Sat.Dec 20, 2014 - Fri.Dec 26, 2014

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Monday Roundup: Closing Out 2014

Waxing UnLyrical

'It’s the end of the year, a time for reflection and a chance for a fresh start. So, for the final roundup of the year, as we’re closing out 2014, we thought we’d feature seven posts from around the web that will help you start the new year right. Don’t skim the post too quickly, though – there’s an important event announcement in there as well!

WordPress 184
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4 Concepts Your Online Marketing Should be Ready for in 2015

The Social Media Incubator

'At the end of the year, many offer up their thoughts on what the online trends will be for the year to come. Some will come true, and some will fall short. So instead of telling you what is going to happen in 2015, we will offer a few items to watch for. Could Ello rise? Actually, it’s Ello. If you haven’t heard of the new social media site, there’s a good chance you will in 2015.

Marketing 182
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How Facebook Ruined Christmas

Convince & Convert

'Image from BigStock.com. Beyond the white elephant gift exchange, cubicle decorating contest, and egg nog growing mold in the break room, the Christmas season in the corporate marketing department is a time for reports, reflection, and planning for next year’s success. But this year a new tradition is born, as corporate marketers all over the world get to join together in perfect harmony and try to explain amidst the tinsel and sugar cookies what the $%#@$ is up with Facebook.

Facebook 166
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4 Factors Your Landing Pages Need

Small Business Mavericks

'Landing pages are important. Your landing page, according to Google , affects quality score, ad rank, and advertising costs. But the effect of the landing page is most powerful with user experience. So what does Google look for in a landing page, and how does it actually play out with the real people who visit your site? Think About Experience. Here’s what Google says it looks for: providing relevant, useful, and original content. promoting transparency and fostering trustworthiness on yo

Sites 146
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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5 Easy Ways to Trade in Your Phone

Idaconcpts

'Good quality phones can retain a surprising amount of their original value. An entire industry has been built around buying and selling cell phones. Charities are also eager to accept old working phones so they can sell them and build up their funds. Regardless of where their phone may end up, those who wish to sell their phones can make a fair bit of extra money by taking the time to go through the proper channels.

Apple 134
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Stuff

Ari Herzog

'You laugh but do you change your life? Because if you don’t change, if you keep buying and buying and buying more stuff and never get rid of the old stuff, it’s no wonder you move into bigger houses and are never satisfied with your life. Me, I buy little and I purge lots. I have so much stuff that the more I recycle, reduce, or remove, I am continually surprised by how much more stuff I own.

Buy 125

More Trending

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5 Things To Keep In Your SEO List For 2015

Small Business Mavericks

'As the 2014 year wraps up, the predictions and lists for 2015 are starting to roll out. Just like all New Year’s Resolutions, there are some good ideas that everybody agrees they should do. The challenge is doing what you planned, right? B2C has a good look at SEO in 2015: the 5 Essential Elements of a Successful Strategy by Keely McGroarty, and I think some of these should make it on to your list next year: Responsive design — because mobile is only going to be more prevalent in th

SEO 126
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SEO Copywriting Best Practices for 2015

Writtent Blog

'2014 was another fast-paced year in the world of SEO. From the new preference towards SSL-encrypted (HTTP) websites to the destruction of Google authorship , there was no end to the surprises. The year included at least 3 major updates to the Panda algorithm, changes to local search, and a number of other tweaks. In case it isn’t clear, last year’s SEO strategy can’t be recycled for the year to come.

SEO 111
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No Thanks, @BostonGlobe

Ari Herzog

'I want to read your online stories because I choose what to read and don’t care to subscribe to your ginormous printed version. But because I’m selective in what I read, your payment system is silly to me. Here’s a popup I just received when trying to read an article: But it’s not going to cost me 99 cents. Reviewing your pricing policy , you want me to pay 99 cents for four weeks — but then the trial ends and I’d have to pay $3.99 a week.

Price 119
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Don’t Forget the Big Picture in Social Media Strategy

Convince & Convert

'As 2014 comes to a close, we reflect on the incredible knowledge shared on the Social Pros Podcast. In December, we heard from MarketingProfs’ internal marketing expert; high-end realty company Corcoran Group ; and Gartner’s digital marketing researcher. These Social Pros operate on different levels in very different fields. As always, their experiences are as varied as they are rich.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Were Your 2014 Predictions Right?

