Trends.

Facebook 113
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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How to Build an Emotional Brand – 8 Foundations to More Human Brand Connections

Pam Moore

Every smart and savvy marketing and business leader knows the power of branding. They also know that a brand is much deeper than a logo, pretty colors or a tagline. The best marketers know that emotional branding is the secret sauce to igniting customers to loyal advocates, followers and fans! Emotional branding helps connect you in the most human ways to your audience, customers and fans.

Brands 113
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Monday Roundup: Understanding The 7C Social PR Framework™

Waxing UnLyrical

With Friday’s micro-training coming up, I thought I’d give you a head start on the 7C Social PR Framework™, since the training is built around it. Now, I did write a monster post back in April where I gave you an in-depth analysis of the framework with examples. Today, I’m giving you a snapshot of the framework along with an example for each. 1.

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How to Reach Gamers on Social Media

Ignite Social Media

Picture the average video gamer in your mind. How old are they? Are they male or female? Would it surprise you that the average video game player in America is 35 years old and 45% of gamers are female ? It certainly surprised me. Also surprising is that there are 155 million gamers in the United States. With this many gamers, there certainly isn’t just one place to reach them.

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The Untapped Potential Of Emojis And Their Role In Social Media Marketing

Unmetric

This is a guest post from Mapplinks Managing Director, Rishabh Dev. :) was such a big deal a decade ago. It accomplished something that was missing from the new age communications for some time. Emojis conveyed emotion, something that machines tried really hard to accomplish for us. Nokia 3310 with its smileys ruled the way we communicated, almost every SMS sent out had a ‘smiley’ attached.

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Why the Future of Social Community is Omni-Social

Convince & Convert

The online community pendulum is swinging back. It’s no longer enough to rely on social networks for community infrastructure. Smart companies are now combining owned and rented community functions into a 1+1=3 scenario I call Omni-Social. The rise of this multi-faceted approach to community was the subject of a deep, strategic Webinar I hosted recently with my good friends at Janrain (a leading provider of customer identity management and community functionality, and a Convince & Conv

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7 Ideas for Seriously Growing Your Subscribers

Kikolani

Your blog may look great and offer a variety of rich original content, but without a significant subscriber base, there’s only potential and not results. Fortunately, there are a number of proven tactics for getting more subscribers for your blog, which in turn can result in more subscribers and followers for your blog’s newsletter and social media as well.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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DHL and F1: Proving Sponsorship Value with Social Listening and Image Recognition

Talkwalker SM

Corporate spending on sponsorship activity will hit 60 billion dollars in 2016. But despite this vast expenditure, measuring the ROI of sponsorship remains a tricky business , especially with social media changing the game when it comes to measuring the reach of a brand or logo. Event organizers too, run into difficulties when trying to accurately value their sponsor deals.

Sports 89
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Google Search Console Search Analytics: Last Updated May 3, 2016

Bill Hartzer

Google Search Console’s Search Analytics feature, the feature that allows you to see the keywords, impressions, clicks, and average position of your website’s pages, has not been updated since May 3, 2016. Usually, Google allows verified website owners to see their search query data up to the past two days (the data is delayed two days).

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3 Hidden Neuroscience Tricks Behind Instagram’s New Logo

Convince & Convert

Instagram, the photo sharing app, has launched a new logo. Early reactions are dividing fans, but I believe it will become well-loved in the long run, as it uses some clever neuroscience tricks to appeal to our subconscious minds. Logos, particularly those of mega-popular apps like Instagram, become a familiar part of our lives. Changing them carries the risk of losing all that mental goodwill.

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[INTERVIEW] What Makes Airbnb A Meaningful Brand?

Audiense

Airbnb was recently awarded as the Most Meaningful Brand by The Drum and Havas Media Group in The Drum’s Marketing Awards. In the past few years, Airbnb has become a force to be reckoned with, especially in their marketing campaigns. With their #NightAt franchise, and #BelongAnywhere campaign, the home sharing website makes it a point to spread their net far and wide across social media, while keeping other channels in mind.

Brands 103
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Why Podcasting Is The New Marketing For 2016 (And Beyond)?

Kikolani

Why Podcasting Is The New Marketing For 2016 (And Beyond)? Want to increase your marketing power? Not sure how to do this? In the business world there are many different areas of marketing that can be used to help increase overall profits and revenues. From advertising, content marketing, to video marketing very few actual take the time to understand and harness the advantages of what podcasting can do for your business.

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3 Tips for Creating a Snapchat Sponsored Lens

Ignite Social Media

Ever since Snapchat Lenses rolled out last September, the selfies seem to be endless. Snapchat has been skyrocketing towards success, but lenses now provide a different type of entertainment that appeals to the networks audience of over 100 million daily active users. This newer feature not only appeals to consumers, but has opened the door for brands looking for new advertising opportunities.

Tips 101
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5 Expert Tips for Converting Your Webinar Audience

Convince & Convert

My last two posts covered my most important lessons for attracting your webinar audience and engaging your webinar audience. Let’s now complete the arc with how to convert your webinar audience into customers and future advocates. For attracting your webinar audience, I covered how to: Choose a relevant topic. Use industry disruptions to your advantage.

