Visually SM
MARCH 15, 2016
When you learn to ride a bike, you’re bound to encounter the cold, hard reality of gravity. But after hitting the pavement, chances are you’ll get back up and try again. And again. And again. The same principle applies to social media content , only instead of riding on the pavement you’re riding on the virtual equivalent of an escalator where the environment is constantly changing.
Firebelly
MARCH 14, 2016
In my new Shorthand series, I’ll be asking fellow social media marketing industry leaders for three quick and easy-to-digest insights into their areas of expertise or interest. In this first installment, I spoke with Jay Baer—leader of Convince & Convert. He recently published Hug Your Haters: How to Embrace Complaints and Keep Your Customers , which is being touted as “the first modern book on customer service.” Let’s get to the questions!
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Waxing UnLyrical
MARCH 16, 2016
Guest Post by Cynthia Price. One Saturday afternoon recently my dining room table was filled with laptops, mobiles, pens, paper and a strong pot of coffee, along with an assortment of sandwiches and sweets. I was working with a professional group to flesh out strategy and prep for a board meeting in a few weeks. Image courtesy Cynthia Price, used with permission.
Jason Yormark
MARCH 14, 2016
This post brought to you by Bing Network. The content and opinions expressed below are that of Jason Yormark. I’ve had a lot of experience on both sides of the fence when it comes paid marketing strategies and execution. Whether it’s been with an agency and working with larger brands and companies, or running a small business, it can be be very daunting and expensive to figure out how to drive targeted traffic and leads, not to mention, expensive.
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Visually SM
MARCH 15, 2016
When you learn to ride a bike, you’re bound to encounter the cold, hard reality of gravity. But after hitting the pavement, chances are you’ll get back up and try again. And again. And again. The same principle applies to social media content , only instead of riding on the pavement you’re riding on the virtual equivalent of an escalator where the environment is constantly changing.
Convince & Convert
MARCH 16, 2016
Marketing ideology seems to change every ten years or so—unless you’re David Ogilvy, and your philosophy has lasted the better part of a century. Despite having passed on over a decade and a half ago, Ogilvy’s ideas on marketing are as true now as they were when he founded Ogilvy & Mather back in 1948. The Mad Men-esque figure was once called “ the most sought-after wizard in today’s advertising industry.” Despite that, companies today still scorn his advice (often to their
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Jenn's Trends
MARCH 16, 2016
Don’t you love when you find a blog post where the title seems to answer exactly the question you have, but then the author turns around and says “it depends”? Yes! Oh, good. You’re going to love this post!
Visually SM
MARCH 15, 2016
When you learn to ride a bike, you’re bound to encounter the cold, hard reality of gravity. But after hitting the pavement, chances are you’ll get back up and try again. And again. And again. The same principle applies to social media content , only instead of riding on the pavement you’re riding on the virtual equivalent of an escalator where the environment is constantly changing.
Convince & Convert
MARCH 18, 2016
Not all SMS marketing campaigns are created equal. There are some companies who fully integrate SMS marketing into their business strategy and others who see it as a side project. According to a survey by ScanLife , 89% of customers use their mobile phones while shopping, and 64% of Americans own a smartphone as of 2015. Given this, which company do you think will have a more successful marketing campaign?
Jason Yormark
MARCH 14, 2016
This post brought to you by Bing Network. The content and opinions expressed below are that of Jason Yormark. I’ve had a lot of experience on both sides of the fence when it comes to paid marketing strategies and execution. Whether it’s been with an agency and working with larger brands and companies, or running a small business, it can be very daunting to figure out how to drive targeted traffic and leads, not to mention, expensive.
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Bill Hartzer
MARCH 16, 2016
Uh oh, Google just announced that a new mobile-friendly update is coming in May 2016. And, as such, I’m going to personally be the first one to call this Mobilegeddon II. Not because of the fact that the first mobile friendly update back in April 2015 was catastrophic–just because this is the second mobile friendly update for Google that they’ve announced ahead of time, and, well, the first one was called Mobilegeddon.
Kikolani
MARCH 17, 2016
Everyone loves videos. From the toddler dancing along with Barney to the technology officer looking to understand and compare various business apps via explainer videos. On the marketing side of things, it’s worth noting that: If you have video content on your site, you are more likely to retain visitors for longer than if you only have text. com reports that visuals are processed 600,000 times faster than text and only 20% of text on a website is actually read by visitors.
Convince & Convert
MARCH 15, 2016
My good friends at Edison Research handled the data gathering for my new book, Hug Your Haters , and we discovered that customer service is being massively disrupted. Now the Edison team is back with a new edition of their annual Infinite Dial research (they partner with Triton on it) and they’ve found another disruptive force… podcasting.
Janet Fouts
MARCH 15, 2016
Let’s start wth the basics here. What is earned media? Earned media is media (or content) you don’t own and did not pay for. Typical examples might be a blog post about your brand or product or a Tweet about how awesome your customer service is. Earned media is free, out of the goodness of […].
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Talkwalker SM
MARCH 15, 2016
A search for pictures featuring the Adidas logo using the Talkwalker social listening platform. With the rise of visually driven platforms such as Instagram, Pinterest and Snapchat ( over 600 million pictures uploaded each day just for the latter), visual content has never been as important as it is today. The visual web is here to stay, and brands will have to adapt their listening strategy to stay on top of what’s being said about them online.