Small Business Mavericks

'One of the best things to do at the end of the year is look back and see what was good about it and what you can change to make the next year better. At the end of 2013, I predicted that 2014 would be The Year of Social Metrics. Facebook had risen to #1 status online, LinkedIn and Twitter were going strong, and social media was an increasing part of daily life.

Metrics 107
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Google’s CAPTCHA reCAPTCHA is Flawed, Won’t Stop Spam Bots

Bill Hartzer

'Google recently released a new tool for website owners called CAPTCHA reCAPTCHA. Google claims that if a site owner uses their CAPTCHA reCAPTCHA tool, it will be able to distinguish between a human and a bot: Protect your website from spam and abuse while letting real people pass through with ease… Google claims that they “went back to the lab” and reinvented the captcha process, and this one is “more secure” according to their YouTube video (which I have embedded

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Stop Shopping

Ari Herzog

'I know this will sound like blasphemy to people who enjoy shopping — but let’s face the facts: the gifts you give your family and friends are things you think they want but are most likely things they do not need. Thus the question to ask yourself is why give something your recipient does not need? Even gift cards are bad because you assume the person wants something from that store.

Buy 117
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About Those Things That You're Buying.

Twist Image

'Leave it to Seinfeld. Here''s a very quick, five-minute stand-up set from the one and only Jerry Seinfeld from earlier in the week on The Tonight Show with Jimmy Fallon. Seinfeld is talking about the stuff that we buy, and what it really means to us. and what it, ultimately, becomes. It''s funny, because it''s true. (and, by the way, if you''re not watching Seinfeld''s online series, Comedians In Cars Getting Coffee , you really should).

Buy 99
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Happy Holidays! The Best Holiday Ads Online in 2014

Devumi

'It may be the holiday season, but I’m still here working hard to bring you some social media related cheer! The best holiday ads so far in 2014 have done their usual job of playing some holiday music, selling some great items, and even warming us up a little during this chilly time of year in the Northern Hemisphere. Let’s take a look at the best holiday ads of 2014 and remember that today is about more than commercials.

Hashtag 84
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Merry Christmas! A Final 2014 Weekly Update from Bill Hartzer

Bill Hartzer

'Google’s CAPTCHA reCAPTCHA won’t stop spam bots, Best Buy Oops, ICANN hacked, Freebase is shutting down, and Apple’s mysterious domain names. This will be my last weekly update in 2014, so I want to wish you a Merry Christmas and a Happy New Year. I don’t plan on sending out any more updates this year. There were a few significant updates and blog posts since my last update, and a few other posts worth mentioning.

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When and how to schedule your Social Media

Lucy Hall

I HATE social media automation. It's just not social! However as busy business owners and marketers the need to free up time in today's world of digital distraction is imperative. Another good reason to schedule promotional content or articles that you have written is to be able to better measure and analyse it's success rate, by using scheduling tools you can work out how many impressions your brand received versus click though rate and also decide the best time to post content for maximum reac

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Content Marketing Is Dead (But There's Always This).

Twist Image

'Content Marketing is dead. Right? That didn''t take long. I''ve been reading this notion of "too much content and not enough value" a lot lately. It usually starts with the premise that consumers simply can''t keep up with the pace and increase in content production and publication. We live in a day and age when anyone can create content - in text, images, audio and video - for free with global distribution.

Content 89
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Visual Content Will Rule in 2015

Proactive Report

'As the year draws to a close we’re all thinking about 2015. How much of your content plan is visual? Research shows conclusively that an image or photograph is the most engaging content on Facebook, garnering an 87% interaction rate from fans. Adding a photo to your to tweets can boost re-tweets by 35%. If your team is not yet conversant with the latest visual content tools, and able to produce an eye-catching image quickly and easily, you have two choices: Invest in visual content tr

Content 63
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Guide to building and growing your email list

Social Email Marketing

“The money is in the list”. A saying which is often heard when it comes to email marketing. Building and expanding their email list is an ongoing priority for email marketers. Today, the money is in the list in many other ways than what the expression originally meant. Email deliverability is one.

