Sat.Nov 07, 2015 - Fri.Nov 13, 2015

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“Walk the Walk; Talk the Talk” – Thoughts on Teaching

Waxing UnLyrical

I’ve been having some interesting conversations recently about “what people know.” Most of them have centered on social media, but the key points apply anywhere. I never fail to be fascinated as I come in contact with people who, on the surface, should be the role models for learning. Why? Because they’re teachers !! I have to make it clear right here that this isn’t a mass epidemic, yet.

Class 180
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From Community to Commerce: Making the ROI Connection

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of From Community to Commerce: Making the ROI Connection. This webinar featured Meagan Fish ( @ iRobot ) Global Social Media Manager, iRobot, Andrew Ashton (@ @AndrewLAshton ) Digital Marketing Specialist, Pizza Hut and Jordan Slabaugh (@ jordanv ) Vice President of Marketing, Wayin.

ROI 147
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You Will Never Be This Honest In Your Marketing

Convince & Convert

Image via BigStockPhoto.com. Trust is the foundation upon which ALL business success is built. Without trust, nothing else matters. Price doesn’t matter. Customer service doesn’t matter. Marketing sure as hell doesn’t matter. Trying to succeed in business without trust is like trying to drink coffee without a cup. One of the very best ways to gain and keep trust is to be disproportionately open and honest.

Marketing 130
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Announcement: Storage Solutions Joins Firebelly Roster

Firebelly

We’re thrilled to announce that Storage Solutions has retained Firebelly services for social advertising. “We want to target engineers and managers of warehouses and distributions centers anyway that we can – and this just extends our approach to get in front of these people. Firebelly came highly recommended and we’re excited to work with the team,” said Michelle Coleman, Director of Marketing Communications. .

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Monday Roundup: PRSA 2015 International Conference

Waxing UnLyrical

Good morning from Atlanta! I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. Get to know some of them a little better in this week’s roundup. And why not get to know me a little better this weekend during my first ever free online mini-training, The Social PR Launchpad: Unleash Your Inner Social PR Superhero ?

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How to turn leads into customers using marketing automation

Kikolani

I want to talk about marketing automation. It’s a subject that gets a lot of attention but not enough specificity. What I mean is that while we see all sorts of mentions regarding automation, there is still only a 3% adoption rate across all businesses. That’s striking, and means that there’s still a lot of education opportunities for companies who have adopted automation or are thinking about adding it.

How To 107

More Trending

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Domain Suspension Notice from Google

Bill Hartzer

Someone is sending out email notices to domain name owners, telling them that their domain name has been suspended for “violation of the Google Inc. Abuse Policy” The email then states that your website has been suspended. It appears to be a domain suspension notice from Google But it’s not. Here’s a copy of one of the emails I received: “Dear Sir/Madam, The following domain names have been suspended for violation of the Google Inc.

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Kick SPAD to the Curb with The Social PR Launchpad

Waxing UnLyrical

After years of trying to help countless students, clients, and fellow PR pros do away with ineffectual, boring, and simply awful Social PR efforts I had a decision to make: Either get more exhausted and frustrated than a Salvation Army bellringer on Veterans Day by continuing to try to solve the Social PR world’s woes one frantic tweet at a time… or find a way to help as many as possible at one go.

Training 152
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The Coming Twitter API Change: Twitter Share Counts to Disappear

Devumi

Twitter’s coming API change, on November 20 2015, is a very bold move on behalf of the 140 character platform. The impact will be felt across the entire Internet, or at least on pages with Twitter buttons installed! This move will eliminate all tweet counts from their Twitter buttons so that people can’t see how […]. The post The Coming Twitter API Change: Twitter Share Counts to Disappear appeared first on Devumi.

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5 Things Companies Do That Ruin Storytelling Success

Convince & Convert

I am optimistic about the next phase of storytelling bringing the industry to a better place—although I do have a bone to pick with how some organizations knowingly (or unwittingly) get in their own way. Here are five things companies do that can impede storytelling success. Don’t make me turn this storytelling van around, kids! 1. The Complexity Conundrum.

