Sat.Apr 23, 2016 - Fri.Apr 29, 2016

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The Three Word Shortcut to Great Influencer Relations

Waxing UnLyrical

There isn’t one. Recently I’ve been getting a lot of pitches from companies wanting to “leverage” my “influence.” That’s not surprising, since “influencer marketing” is the buzzword du jour. So it’s also not surprising that for every company or marketer who’s trying to do this thoughtfully , there are tens, if not hundreds, of others, trying to make a quick buck by creating an influencer marketplace.

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Get with it! 6 Quick Social Media Tips

Harp Interactive

Tweet this. Like that. Snap what? Eager to tackle the marketing beast we call social media but not quite sure how to hit it? Here are 6 of our best social media tips you can get. The post Get with it! 6 Quick Social Media Tips appeared first on Harp Interactive Blog.

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Social Engagement Is More Important Than Ever

Mindjumpers

The average human attention span has been decreasing extraordinarily in recent years. In fact, thanks to smartphones (and undoubtedly social media too), our average attention span is now shorter than that of a goldfish. Over 200 million pieces of online content is being produced every minute , and consumers are drowning in it. This leaves brands with one of the biggest challenges of all – making the audience care about you and your content.

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Customer Experience: The Future of Business & Marketing #AdobeSummit 2016 Recap

Pam Moore

In March I spent almost a week with 10k digital marketers at the Adobe Summit event. 2016 was my 2nd year being paid as an Adobe Insider to cover the event. Once again we were honored to take our #GetRealChat on the road and chatted on Twitter with the Adobe team and other industry leaders live from the event in Las Vegas. I love the Adobe events as I get to hang with my kind of people.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Mind the Most Important Influencer: You

Waxing UnLyrical

Guest Post by Heathere Evans-Keenan. As PR professionals, our best thinking is spent targeting influencer groups with proactive engagement strategies, educating key audiences and moving them out of indifference to a product, service or issue. Yet while we tend to all that externally-focused communicating, it’s what’s going on inside that gets really interesting.

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How Brands Are Using Live Streaming Video Successfully

Convince & Convert

I am a storytelling and comedy nerd, a marketer, and a comic improviser. I know how important preparing and letting go is. In the same way software nerds rule technology development (I say this with admiration, as I am married to one!), the future of streaming video success belongs to leaders that embrace conversation, being human, and letting go. (highlight to tweet).

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Win A Free Copy Of The Unofficial Book On Hootsuite!

The Social Media Hat

Social Media Win A Free Copy Of The Unofficial Book On Hootsuite! This is your chance to be one of FIVE LUCKY WINNERS who will each receive a free digital copy of The Unofficial Book On Hootsuite, The #1 Social Media Management Tool. They'll also each receive a copy of my Social Media In 30 Minutes A Day Checklist. Find multiple ways to enter below.

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Monday Roundup: Influence in Unusual Places

Waxing UnLyrical

Though “influence” is buzzing louder than a swarm of bees these days, there’s really nothing new about it. After all, marketing doesn’t own influence. We can be influenced and impacted in all sorts of ways, and by all sorts of people… and that can have an impact on how we practice our own work. So, for today’s roundup I thought we’d take a look at the impact that peers, mentors, teachers, and more can have on our lives.

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How Maybelline Became the Best Performing Beauty Brand on Instagram in Indonesia

Unmetric

This is a guest post from Lion & Lion Indonesia's Social Analytics Lead, Shamim Fareez. Instagram is blowing up in Indonesia: Instagram is now only 2 nd to Facebook in popularity with Indonesia’s millennials. To the delight of brands, ‘exploring online shopping’ is reportedly the most popular activity on Instagram for Indonesians age 16 to 35, even more popular than viewing friends’ accounts.

