Sat.Oct 17, 2015 - Fri.Oct 23, 2015

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Video Marketing For Your Business

yMarketingMatters

This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. Videos stand out on social media, giving customers a quick overview of a product without overwhelming them with text. In less than thirty seconds, a customer can get the information he needs about a business through a short, personal video. Why the explosion of video content?

Video 206
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Data and Storytelling: PR’s Peanut Butter and Jelly

Waxing UnLyrical

Guest Post by Leta Soza. There’s something irresistible about a perfect pairing. Like when peanut butter combines with jelly to make a satisfying yet simple snack. Each individual aspect of a PB&J has its merits, but it’s when they co-mingle that the tastiness factor goes through the roof. Summing it up. I’ve been thinking a lot about when a whole is greater than the sum of its parts and I’ve decided to declare that the PR industry’s equivalent to PB&J is data and storytelling.

Data 180
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What To Do When Your Facebook Ad Gets Rejected

Webbiquity SMM

Guest post by Pierre-Lou Dominjon. Many factors go into creating Facebook Ads: headlines, copy, images, offers, targeting, bidding and more all have to be considered. Once you’ve assembled and created your ad, you still have to check it against Facebook’s guidelines and rulebook. If you add a landing page, the fun and chaos increase even further. Image credit: Revinate.

Facebook 143
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How Facebook is Slowly Strangling Twitter

Convince & Convert

Image via BigStockPhoto.com. For years, Twitter has rolled out new features to make its service more like Facebook. Images in the tweet stream. Profile pages. Video. A more robust ad platform. It’s as if the Twitter board of directors has spent the last two years pining to be as big as Facebook, and has consistently concluded that mimicking elements of that platform will unlock that secret code.

Twitter 131
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Insider Interview: 3 Critical Things You Must Know About Conversion

Firebelly

I caught up with Jesse Laffen, our principal consultant on all things conversion. The man has been there and done it – and burned the t-shirt. As I talk to our clients and future clients on a daily basis – I’m constantly surprised at the constant avoidance when it comes to conversion. So, here’s Jesse’s take… What is conversion?

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Video Marketing For Your Business

yMarketingMatters

This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. Videos stand out on social media, giving customers a quick overview of a product without overwhelming them with text. In less than thirty seconds, a customer can get the information he needs about a business through a short, personal video. Why the explosion of video content?

Video 133

More Trending

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How to Build a Magnetic Brand

Convince & Convert

Image via BigStockPhoto.com. Recently, I’ve really started to wonder: Could there be a secret “psychological land grab” going on by the best of the best marketers? When I spot a cow, I think it should be purple, all due to Seth Godin. Chris Brogan springs to mind every time I see the word “ Owner ,” and I can’t even walk past a bowl of satsumas without thinking of Joe Pulizzi and Content Marketing World’s orangey goodness.

Brands 129
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Facebook Is King Of Customer Connection For Brands

Firebelly

Brands have to understand what a powerhouse Facebook has become. Check out these numbers! • There are 1.4 billion active users that log into Facebook every month. • Facebook accounted for 81% of content sharing in the 4th quarter last year. • Over 79% of Facebook users will be mobile this year. • Facebook ad revenues grew 63% within the last year alone.

Brands 111
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How to Sync Facebook Lead Ad Contacts With Your CRM

Jon Loomer

Facebook lead ads are an amazing opportunity for marketers. They streamline the process of collecting leads without requiring users to leave Facebook, improving the user experience and ultimately cutting the cost per lead for advertisers. [If you haven’t signed up yet for my free workshop in November on How to Master Facebook Lead Ads , do it now!].

How To 113
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7 Fatal Facebook Marketing Mistakes You Can Quickly Overcome

Rebekah Radice

There are many ways to market your business on Facebook. There are also a multitude of ways to kill your efforts, leaving your page dead on arrival. If you’ve struggled to build momentum and increase Facebook engagement , there’s hope. With a few minor tweaks, you can overcome any fatal mistakes. Not only can you overcome them, but you can turn your page into an irresistible destination.

Facebook 114
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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8 Guiding Principles for Today’s Product Marketer

Convince & Convert

Marketing is an absolutely essential component to the success of any product. When executed properly, product marketing helps gain market share, increase profit margins, and grow revenue. Of course, none of that is a surprise to anyone in marketing, but with the normalcy of today’s urgent and reactionary pace, it is easy to lose focus of what’s needed to be an effective product marketer.

Products 125
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What Local Search is All About

Small Business Mavericks

Since August, local search gurus have been bemoaning the loss of Google’s 7-pack, which has been reduced to a 3-pack. Search Engine Journal’s Matt Southern tells local businesses they shouldn’t be trying to get into the 3-pack anyway. Why? Because it’s based on the searcher’s location. A 3-pack in Google search results will always be based on the proximity between a searcher’s location and the location of the businesses that appear there.

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Forensic team earns several

Taylor Marek

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.

Team 70
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My speed dating method for obliterating your to-do list

Absolute PA

You know that feeling when you start your day, and you’re looking ahead to everything you need to get done? There’s so much going on in your head that you don’t actually know where to begin or which to-do to start first. You wonder, “How the H am I going to do it all? There are so many things – a s**t load of stuff and no time. It’s impossible!”.