Tips 88
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Leicester City: A Tale Of Success, Social Media Affinity, And Crisps

Audiense

At about 10pm on the evening of Monday 2nd May 2016, the most shocking thing in Premier League history happened, as the 5000-1 outsiders Leicester City confirmed their place as Premier League champions. It’s a fairytale story for the club, but the marketers who invested in them before the start of the season are also reaping the rewards. What can the social media data tell us about those who have followed the club this season?

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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YouTube rolls out a built in chat feature on mobile!

Janet Fouts

YouTube is rolling out a messenger like feature called Native Sharing' Share videos and chat with your friends without leaving the mobile app.

Mobile 90
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Employee Advocacy with Social Media

Social Selling Masters

During a Salesforce Live event, Koka Sexton explains how Employee Advocacy can be a game changer for companies connecting to modern buyers. When you are able to activate your entire company to become advocates the business impact can be felt globally.

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How Pepsi Removed Language Barriers From Its Global Campaign

Convince & Convert

In order to remove language barriers from its new global campaign, Pepsi is taking a creative approach by enlisting the emoji to encourage consumers to spark emotive, unexpected conversations around the world. Dubbed #sayitwithpepsi, the campaign will run in about 100 markets globally over the summer with more than 70 emojis designed to capture the essence of Pepsi.

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Carlsberg UK Is Giving Away Free Seats And Samsung UK Asks #WhereIsWoolly

Audiense

We’re pretty sure that we’ll see some Tweets around Friday, the 13th by brands, but in the meantime, let’s talk about the campaigns that are doing the rounds this week. Carlsberg UK is running a Twitter contest to give away UEFA Euro 2016 prizes, Samsung UK is asking us #WhereIsWoolly, and Walkers Crisps is testing our word game knowledge every day.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Influencers! Must read > New Facebook guidelines for branded content

Janet Fouts

An influencer must have a verified Facebook page and tag the marketer's page in any post that mentions a third party brand, product, or sponsor.

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Influencer Marketing: Interview With Danica Kombol

Diva Marketing Blog

To celebrate Diva Marketing's 12th Blog Birthday (!). an extra special interview on a topic that is sizzlin' hot -- Influencer Marketing with Danica Kombol founder of Everywhere Agency. Seems you can't turn a corner in the digital world without bumping up against an influencer marketing post or campaign. Influencer marketing's roots began in the blogosphere programs of what we called blogger relations.

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How Suggested Replies Can Increase Your Social Response Rate

Convince & Convert

Each quarter, a brand receives an average of 9,052 inbound social messages that require a response. Any social media manager or social customer care agent knows that there’s a great deal of overlap in the Tweets a brand attracts. After all, great minds think alike—right? Your followers and fans are bound to take the words right out of each other’s mouths and ask the same questions or express similar feelings.

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Why influencer marketing is an essential part of brand marketing strategy

Socialmedia.biz

Photo Courtesy of Buzzoole. New strategy provides proven effectiveness in reaching target audiences & increasing engagement. T he days of classic marketing strategies are far behind us. While big companies still choose to spend big bucks on commercial ads online, on TV, on billboards, and in magazines, this method is losing its efficacy. Consumers are bombarded by so many ads daily that they have learned to completely tune them out.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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The Psychology of Change: How We React When Our Favorite Social Networks Shift

Buffer Social

Instagram changed its logo on Wednesday, and as with almost any significant change to a popular social network, the internet was split. Some loved it. Others disliked it. And the memes started flowing. The Facebook-owned company moved on from its old-fashioned camera icon and embraced a new, minimalist design across its suite of products: Instagram, Layout, Boomerang, and Hyperlapse.

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How to Use LinkedIn Ads to Find B2B Leads

agora pulse

Finding B2B leads can’t get much easier than using LinkedIn Ads. LinkedIn boasts having the world’s largest professional network which is the ideal pool to find your target audience when dealing with the business to business market. LinkedIn B2B leads can be found using LinkedIn’s targeted self-service ad center. You have two options when creating LinkedIn Ads – Sponsored Updates and Text Ads.

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How #StarWarsDay Dominated Social Media

Convince & Convert

May the Fourth Be With You. As Star Wars fans across the world know, May 4th is the day on which their beloved franchise is celebrated. The date was chosen as a pun on the film’s catchphrase, “May the Force be with you.” Even though “May the Fourth be with you” is not recognized as a holiday by LucasFilm, observance of May 4th still explodes each year across the Internet and social media.

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5 Things Social Listening Data Can Tell Us About Zika

Talkwalker SM

Social media has changed the way information about global or local health crises spreads and it is in the process of changing how pharmaceutical companies are using this information to gather more insights about their products and customers. We’ve used the Talkwalker social listening platform to dig deeper into the conversation and find some insights into how the Zika virus has been discussed online in the past six months.

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The Top 100 Blogs to Curate for Social Media Power Users

Buffer Social

Looking for some fresh content to curate and share on social media? It’s out there — in spades! Almost too many spades, right? With so many blogs to choose from , the challenge can sometimes flip from finding content to share to choosing which content to share. We’d love to help. At Buffer , we’re lucky to have some data on the most popular blogs that are read, loved, and shared by social media power users.