Sherrilynne Starkie
APRIL 3, 2015
'Ever notice that the video ads you see in your Facebook news feed start running even if you don’t click on play? There’s a good reason for that. People respond differently to the videos that the see in their Facebook news feeds. Some scroll right by, some watch a few seconds then move on, still others will watch the video right through to the end.
Waxing UnLyrical
APRIL 1, 2015
'On March 15th, actress and the world’s most famous University of Kentucky fan, Ashley Judd sent a (now deleted) tweet about her thoughts on a basketball game. It was not a kind tweet, sent in the heat of the moment. There are thousands of tweets like it sent by sports fans every day. In response to that tweet, Judd received many threats of physical and sexual assault.
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Webbiquity SMM
MARCH 30, 2015
'At the core of any successful blog is valuable content—helping readers solve a problem, increase their knowledge, work more effectively. But text alone isn’t enough; to really make a blog stand out, it needs to include compelling images as well. As noted on the CyberChimps blog , “a picture is worth a thousand words. But a 1000-word blog post with a great picture to go with it?
Saying It Social
MARCH 31, 2015
'We see the articles containing tips of what to do when it comes to SEO all the time- redundant, complicated, and hard-to-implement. To some extent we cover the same basics here, but with a twist. In this article you will find the top 5 tips of what not to do when you’re trying to optimize your online pieces for search engine purposes. The post 2015 SEO No-No’s appeared first on.
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Convince & Convert
APRIL 1, 2015
'With every passing year, SEO moves further away from the realm of clear and simple guidelines to the world of blurry indicators and stringent punishments for perceived transgressions. Once upon a time, SEO was synonymous with zeroing in on the right keywords and going crazy with a million iterations and use cases for these keywords all over your site.
Waxing UnLyrical
APRIL 3, 2015
'I can’t remember why exactly I asked the question a few weeks ago on Facebook, but I did: I think it was because I’d just read some post or other about some PR standby (I couldn’t think of the right word when I posted on Facebook)( or other that was dead, long live the new PR thing… you know the kind of post (or, even worse, news article) that I mean.
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Ari Herzog
MARCH 31, 2015
'Facebook says : …you should only send friend requests to people you have a real-life connection to, like your friends, family, coworkers or classmates. LinkedIn says : …the basic type of connection is a contact you know personally and who you trust on a professional level. Twitter says : …”people you may know” are based on an algorithm that makes personalized suggestions for you.
Convince & Convert
MARCH 31, 2015
'Around here, we always have a lot of balls in the air. The Convince & Convert Consulting division provides digital business counsel to some of the world’s largest brands. And the Convince & Convert Media division provides digital advice to marketers and business owners via this blog (10 posts per week), our daily email ( The One Thing ), our 4 podcasts, ebooks, books, speaking and beyond.
Waxing UnLyrical
MARCH 30, 2015
'As we approach the start of a new month (and Q2), Spring is in the air… and in our step. From silly jokes to hidden eggs, April brings with it spontaneity. So if your marketing feels as if it might be in a rut (already!), dust it off along with the rest of your spring cleaning. Here are some ideas on “buzz marketing” (I know, I know). 1. 6 Buzz Phrases Marketers Should Take Seriously in 2015.
Firebelly
MARCH 30, 2015
By now social media campaigns are an integral part of many businesses. Almost everyone has a Facebook page or Twitter account to engage with fans and followers. But something that seems fairly new to the space is influencer engagement. This is a different approach than getting likes or gaining followers. It is even a separate mechanism from traditional public relations.
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A beginner's guide to social media automation tools and getting automation right.
Ari Herzog
APRIL 1, 2015
'Wikipedia prides itself on always providing a neutral point of view. As long as there is a reliable source without bias, their editors ensure the content is printed. Why, then, is the page on penguins lacking a 2008 scientific discovery by the BBC that penguins can fly? Did you see their video? Spheniscinae can fly. Pigs can’t fly but penguins can.
Convince & Convert
APRIL 3, 2015
'Image via BigStockPhoto.com Customers talk in more than keywords and hashtags. And when they’re posting to social networks, customers say what’s on their mind—sometimes they @mention your brand handle, sometimes they include keywords you’re watching. But more often than not, posts don’t include the keywords or hashtags you’re likely watching (74% of content, our research shows).
Small Business Mavericks
APRIL 3, 2015
'There is a deceptive slogan floating around our culture–one that says, “If you build it, they will come.” This movie misquote leaves out an important factor: If they don’t know it exists, why would they come anywhere near it? How would they find it? A Case Study in Word of Mouth. I thought of this when reading How a Simple Online Marketing Strategy Resurrected Molem Kgomo’s African Doll Business on Destiny.
Firebelly
MARCH 30, 2015
By now social media campaigns are an integral part of many businesses. Almost everyone has a Facebook page or Twitter account to engage with fans and followers. But something that seems fairly new to the space is influencer engagement. This is a different approach than getting likes or gaining followers. It is even a separate mechanism from traditional public relations.
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Ari Herzog
MARCH 30, 2015
'June 2010 seems like an eternity ago when I took initiative and created a LinkedIn Group to share strategies and tips in social media marketing. I invited friends and industry colleagues to join and participate. They did that, and they told their friends. Over time, people none of us knew searched LinkedIn for keywords about social media marketing and also joined the group.
Convince & Convert
MARCH 31, 2015
'On July 1 of 2014, the world’s biggest advertiser officially killed marketing. As part of a big reorganization at Proctor & Gamble (P&G), every marketing team was renamed “brand management” and hundreds of marketing directors shifted titles to become brand directors. The change was deliberate, meant to describe the broader vision brand directors are meant to have over managing an entire customer experience instead of just promoting a product.
