Waxing UnLyrical

FEBRUARY 6, 2015

'When I teach workshops, there are certain stumbling blocks to smart social PR strategy that come up frequently. As the workshop facilitator, it’s my job to help participants understand how to overcome these challenges or, at the very least, find a way to deal with them that’s not quite as painful. Here are the seven most frequently asked questions in my social PR strategy workshops, and how I typically answer them. 1.

Questions 218

Questions Strategy Consultant Directory 218

Visually SM

FEBRUARY 3, 2015

While the task of getting into an “always on” mindset can seem daunting, the truth is that good real-time content marketing takes lots of planning and preparation. The following list serves as a high-level framework for real-time marketing and publishing, to help you get started with your overall strategy and approach. Remember the term “publishing” can apply to many different digital asset types, or combinations thereof, including images, applications, text, and video. &

Content 176

Content Marketing Publishing Applications 176

Mindjumpers

FEBRUARY 3, 2015

'Last week Twitter launched the new video feature making it possible for users to easily capture and share videos without leaving the app. The launch comes in a time where the social platform has been struggling to keep up with Facebook-owned and video-enabled Instagram. Furthermore, a new group direct message feature was added, which appears to be an invite for the mobile-focused millennials who seem to prefer group messaging apps such as WhatsApp (another Facebook property via acquisition) as

Groups 173

Groups Groups Features Video 173

Webbiquity SMM

FEBRUARY 2, 2015

'Guest post by Gary Dek. Social media is an integral component of any successful digital marketing strategy. With 74 percent of adults using social networking sites , the opportunity to increase your site’s online exposure to new customers cannot be ignored. While the ROI of social media marketing remains hotly debated , there is no doubt that it can be a great tool for optimizing your web presence —or total nightmare experience depending on the execution of your strategy.

Social Media 165

Social Media Marketing Hashtag URL 165

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Social Media

Saying It Social

FEBRUARY 3, 2015

'An inside look into a great customer service experience that I had through social media and what your brand can do to mimic the process! The post Social Customer Service & How FREAKER Nailed It appeared first on.

Instagram 164

Instagram Social Media Process Brands 164

Waxing UnLyrical

FEBRUARY 2, 2015

'One of my favorite sayings is, “ plus ça change, plus c’est la même chose.” (It’s also 87% of the French I know.). If you’re not familiar with it (or didn’t click through – lazy!), it translates to: the more things change, the more they stay the same. And as far as we have come in PR measurement, some things just don’t change.

Metrics 161

Metrics ROI Consultant Microsoft 161

Convince & Convert

FEBRUARY 4, 2015

'Let’s start with a fundamental question: How are posts shared? It’s not the blog post, tool, or resource that gets shared. That might be what motivates the person who is sharing it, but all that ends up getting shared is the headline. The headline is what you share with your subscribers, it’s what people see in search results, and it’s what gets passed around.

How To 131

How To Study Startup Case Study 131

Bill Hartzer

FEBRUARY 2, 2015

'As you probably know by now, one of the search engine optimization services that I am heavily involved in is cleaning up low quality links to websites. If your website has been hit by any of the Google Penguin algorithm updates, then most likely you have links pointing to your website from a low quality directory. One of those low quality link directories is shown below, in a screen shot.

Directory 123

Directory Engineering Hosting Google 123

Visually SM

FEBRUARY 3, 2015

While the task of getting into an “always on” mindset can seem daunting, the truth is that good real-time content marketing takes lots of planning and preparation. The following list serves as a high-level framework for real-time marketing and publishing, to help you get started with your overall strategy and approach. Remember the term “publishing” can apply to many different digital asset types, or combinations thereof, including images, applications, text, and video. &

Content 133

Content Marketing Publishing Applications 133

Small Business Mavericks

FEBRUARY 2, 2015

'Seth Godin recently discussed the end of geography as a limitation for a business. He has some good points because the advances in technology have erased the barriers holding us back from accessing most of the globe. If technology can reach it, you can get it. He ends with a statement that is a springboard for discussion: “If you’re still betting on geography, on winning merely because you’re local, I hope you have a special case in mind.” The Special Case For Local.

Engineering 112

Engineering Buy Marketing Strategy 112

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Social Media

Convince & Convert

FEBRUARY 3, 2015

'Here at Convince & Convert Media, we produce three podcasts. Most frequent is my nearly-daily video show Jay Today (read this post to see how we make 8 pieces of content out of each episode ). We also produce Social Pros , the podcast for real people doing real work in social media. This show is in its fourth year, and new episodes are launched weekly.

