Direct Marketing Observations

MARCH 21, 2016

Twenty six years ago at the New Orleans Jazz and Heritage Festival I watched Stevie Ray Vaughn rip it up in front of thousands of people. The only way people knew that I did was because I told them about it. Yep, WOM. I would go on to see SRV a few more times after that before he was taken from us too soon. My memories and stories of the times I’ve seen him and hundreds ( Yes hundreds, I sold concert T-shirts ) of other acts are solidly entrenched in a sense and duty that those stories are

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Social Media Fashion Eventful Industry 159

Mindjumpers

MARCH 23, 2016

Nearly 6 years after its initial release and 400 million users later, Instagram is fast-approaching the ad-supported dominance of Facebook. Last week, it introduced its very own algorithm, following in the footsteps of Twitter and its parent company Facebook. Whether this is an enhancement is debatable and many seem to be divided on the matter as it stands.

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Feed Feedly Instagram News 159

Waxing UnLyrical

MARCH 25, 2016

Mac OS X 10.0 was released 15 years ago today. I didn’t know very much about Macs then. Scratch that – I didn’t know anything about Macs then! They seemed to exist in an alternate reality populated by creative types tattooed all over, who imbibed copious quantities of Scotch as their screens radiated magic and mystery. These sleek, funky machines were imbued with the gift of producing visuals, graphics, and who knows what else, to which the rest of us mere mortals could never

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Training Banking Apple Consultant 150

Firebelly

MARCH 21, 2016

In my new Shorthand series, I’ll be asking fellow social media marketing industry leaders for three quick and easy-to-digest insights into their areas of expertise or interest. For my second installment of Shorthand , I spoke with Erik Qualman. His book What Happens on Campus Stays on YouTube was nominated for the 2015 Pulitzer Prize. In addition to being a best-selling author, he’s a motivational speaker who’s been referred to as “the Tony Robbins of tech.” LetR

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Reputation Privacy YouTube Questions 149

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Social Media

Jon Loomer

MARCH 24, 2016

The death of blogging. The death of SEO. The death of Facebook organic reach. And now, the death of Instagram for brands. First, let’s be incredibly clear: Any article title that declares the death of something (unless it’s the death of a someone), can’t be taken seriously. It’s an exaggeration. It’s click bait. And it’s intended to generate panic and discussion.

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Convince & Convert

MARCH 22, 2016

My good friends at Edison Research handled the data gathering for my new book, Hug Your Haters , and we discovered that customer service is being massively disrupted. Now the Edison team is back with a new edition of their annual Infinite Dial research (they partner with Triton on it) and they’ve found another disruptive force… Snapchat.

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Statistics Tumblr Social Networking Research 95

Jenn's Trends

MARCH 21, 2016

You’ve probably heard by now that Instagram threw the planet into a tailspin with their recent announcement about adding an algorithm to their feed. Yes, I was one of those who first freaked out. I have subsequently gone through all 5 stages of grief.

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Pam Moore

MARCH 23, 2016

I’m excited to announce that we have partnered with Adobe and the #GetRealChat Twitter chat is again officially part of the Adobe Summit 2016 event in Las Vegas. On Wednesday, March 23rd, starting at 3pm pt / 4pm mt / 5pm ct / 6pm et we will be hosting #GetRealChat live from the Venetian hotel and event center in Las Vegas. The topic of conversation is “The future of brand experience.” It is time marketers get real on the importance of customer experience.

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Kikolani

MARCH 24, 2016

You want people to comment on your blog, to subscribe to your newsletter, and to connect with you. After all, it’s why you started a blog in the first place. But it can be downright maddening when you’re churning out high-quality content and people still aren’t interacting with it. . Your blog posts may not be the problem at all. The problem may instead lie in your blog’s personal touch, the personality your team brings to it.

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Waxing UnLyrical

MARCH 21, 2016

Very little is more inspiring than a strong, thoughtful lady leading her business to glory. And since we’re still in a month that celebrates women, this week’s roundup features posts from a few of my favorite women leaders in the PR field. Enjoy! 1. Morphing From PR Pro to Businessperson. Why: “At some point, business owners need to realize where their time is best spent and then delegate the rest,” says Heather Whaling as she explores her “transition from PR pro to

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Apple Banking Resources Consultant 103

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Social Media

Talkwalker SM

MARCH 25, 2016

Images and visuals are taking over online and social media. From celebrity selfies to user generated content for brands, visuals are everywhere: on Instagram, Twitter, Facebook, Buzzfeed and beyond. For marketers this kind of content is gold dust that has a tendency to spread like wildfire and helps brands connect with their increasingly social savvy audiences.