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The 3 Words That Summarize #SMMW16

Jenn's Trends

If you’ve missed all the posts I’ve shared over the last week, you might not know that I attended Social Media Marketing World (#SMMW16) again this year. But chances are you’ve seen the photos, videos, comments, and recaps. Which is why I’ve struggled to get this blog post out. I’ve been busy recording videos, podcasts,… The post The 3 Words That Summarize #SMMW16 appeared first on Jenn's Trends.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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6 Ways to Get Into a Career in IT Without Quitting Your Job

Idaconcpts

Changing careers is something most people do a lot over the course of their life. Whether due to a shift in the marketplace or a shift in interest, tackling something new can often prove to be a boon to your bottom line and quality of life. That being said, changing careers isn’t something that happens overnight or without proper preparation or forethought.

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Why B2B Marketers Need to Educate Buyers With Content

Convince & Convert

If it’s Friday, it must be my day to create some content. Marketers are busy planning, creating, optimizing, and analyzing, and for many of us, creating content is just one of many things on our to-do lists. We’ve all seen the stats that reveal B2B marketers are spending more time, budget, energy, happy hours, hackathons, and puppy time on content. But to what end?

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2016 Q1 Facebook Data

The Realtime Report

2016 Q1 Facebook Data By Dr. Hannu Verkasalo. Facebook is one of the biggest digital companies globally. Per our data collection, Facebook has 151m monthly users on smartphones and 75m on tablets in the U.S., which showcases its successful transition to mobile, something many other publishers have struggled to do. Facebook also controls a wide portfolio of apps: Instagram has 127m monthly users and Facebook Messenger has 102m in the US, and it is extraordinary to have 100m+ user properties beyon

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Using Social Listening to Reveal Actionable Insights

Talkwalker SM

This post originally appeared on the Crosby Marketing Blog and was written by Social Media and Content Director, Lindsey Goebel. Follow her on Twitter: @LindseyGoebel. News about advances in 3D printing technologies, Canadian Prime Minister Justin Trudeau’s stance on LGBT issues, and contagious cancers are seemingly incompatible stories. But a closer look reveals these issues are in fact related, part of a larger conversation about the topic of organ donation.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Why Your Marketing Team is Not Performing Well (Is it your Fault)?

Devumi

A poorly performing marketing team is a nightmare for any CEO. Marketing is how you spend most of your money and how you make most of your money. If your team is failing to meet targets, you are in a situation where your company may be losing money. Conversion rates for the average website are […]. The post Why Your Marketing Team is Not Performing Well (Is it your Fault)?

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The Real Way to Get More Customer Feedback

Convince & Convert

Last week I was in Nashville speaking at Marketing United , a fantastic event run by Emma , one of my sponsors and the company that powers our email program here at Convince & Convert. NOTE: I talked about this lesson first on Snapchat, as part of my new “ Baer In The Woods ” series. A few times a week, I create a Snapchat story with advice about digital marketing and customer service.

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Hashtag Inventor Chris Messina, Partners with Bourn To Bring Hashtags-Inspired Art Exhibition to NY

The Realtime Report

Hashtag Inventor Chris Messina, Partners with Bourn To Bring Hashtags-Inspired Art Exhibition to NY. 25 Artists Will Explore 10 Memorable Hashtags. From May 12 th -14 th , 2016, the Caelum Gallery in Manhattan’s Chelsea neighborhood will feature Hashtags Unplugged, an art exhibition visualizing 10 memorable hashtags including #LoveWins, #BlackLivesMatter, #HeForShe and #TheDress.

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Content Tagging For Better Social Media Analytics

Talkwalker SM

What is rule based tagging ? Put simply, this is a new Talkwalker feature that will help you improve the quality of your social listening. You will be able to define a specific action you would like to be applied on all new, or even past results. This is an incredible time saver: our filters are great for handling most qualitative analysis, but manual categorization of results can be time consuming.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Social selling at Cisco

Social Selling Masters

The case study above was presented at SocialMedia.org’s Member Meeting 34 in San Francisco on February 4, 2015. SocialMedia.org Member Meetings are the most useful, efficient, and productive meetings for social media leaders at big brands.

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5 Expert Tips for Engaging Your Webinar Audience

Convince & Convert

Following up on last week’s post covering my most important lessons for attracting your webinar audience , let’s now pivot and focus on how to keep them engaged once they show up live as an attendee at your webinar. Next week, my final post will cover how to convert your audiences to become your customers. For attracting your audience, I covered how to: Choose a Relevant Topic.

