Sat.Oct 31, 2015 - Fri.Nov 06, 2015

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What’s On the New Multimedia Cart?

Waxing UnLyrical

I know I’m dating myself, but whenever someone says multimedia, I think of those nondescript A/V carts of my high school and university days. You know, grey rolling metal devices with messy open shelves that held a 16MM film projector, slide projector and a bunch of cords. And while I liked the idea of multimedia, I never imagined myself as the person behind the cart.

Committee 202
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Influencers, Monitoring, and Negronis: The Duncan Alney Interview

Firebelly

Duncan Alney, Firebelly CEO & Strategist. As the newest member of the Firebelly team and a rookie blogger, I was a bit nervous to interview my boss for my first blog post. So, here goes nothing! For an inside look into the social media savvy mind of Duncan Alney, read on. What’s on your mind these days? I seem to be preoccupied with the implementation of social media strategies that produce actual outcomes.

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5 Easy Tools for Social Selling Success

Webbiquity SMM

Guest post by Austin Duck. Social selling is an awesome way to get things done. But, like the early days of anything on social, it’s difficult, messy, and imprecise. A big reason for this is a lack of organizational tools. Remember trying to manage your brand’s presence on social media pre Hootsuite? It was the stuff of nightmares. You were constantly switching between tabs, hoping that you weren’t missing a valuable comment or brand mention, and every day was broken into hour-long pieces, each

Tools 165
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Is being a productive marketer worth the personal price?

Convince & Convert

It ain’t easy being a productive marketer in these modern times. We have more things to do, ways to do them, and methods of staying “connected” to our teams and our customers. But what is the personal cost of that productivity? Fascinating new research from Workfront and Harris Poll reveals some answers. Marketers feel pretty darn good about being productive.

Products 129
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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7 Facts About Social PR Superheros

Waxing UnLyrical

FACT: Most PR pros’ use of social PR is about as effective as a dachshund humping a wolfhound: highly optimistic and completely useless. FACT: You cannot become a Social PR Superhero without commitment. Daenerys would not have become the Mother of Dragons without it. FACT: Tucking your lucky sock under your pillow each night will do nothing for your social PR smarts.

Training 159
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3 Ways to Know Your Online Health is Failing

Small Business Mavericks

To have a healthy online presence, it’s important that you keep your business and marketing goals in perspective. Otherwise, you may wake up one day and find that your business has disappeared off the radar. Here are three sure-fire ways to know that your online health is failing. Your website is falling in the search engine rankings – If you see yourself at No. 1, or even on the first page, of Google results for your important keywords one day, and the next day you can’t see y

More Trending

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4 Retailer Tips for Marketing to Consumers

Convince & Convert

Image via BigStockPhoto.com. Time and time again we have heard the phrase, “The customer is always right.” In an era where customer service is so important, retailers and business owners must always remember to keep this in mind. Yet, how can retailers make sure that their consumers are not only getting the message they want to send, but also getting a message the consumer actually wants to hear?

Retail 122
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Which social network is best for my business?

Lucy Hall

Which social network is best for me and my business? This is a question that many people ask. And there are now heaps of channels and social media platforms a business can get set up on for free, some are more popular than others. Each social network has it’s advantages and of course some have disadvantages. It has to be said that you don’t necessarily have to be active on all of the networks otherwise you may find you will be spreading yourself too thin.

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3 SBM Internet Marketing Mainstays

Small Business Mavericks

When it comes to marketing a small business online, there are certain tactics that appear to stick around. These online marketing tactics are not anything new, and they seem to be important enough that the end of nowhere in sight in terms of their viability, effectiveness, and importance in the small business Internet marketing arsenal. Here are those three tactics you should plan on using for a long, long time: Search engine optimization – There are a limited number of ways people will fi

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What's Next? Now, There Is An Answer

Twist Image

"What's next?". Do you hate that question? My knee-jerk reaction used to be, "are you really even doing 'what's now' to be able to ask 'what's next'?" It was a standard response, but it did help recalibrate the conversation for a business. It's true, most brands are not even pushing at full capacity, when it comes to platforms like social, mobile, data and more.

