Sat.Apr 09, 2016 - Fri.Apr 15, 2016

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Influence your PR campaign with Influencer Marketing

Waxing UnLyrical

Guest Post by Taral Patel. Let’s face it. Content is evolving and so are the ways in which people consume it. What captured their attention decades ago via billboards will not even make them sit up and notice in this digital era , where everyone is glued to their mobile devices. This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popular

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Clickbait: Information overload! How can brands cut-through all the noise?

Mindjumpers

You won’t believe the hidden message in this blog post! Or rather – there isn’t one, I just wanted you to click through and read this. But bear with me – I’m about to suggest something incredibly controversial – a never-heard-before admission by a social agency!*. As much as clickbait is the emotional catnip of our online experience and can drive consistent traffic for publishers like The Daily Mail and Huff Post who churn out multiple stories each day, it’s still hugely annoying to discover you

Brands 157
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Nurture Your Social Network By Helping Someone Else

SocMed Sean

Just a quick challenge for everyone today. Keep in mind that your social network largely consists of your in-person connections, as opposed to just your online fans, followers, and subscribers. So, today I challenge you to reach out to someone in your network who you haven’t spoken to in a while. Maybe it’s a previous employee, maybe it’s your favorite manager from a past job.

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Decision Fatigue. Yep, it’s a thing.

Jason Yormark

Wifey: “What do you want for dinner?” Me: “I don’t know, whatever you want.” or. Me: “What do you want to watch?” Wifey: “Whatever. You decide.” The above are fairly common occurrences in our household, and I would imagine in many others. There’s been plenty of instances where we’d frustrate each other because neither of us could make a decision for such seemingly simple decisions.

Exercises 134
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Getting Big Data to Actually Work

Buzz Marketing for Technology

Most marketers I talk with today say they are drowning in data. But in reality data they really want sits in disparate systems throughout the organization. Or if their company has invested big money in a traditional data warehouse, the results have fallen short of expectations. This is because traditional data warehouses were never designed to handle the volume, variety and velocity of today’s data-centric applications.

Data 127
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Why Facebook Is Still the Hottest Social Network for Brands

Firebelly

Mobile users spend 30 minutes a day on Facebook. Read on to find out why this matters for your brand. This just in from Business Insider ‘s Matt Rosoff: “ When it comes to mobile social network usage, there’s Facebook, then there’s everybody else. That’s the conclusion from this Statista chart. The two numbers considered were the number of monthly average mobile users for each social network in the U.S., and the total mobile minutes spent on each network every day i

More Trending

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How Much It Costs to Publish on Top Media Websites like Forbes, Entrepreneur, and BuzzFeed.com

Bill Hartzer

One of the more difficult tasks for some SEOs who aren’t great content marketers is to generate great content and actually get that content published on top media websites. We’ve always known that you can, in fact buy your way onto these sites, but what does it cost? Well, I found out what one particular blogger charges to get your content published on top media websites.

Cost 108
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How To Set Up Recurring Invoices For Your Blogging Business

The Social Media Hat

Blogging How To Set Up Recurring Invoices For Your Blogging Business. As you're growing your blog and online business, you'll no doubt begin to set up products and services for which you will need to invoice clients. You might, for instance: Offer a monthly consulting or training schedule. Sell monthly advertising space. Maintain a private membership community.

How To 122
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How to Increase Your Content Visibility in Google Knowledge Graph

Convince & Convert

As a digital marketing expert, I inevitably find myself struggling to keep up with the happenings around the world. I’m always keen to grab more and more knowledge from everything I come across, but it can be difficult. I wonder about the enormity of the human mind. From the day we are born till the moment we die, our brain collects, loads, and stores everything.

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F8 Recap: 3 Things You Need To Know About Facebook’s Next 10 Years – Guest Blog

Talkwalker SM

The following is a guest blog by founder and CEO of On Base Marketing Justin Lafferty who attended the Facebook F8 conference on April 12. Justin was formerly Editor of Adweek’s SocialTimes blog. Follow him on Twitter: @JLafferty21. At F8, Facebook’s global developers’ conference in San Francisco, Mark Zuckerberg didn’t just tell attendees what Facebook is working on now — he laid out a 10 year road plan.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Taking Inspiration From Inspire

Unmetric

Creating brand content at the cadence that social media demands is no easy task. Each day, the social media beast needs to be fed and its hunger never gets satiated. Honestly, I have the utmost respect for the folks that do this day in and day out. Back in October 2014, Unmetric wanted to create something that helps the content creators of the world and so was born Unmetric Inspire.

