Sat.Jan 17, 2015 - Fri.Jan 23, 2015

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PR Trends for 2015: 7 To Watch

Waxing UnLyrical

'You know I’m not much of a forecaster. I leave that to weather people and roosters. So when PRSA asked me to author a guest post on PR trends for 2015, initially I scratched my head a bit. But then I started thinking. And, as I wrote over at PRSAY: We practice public relations in fascinating times. The profession has seen changes we would never, ever have predicted.

Trends 162
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Influencer Marketing – Part 1

Saying It Social

'Influencer Marketing is an emerging method of advertising that is proving itself an effective and, for some brands, integral component of digital marketing strategy. Here is some background on why influencer marketing is now considered a highly effective form of advertising. The post Influencer Marketing – Part 1 appeared first on.

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12 Social Media Tools for Scheduling and Publishing Updates Compared

Kikolani

'In the never ending search for tools to make social media management simpler, I decided to research several tools that help you update multiple social media networks in one place. In this post, I wanted to share my findings for others who are also in the process of choosing a social media publishing tool for their business. Social Media Tools Compared.

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How to Create Time for Writing Great Content

Convince & Convert

'Image via BigStockPhoto.com. We all know about the many amazing benefits of blogging , writing, self-publishing, and other forms of content marketing. But one of the hardest parts is actually finding the time to sit down, write, and create content! I’ve heard from so many people who want to write more or create more content for their businesses but just have so much trouble finding the time and making it a habit.

Content 130
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Weekly Roundup: Overcoming Obstacles with Measurement

Waxing UnLyrical

'So! If you’re in the U.S., did you enjoy the first long weekend of 2015? What’s the point of measurement , exactly? I expounded not that long ago, but thought we’d pick up that thread today. So today’s roundup features seven posts from around the web that discuss what the point of measurement is – to figure out what’s getting in the way of reaching one’s goal, and then work around it.

Metrics 162
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The best of #DeflateGate

Freelance Social Media

'After last weekend’s win over the Indianapolis Colts, the New England Patriots are under investigation by the NFL about using 12 game balls that were below the proper inflation level. The internet did not hold back on poking fun at #DeflateGate. Below are a few of our favorites: Fully filled #DeflateGate pic.twitter.com/CRKA3G9ZcQ. — krispykreme (@krispykreme) January 21, 2015.

More Trending

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EGC is the Key Content Marketing Trend

Convince & Convert

'EGC is 2015’s most powerful marketing abbreviation. We’ve talked for years about UGC – user generated content – but now we find that perhaps the best source of great content is instead EGC – employee generated content. After all, your employees understand the company and (should) understand what customers need and want to know about the company.

Trends 129
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3 Ways To Improve Mobile Email Marketing

Small Business Mavericks

'Chris Crum recently shared what not to do in mobile email marketing on WebProNews. This is important, because mobile is how many of us read our emails and respond to them. If you are going to use email marketing, and I hope you are, it’s a very good idea to make sure your emails are mobile-friendly along with your website. If you look at the results of surveys asking mobile users what they don’t like about getting emails, three big categories are frequency, relevancy, and usability.

Mobile 116
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3 Decembers of Twitter Data

Ari Herzog

'I invite you to rewind to December 2012, December 2013, and December 2014 and observe how my tweeting evolved… These tweets are from December 2012. These tweets are from December 2013. These tweets are from December 2014. Of note, the number of replies increased every year — to the extent that last month saw more replies than the other two months combined.

Data 108
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12 Social Media Tools for Scheduling and Publishing Updates Compared

Kikolani

In the never ending search for tools to make social media management simpler, I decided to research several tools that The post 12 Social Media Tools for Scheduling and Publishing Updates Compared appeared first on Kikolani.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Hack Your Email Growth Rate with This List-Building Tool

Convince & Convert

'Image via BigStockPhoto.com. Just how valuable is email to online marketers? The numbers tell the story: EmailExpert reports email marketing produces a $44.25 return for every $1 spent. McKinsey & Company reports email is almost 40 times more effective at getting new customers than Facebook and Twitter. Over 77% of online customers prefer receiving marketing messages via email, according to MarketingLand.

