Sat.Aug 29, 2015 - Fri.Sep 04, 2015

article thumbnail

Colloquialisms, Jargon, and Slang…Oh My

Waxing UnLyrical

Guest Post by C.A. Newberry. There’s no denying it; that headline’s a mouthful. I can’t even properly pronounce the first word. However, here’s the problem: these conversational anomalies aren’t the only issues wreaking a bit of havoc in our already complicated world of communication. I’m guilty, I admit it. Not long ago I submitted an article for publication.

article thumbnail

The Secret to Digital Innovation in an App Centric World

Direct Marketing Observations

I was recently speaking to an entrepreneurship/marketing class in Naples Florida about what it takes to get something from cradle to grave. The main idea hit me like a ton of bricks, so I’m going to share it with you. It’s quick, so relax. It’s as simple as this. It starts with one person. It’s born from one idea. You take that one idea and you make it better.

Class 150
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Fix Your Social Media Marketing Strategy

Convince & Convert

Editor’s Note: This is a Convince & Convert Greatest Hits post, which originally ran on the Convince & Convert blog in 2013. Over the years, Convince & Convert has continued to refine its social media strategy process. Here’s one iteration, presented as a keynote speech to ESTO (Educational Seminar for Travel Organizations) in the fall of 2012.

article thumbnail

The Famous Faces of Google Analytics

Bill Hartzer

If you’re in the search marketing industry, or you have anything to do with websites, you’ve probably logged into Google Analytics. Well, that’s probably an understatement: you probably log into Google Analytics several times a day, like I do. And I am sure that you’ve seen these two people over and over and over again. You’ve seen them so often, and so many people have seen them by now, they’re famous.

Analytics 128
article thumbnail

21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

article thumbnail

Finding our Humanity During the Worst Humanitarian Crisis in Decades

Waxing UnLyrical

I couldn’t write about social media and marketing when we’re in the middle of the worst humanitarian crisis in decades. There are millions of people around the world who do not have homes, safety, family. They are losing their possessions, their loves, their lives. We cannot stand by and do nothing. Please think about how you can help. And then: please do it.

Flickr 170
article thumbnail

Recurring Revenue Is a Key Factor In Continued Business Success

Idaconcpts

As most business owners are well aware, a company’s earning capacity is integral to ongoing success. However, there is more to creating a sustainable business model than just turning a profit on those goods and services provided by your business. This is where recurring revenue comes in. What Is Recurring Revenue? Recurring revenue is a business’s ability to continue making a profit over an extended period of time.

Project 126

More Trending

article thumbnail

What Happened When I Removed the Blogroll from My Site

Bill Hartzer

14 days ago, I decided to perform an interesting experiment here on my site, where I completely removed the blogroll. On August 17, 2015, I removed the sidebar blogroll links. These were sitewide links to highly trusted sites, all on-topic links. Here’s what happened 14 days after I removed the blogroll links from my blog. First, a little background.

Blogroll 125
article thumbnail

Monday Roundup: the Measurati Meet #measurePR

Waxing UnLyrical

Next Tuesday, for the first time in #measurePR history we’ll hear from 11 stellar guests. Are we crazy? Will we break the Internet? No one knows for sure, but we’ll have a great time finding out. So, if you haven’t RSVP’d yet, do so now. While we’re gearing up for the most epic chat in #measurePR history, let’s get to know a few of our guests a little better in this week’s roundup. 1. 10 Tips: The Social Media Landscape in China.

Meeting 167
article thumbnail

Are you Blabbing up a storm yet?

Janet Fouts

I’ve written before about live-streaming apps Meerkat and Periscope and I co-hosted the FridayHangout for over 90 episodes, but for me there’s a new show in town and it’s so much better for my business and brand promotion that I’m rarely using those other networks. Blab.im blows them away. Hangouts can be clunky for new users and 10 people in the hangout at once generally too many to have a deep conversation.

