Atom Thought
MARCH 3, 2016
Brands are all about trust. More so in India and save HLL & P&G most MNC brands in India are in serious need of building some serious trust assets. MNC car manufacturers like Volkswagen have a very low adoption share in India, there sales are peanuts compared to Maruti and maybe Hyundai. People who are.
Waxing UnLyrical
MARCH 2, 2016
Guest Post by Deirdre Breakenridge. International Women’s Day – coming up in less than a week – is a time to recognize women around the world for their achievements. They may be well-respected and powerful women who are changing the world economically, socially or politically. They may be the women who have influenced your career, or they may be women you know on a more personal level … like your own mom who tirelessly cared for you your entire life.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Convince & Convert
MARCH 4, 2016
In the words of entrepreneur and acclaimed author Gary Vaynerchuk, “Marketers ruin everything.” . This couldn’t be more true for infographics, which became a highly popular and effective content marketing tool three or four years ago. While most brands were churning out generic blog content to gain visibility, infographics combined vibrant imagery with succinct text to help educate audiences on a wide variety of topics.
Bill Hartzer
MARCH 2, 2016
Facebook is helping its advertisers create videos about their businesses. The videos are fairly short, typically about under 30 seconds, and are the business owner (or page owner) can customize it to their liking. From what I can tell, it’s limited to current Facebook Advertisers who have business pages on Facebook. If you log into your Facebook business page, you may get the notice from Facebook to create your business video.
Advertisement
Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Devumi
MARCH 4, 2016
Pinterest is the visual bookmarking tool with incredible marketing potential. If there’s one defining characteristic about people who use Pinterest it’s this: They are pinning things which they want to buy in the future. It’s a daydreamers social media platform. A true Pinterest marketer needs to be familiar with all of the vast number of […].
Waxing UnLyrical
FEBRUARY 29, 2016
Campaigns and events take a lot of planning and effort. So why not make the most of them… right? Here are some ideas on how to optimize your campaigns… and on a day that comes only once every four years, no less! 1. 8 Google AdWords Hacks That’ll Double Your Conversion Rate. Why: “To avoid wasting your time and money on AdWords, pay attention to the factors that determine long-term success,” writes Neil Patel as he goes over ways to “be smarter with your campaigns.&
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Talkwalker SM
MARCH 1, 2016
There are few annual events that can attract a mass audience like the Oscars. Social media hype around the ceremony was substantial with around 12.5 million uses of the hashtag #Oscars , proving that brands need to take advantage of this massive moment on television. It is a moment when film, fashion , and the arts collaborate for a night of entertainment.
Kikolani
MARCH 1, 2016
The web world is no longer a ‘web-like-quest’. Long back Search Engine Optimization(SEO) used to be a discipline governed by blackhat marketers. The intention was clear to drive traffic and improve online ranking. However the boulevard turned to be a secret pathway as Google didn’t like it. With the moving time ‘Hidden Insights of SEO’ turned to be ‘ a game of common sense’.
Waxing UnLyrical
MARCH 2, 2016
Guest Post by Deirdre Breakenridge. International Women’s Day – coming up in less than a week – is a time to recognize women around the world for their achievements. They may be well-respected and powerful women who are changing the world economically, socially or politically. They may be the women who have influenced your career, or they may be women you know on a more personal level … like your own mom who tirelessly cared for you your entire life.
Convince & Convert
MARCH 2, 2016
A Little Sunshine Goes a Long Way. Are influence and advocacy marketing the gifts that keep on giving? Yes, yes they are. And knowing how to tap into pre-existing fans and authentic emotional stories gives you even more. Allie Ingalls and Jennie Hughes of WhiteWave Foods agree that being generous with customer rewards and aware of consumer needs help create a lasting and effective base for true advocacy and successful influence marketing campaigns.
Advertisement
A beginner's guide to social media automation tools and getting automation right.
Talkwalker SM
MARCH 3, 2016
In today’s sprawling digital world, monitoring a brand’s image and sentiment across a myriad of social media and online platforms isn’t the simplest of tasks, especially for leading global corporations like Deutsche Telekom. Deutsche Telekom is one of the world’s largest telecommunications companies with operations spanning over 156 million mobile customers, 29 million fixed-network lines, and more than 18 million broadband lines.
Devumi
FEBRUARY 29, 2016
Employee socials are a great way of getting your workforce excited about the brand they work for. Too long have companies overlooked their employees. After all, why would they care about selling something to the people already working for the company? Nevertheless, studies have shown that employees have far more credibility among the public than […].
Socialmedia.biz
MARCH 4, 2016
Taylor Swift brought fans to her house, baked them cookies and invited them to her concerts for free, said Jordan Stone, CEO of Huckle. At Launch Festival, a top marketer discusses the importance of engaging your top brand advocates. Target audience: Startups, entrepreneurs, businesses, brands, digital marketers, advertising agencies, SEO specialists, educators, journalists, Web publishers.
Convince & Convert
MARCH 4, 2016
Image via Unsplash. Technology used to be only a concern of the IT department, but these days, even the most entry-level employee is expected to have basic knowledge of online tools. It’s a field so important, it’s spread across all teams within an organization. According to Gartner, by 2017 the Chief Marketing Officer (CMO) will spend more on IT than the CIO.
Advertisement
Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Firebelly
FEBRUARY 29, 2016
Here’s a handy cheat sheet for common social media ad metrics and the formulas used to derive them. Reach. The unique number of people who saw your ad. Impressions. The total number of times your ad was seen. If the 1000 people reached were each displayed the ad 5 times, then the total impressions would be 5000. Cost Per Click. How much you paid for each click.
