Buzz Marketing for Technology
JULY 1, 2015
Here is a great piece on the maturity of a company’s Thought Leadership program by ITSMA. Last year I was asked by ITSMA to collaborate on this piece with them. They also tapped into companies like Deloitte, E&Y, IBM, Coginzant, SAP and more. What came out is quite interesting for any company looking to take their thought leadership program to the next level.
Jason Yormark
JULY 1, 2015
It’s no secret I’m a huge fan of Apple products. I’m usually an early adopter no matter what the product is. However with the Apple Watch, I actually held back longer than usual for a few reasons. For starters, I’ve never been a watch/jewelry guy. I’ve never liked the feel of wearing anything like that. I also had reservations about how the watch would look.
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Firebelly
JULY 3, 2015
No brand wants to be a dud on Instagram. Here are three ways to help make your customers see sparks after they follow you. CONSISTENTLY PUBLISH INTERESTING CONTENT. Consistency is key on any social media platform. Post interesting photos and videos on a regular basis—not too much that you annoy people and not too little that they forget about you. You’ll learn what your audience likes best by their responses—post more of what they like.
Waxing UnLyrical
JULY 2, 2015
WUL, aka the blawg, is going on vacation. We’re going off the grid tomorrow, back on July 13. Rob Cottingham , you ain’t seen nuttin’ yet. Via Rob Cottingham on Noise to Signa l, CC 3.0. For those of you celebrating the 4th of July, have a fun and safe holiday. See all y’all soon! Off the grid is a post from: Shonali Burke Consulting, Inc.
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Sherrilynne Starkie
JUNE 30, 2015
The Ottawa Citizen’s reporting style is on often seen as being funny, quirky and edgy, but it looks like this government-town newspaper has discovered the art of click baiting. Writers at the Ottawa Citizen are taking a lesson from BuzzFeed and the Huffington Post when it comes to headlines and social media updates. And why not? Its website depends on advertiser income so the need to drive traffic is great; the competition for people’s attention is even greater.
Convince & Convert
JULY 1, 2015
Storytelling is all the rage in business , and rightly so. The people are in control of the relationship between companies and customers like never before and they are fed up with the smarmy, direct approach to messaging. As the saying goes: everyone wants to buy, but nobody wants to be sold. That’s the genius of storytelling and business. Every company of every size and type has interesting stories to tell.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Waxing UnLyrical
JUNE 29, 2015
General communication, marketing, and information are just some of the many hats “worn” by email on a daily basis. But how do you get the most out of your email content, when it seems it’s the medium most people love to hate? Here are some ideas. (Btw, this is “Cartoon Shonali” aka Sonia … any ideas on a better name for her?
Small Business Mavericks
JULY 3, 2015
Social media marketing is a necessity in today’s online marketing world. It’s not optional any more. The only question to answer now is, which social media sites are most appropriate for your brand? Why Social Media Is Necessary. Social media has become a marketing channel of its own. Your competition is there, your customers are there, and your suppliers and business partners are there.
Convince & Convert
JULY 3, 2015
Five Mondays in June brought five incredible guests to the Social Pros Podcast : a digital marketer for the WKYC TV station; the social media fan, iSocialFanz ; two content marketing experts, one from BuzzSumo and the other from the Content Marketing Institute; plus the world’s Facebook expert at Mari Smith International, Inc. These Social Pros come together across industries and areas of expertise to give two pieces of advice that might be hard to hear: When it comes to content,
Jon Loomer
JULY 2, 2015
[NOTE: The following is a guide to the latest updates to Facebook Ads Manager. Go here for a guide to Facebook Power Editor updates. ]. When I logged into my Facebook Ads Manager today, I was pleasantly surprised that I was greeted with the new design… The new Facebook Ads Manager is rolling out to everyone, and it looks pretty slick. It’s simplified and — once you get a hang of it — actually makes more sense than the previous setup.
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A beginner's guide to social media automation tools and getting automation right.
Devumi
JULY 3, 2015
Every musician on SoundCloud wants the same thing – more fans. From that they want more SoundCloud fans, more people at their concerts, more people buying their merchandise, and more people throwing their underwear at them on stage. You can buy SoundCloud followers to help you get to that point in your career, and this […]. The post When You Should Buy SoundCloud Followers to Grow your Fanbase appeared first on Devumi.
Bill Hartzer
JUNE 28, 2015
I had the incredible opportunity to be invited to speak at the Domain Name Association breakfast meeting held at the ICANN 53 Meeting in Buenos Aires, Argentina this past week. While I didn’t attend the whole ICANN 53 meeting, I was able to attend the event on Monday and Tuesday for two full informative days. On Tuesday night I flew from Buenos Aires to Toronto, Canada, where I spoke at the ClickZ Live conference.
Convince & Convert
JULY 2, 2015
“We listen to stories because this helps us believe that we can be heroes in our own lives.” —@jonahsachs. In today’s episode of the Business of Story podcast, your host, Park Howell has a fascinating conversation with Jonah Sachs, Co-Founder and Chief Storytelling Officer of Free Range Studios , author of Winning the Story Wars , and creator of viral videos like The Story of Stuff series and The Meatrix.
Small Business Mavericks
JULY 1, 2015
Over the last 10 years I have seen online marketing go through quite a few changes. That includes blogging. In fact, blogging and branding are inextricably linked if you do it right. For businesses, however, blogging has changed branding in a few very powerful ways. Let’s count them. Content Packaging – One very real way blogging has changed branding is it allows companies, large or small, a place to publish their best content in an easy, accessible format.