Small Business Mavericks
APRIL 2, 2015
'Laura McDougall has some pet peeves she shared on SwellPath recently. When she says “ Don’t Make Me Click The Back Button “, she is talking about the frustration of navigating a website and running into dead ends — a pet peeve that many of us share. When a website is frustrating to use, how many of us go find another site that gives us what we want without all the hassle?
Social Media Network Marketing
MARCH 30, 2015
'Building Your Community On Social Media I Work As Freelance Social Media Network Professional And Review OnLine Earning Opportunities. ? HERE ARE COUPLE OF LINKS FOR SOCIAL MEDIA AND ONLINE EARNING QUICK REFERENCE: 1. T SU the Social Media Network has crossed the 3 million Users mark! ? Use This As Invite Click Here Join Me: [link] ?2. Free Search Engine Submission Of Your Business, Brand, Referral, Product, Personal URL Submit Your Site For Free Get Listed On Google, Bing, Yahoo And More!
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Ari Herzog
APRIL 3, 2015
'Here are some articles I’ve read and shared online over the past week. I enjoyed them and you may too. Have a great weekend. Discover why Facebook is making changes to its Messenger chat application. Be repulsed by partying elephants. Read how citizen journalism is evolving. Understand why leaders should not be nice. See what a company called Banjo is poised to do online.
Convince & Convert
APRIL 2, 2015
'As a consumer, which would you prefer: watching a video of actor and martial artist Jean-Claude Van Damme do the splits between two heavy haul trucks moving in reverse, or read a white paper about the latest in motor vehicle steering mechanisms? Volvo Trucks bet on the former and successfully demonstrated the precision of its dynamic steering system through an award-winning video that has generated 78 million views.
Small Business Mavericks
MARCH 30, 2015
'In the zombie apocalypse, you’re more likely to end up being food for the hungry than getting fed if you don’t put together a plan before the first walkers rise from their graves. While the zombie apocalypse isn’t a reality, online marketing is, and there are actually striking similarities. The online world is littered with corpses of businesses who have tried SEO only to find they’ve been eaten alive by a more prepared competition!
Devumi
APRIL 3, 2015
'If you’re thinking that you want to purchase Vimeo views for your big project, you’re not alone. An ever increasing number of Vimeo users are looking for that little leg up that has their Vimeo video viewed by the right people, and under the right conditions. Because honestly, which video are you more likely to trust as being worth your time: The video with 1000 views The video with 100,000 views Be honest with yourself and admit that you’re more likely to trust the one with the higher view cou
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Net-Savvy Executive
APRIL 2, 2015
'Shortly after last month''s announcement of the new Facebook topic data service from DataSift , another kind of change showed up in my inbox: the impending disappearance of Facebook post data from social media monitoring tools. The search functions of the API that developers use to monitor public posts in Facebook are going away at the end of April, and the notices and workarounds are going out to customers now.
Convince & Convert
MARCH 30, 2015
'Tweetable Moments Put it out there when you’ve got something to say. unmarketing Tweet This Go Negative Scott Stratten’s viral, social, and authentic marketing agency, UnMarketing , keeps him pretty busy. So do his books , like UnMarketing and UnSelling, his UnPodcast , and being one of Forbes’ top social media power influencers.
Small Business Mavericks
MARCH 31, 2015
'Online and offline marketing and advertising share many characteristics. They both should be part of a business budget, no matter how small or growing that business is. They both are worthy of research and effort, and they both will bring results if done wisely. But there is something about online marketing that has changed the way a business needs to go about connecting with potential customers.
Proactive Report
APRIL 3, 2015
'The 2015 Media Trends Affecting Online Newsrooms highlighted 9 areas where companies, both large and small, are missing opportunities. Here is the checklist. Use it to evaluate your newsroom. A featured story with visuals : Most company newsroom are still web 1.0. There’s just a list of press release headlines with a link to the full release.
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Twist Image
MARCH 30, 2015
'Episode #455 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. I have always been skeptical of individuals who proclaim themselves to be futurists. I often joke that I am a presentist. How far into the future can these people see? How far do they really look? Are they ever right? Recently, I was presenting at a private corporate event outside of San Diego, and Gerd Leonhard (the well-known futurist), was speaking after me.
Convince & Convert
APRIL 3, 2015
'As the snow begins to melt and spring promises to appear, we soldier on here at the Social Pros Podcast. In March, we heard from a non-profit digital communications expert at Habitat for Humanity; the marketers of shipping marketplace uShip; the mind behind social media, CRM, and customer service at Whole Foods; and the leader of social media marketing software ShortStack.
Danny WhatMough
MARCH 30, 2015
'Be honest. What comes first when planning a campaign? The objective? Or the metric you are going to measure? Or maybe it is the technology that you use to get the metric? I’ve seen it so many times. The post-rationalising of a campaign objective to fit with what can be measured (or is currently being measured). And I totally understand how it happens.
Proactive Report
APRIL 1, 2015
'The 2015 PRESSfeed/SNCR Media Trends report shows that almost 100% of companies – large and small – are using some form of social media marketing. The problem is, not all of them are doing it right. LACK OF STRATEGY. Probably the biggest, and most costly, mistake is to just jump in and start posting content on social sites without a plan.
Twist Image
MARCH 30, 2015
'Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It''s not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud , if you''re interested in hearing more of me blathering away.
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