Company 129
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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5 Signs of a Positive Social Media ROI

Small Business Mavericks

Social media is difficult for engaging return on investment (ROI), but it’s not impossible. Sometimes, you can gauge a hard dollars-and-sense value from your efforts, but it’s not always possible and it may not always be necessary. So what are some other ways you can judge whether you are getting a positive ROI from your social media campaigns?

ROI 93
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Lewis Hyde On Creativity And Culture

Twist Image

Episode #487 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. I was searching for a book to ignite my creativity (or access new areas of thinking). A book that would help me think in a different way. I just wasn't "feeling it." I turned to Seth Godin , and asked him what I should be reading. I think he was disappointed to learn that I had never heard of Lewis Hyde and his book, The Gift (which was published in 1983).

Google 65
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Twitter Changes Favorites to Likes: Adds Heart Icon

Devumi

For years now, Twitter users have had the star ‘Favorite’ icon available to them to show appreciation for tweets they enjoyed, but didn’t want to retweet or reply to. This star icon has been misunderstood. Even I will admit that, at first, I didn’t know what they wanted users to do with it! To help […]. The post Twitter Changes Favorites to Likes: Adds Heart Icon appeared first on Devumi.

Twitter 96
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How This Social Media Campaign Got 2 Million Views in 2 Days

Convince & Convert

Sprite’s recent Snapchat campaign in Brazil is making waves worldwide for successfully generating over two million views in days. Called “RFRSH Na Lata,” or “refresh on the can,” the campaign runs through November 27 and offers Snapchat users a chance to appear on the company’s soda cans in Brazil. For a chance to appear on a Sprite can in Brazil, fans first need to register their Snapcode on a dedicated microsite.

Campaign 126
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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What It Means For Your Online Health to Fail

Small Business Mavericks

Last Friday, we posted 3 ways to know your online health is failing. But what does that mean, exactly? If you’re accustomed to living and breathing in the real world, you may not know you have online health. But I’m speaking strictly to you business owners. Your business, just like your body in the real world, has a health status. A part of that status includes online.

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Do this to increase your creativity if you work from home

Absolute PA

One of the great novelties of the entrepreneurial journey is being able to work in your pants with no one knowing about it. While it’s great being able to work in a comfy environment, wearing yoga pants with your cat as company I’m a big fan of getting out and about too. When I started working for myself in 2009, one of my non negotiable must-haves was freedom to work when and where I chose – to be location independent.

Meeting 60
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Video Recap: Devumi vs. Random Social Media Marketing Company

Devumi

We were so excited when we created the Devumi vs Random Social Media Marketing company, we couldn’t wait to share it with you! Devumi goes head to head with your generic “social media” company and comes out way ahead. While the video is humorous to be sure, the topics covered within are absolutely true. We offer […]. The post Video Recap: Devumi vs.

Company 76
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A Very Smart Way to Combine Search and Social

Convince & Convert

Scrupulously Social and Slangy SEO. With a decade of experience in writing blogs and using social to draw in consumers, Ricky Cadden has a wealth of experience in SEO and social refinement to share with Jay and Adam. By focusing on social returns, playing to the strengths of each medium , and finely tuning SEO, Ricky manages to find success with a variety of content in each arena.

Airlines 115
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Myrland Marketing Motivation: Who Are You Competing Against?

Myrland Marketing

Myrla nd Marketing Motivation, A Little Virtual Encouragement To Start Your Week. More Motivation Than Marketing. It’s A Monday Kind Of Thing! When you find yourself straying from what you should be doing to accomplish your goals because you want to be like someone else, or be better than someone else, STOP. We sometimes get off track because we feel less than, or even competitive toward, someone else.

Compete 52
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#83: Cultivating a List Building Mindset

Amy Porterfield

For the last several podcast episodes, we’ve been covering all manner of marketing tactics. Creating webinars, building urgency, writing copy. And we’ve taken a deep soul-searching dive into the personal “why’s” and “how’s” of online entrepreneurship. This week, we’re bringing it all back home. It’s time to refocus on the foundation of every successful online business: Your […].

List 49
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How A Simple Blog Led To Writing For Forbes, Mashable, and TechCrunch (and 7 Tips to Help You Do it Too!)

ProBlogger

This is a guest contribution from Josh Steimle. I’ve had the privilege of my writing being published on Forbes, Mashable, TechCrunch, Time, Fast Company, VentureBeat, Entrepreneur, and several other publications, and if you aspire to see your writing in mainstream publications like these, perhaps there is something in my story that will help you get there.