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UGC Marketing Analytics Flickr 88

Bill Hartzer

MARCH 24, 2016

Google’s organic search engine algorithm is made up of a lot of different search engine ranking factors. When it comes to certain search queries, not all of those search engine ranking factors are applied. In other words, Google may apply certain parts of their algorithm to certain keyword queries and might disregard other parts for other keywords.

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Google Engineering Organization Sites 88

The Realtime Report

MARCH 20, 2016

Customer Service Mistakes In Web Design. Customer service is something that has evolved a lot in the Web 2.0 age, especially in terms of the channels customers are able to use to talk to people from a given company when they have a problem or complaint (or even to give positive feedback). Many consumers now extol the virtues of using social media platforms like Twitter to get customer service or make a complaint.

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Web 2.0 FAQ Banking Reputation 93

Convince & Convert

MARCH 22, 2016

Total Mentions. Over the last week, SXSW has generated hundreds of thousands of mentions. Broken down by film, music, and interactive, it logically was the crowd discussing technology and media that made the most noise over the first half of the festival. This is due to one large and unique speaker at #SXSWi, the United States President. POTUS in ATX.

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Film Social Media Meme Hashtag 84

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Social Media

Idaconcpts

MARCH 23, 2016

Starting a new business can be incredibly difficult and this is especially true in the dental and medical fields where the competition is so intense. Providing great care for your patients is not the only thing that matters when you are trying to build a successful dental or medical practice. You could be the greatest doctor or dentist in the world and your practice will still fail if the general public does not know you exist.

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Analytics Marketing Campaign Compete 79

Bill Hartzer

MARCH 23, 2016

A while back I wrote about my utter frustration with Google and their Change of Address Tool. I wrote about how their Change of Address Tool is broken. Well, honestly, I’m still frustrated. After 3 months, it’s still broken. If you look at the screen capture above, you can see that when you use their Change of Address Tool, Google doesn’t allow you to redirect to an internal page on your site when you move your site.

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Google Domain Name Tools Forums 86

The Realtime Report

MARCH 25, 2016

Marketing Agility: Posh Buzzword or Business Standard? By Lilly J. Adams. Until recently, marketing agility was a just buzzword that roamed the business blogs. It was tossed around in local conferences and mentioned in the offices of innovative enterprises. Now though, it is breaking into the mainstream and offering a breath of fresh air to the stale business landscape.

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Marketing Training Policies Collaboration 87

Convince & Convert

MARCH 21, 2016

The results are in. Last month, we asked you to write the most effective copy for a Consumer Reports email in a way that could also test which value factors were most appealing to Consumer Reports donors. We’ll get to the results, and the big winner of the MarketingSherpa Summit package, in just a moment. But first, a few lessons for you and a little more background.

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Marketing Report Research Analysis 80

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Social Media

Unmetric

MARCH 22, 2016

What you’ve been hearing is true; Instagram will soon be adopting the algorithmic newsfeed. In a blog post , the social network mentions that users miss almost 70% of the content on their feeds and to improve user experience, the new curated feed is being brought in. While this might be good news for users, brands aren’t too thrilled about this. Of course, this is hardly surprising, brands that built up loyal followings with guaranteed inclusion in newsfeeds are now facing the prospect of shelli

Feed 72

Feed Feedly Instagram Compete 72

Bill Hartzer

MARCH 22, 2016

I don’t recall anytime recently when Google showed such a horrible, misguided, completely wrong search result lately. I am stunned that Google would even possibly show a result such as this. Or, perhaps this is a sign of yet another change to Google’s search engine algorithm? Take a look at today’s search results for the search query: Dallas SEO.

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SEO Google Adwords Engineering 76

The Realtime Report

MARCH 23, 2016

Facebook Educates Marketers With Playing Cards. Flush. Full House. 3 of a Kind. Or how about marketing statistics, hashtags and demographics. Confused yet? Recently Facebook developed a promotional marketing campaign in the UK with the help of creative agency Human After All , by including key Facebook marketing statistics from the prior year. The company even went the extra mile by personalizing 1,000 packages with the playing cards, distributed to agencies throughout the UK.