List 125
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Ask Yourself These Questions To Focus Your Content

Small Business Mavericks

'There is a lot being said about having content on your site and in your advertising that is unique, creative, and focused. It’s enough to make a marketer want to crawl into a corner and hide on some days, am I right? It’s very difficult to continually come up with unique, creative, focused anything after a while. But there are three questions that can help the process: Who are my customers?

Questions 112
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Social Networking In Your Face

Ari Herzog

'Jena Kingsley is the latest in a series of comedians to poke fun at social networking systems by forcefully interacting with people in public places and proving that our online lives are silly when taken literally. Facebook has a little-used function called a poke. Nobody truly knows how to define a poke, some thinking it is sexual and others thinking it is playful fun; but I can press a poke button and you, whether or not we’re friends, will get a notification you were poked.

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5 SEO Writing Techniques to Consider in 2015

Writtent Blog

'SEO writing techniques? Yes. It might be 2015, but content and search engine optimization still go hand in hand. What’s the point of high quality writing that ends up on page 40 of Google’s search results? Nobody will see it. Likewise, if your material isn’t worth reading and does not serve its purpose, your page one rankings aren’t going to do much for you.

SEO 87
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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LinkedIn Tricks for Social Media Professionals

Convince & Convert

'Tweetable Moments Treat your LinkedIn page like a website. It really is your online reputation. LinkedInExpert Tweet This. Next-Level Networking. Viveka von Rosen is known internationally as the LinkedIn Expert. She has written the book on it and consults with businesses to optimize lead generation from LinkedIn. Today she shares her knowledge and expertise (free of charge!

LinkedIn 122
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Should Disaster Planning Be Part Of Your Internet Marketing?

Small Business Mavericks

'There was recently an interesting post on Practical Ecommerce about disaster planning for small business and it wasn’t about insurance. Richard Stubbings is an experienced IT guy who now is a business owner and his observations about being prepared to continue online activity in different scenarios made good sense. How would your internet activity be affected by loss of power or internet service?

Insurance 101
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The state of digital marketing optimization 2015 – challenges and solutions

Social Email Marketing

'Dr. Dave Chaffey on the lack of optimization in digital marketing and the actions to take, based upon 2015 digital marketing research in the UK. The opportunity to continually test and refine digital marketing is often cited as one of the main advantages of “new media” over “traditional media”. The conversation amongst digital marketing thought-leaders […].

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The 11 Key Elements of Amazing Copywriting

Writtent Blog

'Image source. I can always tell when I’m reading amazing copywriting by the drool pooling on my desk. It happens when I read blogs like this one from Writtent’s very own Karri Stover or from HubSpot’s Marketing Blog. Those guys are just so darn good at what they do. And I think I’m on to their secret. Here are 11 key elements of copywriting that the pros have mastered. 1.

Hubspot 87
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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How to Win Instagram with Six Simple Tests

Convince & Convert

'Image via BigStockPhoto.com. They say that a picture is worth a thousand words. So if the average length of a word in the English language is five characters, and tweets can only be 140 characters, by that logic, one Instagram can convey the same emotion as roughly 35 tweets. Fuzzy math aside, it’s clear that visual content has the power to express a brand’s story in far different ways than previous social platforms ever were able to with text-only updates before.

Instagram 120
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Advertising And The Super Bowl

Small Business Mavericks

'How many at last year’s Super Bowl party gave more attention to the ads than to the game? And how many marketers wondered if it was worth the megabucks being charged for a few seconds of glory during the hype surrounding one football game? A conversation over at the Marketo blog caught my eye because it was about that very topic. There is definitely change happening with Super Bowl ads, and the mass-marketing blasts of the past have been joined by digital, targeted outreach that tends to

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Will TSU Come Close To Facebook? - Social Media

Social Media Network Marketing

'TSU , pronounced Sue, has had a solid backing from venture capital company Sancus Capital Prive who invested $7 million. 50 Cent and NBA star Carmelo Anthony even jumped onto the social networking platform and so has the public. https://www.tsu.co/PervaraKapadia No doubt it is a fact that Facebook is a more established Social Networking Platform but Tsu is different in that it wants to reward You the user for sharing their platform.