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Instagram Updates as of April 2016

Jenn's Trends

The last couple months have been an overload of Instagram updates! It’s been awesome, frustrating, overwhelming, and exciting. And I promise you, the ride isn’t over yet… I can guarantee you we’ll see some more really big updates this year. But, in an attempt to keep you up to date (though I’m sure something else… The post Instagram Updates as of April 2016 appeared first on Jenn's Trends.

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Google Showing Multiple Domains in SERPS for Site: Command

Bill Hartzer

Google is showing multiple domain names in its search results when the site: command is used if domains pointing to the main domain include the canonical tag. Let me explain by giving you an example. The screen capture above shows more than one domain for a site:billhartzer.com search. For example, if one site has a blog post on it and another site uses that blog post on its site and includes the canonical tag back to the original, then it’s possible that Google will show both domain names

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Talkwaker Image Recognition Wins Best Innovation Award

Talkwalker SM

Talkwalker Image Recognition is officially an award-winning technology ! Our proprietary service just won the Best Innovation Award at the 2016 Social Tools Summit in Boston. “They say a picture’s worth a thousand words but on social you can probably multiply that by 100,” says Todd Grossman, Talkwalker’s CEO – Americas. “For brands, knowing when, why, and who is using your logo is critical to understanding the true reach and power of your brand.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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What Happens When You Engage Fans With Facebook Live

Convince & Convert

Image via Unsplash. As an agricultural company, part of our editorial calendar is telling the story of our products—seeds—and the people—farmers—who use them. From an editorial planning prospective, one of the great things about the growing season is that it’s predictable—plant the seed, grow it, harvest the crop. But there are several variables during those three stages that make the season different for each farmer.

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5 Strategies to Capture Readers That You Might Not Have Tried

Kikolani

Right now is the perfect time to reflect on the progress you’ve made this year, re-evaluate your plans as needed, and to explore new possibilities. Lately, I’ve been experimenting with different methods of attracting more readers to my blog. If you’ve been following Kristi for a while, you probably know the tried-and-true methods already, such as social media, guest blogging, and the like.

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Using Cloudflare or Other CDNs Won’t Help You Hide Your Link Network

Bill Hartzer

Robert Fisher recently asked a question over at Moz regarding the use of CDNs to potentially hide a link network. In the past, there has been (and currently is still) an issue regarding linking websites together that are hosted on the same Class C Blocks of IPs. Essentially, if you own several websites, they’re hosted on the same server, then they will be on the same Class C Block of IP addresses.

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Social Card Playing Online

The Realtime Report

Social Card Playing Online. Did you know being the second largest populated country, India is also the world’s third biggest Internet user nation? Yes, that’s absolutely right, according to 2013 figures shared by the Telecom Regulatory Authority of India, it revealed that after the USA and China, India ranks next in terms of Internet usage. Most people find recreation online and one of the most chosen forms of recreation is playing games online, especially card games.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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When and How Does Snapchat Work for Business

Convince & Convert

Snapchatting for Talent. With over 6,000 employees that work with 82% of the world’s Fortune 500 companies, BMC Software is a behemoth in the field of enterprise IT solutions. Carlos has the daunting position of being in charge of raising awareness for BMC products and driving global demand through social. With a team of content and social media managers at his side, Carlos has driven social to becoming a key part of BMC’s sales funnel.

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#MyPillStory & the Anti-Baby App: Why Pharma Can’t Afford to Ignore Women’s Health on Social

Talkwalker SM

Women’s health is a massive topic online. Surveys have shown that looking up health information is one of the main reasons why women use the internet. In fact, more than 80% of internet users are using the internet to get health topics, and about half say that information they find social media affects their health decisions. In our recent report , we’ve looked at how social listening can help pharma brands track side effects, manage a crisis and find influencers.