List 52
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Say Goodbye to Bad Habits: Five You Should Ditch in the New Year

ProBlogger

'I don’t know about you, but it’s around this time of year when I start thinking about all the things that didn’t quite work out over the last 12 months in my blogging efforts. Things I got wrong, things I didn’t try hard enough on, things I know I should do better. In short, it’s time to re-evaluate how I blog, so I can blog better.

Blogger 55
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What Digital Marketing Might Look Like In 2015

Twist Image

'Episode #441 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. As the year comes to a close, many marketers are left wondering, what is on the horizon for 2015? What are the key trends and areas of focus that we should all be paying attention to? Are there macro trends that our brands need to be ready for?

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Have we lost that loving feeling, Twitter?

Sherrilynne Starkie

'Back in the day, when Twitter first launched there weren’t a lot of people involved and the conversation veered from the mundane (what I had for lunch) to banal (here’s a coding challenge). But those who stuck with it soon started to understand the value of this unique social network. We started to fall in love about the time that Twitter showed up at SXSWi.

Twitter 279
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Marketing goals you can serve with email marketing

Social Email Marketing

Email is a channel and plays a role in many customer interactions, also beyond marketing (email is still the most used digital channel for customers seeking service, for instance). As a channel and as a marketing discipline, email can serve virtually all digital marketing goals. So, asking what.

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Selling eBooks and Digital Products on Your Blog? You Need to Know About EU VAT-MOSS

ProBlogger

'This is a guest contribution from freelance writer Jawat Khan. Ask any professional blogger and he’ll tell you that selling eBooks, eCourses, trainings, tutorials and other forms of digital products is one of the most profitable ways of making a sustainable income from your blog. It’s not easy, of course. You need to spend countless hours creating high quality content, responding to reader comments, building relationships, spending money on advertising and creating products that people would gl

eBook 50
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Learn A New (Digital) Language

Twist Image

'Sure, who doesn''t have the time to learn a new language? Wondering about the intersection of marketing and technology can be exhausting and exhilarating - all at the same time. Feeling the desire to learn a new language - as romantic as that does sound - is also something that most people need like a hole in their heads. We get older. We don''t want to change.

Apple 79
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Can Your Brand Benefit from Digital Detox?

Convince & Convert

'As consumers, we’re exposed to a lot of ads each day. Just how many is up for debate; Consumer Reports puts the number at 247, and the Business Journal Phoenix says 600, while the Union of Concerned Scientists estimates we’re bombarded with 3,000 commercial messages in a single day. Whatever the number, I think we can all agree it’s a lot, and certainly way more than any one of us can possibly process.

Brands 166
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Reactivating inactive email subscribers in 8 steps

Social Email Marketing

We all have them: inactive subscribers to our email marketing program and dormant email addresses. People that are still subscribed to our email lists with a valid email address but never open their emails, let alone interact with them. How do you reactivate and re-engage these inactive email.

List 52
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Care to Share? What Was YOUR Most Popular Post of 2014?

ProBlogger

'So last week we went right through the top five posts on ProBlogger 2014 in each of the categories of monetization, creating content, social media, writing, and general tips. Some of them were surprising, but most weren’t – good advice is good advice, after all! I know a lot of you have seen real results from making these changes to the way you work.

eBook 49
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Six Links Worthy Of Your Attention #236

Twist Image

'Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll ( BitCurrent , Year One Labs , GigaOM , Human 2.0 , Solve For Interesting , the author of Complete Web Monitoring , Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics ), Hugh McGuire ( PressBooks , LibriVox , iambik and co-author of Book: A Futurist''s Manifesto ) and I decided that every week the three of us are going to share

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The Best Brands on Twitter 2014

Devumi

'It’s no secret that we have a soft spot for Twitter here at Devumi. Since I wrote a top brands on Instagram article earlier, I think it is only appropriate that I also give you a best brands on Twitter 2014 review. Hopefully you’ll learn a few things that you can apply to your own brand, improve your Twitter marketing, and find more followers! . The best brands on Twitter 2014.

Twitter 100