Sat.Mar 21, 2015 - Fri.Mar 27, 2015

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Lessons learned from a PR life

Sherrilynne Starkie

'Me! Sometimes the work week flies by so quickly that at the end of the week, I’m not sure what I actually accomplished. Sure, I know how many hours I billed and how many new contracts came in. These are the success metrics of PR agency life. But this week, I’ve been trying to take the time for closer observation. I’ve been taking notes (Google Keep) about lessons I learn (sometimes relearn) each day.

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Don’t Mistake Activity for Effectiveness in Social Media

Direct Marketing Observations

'The world of the content marketer/social media marketer is changing. I had mentioned in a previous post how it resets every day. When it does reset, we no longer are responding to what our readers, followers and fan say as much as we’re responding to what the analytics tell us in regards to consumption habits and trends from the previous day.

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No One Puts Social (PR) In a Corner

Waxing UnLyrical

'As I was working on a strategy memo yesterday, I started noodling with Venn diagrams (I love those things) to illustrate what a truly social PR strategy should look like. Why? Because I think we often talk about how such a program should work, but for a lot of people – clients included – it’s hard to really understand that unless there’s some kind of visualization involved.

Diagrams 189
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How Social Media Generates Sales You Can’t Track To Social Media

Firebelly

A friend recently tweeted a selfie of her holding a Starbucks coffee with the following caption: “There is just no iced coffee with sugar and cream that compares to @Starbucks.” I had sworn off Starbucks in a resolution to be more frugal this year, but after a busy morning of spring cleaning, I was hot and sweaty and that coffee just looked so good.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Welcome to Blogging for Business Week!

Webbiquity SMM

'It’s blogging for business week on Webbiquity. Along the lines of the content marketing week series presented here previously, starting tomorrow and running through next Tuesday, a series of posts will cover business blogging strategies, tactics, tools and resources. As reported here previously, content marketing is nearly ubiquitous, with 93% of b2b marketers using content while 88% of business buyers say online content plays a major to moderate role in vendor selection.

NewsCred 133
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Why You Should Be Building Trust, Not Traffic

Convince & Convert

'I have a friend in SEO who consistently pumps out posts about strategies to drive “massive traffic” to your blog or website. As any experienced marketer knows, nearly all of this traffic is represented by people who take a quick glance at a link and then never come back again. They are little more than tourists to your site. When I asked him why he put so much emphasis in this area, he replied, “Where there’s traffic, there is hope.”.

SEO 132

More Trending

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Do you have to be a customer to leave a Yelp review? Nope!

Navolutions

'Here’s a scary loophole to Yelp’s content guidelines: what if someone has an interaction with your business, but doesn’t actually do business with you? Here’s a review that someone left for a plumber in Redwood City : Her chief complaint is that she was not a customer, so is this still a legitimate review? There’s nothing about the subject in their content guidelines or terms of service, so I decided to flag the review to force a response out of them.

Review 125
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Google’s Own Mobile Results Ranking in Google

Bill Hartzer

'Well, um, this is embarrassing. Especially at a time when Google is pushing the mobile version of websites, wanting all of us to make sure that our websites are mobile friendly by April 21st. A recent search this morning revealed that the mobile version of Google.com is ranking well in Google’s own search results. I searched for the title of a blog post I wrote on Saturday night about a lawsuit.

Mobile 106
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5 Simple Tweaks to Optimize Your Form Conversion

Convince & Convert

'When it comes to form conversions, small changes can make a big difference. A few minor modifications to your form’s design, messaging, or layout can lead to major gains. By using a measured and strategic approach to deploying these changes (and keeping track of what works), you won’t just make an impact on your current campaign—you’ll create a roadmap for success in future projects.

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The Reason Google Wants To Put A Business On The Map

Small Business Mavericks

'Recently, Google’s official blog said, “ It’s time to put America’s small businesses on the map.” The search giant has a campaign going on right now to help 30,000 cities get their local businesses online. Why? To quote: Four out of five people use search engines to find local information, like business hours and addresses, and research shows that businesses with complete listings are t wice as likely to be considered reputable by customers.