Embedding 125
article thumbnail

Top 3 Mistakes Brands Make with Influencer Marketing

Convince & Convert

Influencer marketing—who hasn’t heard of it? More buzz-worthy than a hive of bees, this valuable strategy is quickly becoming (and, in some cases, already is) the focus of many brands looking to optimize the social space. Defined as “ the strategy of establishing relationships with influential people who can amplify and expand visibility for your brand’s products and services ,” influencer marketing is all about connecting with the right folks in order to get your message out there, authenticall

article thumbnail

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

article thumbnail

How to Benefit From A/B Testing If You Have Low Website Traffic

Kikolani

A/B testing. You have probably began to hear more about this popular newer technique for quickly increasing website sales, leads or subscribers from your existing visitors, and there are now tons of A/B testing case studies highlighting outstanding results you can get. This technique helps you quickly test different elements and pages of your website to find variations for converting a much higher percentage of visitors into sales, leads or subscribers (known as increasing conversion rate –

Proposal 119
article thumbnail

Why Document Translation Matters

Idaconcpts

There are many companies in this world that do business in different countries. These companies rely on their foreign profits to boost their bottom line. One of the things that can cause foreign business deals to fail is the inaccurate translation of documents. Having critical information on a document get lost in translation in something that companies can’t allow to happen.

Price 117
article thumbnail

Dear Google: Please Fix the Grammar in Your Search Results

Bill Hartzer

While I was looking at the search results for the title tag of a post that I recently posted today, I noticed that Google’s grammar is less than to be desired. You’d think with all those PhDs at Google the grammar would be better. Dear Google, please fix the bad grammar in your search results to you are not suggesting something that has bad grammar.

Blogroll 111
article thumbnail

4 Questions You Should Ask Your Marketing Agency

Convince & Convert

As an in-house leader working with a marketing agency, it can be easy to feel like you don’t know everything that’s going on. You may only hear from the agency a few times a week over email, a call every few weeks, and in-person a few times a year. Unlike the operations that happen within your team, you’re not privy to the day-to-day successes and frustrations that happen while your agency is working towards its goals.

Questions 129
article thumbnail

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

article thumbnail

Guest Blogging Evolution: Why Top Blogs Did Not Accept Your Content

Kikolani

Here comes the ugly truth about guest blogging: All those sugary speeches about guest posting being a part of something bigger than banal link building don’t work (and they never worked) for top blogs editors. Let’s face it: what does guest blogging give you? Networking. Brand promotion. Author rank. Online reputation. Portfolio. Recognition.

Content 117
article thumbnail

SLAPPED! LinkedIn Warns Me For Being Friendly

Ari Herzog

Imagine my shock when I attempted to invite someone (who I did not know) to join my LinkedIn network: Huh? LinkedIn’s mission is explicit to “connect the world’s professionals to make them more productive and successful.” I suppose productivity and success can occur when people already know each other but can’t that also happen from spontaneous and impromptu connections?

LinkedIn 110
article thumbnail

6 Powerful Ways to Drive Traffic to Your Website

Small Business Mavericks

If you aren’t generating traffic for your website, you can’t increase your conversions. So your first step to increasing your online business is to generate more traffic. Here are 6 powerful ways to generate more traffic for your website’s landing pages. Search engine optimization – Start by optimizing your web pages for search engine traffic.

Directory 106
article thumbnail

Why Investors Need to Use Social Media

Convince & Convert

In the world of financial investment, timing is everything. In the past, successful decision-making was based on knowledge garnered from traditional media, trade publications, and personal connections. However, with the rise of social media, there is now a quicker, more efficient way of gathering data to influence investors’ judgements. (highlight to tweet).

article thumbnail

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

article thumbnail

Ever Really Look at your Linkedin Contacts?

Direct Marketing Observations

In 2016, it should be readily apparent that each relevant social platform has a specific value to us. If you, as a digital marketer still don’t know what that value is, well then, shame on you. Let’s stop for 30 seconds and re-look at that value of each. Let’s take stock really quick. Look at Linkedin, Twitter, Facebook, Blogs, Tumblr, Instagram, Snapchat, Periscope/Meerkat/Blab, Redit, Youtube, Pinterest, WhatsApp and G Plus.

LinkedIn 100
article thumbnail

Don’t be the Annoying Brand: Social Media Marketing Plans Without the #FAIL

Devumi

Social media is becoming the go-to avenue for businesses to directly communicate their marketing to their potential customers. It is also a place where many amateurs show up with the worst social media marketing plans imaginable. These are the #Fails. You don’t want to be a #Fail, right? Read this article to learn about ten […]. The post Don’t be the Annoying Brand: Social Media Marketing Plans Without the #FAIL appeared first on Devumi.

article thumbnail

A Domain Name Related Contest

Bill Hartzer

I was just interviewed by Borja for the Money Diver podcast about domain names and choosing the right domain name. As a part of this podcast, Borja and I put together a domain name related contest. Remember that your name tells a lot about your brand, and first impressions do matter, a good domain name with a good backlink profile but with a name that turns off visitors, something sleazy like “the rich guru”, can have a negative SEO effect until you establish some authority, because

article thumbnail

Why Influencers Are Creating Content on Snapchat

Convince & Convert

It All Comes Down to Influencer Marketing. Most recently, Nick Cicero founded an influencer marketing company called Delmondo. Delmondo is an end-to-end platform for creators to produce, measure, and monetize content with brands, media companies, and ad agencies. On the flip side, they also help the agencies, brands, and media companies discover and connect with the creators who then create content for them all year round.

article thumbnail

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

article thumbnail

How Much Time Should You Spend On SEO?

