yMarketingMatters

JULY 9, 2015

June saw some huge updates, so let’s get right to them. Facebook Updates. Author Tags. If you’re trying to build your brand using Facebook with a strong a content marketing strategy, you’ll love this new update. Facebook recently launched Author Tags to help you connect with your fans. Facebook’s Author Tag is somewhat similar to Google’s discontinued Authorship system, which provided author information for results that would come up in Google searches.

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Convince & Convert

JULY 6, 2015

Tweetable Moments By putting content & social marketing together, you get the most important thing—great storytelling. adamcb Tweet This. Passing the Social Pros Baton. Mr. Jeffrey K. Rohrs is departing from our long-time Social Pros patron Salesforce Marketing Cloud. His next adventure is as the Chief Marketing Officer of Yext in New York City.

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Bill Hartzer

JULY 8, 2015

As a co-founder of the Dallas/Fort Worth Search Engine Marketing Association, I highly recommend that you plan attend the State of Search 2015 Conference , being held in Dallas on November 16th and 17th, 2015. Back in 2003 when I first personally chose a list of founders and invited them to get together at a local hotel in Dallas, I didn’t envision that we would be at this point: holding an annual conference and having digital marketing and search engine marketing speakers from all over th

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Devumi

JULY 10, 2015

YouTube is fast becoming the go to online platform for businesses looking for new ways to promote their brand, and for individual looking for fame and fortune. Learning how to create a YouTube account is a simple process that will be looked at, step by step, in this example filled article. Not only will I […]. The post How to Create a YouTube Account From 1st Click to Last appeared first on Devumi.

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Social Media

Jon Loomer

JULY 9, 2015

Last week, I told you everything to know about the new Facebook Ads Manager. Now let’s take a closer look at Power Editor. Like any other big change, the new Power Editor will take some getting used to. As you poke around you’ll find… Some things work differently now. Some features are in different places. The design is often different, but functions the same.

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Convince & Convert

JULY 6, 2015

Tweetable Moments It’s understanding how what we’re trying to do fits into a broader ecosystem or strategy. ShannonPaul Tweet This. Social Media in a Regulated Environment. Shannon Paul is the Vice President of Social Media at Fifth Third Bank. She leads social strategy and also serves as the internal subject matter expert for all things social at the organization.

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Industry Marketing Banking Buy 108

Absolute PA

JULY 10, 2015

You know when you start out in business and you get those first clients and prospect customers? You remember every detail, every phone call, where every piece of material they may ever need is. Like when you first started creating all the copy, terms and everything else you needed – it all went in “documents” and you just knew what it was called?

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Twist Image

JULY 6, 2015

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud , if you're interested in hearing more of me blathering away.

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Proactive Report

JULY 7, 2015

In a recent post Mark Schaefer talked about the need for a “liquid” content strategy. “For the first time in history, our marketing strategy is dictated by the channels and platforms, instead of the other way around. We did our research, crafted a message and went to work. The marketers were in charge. But today it is profoundly more complex.

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Small Business Mavericks

JULY 8, 2015

You operate a small business. Chances are, you have a small staff. Even if you run a business with 100 employees, your marketing department may not be sophisticated enough, or large enough, to drill down to every potential customer segment you have. You may only have the time to develop one sales funnel, but is that all you need? Some businesses have multiple sales channels.

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Social Media

Absolute PA

JULY 10, 2015

You know when you start out in business and you get those first clients and prospect customers? You remember every detail, every phone call, where every piece of material they may ever need is. Like when you first started creating all the copy, terms and everything else you needed – it all went in “documents” and you just knew what it was called?

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Tools Google Microsoft Meeting 67

Twist Image

JULY 10, 2015

How many screens is your brand marketing against? In my second business book, CTRL ALT Delete (which came out in a trade paperback version this past May), I introduced the notion of The One Screen World. The only screen that matters to a consumer, is the screen that is in front of them. Screens are everywhere, they are cheap (and getting cheaper), they are ubiquitous and they are all either connected to the Internet, to one another or will be.

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Amy Porterfield

JULY 8, 2015

For busy entrepreneurs, the About page of a website is one of the easiest to put off. You might throw a few vital details up there, like your name (always a good place to start) and your credentials, and promise yourself to fill it out later. Maybe you even go back and try adding some details […]. The post #65: Selling Yourself–The Art of a Winning ‘About Page’ with Melissa Cassera appeared first on Amy Porterfield | Online Marketing Expert.

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Small Business Mavericks

JULY 6, 2015

Social media has become huge lead generation tool for many businesses and online entrepreneurs, but there is more than one way to generate leads through social channels. There may be as many ways as there are marketers. The following five methods of generating leads through social media channels are popular and growing more so every day. Driving Traffic to Websites – Let’s get the obvious one out of the way right off the bat.

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Proactive Report

JULY 6, 2015

By Cokey Falkow. With all the marketing noise out there it is not surprising that CFO’s and CMO’s are trying to make sure that the money spent on any marketing is getting results. There is a lot of buzz about online video and that is because studies show that they get results. Marketing Profs say that 70% of marketing professionals report that video converts better than any other medium.

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Twist Image

JULY 5, 2015

Episode #469 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. Joseph Jaffe is widely regarded as one of the top marketing bloggers ( Jaffe Juice ) and podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of four excellent books ( Life After The 30-Second Spot , Join The Conversation , Flip The Funnel and Z.E.R.O.) and his latest business venture is, Evol8tion.

