Sat.Jan 10, 2015 - Fri.Jan 16, 2015

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Marketing Predictions for 2015

Mindjumpers

'The Content Marketing Institute has for the seventh consecutive year compiled 60 content marketing predictions from thought leaders around the world. Here are some of our favorites: • Brands will recognize the role of editor as the missing link to true content marketing effectiveness. We’ve figured out how to create content and how to publish, but can’t move firmly into brand journalism until we adopt and editorial discipline.

Marketing 190
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Snapchat Marketing & Advertising Demystified

Saying It Social

'What you need to know about making the plunge as a business into the waters of Snapchat and the advertising and marketing options that the mobile app features to propel your company to success. The post Snapchat Marketing & Advertising Demystified appeared first on.

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Monday Roundup: New Beginnings

Waxing UnLyrical

'Even though the new year is barely two weeks old, it’s easy to fall back into old routines and habits. To help you avoid that trap, this week’s roundup features seven posts from around the web that might help you craft new beginnings for old issues, as it were. Enjoy! Image: mario via Flickr, CC 2.0. 1. How Do You Start Over After Building a Successful Blog?

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Update Your Segmentation Model With Social Data Before It’s Too Late

Adam Cohen

'Attention digital marketers: It’s time. If you weren’t convinced before, I’m going to attempt to convince you again. If you aren’t infusing “why” people are using social media into your marketing segmentation model, you may be missing key ways to make digital marketing successful. Traditional customer segmentation models typically look at some combination of behavioral, attitudinal and demographic data.

Data 145
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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5 Reasons to Use Social Media Even If It’s Not Driving (Free) Traffic

Convince & Convert

'Image via BigStockPhoto.com. Picture this situation: You’ve chosen the right social media platforms for your business and are posting good content to each one of them, but you’re not getting any more than just a handful of clicks. How does it make you feel? Frustrated! But let me ask you a question: How many, of all the links that appear in your newsfeed throughout the day, do you actually click?

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How Would You Spend 30 Minutes On Social Media?

Small Business Mavericks

'Most of us spend a lot more than 30 minutes on social media, but many of us wish we could figure out how to do it. All of the different platforms and rabbit trails are a time-sucker if you aren’t careful, but social media is part of the way business operates these days and so I was interested to see Kevan Lee’s look at the best way to spend 30 minutes of your time on social media marketing.

More Trending

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Easy A/B Testing with Visual Website Optimizer

Kikolani

'I have a confession to make. For the longest time, when I read about A/B testing, I thought it would be difficult. So I didn’t do it, even though I knew that A/B testing gives you the chance to optimize your website for conversions. But then I got the opportunity to review Visual Website Optimizer and found out that it wasn’t difficult to do at all.

URL 110
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Can You Build a Content Marketing Super Brand

Convince & Convert

'NOTE: My very smart friend Mark W. Schaefer is working on a new book called The Content Code. It will be out in April. Watch for it! As part of his book research, Mark asked me about how I have built for myself a “super brand” where people trust or want to consume what I create, without having to sample it first, and whether anyone could create a “super brand” if they chose to do so.

Brands 127
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A Helpful Guide To Free SEO Training

Small Business Mavericks

'It’s becoming a standard need for businesses of any size — the whole Search Engine Optimization thing is no longer the realm inhabited by the computer geeks. Everybody should understand enough of how the internet works to utilize SEO, even if all you are doing is trying to find something. For a business, though, SEO skills are increasingly sought among employees.

Training 110
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Update Your Segmentation Model With Social Data Before It’s Too Late

Adam Cohen

Attention digital marketers: It’s time. If you weren’t convinced before, I’m going to attempt to convince you again. If you aren’t infusing “why” people are using social media into your marketing segmentation model, you may be missing key ways to make digital marketing successful. Traditional customer segmentation models typically look at some combination of behavioral, attitudinal and demographic data.