Small Business Mavericks

How important is search engine optimization (SEO)? Is it so important that you should pore over every word on your blog and website to find ways to improve your SEO so that your content ranks higher in the search engines? It’s become fashionable in the last couple of years to claim that SEO is dead and that you should just simply write “great content.” Rand Fishkin of Moz says “good unique content” must die.

SEO 91
article thumbnail

Have We Reached Peak Productivity? It May Be Killing Us.

Twist Image

How much better can we get at work? TED Talks can be provocative. That's what the best ones are. That's what the best ones are supposed to do. Some might argue that it's more like popcorn than a proper meal. That these talks don't really do that much to either change the world, or to spread great ideas. I don't agree. I would argue that stimulating your brain to think in different ways about issues that lie on the periphery of the work that we do - day in and day out - is what makes our own crea

article thumbnail

Who Will Become the Tesla or AirBnB of the Home Category?

Social Media Strategery

This post originally appeared in the August 2015 issue of Hardware + Building Supply Dealer. . Rethinking your relationship with your customers might be what’s needed to avoid becoming the Tower Records of the home category. As much as I hate shoveling snow, I can’t possibly justify spending upwards of $500 on a snow blower that I might use five days a year and would take up space in my garage for the remaining 360.

Hotels 68
article thumbnail

How to Create Content for Sports Fans

Convince & Convert

The sports industry is a massive moneymaker both in the United States and around the world. Dedicated fans of football, soccer, baseball, basketball, and other games are eager and hungry for content that will satisfy their sports cravings. Revenue from sports is growing, and shows no signs of slowing down anytime soon. According to Statista, in 2005 the global sports market made $46.5 billion.

Sports 120
article thumbnail

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

article thumbnail

Where Product Purchases Begin

Small Business Mavericks

Did you know 97% of all local product purchases begin online? That’s right. When customers walk into your store to purchase an article of clothing, a pair of shoes, a new door for their bathroom, a lawn mower, a book, or whatever, there’s a better than even chance that they’ve already researched that product online. They don’t have to be sold.

article thumbnail

How The TV Industry Just Hurt Television Advertising

Twist Image

What is the value of your personal data to an advertiser? Consumers are rightfully concerned about what is being done with their data, where it's going and how it's being used. It's a big business. It's a huge business. It's often the trotted out horse when people want to know, exactly, how places like Facebook and Twitter are going to make the billions of dollars that they are required to generate, based on their market capitalization.

article thumbnail

How to Do a LinkedIn Profile Audit

Laurel Papworth

Shares Audit/Benchmark your LinkedIn Profile. This is a video on how to do a preliminary AUDIT for your personal LinkedIn Profile AUDIT (fill in). The audit is a suggested activity BEFORE attending one of my social media classes (classes at bottom): Profile: LinkedIn Profile Custom URL =. au.linkedin.com/in/laurelpapworth.com/en. Who’s Viewed Your LinkedIn Profile in last 3 days = 7.

article thumbnail

Storynomics: How to Create a Story That Inspires

Convince & Convert

Robert McKee, the “Story Doctor”, is a legendary fixture in Hollywood where he works as a screenwriting coach, lecturer, and script doctor. He is known for his STORY Seminars and his best selling book, Story , and has worked on and off Broadway, in Hollywood, and with movie stars. His Pulitzer, Emmy, and Academy Award-winning students number in the hundreds.

How To 114
article thumbnail

Myrland Marketing Motivation: Let Them Know

Myrland Marketing

Myrland Marketing Motivation, A Little Virtual Encouragement To Start Your Week. More Motivation Than Marketing. It’s A Monday Kind Of Thing! Who has recently made an impact on your life, or perhaps on someone else’s life? It could have been a simple comment, a tiny act of kindness, a boost of confidence, honest feedback you were seeking, a hello or mention that made you smile, humor that came at the right moment, or maybe even grace shown when you didn’t think you deserved it.