SocMed Sean

FEBRUARY 18, 2016

This week we welcome guest author Cassie Phillips, a technology and internet security blogger. She loves social networking and wants to share her knowledge with other users so they can protect themselves, making the internet a safer place. Today, Cassie shares some insights about privacy issues related specifically to Facebook. You can also check out some of Cassie’s other tips on Twitter at @SecureThoughtsC Facebook Privacy is an on-going concern.

Privacy 186

Privacy Facebook URL Data 186

Dave Fleet

FEBRUARY 16, 2016

We live in interesting times in the digital agency world – a time of constant change in our business landscape that provides both immense opportunity and a real threat to the survival of agencies that fail to adapt. I’ve spent a lot of time thinking about this landscape over the last year or so. I’ve spoken with team members and peers in Canada, and with senior colleagues across our global network.

Mobile 183

Mobile Trends Compete Loyalty 183

Buzz Marketing for Technology

FEBRUARY 17, 2016

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Storytelling Gone Wild: The Key to Creating Viral Content. This webinar featured James Hilliard (@ hillyprods ) President & Executive Webcast Producer for Hilly Productions, Bree Baich (@ BreeBaich ) Transmedia Mastermind “The Storyteller“for SAS Institute and Jamie Turner (@ AskJamieTurner ) CEO of SIXTY.

Storify 150

Storify Content B2B Social Media 150

Convince & Convert

FEBRUARY 18, 2016

In a time where consumer attention is the ultimate commodity, maximizing each social media channel to create memorable experiences has become a powerful strategy. While many companies are turning to Facebook, Twitter, Instagram, and Snapchat, don’t discount what’s possible on LinkedIn. Take inspiration from these five companies that have gone beyond content and company pages to craft unique experiences for their customers. 1.

LinkedIn 148

LinkedIn Campaign Transportation Travel 148

Advertisement

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Waxing UnLyrical

FEBRUARY 17, 2016

As my business consulting partner Jason Arcemont once put it: “I’ve always enjoyed my job until it became full-time.” Granted, not everyone in the world is exactly like Jason (or me, or you, for that matter). But it’s not uncommon for marketing professionals and other business consultants to get creatively and occupationally stuck on a hamster wheel, partly as a result of things we do to ourselves and our industry as a whole.

Consultant 0

Consultant Industry Collaboration Project 0

Firebelly

FEBRUARY 15, 2016

Brands ask their customers for a lot on Twitter—follows, likes, retweets—all the time, but they’re awful about returning the love. How can this be remedied? Check out my three Twitter best practices for 2016 and beyond! Twitter Best Practices For 2016. 1. Respond. Study after study after study has shown that brands do a dismal job at responding their customers on Twitter.

Twitter 127

Twitter Study Social Media Brands 127

Convince & Convert

FEBRUARY 16, 2016

I am super passionate about what I do in the world of telling business and marketing stories. If you read my stuff and know me, you know I am a storytelling nerd from both the business and improv stages—and proudly! I love that storytelling is experiencing a “corporate Renaissance” across business, social media, social entrepreneurism, and executive communications.

B2B 130

B2B Authentication Company Microsoft 130

Waxing UnLyrical

FEBRUARY 15, 2016

“If your actions inspire others to dream more, learn more, do more and become more, you are a leader.” ~ President John Quincy Adams. Leadership qualities never go out of style. Whether you’re an entry-level employee, CEO, or somewhere in between, this President’s Day-inspired roundup will help you step up your leadership game. 1.

Consultant 113

Consultant Skills Authentication LinkedIn 113

Bill Hartzer

FEBRUARY 19, 2016

Wait, what?!? Yes, you read that headline right. In the latest legislative session, the State of Texas approved legislation that requires certain businesses to link to them with specific anchor text. I’ve heard of websites suing other websites for linking to them, but this, in fact, is just about the opposite of that. I recently came across information that requires businesses that are licensed by the Texas Real Estate Commission to link to a certain website that provides consumer protecti

Real Estate 94

Real Estate Meeting Industry Company 94

Ari Herzog

FEBRUARY 14, 2016

Less than six months after buying a Subaru Impreza, this happened in 2013 and I walked out without a scratch. The Subaru is fine. That’s not why you’re here. You’re here because of the 1991 Chrysler LeBaron. Maybe an ’89. It was my first car. I was a high school junior. I got my drivers license a few weeks earlier and Dad bought the used 4-door sedan for me as a gift.

Buy 85

Buy Publishing Platform Social Media 85

Advertisement

A beginner's guide to social media automation tools and getting automation right.