Data 100
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Social Media Online Courses and Training

Laurel Papworth

'Shares My online courses are on Udemy – please scroll down to “teaching” – to join the 3000+ social media students undertaking my courses! How to Automate, Autoschedule and AutoFollow on Social Media : . Save Time: Learn about autoposting and autoscheduling , natively within Facebook & Twitter as well investigate which social media dashboards are best for automation – Hootsuite, Sprout Social and Buffer.

Course 87
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How To Get Your Team To Create More Consistent Content

Convince & Convert

'Arienne Holland is the Director of Marketing at Raven Tools—a marketing management reporting tool for marketers. As she likes to joke, she markets marketing software to marketers. It’s funny, and it’s true. It also makes her an expert at creating more consistent content. A few months ago, Arienne published a review of the CoSchedule editorial calendar for WordPress outlining how it had helped her solve some of the nagging issues in her team’s workflow.

Team 126
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Optimize Your LinkedIn Efforts

Small Business Mavericks

'Search Engine Journal has consistently been a source of good ideas. Recently, Kristi Hines’ 10 LinkedIn Tips and Strategies You Need To Know has some great ones. These are helpful suggestions that may be exactly what you are looking for: Learn how to unsubscribe from blog posts and unclutter your inbox. Changing the frequency of a group digest can make life less hectic.

LinkedIn 103
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7 Tips on Finding the Best Freelance Writer for Your Blog

Writtent Blog

'You’ve decided to make the leap, and use a freelance writer for your marketing copywriting. Great, everyone’s doing it. But how do you avoid getting burned badly? Your marketing is too important to spend money on a writer that doesn’t deliver. There’s a number of criteria that separate good writers from great candidates for your content marketing team.

Tips 87
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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How To Think About Mobile Advertising

Twist Image

'Mobile ads are not Internet ads. Mobile ads are not like other ads. Marketers can say whatever they want about advertising. Many brands feel that it is all about the message being consistent across all platforms. Other brands believe that the message should be contextually relevant within the myriad of platforms and channels that their messages now appear.

Mobile 80
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How to Build Stronger Bonds With Your Community

Convince & Convert

'Image via BigStockPhoto.com. It’s no small secret your online community and your loyal customers within are your company’s greatest asset. Everyone now knows how much easier it is to retain loyal users than to go through obtaining more users through the user acquisition process. One would think if it’s such an obvious practice, everyone would have built wonderful, long-lasting, and strong bonds with their customers.

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Filmmakers: 5 Reasons to Choose Vimeo over YouTube!

Devumi

'For the average person, YouTube will do just fine as a video sharing platform. For serious filmmakers trying to get their films out there, and meet a community of like-minded individuals, there are a number of reason to choose Vimeo instead of YouTube. Here are five reason that will back up that lofty claim, along with plenty of examples to amp up the fun factor!

Vimeo 78
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You Can Join The Social Media Site That Pays, It Is Called TSU

Social Media Network Marketing

'A New Social Media Site has come into existence. You Can Join The Social Media Site That Pays It Is Called TSU. You need an Invite Link though. Well we know that practically every month various Social Media Sites come up and an equal number seem to close down. However this site is still going well due to its claim that it pays people who Post Content.

Sites 77
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Sometimes Data Is Just Data

Twist Image

'So, how is all of that data working out for you? There have been two stories in the news that have truly captured my attention (and a lot of thought) over the past few weeks. The first one, is how upset some people were with Facebook ''s ability to choose their best pictures of the year, how it went south and why it led many people to question a brand''s ability to use data to be a better marketer (you can read more about that here: Facebook Doesn''t Get Small Data Right (And You''re Worried Ab

Data 72
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Why Your Content Marketing Team Needs to Act Like a Rock Band

Convince & Convert

'Tweetable Moments The answer is not more content. It’s more relevant content. JasonMillerCA Tweet This. Jason Miller is the Senior Content Marketing Manager at LinkedIn , where he leads the global content marketing and social efforts for LinkedIn Marketing Solutions. He is also the author of the Amazon #1 Best Selling Book, Welcome to the Funnel. In Welcome to the Funnel , and in life, Jason advocates for content marketing teams to be put together like rock bands, specifically KISS … 1.