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Education Facebook Statistics Marketing 87

Convince & Convert

MARCH 24, 2016

In a time where companies vie to stand out amid a seemingly never-ending stream of content, two brands are making waves for their unique disappearing acts. The twist? Both were cleverly executed in order to raise awareness for the same cause: #BringBackTheBees. Burt’s Bees Loses the B’s, Literally. The next time you’re on Instagram or Twitter , look more closely at Burt’s Bees’ accounts, and you’ll notice that something major is missing: the B’s!

Company 79

Company Education Newsletter Instagram 79

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Social Media

Devumi

MARCH 25, 2016

Making the choice to buy retweets is a decision many Twitter users are making. Understanding the reasons to buy retweets could be confusing to someone who doesn’t know the marketing reasons behind it. The best thing about retweets is that they apply to any Twitter account, of any size, in any industry. Retweets fuel every […]. The post 5 Reasons to Buy Retweets for Twitter Marketing appeared first on Devumi.

Buy 66

Buy Twitter Marketing Industry 66

Bill Hartzer

MARCH 22, 2016

Facebook has acquired the domain name AccountKit.com and they have also just recently registered a lot of typo domain names related to AccountKit.com. Usually when a company registers a lot of typos for a domain name, they plan on using that domain name publicly–and expect that people might mistype the domain name. Jamie Zoch first discovered all of these typo domain name registrations and posted about it on Twitter on March 19th: Facebook Inc. acquires domain name AccountKit(.)com for und

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Domain Name Facebook Google Company 69

The Realtime Report

MARCH 24, 2016

Increase Profits With Smarter Trade Promotions. Getting your product to market may have been a daunting task, but any experienced retailer or manufacturer will tell you it’s only uphill from there. Without proper management , your product could fall flat on its face, leaving you to foot the bill. Trade promotion strategy requires serious money and nobody jokes around when developing the implementation of such a plan.

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Retail Nielsen ROI Sentiment 79

Convince & Convert

MARCH 24, 2016

Telling Stories With Numbers. Though this is Tom Webster’s second appearance on the Content Pros Podcast, he visits this week for a special and timely reason. In addition to doing market research for brands on consumer behavior and marketing effectiveness, Tom’s employer, Edison Research, is also the sole provider of exit polling data for American political elections.

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Research Marketing Compete Cost 79

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Social Media

Devumi

MARCH 25, 2016

Making the choice to buy retweets is a decision many Twitter users are making. Understanding the reasons to buy retweets could be confusing to someone who doesn’t know the marketing reasons behind it. The best thing about retweets is that they apply to any Twitter account, of any size, in any industry. Retweets fuel every […]. The post 5 Reasons to Buy Retweets for Twitter Marketing appeared first on Devumi.

Buy 60

Buy Twitter Marketing Industry 60

Amy Porterfield

MARCH 23, 2016

My quarter one has felt chaotic. I felt scattered. Everything except time to create content was dictating my life. It was time for a new approach to my schedule. I know you feel me here. I needed a die-hard plan to make time for what drives my business forward. I needed a content creation RITUAL. […]. The post #102: How to Create Content Rituals to Get More Done appeared first on Amy Porterfield | Online Marketing Expert.

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Content How To Marketing System 67

Twist Image

MARCH 25, 2016

Hello, Human. When you open the new Quartz news app , it takes a few minutes to get your bearings. This is not your father's news app. There is no infinite scroll, and there is no standard headline matched with a big image to capture your salivating attention, and get you to click. Instead, what you're faced with is the familiar setting of your messaging app.

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Wikipedia Airlines Marketing iPhone 45

Convince & Convert

MARCH 21, 2016

Everyone Has a Story to Tell. Michael Margolis is a globetrotting storyteller and a business storytelling legend. His team at Get Storied are the experts on storytelling for disruptive and social innovation. They communicate world-changing ideas and help companies humanize and distill complex technical products or solutions. Michael has created a cutting-edge, global learning community and resources to help individuals and businesses alike identify their true story and humanize their brands.

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How To Resources Newsletter Instagram 76

Devumi

MARCH 25, 2016

You asked and we heard you: Devumi is now offering 5 million and 10 million Fast Views for YouTube. 5 Million Fast Views at $12,999 and 10 Million Fast Views at $24,999. Fast Views, the easiest way to go viral on YouTube, are our most popular YouTube views service. However, we realize that 1 million […]. The post New at Devumi: 5M and 10M YouTube Fast Views appeared first on Devumi.

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YouTube Marketing 60