Social Media

Convince & Convert

FEBRUARY 19, 2016

From a brand perspective, social media is the gift of a brand platform, a place to step up to the podium and let your voice ring out. There’s no better place to share content and be heard. When we share a post on social media—particularly Facebook and LinkedIn—a title and summary of content from that hyperlink are pulled in right along with the link.

Social Media 101

Social Media How To WordPress SEO 101

Waxing UnLyrical

FEBRUARY 19, 2016

Seeing as how February, as a month, is all about love, I wanted to focus this month’s #measurePR chat on the folks who give us the most love in our businesses: our community. So the February chat welcomed a trio of terrific guests: Post Planner CMO Rebekah Radice , Rosemary O’Neill of Hoop.la, and Karen Freberg , Assistant Professor of Strategic Communication at the University of Louisville.

Communities 106

Communities Metrics Consultant Discount 106

Janet Fouts

FEBRUARY 19, 2016

Social media can be a place where the negativity overwhelms us and leaves us no hope for the future of humanity. BUT only if we let it be that way. Sure, it seems like fun to laugh at other people’s gaffes. It makes us feel a little better about our own sometimes doesn’t it? That’s […].

Social Media 85

Social Media Twitter Facebook 85

Bill Hartzer

FEBRUARY 15, 2016

Last week, I wrote about Google allowing those who have knowledge graph entries about themselves or official representatives of a knowledge graph entry to request an update. As you may recall, if you’re logged into Google you’ll typically see something like this: I went ahead and requested an update. In my listing, it showed the dates next to my “Education”, the dates I attended two different universities.

Google 84

Google Education Data List 84

Advertisement

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Social Media

Convince & Convert

FEBRUARY 15, 2016

Image via BigStockPhoto.com. The web is becoming increasingly saturated, which means more sites, more content and—most worryingly—more competitors. Standing out from the crowd can feel like a constant uphill battle, but becoming a front-runner isn’t just about originality. Sometimes, the best way to beat the competition is to scrutinize what they’re doing to determine how you could incorporate similar methods to benefit your brand.

SEO 98

SEO Engineering Strategy How To 98

Social Media Network Marketing

FEBRUARY 14, 2016

For small business owners the Social Media landscape could be slightly overwhelming and daunting. With other tasks at hand you may require a special person dedicated to your Social Media requirements. Social Media is all about consistency and being constant. You cannot decide to Post whenever you feel like - you need to have Content all the time. It is all about Commitment.

Social Media 83

Social Media Small Business Curation Activities 83

Ari Herzog

FEBRUARY 16, 2016

It was April 13, 2009 when Ashton Kutcher challenged CNN. If I beat CNN to 1 million followers I wll ding dong ditch Ted Turners house while I’m shotting in Atlanta [link]. — ashton kutcher (@aplusk) April 13, 2009. A ding dong ditch is when you ring someone’s doorbell and run away. Ashton had about 850,000 followers and the news network had about 900,000.

Twitter 76

Twitter Meeting Social Networking Blogger 76

Bill Hartzer

FEBRUARY 15, 2016

I consider LinkedIn one of those necessary evils. As a professional and especially an online marketer, you have to have a LinkedIn account. And sometimes you actually DO get legitimate emails there. However, unfortunately you have to typically wade through all of the spam that’s sent via the LinkedIn messaging system. It turns out, though, LinkedIn themselves will send you spam in your inbox there.

LinkedIn 84

LinkedIn How To Policies Privacy 84

Advertisement

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Social Media

Convince & Convert

FEBRUARY 15, 2016

Image via BigStockPhoto.com. Companies pursue innovation with the best of intentions. But all too often, theses efforts quickly lose steam. We’ve all been there—someone pitches an idea, and it’s met with enthusiasm. Everyone is excited! The company wants to evolve; the company needs to evolve. A plan is quickly put in place to turn this fresh idea into reality.

Company 94

Company ROI Project Team 94

Kikolani

FEBRUARY 16, 2016

We’ve looked through 50+ related online e-books and created this top 10 selection just for you. You will find all sorts of SEO e-books made by top notch companies like Searchmetrics, HubSpot, Hobo and successful entrepreneurs like Neil Patel. These e-books are a great opportunity for beginner and intermediate marketers to spike up their knowledge of Search Engine Optimization.

eBook 74

eBook SEO Hubspot Marketing 74

Talkwalker SM

FEBRUARY 19, 2016

Here at Talkwalker, we work hard to provide our clients with the best social data intelligence as well as the best service possible. But the individuals behind the platform are even more impressive: a team formed by some of our amazing developers just took second place in the Allen AI Science Challenge ! “Our team included specialists from the fields of Data Science, Natural Language Processing, Big Data Engineering and Search Technologies, and it is this unique combination of different sets of

Team 68

Team Press Release Sample Samples 68

Bill Hartzer

FEBRUARY 19, 2016

Well, this is disappointing. Either that, or the person reviewing the suggested changes I had to a spammy listing on Google Maps isn’t doing their job. I recently made a suggestion to what I consider a VERY spammy listing in Google Maps, which appears to violate a several of their guidelines. And even though I submitted a recommendation or edit, it was apparently reviewed.