How To 131

How To Badge Hosting Sysomos 131

Bill Hartzer

FEBRUARY 1, 2015

'Today, as I was browsing the web for some Super Bowl XLIX Advertising insights to post here on my blog, I came across one of the advertisers’ websites, Papa John’s. While looking at the Alexa What’s Hot page this afternoon to see what everyone on the web is viewing right now, I noticed something interesting: the entry for Papa John’s home page includes an index.html file in the URL.

SEO 103

SEO Advertising URL Engineering 103

Writtent Blog

FEBRUARY 4, 2015

'We all know it’s true: headlines are the most important part of our blog posts and articles. David Ogilvy said it himself that “on the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”. If your headline doesn’t have the necessary moxie, you can bet your colored pencils that no one will read the body copy.

Examples 87

Examples Price Sports Questions 87

Small Business Mavericks

FEBRUARY 6, 2015

'Michael Cottam recently took us on a journey in his Moz Blog post, “ Leveraging Panda to Get Out of Product Feed Jail.” His journey was one of being a customer instead of the SEO expert, searching for the right replacement stopper to fix his bathroom sink. What he runs into is the familiar product description from the manufacturer that doesn’t measure up to what is needed.

SEO 111

SEO Small Business Products Sites 111

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Social Media

Convince & Convert

FEBRUARY 6, 2015

'Have you ever been so caught up in your writing that you sometimes resemble Smeagol, clutching your content to your chest and whispering, “My Precious”? We all have fights with insanity sometimes. However, one thing that separates the good writers from the great writers is that they are not too attached to the content they create. I know you’re probably scratching your head after you read the above sentence, but what I mean to say is the great writers are always evolving.

Content 123

Content Engagement Film Communities 123

Social Media Network Marketing

FEBRUARY 4, 2015

'Before you get started on your Social Media Initiatives, here are the 5 action items to keep in mind: Assign ownership of each Channel/Strategy to someone within your organization Create Buyer Personas and know which personas are on which social media sites Train your Sales Teams to use Social Media for Lead Generation and Customer Acquisition Create a Social Media Policy and distribute it to your Employees—also distribute it to your Agencies Encourage employees to be active participants in Soc

Social Media 80

Social Media Policies Training Team 80

Twist Image

FEBRUARY 5, 2015

'Today is a new day. Hello, Mirum. Back in 2002, when I joined Twist Image , I had no expectations. I had big expectations. It was a dream. It was a dream to think that this small group of people could really do something in the marketing industry. It was also a dream, because I made a very personal decision to work for myself (again.). That feeling of boundless opportunity is both exciting and the stuff of things that keep you up at night.

Publishing 77

Publishing Data Communities Team 77

Small Business Mavericks

FEBRUARY 5, 2015

'Your guest post is the beginning of a conversation. A chance to connect. — Henneke Duistermaat. Copyblogger recently had a great article by one of my favorite writer/mentors, Henneke Duistermaat. Her look at the potential of guest posts points out that there is a journey involved for the reader, one that goes like this: your guest post catches the reader’s attention. your author bio makes them want to learn more. you offer an email sign-up incentive that triggers a click on the lin

Conversation 95

Conversation Engineering Brands Sites 95

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Social Media

Convince & Convert

FEBRUARY 6, 2015

'Image via BigStockPhoto.com I’m going to take a wild guess about what you’ve been up to lately. Call me psychic, but I’m guessing you’ve been angling for budget over the last few months. I’ll go a step farther and predict that in doing so, you only shared your successes. The programs and campaigns that didn’t work, the spending that didn’t quite pay off—those probably went unmentioned.

Marketing 120

Marketing How To Patterns Campaign 120

Social Media Network Marketing

FEBRUARY 6, 2015

'As Mentioned In : [link] Soon after Ello came Tsu – [pronounced as Sue] Social Networking Platform. Very similar to the way you would have the look and feel of Facebook. Tsu keeps growing on an exponential basis. If you check out the Alexa ranking for the website, the growth curve looks like a hockey stick, the true sign of a website that is going viral.

Social Networking 78

Social Networking Platform URL Study 78

Devumi

FEBRUARY 6, 2015

'The Devumi blog is, for the most part, all about getting more fans, followers, likes, shares, views, etc, etc. Those are great, but how do you turn them into more website traffic from social media? I’ll look at how you can likely double your website traffic from social media, and truly make social a useful aspect of your overall online marketing campaign in this article.