Team 122
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How to Get More Pinterest Followers Fast

Devumi

'If you want to get more Pinterest followers fast on your business account, read on for 8 tips that will see your content getting followers, repins, and likes. The bonus out of all of this will be your website receiving more targeted traffic – and we all want that! How to get more Pinterest followers fast! The most important aspect of Pinterest is content curation.

How To 76
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Tip of the day: Create a Tutorial

Lucy Hall

[Tweet "Create a tutorial for your social media community or blog!"] Tutorials rock, because you are teaching people. People learn, it works they look up to you! They tell a friend about this ‘expert’ online that taught them to do something great and the word spreads!

Tips 60
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Native Video Platforms Explode In Popularity. And Twitter's Next.

Twist Image

'Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It''s not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud , if you''re interested in hearing more of me blathering away.

Vimeo 68
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How the BBC is Approaching News Coverage on Social Media

Convince & Convert

'Image via BigStockPhoto.com. How do you prefer to receive information about trending topics and breaking news? If the BBC has anything to do with it, you’ll tune in on Instagram, Twitter, and Tumblr. Image via BBC Shorts Tumblr. Following a 2014 announcement to launch and experiment with BBC Instafax, a collection of :15 second Instagram video clips on popular news topics of the day, the global news outlet has re-branded the program and expanded it to new social media channels.

News 114
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#42: Three Strategies to Rapid List Building

Amy Porterfield

When it comes to online marketing, most people are overlooking their number-one biggest asset. Social media activity, off-site ads, and all other tricks are a drop in the bucket compared to the power of the email list. You may have heard me say it a million times on this site, but I’ll say it again […]. The post #42: Three Strategies to Rapid List Building appeared first on Amy Porterfield | Online Marketing Expert.

List 44
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Filtering Out Google Analytics Junk to Read Your Numbers Better

ProBlogger

'This is a guest contribution from Larry Alton. Web developers, content managers, marketing teams, and many other online professionals rely on Google Analytics to understand visitor trends. However, you can run into a significant amount of noise, which can skew your Google Analytics numbers and your subsequent interpretations of this data. Luckily, you can filter out certain types of traffic, so that your numbers don’t get watered down by your own traffic, Web crawlers, or duplicated becau

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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The Internet Is Not The Answer

Twist Image

'Episode #444 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. On Monday, January 26th, 2015 in Toronto, I will be taking part in a live public debate with Andrew Keen abut the value and merits of the Internet. The event will be moderated by GigaOm ''s Mathew Ingram and will act as a kickoff to this year''s Advertising Week.

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How JetBlue Delivers Amazing Social Customer Service Working From Home

Convince & Convert

'Tweetable Moments There are some things you just can’t teach, like passion and excitement. LaurieAMeacham Tweet This. Passion and Curiosity. Laurie Meacham oversees a team of about 90 crew members at JetBlue, including several who are fluent in Spanish, 25 dedicated to social, and the rest dedicated to email and other forms of customer communication.

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Around the Web in 59 Days

Waxing UnLyrical

'Just two weeks into 2015, it’s already been incredibly busy. Oh, and I celebrated my birthday yesterday – whee! So much has been going on/is coming up, I thought I’d pull together where we have been/will be around the web, so that you could either mark your calendars, add to your reading list… or both! Or, honestly, more; who knows what you’ll decide to do with all this great info?

Storify 168
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Why “What Women Want In A Man” Lists Are B t

Jason Yormark

'You see them all the time. Link bait lists claiming what women want in men. It’s understandable of course…lists are a great way to attract readership. Hell, I use them all the time. But these particular lists are always frustrating to see because they are always full of s**t. Rich, funny, works out, trustworthy, romantic, cooks, cleans…it goes on and on.

List 167
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Six Links Worthy Of Your Attention #238

Twist Image

'Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll ( BitCurrent , Year One Labs , GigaOM , Human 2.0 , Solve For Interesting , the author of Complete Web Monitoring , Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics ), Hugh McGuire ( PressBooks , LibriVox , iambik and co-author of Book: A Futurist''s Manifesto ) and I decided that every week the three of us are going to share

Survey 60