Sat.Aug 01, 2015 - Fri.Aug 07, 2015

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Smarter Ways to Measure Authoritative Content

Waxing UnLyrical

Last week I talked about how what we consider “authoritative content” has changed rapidly, and continues to do so. And, therefore, why it’s so important for you to consider a multi-faceted PR strategy that is not solely or significantly based on media relations. If you’ve bought into that, then how do you find smarter ways to measure authoritative content?

Content 193
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Celebrating Bozzuto: Steph Goes To Maryland

Firebelly

A few weeks ago I was invited by Mallory Square (one of the Bozzuto communities Firebelly works with) to attend a blogger event they were hosting. I booked a ticket and it was set—Stephanie was going to Maryland. Firebelly has worked with Bozzuto, a property management group, for about two and a half years. There are four properties I work with that I planned on visiting while in Maryland.

Eventful 143
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Twitter’s enhanced analytics dashboard

Janet Fouts

Twitter has been slowly improving their analytics features for profiles and ads and it’s been very interesting to see. It used to be we had to dig through other reporting tools to really see what is working and what isn’t and gather reporting data for clients. No more! The new analytics dashboard shares top tweets, mentions, Twitter cards and followers on a month by month basis.

Analytics 137
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The One Must-Listen Podcast for Social Media Marketers

Convince & Convert

Yep, that’s a bold headline. But it’s not just me saying it, as I am thrilled to announce right here at Convince & Convert that our Social Pros Podcast won the 2015 Content Marketing Award for best podcast! (Listen to the show on iTunes or Stitcher ). Listen to our latest episode: It’s a huge honor for all of us at C&C Media , and a big boost to our podcast program overall, which now includes multiple shows: Social Pros.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Monday Roundup: Classic Measurement Strategy

Waxing UnLyrical

While we may not like aging ourselves (come on, who does?!) some things do get better with time. A lot has been (and continues to be) said about measurement, but when you’re in the market for measurement strategy, it’s always smart to revisit some classics. Here’s this week’s selection – posts that have stood the test of time. 1.

Strategy 174
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Putting Out Social Media Fires

The Social Media Incubator

Social media can be a high-risk, high-reward strategy. It’s important to protect your company image reflected within your social media. Crisis. Social media crisis cases are common in today’s world of quick news and quick responses. Let’s look at the three most common: Preventable crisis. Tweets or Facebook Posts with offensive or insensitive messages that are not edited, proofed, or viewed by an outside party before they are deployed will most likely backfire.

More Trending

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Why Marketers Must Collaborate to Succeed

Convince & Convert

Anyone who thinks they will become successful on their own may as well pack it up now. There are reasons that we should be collaborating with other like-minded people in our industry—namely, because it helps you both. There used to be a song when I was little that went, “If we all pull together, how happy we’ll be.” But I wasn’t always of that mindset.

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How to Measure PR and Marketing Outcomes on Snapchat

Waxing UnLyrical

“Snapchat has overcome some remarkable hurdles by tapping into features that make it appealing for certain demographics, and that doesn’t mean just tweens and millenials. The critical question is how the core and evolving user base changes over time, the rollout of new features and the steady growth in the subscriber base over time and what those subscribers look like from a demographic perspective.

Metrics 164
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6 Timeless Principles for Content Marketers

Small Business Mavericks

Your content marketing strategy should consist of six timeless principles that will keep visitors coming back to your site again and again and lead those visitors to do business with you through a series of steps called your sales funnel. Here are the six timeless principles for effective content marketing. Your content should be based on great research – Research is the backbone to good writing.

Content 105
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When I Was Hired Sight Unseen

Ari Herzog

Considering the multiple steps of job searching today — telephone screenings followed by multiple levels of in-person interviews followed by an offer or rejection — I think back to the spring of 2001 before the end of the dot-com bubble. I’d been working in my first post-college job as a corporate webmaster when I wanted to work with newer technology; and discovered PeopleSoft , a technology company manufacturing a product line of enterprise reporting software.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Podcasts and Facebook Groups Are the New Community Levers

Convince & Convert

Tweetable Moments We think knowing the tools is the secret to repeating an expert’s results. jasonkeath Tweet This. A Conference for Social Pros. Jason Keath is the Founder and CEO of Social Fresh , a company that provides social media training and tips year-round on their site, as well as the Social Fresh Conference twice each year. The next conference (#17) is coming up in Tampa on September 23–25.