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ProBlogger

JULY 9, 2015

The last two weeks have been crazy. I’m sure you know the type of weeks I’m talking about. Onn top of my normally full weeks… I impulsively decided to launch a month of daily podcasts (and I crazily decided to do all of the show notes, editing and production myself). We launched our mid year sale on dPS. Our two day ProBlogger event is just 5 weeks away and preparations are getting to that ‘frenzy’ point.

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Project Apple iPhone Team 41

Danny WhatMough

JULY 10, 2015

Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Want this in your inbox each week? Subscribe here. Facebook announces plans for video ad sharing revenue model. 1080p images coming to Instagram. Facebook rolls out floating videos. Another live streaming app launches – Rhinobird.

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Convince & Convert

JULY 7, 2015

You are wasting money on content that has little chance of success. Are you creating more content this year than you were last year? Almost certainly so. But, is that extra effort being expended efficiently and intelligently? In many cases, no. As I wrote about in my post “ Are you thinking about your blog all wrong? ” today’s content marketing success formula is different – a lot different – from the formula of 2013 and prior.

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Twist Image

JULY 10, 2015

Curiosity is everything. I have always been curious. I have always asked questions. I have always hunted down answers. I often take notes. I often find myself fumbling for a piece of paper. When I ask Seth Godin what he does, he likes to say that he notices things. I'm jealous of that answer. In my work and in my travels, I am beyond fortunate. Not only do I get to work with great people at Mirum (clients and team members), but I also get the chance to attend some amazing events.

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ProBlogger

JULY 7, 2015

A brand new week and day 8 of our 31 Days to Build a Better Blog challenge ! Let’s get started. Today it’s all about social media, and the role it plays in your blogging. If you’re not careful, it can suck up all of your time and you’ll be left struggling to find hours in the day to create content for your blog. Also it is easy to just drift along doing whatever whenever and really just not using it effectively – it can go so far as to even harm your blog and brand

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Webbiquity SMM

JULY 7, 2015

With the 4th of July celebration just behind us in the U.S. and many people still away from the office (mentally if not physically), it seems an opportune time here in the lazy, hazy days of midsummer to take a quick look back at the seven most-read posts of 2015 so far. Looking for advanced Twitter tips? Expert guidance on social media marketing and social PR to maximize brand visibility?

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Marketing B2B SEO Statistics 152

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Social Media

Rebekah Radice

JULY 6, 2015

It’s no secret. I love visual marketing. No matter how (or where) we’re connected, you’ll see bright, bold, and colorful visuals that define my brand. But it wasn’t always that way. Visual marketing has evolved, and with it, so have online strategies. As consumer appetite has increased, businesses and brands scramble to create captivating visuals.

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Twist Image

JULY 10, 2015

It's summer. It's really summer. This is the time to read. . What's next to your night table? What book is stashed in your backpack? How many books do you have loaded up on your Kindle ? While there are a bunch of great books that have recently come out, there are several more coming out, in the next few months, that really deserve a lot of attention.

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ProBlogger

JULY 10, 2015

Blogs can’t exist without content, and it is often one of the most stressful parts of blogging. Coming up with fresh, interesting, new content repeatedly for weeks, months, and years on end can take its toll if you don’t put strategies in place to help you before you get to burnout point. Today’s challenge in our 31 day challenge is about alleviating some of that constant pressure (that you often don’t think about until it’s time to write) to allow you to just get o

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Content How To Strategy Process 38

ProBlogger

JULY 8, 2015

One of the most common questions I’m asked by bloggers is “ how do I find readers? “ I do have a pretty standard reply, although it really does depend on several factors: mainly who is their target audience, where are they mostly online, and how can you participate in those places? One of those places could possibly be a forum or social media group (like a Facebook or LinkedIn Group), and you’re missing out on a wealth of untapped readers if you’re not in there bein

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Forums Groups Groups Social Media 36

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ProBlogger

JULY 5, 2015

Today is Day 6 in our 31 Days to Build a Better Blog Challenge. There’s no denying it – the time has come where you’re going to lose traffic if your blog is not optimised for mobile viewing. Whether that dip in traffic is due to Google penalising non-mobile-friendly sites by not featuring their content in mobile search results thanks to their “ Mobile Friendly Update ” (otherwise known as Mobilegeddon ), or because your reader isn’t having a pleasant reading e

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ProBlogger

JULY 4, 2015

Welcome to day 5 in the 31 Days to Build a Better Blog Challenge. You can find today’s challenge here. There’s nothing like a personal touch in any kind of business, and that includes blogging. When service goes above and beyond, or when a blogger takes the time to notice and acknowledge their readers, it can result in ongoing loyalty and goodwill.

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Loyalty Training Blogger Eventful 36

ProBlogger

JULY 6, 2015

This is it! Day Seven of the 31 Days to Build a Better Blog podcast series – you made it through the first week! If you missed an episode here they are: Welcome to the 31 Days to Build a Better Blog Challenge. Day 1: Create An Elevator Pitch For Your Blog. Day 2: Write a List Post. Day 3: Promote Your Blog. Day 4: Analyse another Blog. Day 5: Email one of Your Readers.

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ProBlogger

JULY 9, 2015

As ubiquitous as the internet is, you can’t be across all things at all times in your niche. It’s important to have a general idea of what the trends are not only for your sake so you can stay current, but also so you can share that information with your readers (perhaps in your next link post ? Or social media update ?). The easiest way you can stay abreast of what’s been going on is to set up alerts and subsriptions.

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