Devumi
MARCH 4, 2016
Pinterest is the visual bookmarking tool with incredible marketing potential. If there’s one defining characteristic about people who use Pinterest it’s this: They are pinning things which they want to buy in the future. It’s a daydreamers social media platform. A true Pinterest marketer needs to be familiar with all of the vast number of […].
Twist Image
MARCH 4, 2016
How good can your brand be at "live"? If social media accomplished anything, it brought brands out into the open. It forced brands to respond - in public - to their consumers. Not just the bad stuff. everything. It was (and continues to be) a huge paradigm shift that has forced all businesses (B2B, B2C, small, medium and large) to change how they operate, how they communicate, and even how they innovate.
Convince & Convert
FEBRUARY 29, 2016
All week long, we have been covering Social Media Week in New York City on our blog and across the Zignal Labs social channels. Here is a look at what is driving the conversation in The City so Nice, They Named it Twice. Total Mentions. Since kicking off on Monday night at the opening reception, #SMWNYC conversation has generated over 26,000 mentions, averaging 161 mentions per hour.
Advertisement
SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Social Media Network Marketing
MARCH 1, 2016
Sharing great information is good. Sharing relevant information is great.
Devumi
FEBRUARY 29, 2016
Employee socials are a great way of getting your workforce excited about the brand they work for. Too long have companies overlooked their employees. After all, why would they care about selling something to the people already working for the company? Nevertheless, studies have shown that employees have far more credibility among the public than […].
Amy Porterfield
MARCH 2, 2016
Today’s episode is #100 (let’s celebrate!)– and I’ve got another hot topic I wanted to talk to you all about. This hot topic is focused on a big mistake I see a lot (especially in the first two years of business!) but I rarely talk about. Until now. It begins with deciding on which path you […]. The post #100: When is the Right Time to Add Another Product to Your Business?
Convince & Convert
MARCH 3, 2016
Image via BigStockPhoto.com. What would you do with an extra day off? This is the inspiration behind Zappos’ #TakeTheLeap campaign, an initiative to turn Leap Day into a national paid holiday. Hosted on Change.org and a dedicated Zappos website , the company offers some compelling reasons for its position. Zappos celebrated Leap Day by giving all 1,600 employees the day off as a paid holiday and encouraged them to #TakeTheLeap and cross an item off of their bucket list.
Advertisement
Learn the 10 worst social media marketing mistakes and how to avoid them.
Social Media Network Marketing
MARCH 1, 2016
6 Tips On How To Use #HashTags On Your Facebook
Proactive Report
MARCH 1, 2016
This DigitalPR chat took place on Friday, February 26, 2016. Our guest today on the #Digital PR Twitter chat is Katie Paine. You can follow her on Twitter @queenofmetrics. Q1: 13 years ago Don Bartholomew said he hoped to see holistic PR measurement being used. Is that occurring? “Don Bartholomew’s blog, MetricsMan , was a must-read for anyone trying to understand and implement best practices in PR measurement – not just because of how articulate and gifted a writer Don was, but because of how h
Twist Image
FEBRUARY 29, 2016
Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud , if you're interested in hearing more of me blathering away.
Convince & Convert
MARCH 2, 2016
Influence marketing keeps evolving at a rapid pace. That’s why I created this workbook based on my own influence marketing planning process. Use this workbook to identify the right influencers for your next project. You can also use it as a template for any presentations you need to do for teams or clients. The workbook comes in PowerPoint format and is fully customizable, so that when you fill in the information about your influence marketing strategy, you get all the credit!
Advertisement
Discover just how easy it is to boost SEO with social media.
ProBlogger
MARCH 2, 2016
This is a guest contribution from Tim Soulo. First of all, don’t panic. I’m not going to overwhelm you with time-consuming, overly complicated keyword research strategies. As a blogger myself, I appreciate actionable, no-nonsense techniques that help me start driving traffic, fast. This post will outline one such technique. I’m going to walk you through the keyword research formula I personally use to find relevant, highly targeted keywords – keywords that I know will actually send me a de
Proactive Report
MARCH 1, 2016
This DigitalPR chat took place on Friday, February 26, 2016. Our guest today on the #Digital PR Twitter chat is Katie Paine. You can follow her on Twitter @queenofmetrics. Q1: 13 years ago Don Bartholomew said he hoped to see holistic PR measurement being used. Is that occurring? “Don Bartholomew’s blog, MetricsMan , was a must-read for anyone trying to understand and implement best practices in PR measurement – not just because of how articulate and gifted a writer Don was, but because of how h
Twist Image
MARCH 4, 2016
The million dollar question. The billion dollar answer. Where does creativity come from? People are focused. People are creative by nature. Is it nature or is it nurture? Are there lighting bolts of inspiration that hit us out of the blue? Is creativity the same as going to work (meaning, it just happens when you show up to do it)? There are so many studies, so many business books, so many more questions on this, specific, topic.
Convince & Convert
MARCH 3, 2016
Enabling Bigger Sales Through Better Marketing. As we move through the first quarter of 2016, the predicted marketing trends from the end of 2015 are beginning to emerge. In today’s hosts-only show, Randy and Chris explore Oracle Marketing Cloud’s Predictions for the State of Marketing in 2016, and discuss a key trend predicted by Matt Heinz and several other thought leaders: Sales enablement.
ProBlogger
FEBRUARY 29, 2016
While traffic to a blog is usually top of mind for a blogger, the real gold is when you create recurring traffic from loyal and engaged fans. It’s all very well and good to have lots of numbers in your stats, but if nobody is interacting or sticking around, it actually doesn’t get you very far at all. With this end goal in mind, you’ll find that it’s creating content that creates memories in your audience that’s important.
Expert insights. Personalized for you.
129 
Let's personalize your content