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What Happens When You Type Google.com Into a Web Browser?

Bill Hartzer

'Well, have you ever actually thought about it? What technically happens, “behind the scenes” so to speak, when you use your keyboard, type Google.com into your web browser, and hit the enter (return) key? Have you ever thought about it? Well, someone over at GitHub has actually posed that question. And thanks to lots of people’s contributions, we actually are close to having the correct answer: What Happens When You Type Google.com Into a Web Browser?

Types 83
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Going Programmatic to Get Your Content Seen

Convince & Convert

'Image via BigStockPhoto.com. Is Red Bull a media company or a beverage company? It’s a question that’s been raised quite a few times in recent years. No one disputes that Red Bull began as a beverage company, but the content it creates to promote its beverages is so well done and so popular that it often does seem like a viable business in its own right.

Content 116
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Content Marketing Posts You Should Read

Koka Sexton

'Here are some of the top content marketing posts I found this week. Many of these are great marketing resources that you will want to bookmark and use as reference materials as you build you content marketing strategies for 2015. From agencies to thought leaders these posts have a ton of information for you to learn from. Powered by WP Bannerize.

Content 77
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Make Money on SoundCloud: RouteNote & SoundCloud Merger

Devumi

'Everyone seems to want to make money on SoundCloud. Record labels are salivating at the chance to get at more money through online monetization. And, heck, even the artists themselves might get a slice. A recent announcement that has been overlooked that will impact how people make money on SoundCloud came from RouteNote last week. If you want to make money on SoundCloud, getting familiar with who they are and what they do is necessary.

Fashion 73
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This tool will fix your diary management

Absolute PA

'As you know I’m a big fan of anything which streamlines processes and saves my precious time ( read more here about how I work a 30 hour week). Plus, when I find something worth shouting about, I do it! Helping other small business owners utilise the amazing www so that they can grow their business and spend more time doing what they love is what gets me going.

Tools 70
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Newcastle Is Crowdfunding Their Super Bowl Ad

Convince & Convert

'Image via BigStockPhoto.com. Football is a team sport, and if Newcastle has anything to do with it, so will the company’s Super Bowl Ad. Inspired by the success of crowdfunding, Newcastle has introduced Band of Brands, a new campaign asking for brands to pool their marketing budgets together in the name of Super Bowl advertising glory. Hosted on a dedicated microsite, Newcastle kicked off its Super Bowl advertisement crowdfunding initiative with a sassy video starring Aubrey Plaza.

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A collection of #SocialSelling posts for the week

Koka Sexton

'I’ve put together a series of articles that will benefit sales professionals.These are social selling knowledge and strategy posts that I found valuable and thought you would like to see also. Some of these articles are very rich in data that can help drive decisions within your organization. Most of them are around LinkedIn as the social media tool to us but there are some that talk about Twitter and other social networks too.

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Google Glass Isn't Dead. And Other Digital News To Know This Week

Twist Image

'Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It''s not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud , if you''re interested in hearing more of me blathering away.

Google 65
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DIY Digital Marketing Podcast with Lucy Hall - Placeholder

Lucy Hall

[audio m4a="[link] Welcome to the DIY Digital Marketing Podcast with Lucy Hall - this is a placeholder episode - episode 1 will be along shortly. Placeholder for DIY Digital Marketing Podcast. Click to download audio file.

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ICYMI – Guardian, Whatsapp and Tumblr

Danny WhatMough

'Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Want this in your inbox each week? Subscribe here. Google Search now directly links you to brands’ social profiles. Facebook at Work launches. Twitter planning to sell ads on apps and sites of other companies. 70% of marketers will spend more on social media ads this year.

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