Review 81

Review Google Domain Name Guidelines 81

Advertisement

Learn the 10 worst social media marketing mistakes and how to avoid them.

Social Media

Convince & Convert

FEBRUARY 19, 2016

Image via BigStockPhoto.com. For anyone who works in tech and media, the new year starts with the annual Consumers Electronics Show (CES). In Las Vegas during the first week in January, advancements in technology are introduced and predictions are made for the year. This year, Snapchat was everywhere— literally. As Director of National Media Accounts for the Ad Council, I work with Snapchat to build social impact partnerships that raise awareness of critical issues in America.

comScore 91

comScore API Journal Advertising 91

Social Media Network Marketing

FEBRUARY 13, 2016

Social Media has gone a good length ahead. These days Bitcoins are being looked at. I would call that as Social Currency. Similarly while new avenues are being created the old ones are getting reformed and better. The age old messenger has now many Apps developed by many people. This has now come onto cell phone as well. It is not that you need to have a huge investment when you begin your OnLine Earning journey.

Forums 68

Forums Meeting Social Media Issues 68

Laurel Papworth

FEBRUARY 18, 2016

Shares Social Media has trained artificial intelligence and now Big Data is taking over. Scary, illuminating, real. Welcome to the Matrix/Minority Report. No wonder Woolworths don’t bother with a Twitter account. That’s for low level customer service stuff. They are focussing on the DATA behind social media. Viva La Big Data. I’ve been giving some keynote presentations and one day workshop in the last year on Big Data and Social Media, and this is a summary of the marketing par

Data 62

Data Social Media Insurance Training 62

Bill Hartzer

FEBRUARY 18, 2016

Facebook has created a competitor to Google’s AdSense program. The program, Facebook’s Audience Network, allows you to monetize your mobile app or website with ads from Facebook’s 2.5 million Facebook advertisers. Facebook explains, on their page here , that the Facebook Audience Network involves three easy steps: 1. Add Code to Your Mobile App or Website. 2.

Adsense 81

Adsense Google Facebook Banking 81

Advertisement

Discover just how easy it is to boost SEO with social media.

Social Media

Convince & Convert

FEBRUARY 18, 2016

Image via BigStockPhoto.com. Since the early days of social media, ordinary people have been creating quality user-generated content. Brands were not far behind the trend, looking to capitalize upon the great content their consumers were producing. Brands from all sorts of industries, from Starbucks and Burberry to Chobani , have developed marketing campaigns that benefited from UGC.

UGC 88

UGC Content Syndication Social Networking 88

Devumi

FEBRUARY 19, 2016

The practice of buying retweets and likes is one which is met with some controversy. It’s seen as a purchase which is made for pure vanity metric reasons. Twitter users picture accounts which buy them to be owned by lonely, ignored, downright unappreciated accounts. This is not the case at all. There are real world […]. The post Why Buying Retweets and Likes Actually Works appeared first on Devumi.

Buy 60

Buy Metrics Twitter Hashtag 60

Kikolani

FEBRUARY 18, 2016

Diving into the Social Media pool was like taking a dip in shadowy shark infested waters to me. For the The post Social Distraction (AKA Media) Adventures appeared first on Kikolani.

Social Media 60

Social Media Strategy Marketing 60

Bill Hartzer

FEBRUARY 17, 2016

I bet you didn’t know that there is a simple version of Wikipedia, the popular online encyclopedia. While we certainly are familiar with the more technical side of Wikipedia, if you replace the “en” in the Wikipedia URL of any entry with “simple”, you will get the “simple” version of that entry. It’s explained to you as if you are a five year old.

Wikipedia 78

Wikipedia URL Engineering Examples 78

Convince & Convert

FEBRUARY 17, 2016

Succeeding with content is harder than ever for at least four reasons: 1. 70% of companies will create more content this year (according to Content Marketing Institute). This increase in competition makes it harder to find ears and eyes for your content. 2. Consumers of all kinds continue to spend more time online , and less time in other information channels, where the relationship between content and audience is more linear.

Influencer 84

Influencer Marketing Nielsen Case Study 84