Google 101
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Why You Should Ask Why

Ari Herzog

'Run a Google search for the exact phrase, “how to write a blog,” and peruse through 416,000 results. Type “why to write a blog” and see 47,300 results. If you agree successful online content (the type that one bookmarks and shares with others) involves human interaction , there are reasons for creating blogs, websites, and social networking profiles, argues Jason Morrison : One of my motivations was sharing some of the research done for classwork – it seemed a shame to w

Journal 101
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In-House Search Engine Marketing and Social Media Job Opening in Dallas

Bill Hartzer

'I have a friend who currently has a job opening for a Search Engine Marketing / Search Engine Optimization / Social Media job in the Dallas, Texas area. This is a full-time in-house marketing position, and the person will handle all of the marketing, search engine marketing, social media marketing, and search engine optimization for the company’s two websites.

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How to Turn B2B Prospects into Customers

Convince & Convert

'You’ve successfully converted your B2B leads into prospects. Now, you have to close the deal and ensure that they become customers. With a little push and some nurturing, you can make it happen. The following are a few strategies for getting your prospects to make the leap from potential to secured customers. Offer an Introductory Trial. A free trial run shows potential customers exactly how your product works.

B2B 126
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How Social Media Generates Sales You Can’t Track To Social Media

Firebelly

A friend recently tweeted a selfie of her holding a Starbucks coffee with the following caption: “There is just no iced coffee with sugar and cream that compares to @Starbucks.” I had sworn off Starbucks in a resolution to be more frugal this year, but after a busy morning of spring cleaning, I was hot and sweaty and that coffee just looked so good.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Are You Looking For Ways To Get Local Links?

Small Business Mavericks

'If you have a business, you probably consider at least part of that business “local” because there is a community that interacts with your business. Even a business that is completely online has a local element because the employees live somewhere, right? Most businesses could do a lot more in creating local links — and Casey Meraz has just given us 11 Ways for Local Businesses to Get Links on the Moz Blog.

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April Fools Joke: Not Provided Keywords Are Not Expanded to Google Webmaster Tools

Bill Hartzer

'The Not Provided keywords are NOT being expanded to Google Webmaster Tools. In only what I can call an “April Fools prank posted days before April Fools”, Search Engine Watch posted this article that says that Google is expanding the Not Provided keywords to Google Webmaster Tools, taking away even more keyword data from site owners. This is absolutely a prank article, and you should not believe it.

Google 98
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How to Create an Unforgettable Integrated Campaign

Convince & Convert

'March 20, 2015 marked Europe’s largest solar eclipse since 1999 , with 90 percent of the sun covered in parts of the UK. Never one to shy away from a timely occasion, Oreo launched an integrated #oreoeclipse campaign targeted at consumers in the UK across print, out-of-home, and digital. Suffice to say, the thoughtful approach shone brightly amid a social media sea of eclipse-themed activations.

Campaign 125
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How Social Media Generates Sales You Can’t Track To Social Media

Firebelly

A friend recently tweeted a selfie of her holding a Starbucks coffee with the following caption: “There is just no iced coffee with sugar and cream that compares to @Starbucks.” I had sworn off Starbucks in a resolution to be more frugal this year, but after a busy morning of spring cleaning, I was hot and sweaty and that coffee just looked so good.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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QR Codes Are Good Acquisition Tools - Social Media

Social Media Network Marketing

'QR Codes Are Good Acquisition Tools I Work As Freelance Social Media Network Professional And Review OnLine Earning Opportunities. ? HERE ARE COUPLE OF LINKS FOR SOCIAL MEDIA AND ONLINE EARNING QUICK REFERENCE: 1. T SU the Social Media Network has crossed the 3 million Users mark! ? Use This As Invite Click Here Join Me: [link] ?2. Free Search Engine Submission Of Your Business, Brand, Referral, Product, Personal URL Submit Your Site For Free Get Listed On Google, Bing, Yahoo And More!

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The First Thing To Do About Making Your Site Mobile-Friendly

Small Business Mavericks

'We’ve all seen how the relentless march to mobile is changing the way we do business. People are using mobile devices to search for what they want, whether it’s information to win an argument or running shoes to train for a local marathon. They also probably found out about that marathon online and often used their phone to see where to run.