Kikolani
MARCH 15, 2016
Fullscreen WordPress theme is a modern way of creating alluring and visually-appealing blogs, sites and portfolio. In fact, many creative bloggers and artistic website owners are using the fully responsive and Fullscreen theme to make their site look unique, stylish and appealing. The main objective behind using Fullscreen theme is that it comes with a huge space for background images, slideshows and videos.
Convince & Convert
MARCH 17, 2016
In the past few years, videos have started taking over—and it’s easy to see why. They stimulate both the visual and auditory senses while packing a wealth of information into a short span of time. Videos are also very diverse in their application. From providing entertainment to educating to expressing your opinion to marketing a product, videos are a powerful tool.
Twist Image
MARCH 17, 2016
Speaking in public. I have said it before. I will say it again. Time and time again, I have come across business leaders who have had tremendous success. They are in small, medium and large businesses, along with servicing both B2C and B2B audiences, and from both genders. It's nearly impossible to pinpoint - with accuracy - the "best practice" that all of them possess, but there is always one skill that they all have: their ability to speak in public.
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Talkwalker SM
MARCH 17, 2016
FMCG brands increasingly view social media as a way to differentiate themselves from competitors, as Always did memorably with their #LikeAGirl campaign. However, the applications of data from social networks go far beyond campaign measurement. In our latest report , we take a look at how marketing, PR and product departments in the household and personal care sectors can use social media analytics to create valuable insights in crisis management, product development, influencer marketing and mo
Bill Hartzer
MARCH 15, 2016
Based on domain name registrations by Microsoft in the past few days, Microsoft appears to be working on a project called “Microsoft Madeira” It could also be called “Project Madeira” I haven’t seen anything related to this yet based on a Google search: https://www.google.com/search?&safe=off&q=%22microsoft+madeira%22.
Convince & Convert
MARCH 18, 2016
Whether you love ( ) them or hate ( ) them, chances are that you have seen an emoji or two in your day. Maybe you’ve used a few of your own today. In the last year, these little faces and icons are revolutionizing the way brands are running marketing campaigns. The Birth of Emoji . Emoji were first introduced by Shigetaka Kurita who was part of the team preparing for the 1999 debut of NTT Docomo’s i-mode, or the world’s first major mobile internet system.
Razor Social
MARCH 14, 2016
You know how much hard work it is creating content, don’t you? Well… for all that hard work, you need to get some rewards for doing it! This is where a content conversion funnel comes in. A content conversion funnel is where you share a piece of content that gets attention from your potential audience and then you lead them down a path to a potential sale.
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Learn the 10 worst social media marketing mistakes and how to avoid them.
Devumi
MARCH 18, 2016
It doesn’t matter where you go online right now: You are going to get swept up in a little bit of March Madness! The annual college basketball tournament is heating up to be another great one as some of the old guard will be squaring off against new up-and-comers. Twitter is where many people are […]. The post March Madness & Twitter Marketing: The Final Four Tactics!
Proactive Report
MARCH 16, 2016
Email wins yet again. It was rated the most effective and one of the easiest digital PR & marketing tactics in the recent Ascend2 Survey. The survey tapped into 275 marketers ( 66% in the BtoB field) for insights on their goals, strategies tactics and challenges with digital marketing. Social Media. The tactic that seems to be giving the most trouble is Social Media.
Convince & Convert
MARCH 14, 2016
Navigating the Sea of Story. How can business leaders get their own brand story straight and then engage customers to participate in that story? Chris Moody and Randy Frisch, co-hosts of another Convince & Convert podcast, Content Pros, pose that question in this episode of the Business of Story Podcast. And if you haven’t considered it before, the answer may surprise you.
Twist Image
MARCH 18, 2016
How many brands are really marketing themselves properly these days? If there is one gripe about the current state of advertising, it would be this: with all that has evolved in the past two decades - from new platforms to channels to technology to content to newer opportunities - the base of communications is still highly derivative of past metrics.
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Devumi
MARCH 18, 2016
It doesn’t matter where you go online right now: You are going to get swept up in a little bit of March Madness! The annual college basketball tournament is heating up to be another great one as some of the old guard will be squaring off against new up-and-comers. Twitter is where many people are […]. The post March Madness & Twitter Marketing: The Final Four Tactics!
Bare Feet Studios
MARCH 16, 2016
It’s been quite a while since I’ve posted here. After spending a year in Florida with my 91 year old Mom, I took a few months of “hermiting” to recharge my batteries. While I was away, my partner, Shane, fell back in love with WordPress — that wonderful website software that we’ve been using since 2003 when it was released.
Convince & Convert
MARCH 16, 2016
The Early Bird Catches the Worm. Raise your hand if you love getting up by 5 a.m. Anyone? Bueller? Me neither. But you know who does? The brilliant and talented Gini Dietrich, CEO of Arment Dietrich, author and founder of Spin Sucks, and co-host of “Inside PR.” Arment Dietrich is a digital marketing communications firm. “Spin Sucks” is a book and blog dedicated to the professional development of all things communications, and “Inside PR” is podcast interested in exploring the state o
Twist Image
MARCH 13, 2016
Episode #505 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. We have learned a lot in the past few years about what works in business. We have companies' valuations explode with massive growth. We've also re-invented the spaces that we work in. So, how has it all worked out? Do open-floor plans really work, or do they make employees miserable?
Proactive Report
MARCH 16, 2016
Email wins yet again. It was rated the most effective and one of the easiest digital PR & marketing tactics in the recent Ascend2 Survey. The survey tapped into 275 marketers ( 66% in the BtoB field) for insights on their goals, strategies tactics and challenges with digital marketing. Social Media. The tactic that seems to be giving the most trouble is Social Media.
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