Sat.Apr 30, 2016 - Fri.May 06, 2016

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Jokes Aside: The Very Serious Business of Adding Humor to Your Marketing Mix

Waxing UnLyrical

Guest Post by Scott Kaminski. As a general rule, everyone thinks they have a great sense of humor. And, after carefully reviewing the laws of probability, there’s no way that could even be remotely possible. When it comes to using humor in marketing, advertising and public relations, we often have to step back and answer a few questions before proceeding down a path of knock-knock jokes, current event inspired memes and company social media postings which could potentially make your mother-in-l

Marketing 165
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3 Hashtag Search Tools That Are Crazy Easy to Use

agora pulse

If you are looking to incorporate social media into your event , you’ll need to consider including a branded hashtag in your event strategy. I’ve been involved in digital conferences like SEJ Summit and Social Tools Summit — and monitoring hashtag activity during and after the events was crucial. There are a variety of tools available that allow marketers and social media practitioners to monitor and gather data surrounding a specific hashtag, and most offer numerous free elements that are str

Hashtag 156
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How to Create a Facebook Ads Funnel: 2 Strategies

Jon Loomer

The majority of marketer complaints regarding Facebook ad performance can be traced back to a lack of creativity. Far too often, campaigns are created as if they apply to all within the target audience when in reality there are layers of shades of gray. Not everyone in your audience knows you. Not everyone who knows you fits your target profile. Not everyone who knows you is ready to buy.

Strategy 126
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What Small Businesses Need to Kickstart a Programmatic Ad Strategy

Convince & Convert

Business and customer data has existed for ages. Mostly, however, it sat hopelessly trapped in handwritten ledgers, filing cabinets, and floppy disks, a precious resource untapped. The introduction of Data Management Platforms (DMPs) and Customer Relationship Management (CRM) aid the increase of customer data collection so much that 90% of the data in the world today has been created in the last two years alone, according to IBM.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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How Many PR pros Does it Take to Change a Lightbulb?

Waxing UnLyrical

When I keynote, I often kick off with a joke. And the punch line to this one – how many PR people does it take to change a lightbulb? – usually gets a big laugh. There are a bunch of punch lines, by the way, as I learned from my Facebook friends a few years ago: “That’s a great question. I’ll have our spokesperson get back to you shortly.” “I can neither confirm nor deny that PR people can change lightbulbs.” “Excellent question, and you rais

Sports 124
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Sports and Social Media-What have We Learned?

Direct Marketing Observations

Recently via ESPN, a social media drama played out nationally as a Texas A&M football recruit and one of their coaches sparred via Twitter , over the perception of each other’s veiled tweets. There will be no good that will come out of this. The fall out is bad mostly for the football coach and his respective university. The fall out is additionally bad because it also shows how recruiting athletes in a social media world can go terribly awry.

Sports 100

More Trending

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You Can’t Buy Brand Advocates or Social Media Friends

Pam Moore

It’s not news that social networks such as Facebook, Instagram and LinkedIn are moving to a pay to play model. The glory days of being able to gain massive organic reach with a simple, on the fly Facebook post are over and done. Results in the social world of today require more planning, integration, and money. Marketing leaders today must understand and embrace the know, like, trust and pay model for growing their business.

Buy 113
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Monday Roundup: Social PR Virtuosos

Waxing UnLyrical

What does it take to be a “Social PR Virtuoso”? An elite group of Social PR pros found out last year, when I first launched my premiere online course. You can get a taste of that if you sign up for my new, FREE online training on May 13: The Social PR Makeover. And since smart teachers continue to learn from their students, I thought this week I’d showcase some of the Virtuosos… because they really get what “Social PR” is all about. 1.

Hashtag 106
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Sports and Social Media-What have We Learned?

Direct Marketing Observations

Recently via ESPN, a social media drama played out nationally as a Texas A&M football recruit and one of their coaches sparred via Twitter , over the perception of each other’s veiled tweets. There will be no good that will come out of this. The fall out is bad mostly for the football coach and his respective university. The fall out is additionally bad because it also shows how recruiting athletes in a social media world can go terribly awry.