List 65
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Be More Productive in Social Than You Ever Thought Possible

Convince & Convert

Eat the Frog First. Being successful in social can mean juggling a gazillion different responsibilities which sometimes (okay, maybe more than sometimes) results in a stream of tasks that never seem to get done. To add insult to injury, it’s hard to think creatively when bogged down and overwhelmed by a never-ending to-do list. Thankfully, David Horsager is here to save the day by discussing his latest book, “The Daily Edge.” Over many years spent working with the world’s

Products 121
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Ad Blocking And The Future of Advertising with Seth Godin

Twist Image

Episode #484 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. Like many people in the marketing industry, I have been paying a ton of attention to the ad blocking world. The growth of this technology, and Apple's recent news , has created a stir of emotions and the recognition for change. Even famed marketing thought-leader, Seth Godin , weighed in on the issue with his blog post, Ad blocking.

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Admin earns scholarship

Taylor Marek

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.

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What is Growth Hacking?

Lucy Hall

Are you curious about growth hacking ? Have you spent time on social media and seen this buzz word being banded about like nobodies business? - Unfortunately marketers like buzz words but that's no good for small business owners and those starting out in online marketing, it can be confusing when you are simply trying to understand the basics and cut through the noise.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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4 Ways to Create a Content Marketing Strategy That Triggers Action

Convince & Convert

A young boy was walking through town holding a large jar of honey. He didn’t notice the man sitting on the bench watching him. The older man was enjoying watching the boy scoop out the honey with his bare hand and quickly putting it in his mouth before any of the honey spilled. As the boy came closer the man smiled and said, “Is that good honey?”. The boy stopped in his tracks, honey dripping from his fingers.

Strategy 121
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Six Links Worthy Of Your Attention #278

Twist Image

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll ( BitCurrent , Year One Labs , GigaOM , Human 2.0 , Solve For Interesting , the author of Complete Web Monitoring , Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics ), Hugh McGuire ( PressBooks , LibriVox , iambik and co-author of Book: A Futurist's Manifesto ) and I decided that every week the three of us are going to share o

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Introducing: Dr. Deniz Zeynep

Taylor Marek

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.

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What is Influencer Marketing? and How do you do it?

Lucy Hall

Influencer marketing is the art of reaching out to people within your industry or niche with a huge social media influence and getting them to share your content to their large, engaged audience. The point is that if an influencer shares your content, it's almost like a recommendation or a leg up. And to have someone so influential in your industry do this, could mean you get loads of exposure for your own products, services or content to exactly the right audience, recommended by someone who th

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Are You Offering Too Many Choices?

Convince & Convert

Last week, I had the pleasure of speaking at the Social Brand Forum in Iowa City, IA. It was a great event, with all top-notch speakers — so you can imagine that I was wondering why they invited me to join the roster. One of the stories told by Tom Webster, VP of Marketing for Edison Research, was about Patient Elliott, a brain cancer survivor whose frontal lobe had to be removed with surgery, leaving his intellect in tact, but completely destroying the center of emotion processing in his brain.

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Picking Your Brain For Better Ideas

Twist Image

Being an original thinker is near-impossible. Combining ideas to come up with something original is more likely. It's a truth. The best creatives are the ones who are able to find a new middle in between two (or more) ideas that already exist. This is the kind of work that makes people smirk, remember and feel warm. The challenge, of course, is in finding enough inspiration. and that it's balanced so that there's not too many inputs (this creates analysis/paralysis. when there's too much of some

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SEO from Media

Taylor Marek

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.

SEO 70
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#80: Ask Amy

Amy Porterfield

It’s time for another edition of Ask Amy! Every now and then, no matter how good your business system is, you reach a moment where everything kind of splinters. I’m having one of those moments this week, trying to reassemble my podcasting setup after moving it into a bigger home studio. While I’m glad to […]. The post #80: Ask Amy appeared first on Amy Porterfield | Online Marketing Expert.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Why Great Content Design Drives More Traffic

Convince & Convert

The Intersection of Web Design and Content Creation. Andy Crestodina comes to us from Orbit Media in Chicago, a 15-year-old web design company, where he works with clients and serves as the CMO (Chief Marketing Officer). Andy’s extensive experience has proven that simply helping people to build websites without helping them populate those websites with content was not a complete service.

Wikipedia 115
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ICYMI – Twitter Flight, YouTube Red and Snapchat

Danny WhatMough

Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Want this in your inbox each week? Subscribe here. Twitter opens up its Amplifier video ad platform and makes it much easier to use. Facebook begins to allow temporary frames to be added to profile pics. Facebook supports iOS 3D Touch.

YouTube 40
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The Complete (Mini) Guide to eCommerce SEO

Kikolani

Good SEO can be a major financial asset for eCommerce sites. According to an Optify study , the first result in a Google search averages a 34.6% click through rate. The second result gets 12.5%. The third result gets 9.6%. If you can move from No. 3 to No. 1 in the rankings, you can more than triple the number of visitors to your website from that keyword.

SEO 121
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Tips To Improve Performance in Google Shopping

Social Media Marketing

If you are an online shopping store owner looking to drive sales then Google Shopping is your best bet in that endeavor. Actually the competition in this channel is pretty low due to the large volume of work involved in developing the product data and then maintaining that data. Means currently setting up ad campaigns in Google Shopping is a profitable option.

Google 117
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How to Ditch Your Boring Out of Office Message

Convince & Convert

I have a confession to make. Every time I catch Jay Baer’s out of office messages, I am immediately filled with envy. From funny and unexpected references to wanderlust-worthy destinations, Jay’s out of office messages were hard to match—until now. Enter the Westin OOO Generator. Inspired by the belief that a “better vacation deserves a better out of office message,” Westin Hotels & Resorts tapped humorists to help travelers step up their boring out of office replies.

Travel 103