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Best Practices For Killer Facebook Video Ads

Janet Fouts

In case you haven't noticed, video views on Facebook are exploding. Here's how to get the most out of Facebook ads for your business.

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How to Get Followers on SoundCloud: An Alternative Guide

Devumi

No, this ‘alternative guide’ isn’t about how to get grungy and wear flannel. This is meant to work as an extension of my previous guide on how to get followers on SoundCloud, which focused more on tactics you could use on SoundCloud itself. Now I’m going to examine the techniques you can use which are […]. The post How to Get Followers on SoundCloud: An Alternative Guide appeared first on Devumi.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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What’s the Future for Facebook Messenger?

Razor Social

Who would have thought that messaging apps like Facebook messenger would have become so popular…? Whatsapp – 1 billion active users. Facebook Messenger – 900 million active users. Viber – 700 million active users. Mark Zuckerberg forked out $19 billion dollars to buy WhatsApp so he could see the growth that was coming (he bought it when the had about 500 million users but it’s still doubled in size since then).

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Steal the Show With Your Business Stories

Convince & Convert

Master the Art of Presentation. Do you find yourself breaking out in a cold sweat whenever you’re faced with a boardroom full of expectant faces? Do you detest public speaking and presentations? Labeled “a public speaking phenom,” New York Times and Wall Street Journal bestselling author, Michael Port joins the Business of Story podcast to shed some light on a professional actor’s approach to business storytelling.

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The Truth In Digital Advertising

Twist Image

Don't believe every headline that you read. There has been a long-standing statement that, "people hate advertising." For years, I (and many others in this industry) have said that this is not true. In actuality, "people hate bad advertising." Nobody likes to be annoyed and interrupted. Everybody loves to be entertained and informed. There are nuances.

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How to Get Followers on SoundCloud: An Alternative Guide

Devumi

No, this ‘alternative guide’ isn’t about how to get grungy and wear flannel. This is meant to work as an extension of my previous guide on how to get followers on SoundCloud, which focused more on tactics you could use on SoundCloud itself. Now I’m going to examine the techniques you can use which are […]. The post How to Get Followers on SoundCloud: An Alternative Guide appeared first on Devumi.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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What You Need to Know About the Rise of Social Selling- Jill Konrath

Social Selling Masters

If you’re a salesperson who hasn’t yet tapped into the world of social selling , this video is for you. In this three-part video series, sales expert, Jill Konrath explains exactly what social selling is. Essentially, social selling is using social networks like LinkedIn , among others, to share content, connect with prospects, and start conversations.

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How Influencers and Snapchat Dominated #SMMW16 Discussion

Convince & Convert

Total Mentions. Social Media Marketing World (#SMMW16) kicked off last Sunday, bringing 3,000 marketing professionals to San Diego through Tuesday. During the course of those three days, nearly 72,000 mentions were made by attendees and those discussing the conference from afar: While mentions consistently were high throughout the conference, the largest spike in volume occurred just before noon on Monday.

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A More Elegant Question About Twitter

Twist Image

What should Twitter do? Do you have an opinion? Do you know what they have done in the past year? It has been a year of change for the platform that allows people to share 140 characters with one another. Still, after their quarterly earnings call this week , we see a very different Twitter than one we have known to date. In June, it will be one year since CEO Dick Costolo left (and was replaced by co-founder, Jack Dorsey ).

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Why Your Marketing Team is Not Performing Well (Is it your Fault)?

Devumi

A poorly performing marketing team is a nightmare for any CEO. Marketing is how you spend most of your money and how you make most of your money. If your team is failing to meet targets, you are in a situation where your company may be losing money. Conversion rates for the average website are […]. The post Why Your Marketing Team is Not Performing Well (Is it your Fault)?

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#107: How Do I Price My Online Course?

Amy Porterfield

I want you to price your next (or first!) online course with confidence. In your heart of hearts, are you getting paid what you’re worth? Are you hitting the “sweet spot” of pricing perfection? This week I tackle these questions and give you a seven-step pricing strategy so you can determine what you should really […]. The post #107: How Do I Price My Online Course?

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