Sports 100
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Instagram Case Study: Yorkelee Prints

Jenn's Trends

One of my favorite things on Instagram is a clean, pretty, cohesive account. When a brand or business can figure out their exact style so perfectly that every photo is uniquely and beautifully their own, that’s a solid win in my books. And one account that does this really well, and who I want to… The post Instagram Case Study: Yorkelee Prints appeared first on Jenn's Trends.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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The Single Most Important Social Media Marketing Metric

Convince & Convert

As marketers, Peter Drucker ’s oft-repeated phrase, “What gets measured gets improved,” is more than a piece of wisdom—it’s a way of life. We know we need to measure results in order to actually get them, but all too often we’re measuring the wrong things—especially when it comes to social media metrics. It’s easy to fall into the trap of using “vanity metrics” to measure social media marketing.

Metrics 94
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5 Partnerships That Will Increase Your New Small Business’s Chance for Successs

Idaconcpts

In many ways, there has never been a better time to start a small business. Interest rates are low, the economy is doing well , and technologies that can make your work more efficient and effective are getting less and less expensive. Still, even the best-run and best-funded small businesses could use a little help in the revenue-generating department.

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How Brands Celebrate Star Wars Day on May 4th

Unmetric

Star Wars day is something that has grown and grown in popularity with each passing year. The Internet, and in particular, Twitter, loves a good, obscure day to celebrate (think Ed Balls day ) and Star Wars day offers the perfect combination of geek, mass appeal and opportunity for pun-filled content. Here's how Star Wars Day has grown over the years.

Brands 96
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Top 10 Content Marketing Tools for Serious Marketers

Kikolani

As recently as decade ago, “content marketing” was an unknown term to the average marketing executive. Today, virtually no company, large or small, can deny the importance of content marketing or the need for a strong web presence. The Content Marketing Institute (yes, there is such a thing) defines this serious marketing tool as “…a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defi

Tools 94
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Why You Should Start Building Employee Advocacy on Day One

Convince & Convert

Image via Unsplash. Employee advocacy is increasingly becoming an integral part of B2B marketers’ social media strategies, and for good reason. It is a cost-effective way to increase the reach of your posts and the visibility of your content. Your employees are a valuable asset you should be leveraging as part of your marketing efforts from the day they start working at your company (or even before they start).

Loyalty 87
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IBM’s #CognitiveDress, Krispy Kreme’s ‘Leaked Memo’ And What Team Audiense Is Reading!

Audiense

This week we’re changing things up a bit. Don’t worry, we’re still going to write about the best campaigns we saw this past week, but we’re also going to write a little more about we, the Audiense team, are reading. There’s a whole slew of interesting nuggets of information out there, and we’d love to share it with you. Whether it’s webinars or podcasts that you should be listening to, or just something new about Instagram that caught our eye, it’ll all be here!

Team 92
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Insider’s Guide to Choosing the Best Domain Name for Your Site

Idaconcpts

It sounds so simple: Just choose a name for your brand-new website. Shouldn’t be hard, right? Just go with “name of your business dot com” and you’re done. But wait. You’ve finished building the site and are ready to register the domain name, but there is already a website with that domain name. Or maybe you just want to come up with something else, something unique and memorable that says more about your brand.

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Video + Survey: Measuring and Defining Earned Media in a Mobile-First Digital World

Talkwalker SM

Talkwalker teamed up with leading video content and distribution company D S Simon Media to better understand and tackle the ongoing complexities of garnering earned media in today’s rapidly evolving mobile and digital landscape. . With the rising rates of ad blocking, adoption of mobile-first everything, and social media app use, brands and marketers in all industries are realizing just how critical using video content and channels like social media are to building an effective, comprehensive,

Survey 76
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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How the Majority Illusion Can Supercharge Your Influence Marketing

Convince & Convert

As content marketers, it goes without saying that most of us spend the better part of our day on the web. We’re content enthusiasts. We’re always on the hunt for a campaign or idea that will wow us or (preferably) click “Share” on social. A recent survey by the Pew Research Center found that 44 percent of Facebook users like content posted by their friends at least once a day, and nearly a third do so several times per day.

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How to Use Twitter Analytics: 15 Simple-to-Find Stats to Help You Tweet Better

Buffer Social

We social media marketers are a lucky bunch; not only are there a gigantic number of free social media tools at our disposal (everything from timing tools to social media management tools like Buffer ), there are free tools from the social networks themselves: Facebook insights, Pinterest analytics, and now Twitter analytics, too. We now have tons of information on hand.