Social Media 76

Social Media Vimeo How To YouTube 76

Small Business Mavericks

FEBRUARY 4, 2015

'One of the big advantages marketers and business owners have in 2015 is the abundance of options we have in tools for improving our performance. Nick Rojas has a nice look at online tools to improve your content marketing strategies on B2C, for instance. He does a short review on tools to research keywords and trends on social media, tools for more efficient SEO, and tools that examine results using analytics.

Tools 93

Tools How To Small Business System 93

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Social Media

Convince & Convert

FEBRUARY 2, 2015

'Tweetable Moments Content is the blood that flows through all organs of the company. Carlos_Abler Tweet This Carlos Abler was given the opportunity to jump in as the “content czar” at 3M after he had been working for the company as a contractor in 2010. From a cross-vertical customer-focused perspective, the opportunity to work in that capacity for a multibillion-dollar company with tens of thousands of products in every vertical there is was hugely attractive.

Company 114

Company Content Marketing B2B 114

Absolute PA

FEBRUARY 6, 2015

'I’ve written before about the totally unsexy but totally ass-saving SOPs document and why you need them in your business. In it I mentioned handing over a project to my new assistant. Scary right? (Did I mentioned that my assistant, Tara, lives in a different country and we’ve never actually met?). There was a collective gasp of shock and fear – NEW?

Project 72

Project Film Newsletter Reputation 72

Social Media Strategery

FEBRUARY 2, 2015

'This post originally appeared on PRSA Pittsburgh’s blog. . Creative Commons image from Flickr user Slackley. In this month’s Pittsburgh Magazine, there’s a story highlighting how millennials are literally and figuratively transforming my hometown. Where there once existed the attitude that young people had to leave Pittsburgh to find a career, there’s now a sizable part of our city that feels is staying in Pittsburgh to create their career.

Communities 72

Communities Startup Energy Creative Commons 72

Devumi

FEBRUARY 4, 2015

'Vimeo may be a newer video sharing platform, but it is far and away the…second most popular platform to share video on. With the big competition over at the Google owned giant, the challenge to get more Vimeo views is always present. We know that Vimeo is more popular amongst filmmakers and serious cinema lovers alike. Appealing to this audience so that you can get more Vimeo views takes a bit more finesse than the video sharing platform whose name shall not be spoken in this article.

Vimeo 69

Vimeo Creative Commons Film How To 69

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Social Media

Convince & Convert

FEBRUARY 4, 2015

'Get all JayToday episodes at [link]. When I shot this episode of Jay Today (my thrice-weekly, three-minute video show on business, life, and social media) I was in beautiful Puerto Vallarta, Mexico on the annual Convince & Convert Team Strategic Planning Session. Each year we gather the whole crew together in this giant house and spend two days figuring out our game plan for the next year (and two days drinking margaritas).

Training 107

Training Video Team Organization 107

Twist Image

FEBRUARY 6, 2015

'Have you ever heard of Jerry Jemmott? It took me many years of playing the electric bass before I discovered who Jerry Jemmott was. and how important he was to the evolution of the bass and how players approach their instrument. My introduction came around 1987, one year after an instructional electric bass video called, Modern Electric Bass , came out.

Film 68

Film Influencer Hosting Project 68

Social Media Network Marketing

FEBRUARY 6, 2015

'Soon after Ello came Tsu - [pronounced as Sue] Social Networking Platform. Very similar to the way you would have the look and feel of Facebook. Tsu keeps growing on an exponential basis. If you check out the Alexa ranking for the website, the growth curve looks like a hockey stick, the true sign of a website that is going viral. It has already cracked the top 2000 websites in the US and it shows no sign of stopping, this all happened in a month’s time.

Social Media 66

Social Media Brands URL Study 66

Proactive Report

FEBRUARY 6, 2015

'We are visual creatures. Our brain responds to images much faster than to text – a picture is indeed worth a thousand words. Research shows that when you have text and images on a screen, retention of the message is increased by 42%. We also know that posts with images on sites like Facebook and Twitter are getting way more response. How to take a great photograph.

Tips 64

Tips iPhone Training Mobile 64

Convince & Convert

FEBRUARY 2, 2015

'Tweetable Moments It’s not about ‘doing things.’ It’s about ‘getting results.’ rory_vaden Tweet This Permission to Procrastinate In addition to co-founding Southwestern Consulting , a coaching and consulting company for sales professionals, Rory Vaden is the author of bestselling Take the Stairs: 7 Steps to Achieving True Success. He joins us on Social Pros today to talk about his latest book, released on January 6th, Procrastinate on Purpose: 5 Permissions to Multiply Your Time , which has alr

Social Media 107

Social Media How To Consultant B2B 107