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Looking into Facebook Audience Insights for Ad Targeting

Janet Fouts

Facebook supplies a free tool called Audience Insights we can use to learn more about our market without wasting money to narrow the field down to a reasonable size.

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7 Steps to Take When Your Audience Stops Growing

Kikolani

It happens to even the best marketers. No matter how good your content is, how wide your audience has grown, or how many best practices you’ve followed, eventually you’ll get to a point where your audience seems to stop growing. You aren’t getting any more social media followers (at least not quickly), your readership has stagnated, and even your traffic fails to climb higher.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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5 Expert Tips for Growing Your Webinar Attendance

Convince & Convert

Webinars continue to be an invaluable content marketing tool for companies to attract and engage with prospects as well as retain existing customers to become your advocates. They are theatrical, like a radio show with pictures, that allows you tell a story beyond sound bites with real business outcomes. Over the last eight years, my team and I have produced, delivered, and moderated hundreds of webinars across a wide canvas of B2B industries.

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The Call for Visual Social Media Marketing

Koka Sexton

How we consume information is evolving. More people are relying on visual elements than before. A resent study by WebDAM highlighted some interesting information related to how social media is adapting and may be contributing to the change in behavior.

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Access Facebook Promoted Post Analytics with Unmetric

Unmetric

Three months into the new year, and we already know this is going to be the Year of Unmetric. We added a few amazing features just for you - and we already know you're going to love it. Here at Unmetric, we’re all marketing enthusiasts. Every day we look to find ways to make the lives of marketers (all the various roles that encompasses) better, whether it’s by making our UI more user-friendly or by adding smarter features.

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Poets And Plumbers And The Future Of Advertising

Twist Image

It seems like advertising is facing its Judgement Day. Advertising is not going anywhere, but like every industry, disruption comes. and it comes fast. Many thought that the ad business became disrupted as social media's popularity was rising. It turns out that we're facing the mainstreaming today of smartphones and now Facebook (which, actually, started out ten-plus years ago) that is causing the major waves today.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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3 Things CMOs Must Consider When Leading Customer Experience

Convince & Convert

Lately there has been a lot of talk about customer experience, or CX. Its value and importance within a given brand is at or near the top of the priority list for many companies the world over. At least it should be. But as important and as talked-about as CX is, there is a debate as to who should lead the charge—drive the CX bus, if you will. In my not-so-humble opinion, it should unequivocally be the CMO.

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5 Ways to Get Started with Short Video, Even If It Freaks You Out

Socially Sorted

Video is here. It’s growing rapidly. It’s engaging, grabs attention, attracts reach and drives traffic. . But for many of us, the idea of being on camera FREAKS US OUT. . If that’s you, here are 5 easy ways to get over the hump and get started with short video… even if it freaks you out! Image by Shutterstock. What is Short Video?

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If You Didn’t Think RSS Was Dead Before, Facebook Just Killed it, Completely

Stay N' Alive

At Facebook’s annual F8 developer conference this year, with announcements from robots, artificial intelligence, virtual reality, and more I finally feel as though I’m in the future. I’ll try to cover more of my overall thoughts later on the conference, including a review of the Galaxy VR and Samsung Galaxy S6 that they gave out at the conference that I’ll review over on my Social Geek gadgets blog (you can see the unboxing here: https://www.facebook.com/JesseStay/videos/

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7 Tactics to Maximize the Value of Facebook Custom Audiences

Razor Social

Imagine if you owned a shop and you could follow up everyone who walked into your shop with an advertisement. You could even change your ad based on what aisles they visited… …the products they picked up. …the part of the shop they visited. …which cash register they went to. … or didn’t go to. Powerful? Yes!!! Facebook custom audiences are this and much more.

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Meet the Delicious New Product Designed for Instagram

Convince & Convert

Chances are, you’ve had a moment like this: A gorgeous meal or beverage is placed in front of you. It’s so beautiful and drool-worthy that you cannot resist the urge to snap a photo and share it across your social media sites. This is precisely the sentiment and inspiration behind Sonic’s new Square Shakes. Designed for the Instagram generation, the company plans to adapt its new Creamery shakes for the platform.