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Don’t Get Harpooned in a Whaling Scam

Idaconcpts

It’s Monday morning. You arrive at work bright and early, ready to tackle the day. When you log in to your email, you see a message from your boss marked urgent, and asking you to initiate a wire transfer of $100,000 to cover some consulting fees. Wanting to impress your boss, you do as you’re asked — only to find out a few hours later that your boss never sent the email, and your company is now out $100,000.

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6 Surprisingly Relevant Reasons Why You Need To Link Build Your Content

Kikolani

As more and more businesses battle it out in the cyberworld to capture the hearts and minds of netizens, the importance of link building and content marketing is more pertinent than ever. However, a lot of marketers are getting confused on the complementary relation of link building and producing great content. Some are wondering: Why bother with link building when you can just share your content on social media?

Content 78
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Why a Little Social Banter Goes a Long Way

Convince & Convert

Sometimes, a little competitive banter goes a long way—especially when the Royal Family and Obamas are involved. To promote the upcoming Invictus Games, both famous families came together through the magic of social media to raise awareness with a generous helping of friendly banter. It all started with The First Lady, Michelle Obama, who took to Twitter to throw out the first shot (er, tweet) at none other than Prince Harry.

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How to build email subscribers from Social Media

Razor Social

I remember reading an article years ago about email being dead. Well…long live email. When you share something out on social media channels typically less than 5% of people actually get to see it. If you’re sharing on email around 20% of people will see it. And… … there’s also another difference. Seeing something on social media is like seeing a billboard as you’re driving by.

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Common Reasons Why Your Marketing Campaign is Bound to Fail Before It Gets Started

Devumi

Marketing is all about the preparation. It’s like the preparation required to get a space rocket off the ground. Most of the work is done before the rocket moves an inch from the surface of the earth. If your preparations are badly done, your campaign is bound to fail. An incredible 20% of businesses admitted […]. The post Common Reasons Why Your Marketing Campaign is Bound to Fail Before It Gets Started appeared first on Devumi.

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Ideas to Steal for Your Next Instagram Video

agora pulse

Every week I record a “1 minute moment” video. I set a timer and talk about some aspect of social media, digital or small business marketing. I’ve managed to squeeze my discussions into that 60 seconds only twice in 30 episodes. Every week I battle the timer but always seem to go overtime. It’s hard to be concise when you feel like you have a lot to say.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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What Social Media Can Learn From Content Marketing

Convince & Convert

Strategy + Content = Successful Social. Is content overheated these days? Has it just become a buzz word? Or are we paying too much attention to it and driving it into the ground? How can we balance content with quality and quantity? These are the pressing questions on the minds of marketers as they navigate the ever-evolving world of social media in the quest for more relevant content that can cut through the noise.

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Why Small Businesses Need PR

Proactive Report

Every small business owner is concerned about the bottom line. How to make more sales, be more productive, cut costs and increase the ROI. That, after all, is what business is all about – profit. In this drive to make a profit the focus tends to get stuck on marketing, sales, production and income. Of course those things have to occur. However, there is another part to the sales funnel that most small business owners either don’t understand or ignore – public relations.

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The Smartest Way to Use our Twitter Follower Service

Devumi

Getting the most out of your Twitter experience, in the shortest amount of time possible, takes some help. You can get this help in any number of ways, and one of the best types of help comes from our Twitter followers service. Make no mistake, as soon as you buy Twitter followers from us your […]. The post The Smartest Way to Use our Twitter Follower Service appeared first on Devumi.

Twitter 60
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This Week in Social: Instagram Business Profiles, Twitter Connect and Some New Facebook Engagement Stats

Buffer Social

It’s been another fast-paced, exciting week in the world of social media. In this latest weekly roundup, we’ll discuss the latest news from Instagram, Twitter and Facebook as well as share some super-interesting insights into how people are using Facebook Reactions. Let’s dive in! What’s new in social this week. Facebook testing content categories.

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How Important Are Confirmation Emails?

Convince & Convert

There’s a reason why email is the second biggest category where marketers spend their money. Dollar for dollar, email is still the most effective digital marketing tactic available. Email confirmations are one branch of email marketing, and they can be used for many purposes. For example, when someone uses an online ordering system to purchase something from your website, they should get a confirmation email, so they know the order went through properly and when they can expect it to be fu