Mobile 71
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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How to Engage the Crap Out of Your Audience

Convince & Convert

Image via BigStockPhoto.com. It’s no secret that to build long-lasting relationships and attract new leads, your content should be informational, provide value, and be entertaining. Most content marketers understand the first two, but seem to have trouble with the latter. Fortunately, humor is a valuable tool —and is certainly very entertaining! Let’s take a look at one shining example, from The Dollar Shave Club.

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My miscarriage story: Finding happiness in childlessness

Absolute PA

Now for something completely different and very personal…. Ask any of your peers how they started their entrepreneurial journey, and you’ll hear many different stories. For some it’s all they’ve ever known, while others found themselves at a turning point in their lives which ‘forced’ their hand. For me it was the latter. It’s this very personal story that I want to share with you today.

Energy 69
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Which social network is best for my business?

Lucy Hall

Which social network is best for me and my business? This is a question that many people ask. And there are now heaps of channels and social media platforms a business can get set up on for free, some are more popular than others. Each social network has it's advantages and of course some have disadvantages. It has to be said that you don't necessarily have to be active on all of the networks otherwise you may find you will be spreading yourself too thin.

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Being Against Programmatic

Twist Image

For the record: don't be against programmatic. Programmatic is scary business for the marketing industry, but it's here and it deserves to be here. Human beings used to be great at helping brands strategize and plan where to spend their media dollars. These media companies could also negotiate much better terms than an individual brand, if they had any form of size and scale.

Data 65
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Why Investing in Creativity Drives Marketing Success

Convince & Convert

The Age of Creativity. Erik Deckers owns Pro Blog Service, a company that writes blogs as well as other content for B2B companies. Erik has been a published writer for more than 27 years through his work as a blogger, newspaper humor columnist, author, and award-winning playwright. He has written four books relating to branding and marketing success and is currently at work on his fifth.

Marketing 116
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Myrland Marketing Motivation: Is It A 1, 2 or 3?

Myrland Marketing

Myrland Marketing Motivation, A Little Virtual Encouragement To Start Your Week. More Motivation Than Marketing. It’s A Monday Kind Of Thing! When you have too much to do, the sheer number of items on your to-do list can cause you to choose the easiest, or the quickest, items. Today, mark every item with a 1, 2 or 3. Mark those with 1 that have to do with your success , or the success of those you were hired to serve.

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ICYMI – Halloween, Facebook News App and Quarterly Earnings

Danny WhatMough

Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Want this in your inbox each week? Subscribe here. Instagram launches curated feed for Halloween . Facebook to launch News app next week. Facebook announced impressive figures during its quarterly call. Facebook launches “ Music Stories “ Image credit.

News 46
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Saying No, Respecting Design And Other Secrets Of Creative Genuis

Twist Image

If someone asked you to name two of the best living designers and storytellers, who would you choose? It's not even a competition for me. My two favorite creative forces in the world are Apple 's Chief Design Officer, Jony Ive , and famed director and writer, J.J. Abrams. I love, respect, follow and admire them for varying reasons, but I can't think of two more impressive individuals, that I would love to invite to dinner (as the game goes).

Apple 63
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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How One Company is Measuring What Really Matters

Convince & Convert

If you’re going to weigh something, weigh what matters. (highlight to tweet). This is the inspiration for the latest iteration of Lean Cuisine’s #WeighThis campaign. In the campaign, Lean Cuisine is taking a powerful stance on why women should focus on their accomplishments and what they value most in life , as opposed to measuring our worth via weight or body image.

Company 111
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#82: How to Protect Your Facebook Ads Account

Amy Porterfield

Hey there! I have a fun topic to cover in today’s episode: The Online Entrepreneur’s Worst Nightmare. (Cue spooky music.) Sorry…I couldn’t resist. Blame the post-Halloween sugar overload. The actual topic is how to keep your Facebook account from getting shut down. Now, this is a topic that I know truly does scare some of you…maybe […].