Groups 112
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LIVE: Hands On With Facebook Livestreaming Video Through Mentions

Jon Loomer

Within the past couple of days, Facebook launched “Live,” a way for celebrities and public figures (as well as normal dorks like me who got access) to stream live video to their Facebook fans for a personal, interactive experience. Of course, it’s not without bugs. While it sounds like it went well for many, it was mostly a disaster for me (Darren Rowse reported the same for his experience).

Video 113
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3 Prongs of Your SEO Fork

Small Business Mavericks

Search engine optimization (SEO) is just as important today as it ever was. Many online marketers have jumped on the “ SEO is dead ” bandwagon, but I assure you it isn’t dead. While SEO isn’t dead, it isn’t quite the same in practice as it used to be. The search engines (especially Google) have changed the way they index web pages so often, and so drastically, that true SEO doesn’t resemble anything like what it used to be.

SEO 85
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Why I set business boundaries (and you should too)

Absolute PA

Starting your own business was supposed to give you more freedom, more time to enjoy the things you love OUTSIDE work – family, friends, *whispers* time for yourself. Yet somehow it feels like you’re on call more often than an ER doctor on a Saturday night. You end up feeling guilty for saying no, worried that if you do your clients will go elsewhere and you’ll be left trying to find new ones.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Why We’re Storytelling Animals with Jonathan Gottschall

Convince & Convert

Tweetable Moments If it’s any good you think, well I could never do that but… great storytellers are made, not born. jonathangottsch Tweet This. Jonathan Gottschall, a phenomenal author and English Fellow at Washington Jefferson College, has been featured by the New York Times, The New Yorker, The Atlantic, NPR, and more. He recently published his eighth book, The Professor In The Cage , and he’s here with us to discuss why humans are innately storytelling animals.

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Six Links Worthy Of Your Attention #267

Twist Image

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll ( BitCurrent , Year One Labs , GigaOM , Human 2.0 , Solve For Interesting , the author of Complete Web Monitoring , Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics ), Hugh McGuire ( PressBooks , LibriVox , iambik and co-author of Book: A Futurist's Manifesto ) and I decided that every week the three of us are going to share o

Startup 66
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In Business, Personal Branding Is Important

Myrland Marketing

You know that knot you get in your stomach when anticipating a difficult or challenging person or situation? Last week, I had that feeling as I was expecting a phone call. I was pretty sure of the outcome, but also knew there was a slight chance it could go either way. In this situation, it wasn’t the person who made me anxious because we’re friends…have been for a long time, and I suspect we will continue to be for even longer.

Brands 64
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Why ‘open all hours’ is killing your biz

Absolute PA

Starting your own business was supposed to give you more freedom, more time to enjoy the things you love OUTSIDE work – family, friends, *whispers* time for yourself. Yet somehow it feels like you’re on call more often than an ER doctor on a Saturday night. You end up feeling guilty for saying no, worried that if you do your clients will go elsewhere and you’ll be left trying to find new ones.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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How Lowe’s is Cutting Through the Digital (and Non-Digital) Noise

Convince & Convert

Sometimes a brand creates content so compelling that it spans far beyond its digital and social media channels. Such is the case with the popular Lowe’s “Fix In Six” Vine campaign. Equal parts unique and useful, the campaign’s success is now bringing it to an unlikely place: the windows of the company’s new Chelsea location in New York City. As seen in the video, Lowe’s has re-created its “Fix in Six” Vines in the new store’s window displays.

Retail 107
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Extraordinary Workplaces

Twist Image

Episode #473 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. Where is the best place to work? It's easy to rattle off some of the hottest companies coming out of Silicon Valley or by just looking at the cover of Fast Company. Don't confuse a great product or service with its work environment. And, we're not just talking about the brands that offer up free food and massages to their employees.