Tips 43
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Why Tech Companies Must Be Careful About Change

Convince & Convert

Technology: Twitter’s Lucky Charms. It is the end of an era over on Twitter, as starring your favorite tweets is no longer a thing. Joining the ranks of both Instagram and Facebook, ❤️s have taken the place of ⭐️s, and tapping a heart now indicates a “Like.” According to Twitter’s blog , the company made the switch because: “We want to make Twitter easier and more rewarding to use, and we know that at times the star could be confusing, especially to newcomers.

Company 111
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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ICYMI – Instagram, Twitter & Facebook

Danny WhatMough

Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Want this in your inbox each week? Subscribe here. Instagram organic reach and growth is down. Twitter is looking to overhaul its board. Twitter sees 6% increase in ‘like’ activity in the first week since launch.

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10 Facebook Video Strategies to Help Boost Engagement

Jon Loomer

[This is a guest post by Ravi Shukle.]. Why should I use Facebook video? Does video on Facebook add any value to my business? The answer is a big YES! And here’s why… According to a study by Social Bakers , Facebook videos are shared 157% as often as YouTube videos. This presents a huge opportunity for your business to boost its engagement and grab the attention of your fans.

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A 3-Step Blueprint for Smart Affiliate Marketing

ProBlogger

This is a guest contribution from Anil Agarwal. Building a blog that gets huge traffic isn’t necessarily hard, but converting that traffic into sales can be. Most people think they can make a living online by increasing their website traffic. In reality, though, it’s not about any old traffic- it has to be targeted. You have to bring laser-focused audience to your sites to grow your sales and overall monthly income.

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Learning to Speak Your Community’s Language

Convince & Convert

Establishing Your Brand in a New Community. Content Pros comes to you live from SpiceWorld this week with special guest, Matt Stephenson. As a social and community expert, Matt presses the importance of engaging with your clients and community in an organic and authentic way, especially when trying to enter a new community or client base. He underlines the power of being a well-rounded person and sharing the fullness of your character with your audience.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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We’re Not From Round Here: The Importance of Localised Social Content

Mindjumpers

Our Business Director from our London office, Elana Kenton shares some of her thoughts on her first 6 months as a Mindjumper and what really matters when driving valuable conversations across various markets and local target audiences. 6 months ago I packed up my freelancer life and joined a team of 3 to build Mindjumpers’ new London office. The decision had a lot to do with their unique approach to ensuring social content has maximum relevance for global brand audiences across the world.

Content 135
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15 Must-Follow Social Media Experts on Twitter

Hootsuite

If you’ve ever considered asking someone if you can “pick their brain,” it might be a good idea to save yourself the awkwardness and check out their Twitter account instead. Twitter is an incredible resource for networking and seeking out top professionals and influencers in any industry, but this is especially true for social media experts. Twitter offers a peek into the minds of industry leaders, allowing you to see what they are reading, sharing, and thinking about any topic, at any given tim

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How to Build A Culture of Community on Your Blog

ProBlogger

If you were listening to the episode 60 of the ProBlogger podcast , you would have heard me talking about why I think it’s so vital that bloggers create a culture of community on their blog to help deepen relationships with their readers and to drive engagement. I also promised a follow-up podcast on how to do just that! Today’s episode is part two of building a culture of community and I wanted to talk about the strategy of how to create an atmosphere of belonging, what you should a

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The One Thing You Can’t Ignore About Sponsored Content

Convince & Convert

Are you like me and sit up late at night, wondering if it’s an ethical dilemma to pay influencers to say cool things about your brand? Or, if you decide to sponsor some posts, will those pieces of content really even work? When I set out to research this ginormous question, I started compiling a survey of questions to ask other marketers. While I was typing and plotting and planning, I realized the question isn’t a matter or marketing opinion.

Content 107
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4 Ways to Improve Your Visual Content For Social Media Right Away

Kikolani

In 1983, Steve Jobs famously lured Pepsi’s youngest CEO, John Sculley, over to the then-nascent Apple with a single question The post 4 Ways to Improve Your Visual Content For Social Media Right Away appeared first on Kikolani.