Mobile 91
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What Marketers Need to Learn from the Entertainment Industry

Convince & Convert

'Image via BigStockPhoto.com. Whatever business you think you are in, you are now in the entertainment industry—and most marketers are ill-prepared. It used to be so easy. We would simply buy up media space, interrupt people’s favorite TV show or magazine, newspaper, song, or news and beat them over the head with high rotation, repetitive sales pitches until they just gave in.

Industry 120
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Laureate Education Sues Domain Name Proxy Service for Trademark Infringement

Bill Hartzer

'Laureate Education, Inc. is suing Domain Name Proxy Service, Inc. for alleged trademark infringement. Case number 2:15-cv-00879, a suit was filed on March 20th in the United States District Court for the Eastern District of Louisiana. The Domain Name Proxy Service, Inc. address is in Louisiana, therefore Laureate Education decided that it was appropriate to file there.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Email. You're Doing It Wrong.

Twist Image

'I suck at email. I think. It''s a form of technology and communication that fascinates me. Fundamentally, email hasn''t changed that much since it was first invented. Most of us still struggle with how we sort, file and keep conversations across devices and email addresses. The rest of us take part in daily gladiator-like battles against the inbox.

Mobile 77
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4 Elements of Successful YouTube Marketing Videos

Devumi

'It may not seem like it, but all YouTube marketing videos that see any sort of success share common traits. You may not feel like that after watching marketing videos as diverse as, say, Old Spice’s brand of oddity against Home Depot’s ‘Do it Yourself’ videos. Underneath the content itself you’ll see similar tactics being used by these video to achieve their success.

YouTube 76
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LinkedIn Profiles Can Be Very Boring

Myrland Marketing

'Let’s face it. LinkedIn profiles are extremely important because they are what people see when they check out your qualifications, your experience, the updates you’ve posted, where you went to school, and so much more. The problem is they can be very dry and boring. Remember that you only have a few seconds to catch a visitor’s attention before they decide they’ve had enough and leave, or they discover they like what they see and stay for more.

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Tools I love! - Co-schedule Content Calendar for Wordpress - (Video)

Lucy Hall

Hey! I love this tool - it's a content calendar which embeds directly into your wordpress blog as a plugin. Create a post and effortlessly create a calendar across all of your social networks to show when and where you will be sharing your content. This will increase views of your posts! It's something i cannot live without now! - Try it! - Coschedule.com.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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The Digital Reality

Twist Image

'Do you really think that Google Glass is a flop? I don''t. Google Glass did - and will do - what it was intended for. Now, before I go on, let me explain: Google probably hoped (assumed) that more and more would find these glasses cool, interesting and worth it to wear. From a fashion standpoint, it flopped. Without question. Still, it pushed a notion forward, and this notion was no different than the early cell phone manufacturers, who believed that individuals would walk around and talk on ph

Fashion 72
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To Do and Forget: Managing the Incomings

Bare Feet Studios

'I am the lucky winner of a life that involves managing or participating in many different projects, and many different styles of projects. I’ve noticed that just keeping track of the ideas and the assignments had become a stressor extraordinaire. I love and use Basecamp for a few of my “top level” projects, as I can track or organize my diverse assets, The post To Do and Forget: Managing the Incomings appeared first on Bare Feet Studios.

Project 55
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Facebook Quietly Launches Ads API for ALL Developers

Stay N' Alive

Some amazing things have been announced at Facebook’s annual developer conference, F8, going on yesterday and today in San Francisco. From new apps for Facebook Messenger, to a platform for Internet of Things, to one of the most amazing explanations of the value of virtual reality I’ve ever seen, Facebook has by far made up for last year’s F8, which I suggested was a bit uninteresting.

API 52
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The Importance Of Online Engagement & Why You Should Talk To Your Customers

Lucy Hall

Did you know that almost a quarter of people in the UK have stopped using a business in the last year alone because of terrible customer service ? Yep, the figures speak for themselves – your interactions (or lack of them) with your customers may actually be harming your ROI (that’s your return on investment!). So, How Do You Avoid This? Well, clearly, some of these stats will pertain to offline communication, but it’s a rookie error to assume that your online marketing efforts – specifically yo

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My Week At The TED Conference

Twist Image

'Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It''s not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud , if you''re interested in hearing more of me blathering away.