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Day of Photography

Lucy Hall

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Myrland Marketing Motivation

Myrland Marketing

{Myrland Marketing Motivation, A Little Virtual Encouragement To Start Your Week} Where Are You Right Now? Good or bad, that’s okay. Decide that this moment isn’t right or wrong. It just is. This is where you start again. Right here. Right now. What is it you need to do? Where do you need to go? What do you need to accomplish? Now let’s just go from here okay?

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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#69: Blogging Essentials for Busy Entrepreneurs

Amy Porterfield

When I say the word “blogging,” what’s the first emotion you feel? If you’re like many entrepreneurs, it’s probably stress, mixed with a little bit of guilt. Even if you truly love writing, keeping up a blog for your business can be one of the hardest things to get done…if you even get it done […]. The post #69: Blogging Essentials for Busy Entrepreneurs appeared first on Amy Porterfield | Online Marketing Expert.

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A World Of Unicorns Where Billions Of Dollars Are At Stake

Twist Image

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud , if you're interested in hearing more of me blathering away.

Sports 59
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Twitter / Hootsuite Bulk Upload Productivity Hack

Lucy Hall

If you use the Hootsuite Bulk Upload Tool then you need to know about this! - If you are unsure what the bulk upload too is, let me explain: Using Hootsuite you are able to schedule out tweets for certain times and days. One way to save some time is to export out your old tweets onto a CSV file, change the dates and times and import the CSV back in.

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Thinking of Quitting Blogging? The Tale of One Blogger Who Did (and What Happened Next!)

ProBlogger

There has been a definite shift in the blogosphere over the last 12 or so months, and I’ve heard story after story of people who feel a real sense of transition in the air. Blogging can take a toll on the strongest of people, what with its 24-hour cycle, it’s relentless need to be updated, and its ability to totally take over your life if you let it.

Blogger 43
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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5 Rookie Webinar Mistakes (And How To Avoid Them)

Amy Porterfield

After 5+ years of using webinars to boost my sales, you can bet that I’ve made every mistake in the book! I want to share some of those rookie mistakes with you here, along with specific tactics to help you seamlessly bypass any unnecessary challenges that might get in the way. These tactics took me […]. The post 5 Rookie Webinar Mistakes (And How To Avoid Them) appeared first on Amy Porterfield | Online Marketing Expert.

How To 44
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This One Thing Has Become The New SEO Reputation Management Secret This Year

Webbiquity SMM

Guest post by Jon Rognerud. As a business and/or brand, nothing is more important than maintaining a solid reputation throughout your respective industry. It is critical to maintain a solid reputation because an increasing number of consumers have started to use it as a way to dictate their purchasing behaviors and decisions. More and more consumers are now using social media and review websites to make all kinds of purchasing decisions.

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Why I Ended the Jay Today Show

Convince & Convert

They say that all good things must come to an end, and this is the end of Jay Today. After 150 or so episodes of the Jay Today Show, I’m packing it in. I learned a lot doing this show for the past year. 1. I definitely proved that this format works. Short video has a real future. When we first started doing this, it was a little crazy, especially to do it as frequently as I’ve been doing it (3x/week).

Video 125
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Thinking of Quitting Blogging? Here’s How One Blogger Turned it Around

ProBlogger

You would have read yesterday about the growing discontentment with blogging and what to do next, and how Megan Tietz finally realized it was time to walk away. Liberating, eh? Today we chat to Nicole Avery from Planning With Kids , who was dangerously close to burnout at the end of 2014. She knew if she didn’t change her approach to blogging, she was going to ditch the whole thing entirely.

Blogger 42
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Challenge to Increase Blog Visitors

Ari Herzog

Google Analytics tells me that 538 visitors came to my blog in July 2015, spending an abysmal 32 seconds here and causing the bounce rate to jump to 77 percent. January saw 923 visitors and a 7% bounce rate. Bounce rate is a key metric to determine website health. It measures the percentage of people who visit your website and leave without clicking other pages on your website.

Metrics 106