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5 Ways to Ramp Up Comments on Your Blog

ProBlogger

This is a guest contribution from Alex Ivanovs. Comments feed the writers soul with proof of work well done. It’s easy to think that not everyone likes comments, but the truth is that comments are what makes us believe in our content and its usefulness. The feeling you get from not receiving any comments on the content you write can be pretty devastating.

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The Pending Rush Of New Technology

Twist Image

Episode #486 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. Joseph Jaffe is widely regarded as one of the top marketing bloggers ( Jaffe Juice ) and podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of four excellent books ( Life After The 30-Second Spot , Join The Conversation , Flip The Funnel and Z.E.R.O.) and his latest business venture is, Evol8tion.

Startup 62
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Six Essential Story Tools With Annette Simmons

Convince & Convert

The Story Toolkit. Annette Simmons is the author of “Territorial Games,” “A Safe Place for Dangerous Truths,” “Whoever Tells The Best Story Wins,” and “The Story Factor.” Penguin has named “The Story Factor” one of its One Hundred Best Business Books of All Time. With a background in psychology and marketing and a Master’s degree in Adult Education and Psychology, Annette approaches storytelling from an educational and psychologic

Tools 109
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What’s in your social media tool belt? 4 tools rated

Janet Fouts

Social media management can be such a lot of work, especially if you are managing several accounts at a time on several different social platforms as we are. Taking a mindful approach to social media and how you work means finding ways to streamline your workflow, focus on engaging and creating value for your network, […].

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5 Things to Pay Attention to When Considering Local SEO and Your Blog

ProBlogger

This is a guest contribution from Larry Alton. People are always talking about how SEO affects the quantity and quality of traffic your blog receives, but you’ll rarely hear local SEO discussed in terms of blogging. Most people feel like local SEO is reserved for physical businesses, but your blog could also benefit from some strategic tweaks and adjustments.

SEO 40
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Six Links Worthy Of Your Attention #280

Twist Image

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll ( BitCurrent , Year One Labs , GigaOM , Human 2.0 , Solve For Interesting , the author of Complete Web Monitoring , Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics ), Hugh McGuire ( PressBooks , LibriVox , iambik and co-author of Book: A Futurist's Manifesto ) and I decided that every week the three of us are going to share o

Library 61
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Why a B2B Brand Is Experimenting With Snapchat

Convince & Convert

Connecting the Dots. Former-Intern-Turned-Media-Maven Caitlin Angeloff joins Jay and Adam this week to share her successful approach to social media marketing within her brand, DocuSign. Through a combination of thoughtful audience targeting and advocate engagement , Caitlin gives her audience a peek into life at DocuSign while sharing the awesome convenience and widespread application of the product.

B2B 102
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5 Powerful And Stimulating Ways To Improve Your Blog Writing

Kikolani

Are you struggling to improve your blog writing? Want to captivate more readers to your blog? With hundreds of thousands of blogs out there in the online space, it can be difficult for your blogging voice to be heard. To encourage an audience towards your blog, it needs to be world class, professional, and highly beneficial to your readers. Within this action packed blog post, you’re going to learn 5 powerful and epic tips and tricks to propel your blog writing, so not only does it entice new re

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Feeling a Bit Lost? 4 Ways to Boost Productivity and Motivation on Your Blog

ProBlogger

There are many times in the life of a blogger when you find yourself unsure of where to go or what to do next. That can be for so many reasons – when it comes to where you spend your time you’re overwhelmed with choice , you don’t know where to start, you want to do a little of everything and sort of all at once , you’re burned out with decision making, you’re not getting any traction, you’re afraid – basically, you’re a bit stuck and you don’

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Twitch Goes Creative And Fake Twitter Followers May Have Nothing To Do With You

Twist Image

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud , if you're interested in hearing more of me blathering away.

Twitter 61
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Monday Roundup: Multimedia in PR

Waxing UnLyrical

In today’s digital business landscape, just telling your story with plain old text is no longer enough. Multimedia can help give your brand the edge that it needs over the competition. So if you’re ready to inject some extra pizzazz into your efforts, check out this week’s roundup. And if you really want a reason to show the world your jazz hands, sign up for my mini-training coming up next weekend, “ The Social PR Launchpad: Unleash Your Inner Social PR Superhero.”