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Twist Image
JULY 3, 2015
How long can you go without your smartphone? Let's be candid. Very candid. My smartphone has the same impact on me, personally, like my blankie did when I was a toddler. I simply don't feel safe without it. I feel empty. I feel scared. I didn't want to go anywhere without it. I am not alone. You may think that this is not a healthy place to be, but let me explain.
Laurel Papworth
JULY 1, 2015
Shares The days of emailing out a PDF to a small group of journalists and hoping they will open the attachment on their blackberry – lol – and act on it are over. Writing a social media press release for customers, vendors, clients, stakeholders to pick up and deliver the news into their Facebook and Twitter and Google Plus networks is a totally different beast.
Proactive Report
JUNE 30, 2015
Two recent studies show that brand engagement is the No. 1 marketing objective supported by content marketing. 66.8% of UK and US agency and brand professionals put this at the top of their list. The biggest challenges to achieving this goal were maintaining a two0way dialog and measuring results. Almost half (48%) felt that their content was not creating any customer engagement.
Small Business Mavericks
JULY 3, 2015
Social media marketing is a necessity in today’s online marketing world. It’s not optional any more. The only question to answer now is, which social media sites are most appropriate for your brand? Why Social Media Is Necessary. Social media has become a marketing channel of its own. Your competition is there, your customers are there, and your suppliers and business partners are there.
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Twist Image
JULY 1, 2015
The most creative ideas win. If you learned nothing else from all of the news coming out of the Cannes Lions advertising festival that our industry just wrapped, it's that big, hairy, audacious and creative ideas still get the most attention in a world where programmatic, marketing automation and data technology services seem to be the big plays most investors in marketing are looking at.
Lucy Hall
JULY 1, 2015
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Proactive Report
JUNE 29, 2015
As the demand for visual content grows the ability to create excellent original images is a valuable skill. Google’s recent quality update menitoned images and the need for compelling original visuals. Here are 9 Composition Tips from Award-Winning Photographer Steve McCurry. Courtesy www.artFido.com/popular-art.
ProBlogger
JUNE 29, 2015
Today I have great pleasure in introducing you to the brand new ProBlogger Podcast and the next incarnation of 31 Days to Build a Better Blog. Over the last couple of years I’ve lost count of the number of people who have said ‘Darren you really should start a podcast’ I’d always nodded my head but quietly list in my mind a long list of excuses not to including ‘I don’t know how…’ to ‘I’m so busy…’ to ‘what if nobody l
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Twist Image
JUNE 28, 2015
Episode #468 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. We live in a world with so much content and creativity, that it's hard to remember what's most interesting. Still, every week, I can't wait for that one email with a new cartoon from Tom Fishburne. Every week, he publishes a new Marketoon (as he calls them).
Lucy Hall
JUNE 28, 2015
When you've set up your Facebook page the hard work begins, here is where you'll need to start posting regular, great quality, interesting and of course engaging content on a highly consistent basis literally forever and on Facebook your engagement should be one of your priorities! Not much to do then. Er hmm. Social media is social after all and engaging with people is part of that mix.
Proactive Report
JUNE 29, 2015
Google has acknowledged and confirmed that the “Phantom Update” many publishers suspected had occurred in May is real. The update is about how Google assesses content quality and there were changes to its core ranking algorithm in terms of how it processes quality signals. So alhtough it is not strictly a Panda update – it is related to quality of content.
Amy Porterfield
JULY 2, 2015
Two weeks ago, in Episode #62, I reviewed the project plan I use for all of my promotions. And if you downloaded the free Project Plan Checklist that I offered, you might have had some questions about the bigger action items on that list. I’m going to break down some of those bigger items in upcoming […]. The post #64: A Backstage Pass to My Most Successful Launch Yet appeared first on Amy Porterfield | Online Marketing Expert.
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Twist Image
JUNE 27, 2015
Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll ( BitCurrent , Year One Labs , GigaOM , Human 2.0 , Solve For Interesting , the author of Complete Web Monitoring , Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics ), Hugh McGuire ( PressBooks , LibriVox , iambik and co-author of Book: A Futurist's Manifesto ) and I decided that every week the three of us are going to share o
Lucy Hall
JUNE 27, 2015
Are you looking to build your authority on Social Media? In case you didn't know by now Social Media is a really powerful marketing platform that when used properly can help you reach an unlimited number of potential customers with very little monetary investment. Although social media may be very powerful it will only be great for you if you have a great strategy in place.
Danny WhatMough
JULY 3, 2015
Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Want this in your inbox each week? Subscribe here. YouTube to launch a special gaming app and site. Twitter’s Project Lightning revealed. Ever wondered what Snapchat is all about? Evan Spiegel has an explanation for you.
ProBlogger
JULY 3, 2015
It’s day 4 of 31 Days to Build a Better Blog where today’s challenge is to take a little time to do something that I wrote about last year that has the potential to transform your blogging! And what is it, you ask? Today you’re going to be analysing another blog. It’s as simple as that, and it really only takes 10-15 minutes, if that’s all you have to spare.
Twist Image
JULY 3, 2015
Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll ( BitCurrent , Year One Labs , GigaOM , Human 2.0 , Solve For Interesting , the author of Complete Web Monitoring , Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics ), Hugh McGuire ( PressBooks , LibriVox , iambik and co-author of Book: A Futurist's Manifesto ) and I decided that every week the three of us are going to share o
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