Harp Interactive

DECEMBER 16, 2014

'Categories: Blog , Content Creation , Content Marketing , Social Media Marketing , Tools and Resources , Visual Marketing Tags: content marketing , social media marketing with images , visual marketing , visual marketing apps , visual marketing stats Think about how quickly you scroll through your news feeds looking for an interesting post. What was it that made you stop to read a specific article?

Resources 285

Resources How To Feed Feedly 285

Jason Yormark

DECEMBER 18, 2014

'I’ve been meaning to write a blog post about this infuriating article from Mashable a few months ago basically condemning the use of certain “buzz words” The article is chock full of “experts” I’m sure Mashable selected from a survey about what words they felt were overused. It’s practically impossible to read through the list of comments without hearing them in your head as a pompous “I’m better than you” tone.

Survey 263

Survey Reputation Education List 263

Waxing UnLyrical

DECEMBER 19, 2014

'At the heart of the social web is what we call social sharing: literally sharing other people’s content because you think it will benefit others. And if you are practicing (or believe in) what I call “social PR,” then you already subscribe to the philosophy that social sharing isn’t just about being nice to people, it’s a strategic imperative that ultimately supports relationship-building for your business.

Curation 258

Curation Consultant Social Media Activities 258

Firebelly

DECEMBER 17, 2014

'We’re excited to announce that we have recently started working with Team USA—specifically U.S. Synchronized Swimming. U.S. Synchronized Swimming, also known as USA Synchro, was established as a nonprofit organization in 1979 and is the United States national governing body for the sport. It is recognized by the International Olympic Committee, the United States Olympic.

Team 250

Team Committee Sports Organization 250

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Social Media

Harp Interactive

DECEMBER 16, 2014

Categories: Social Media Marketing Tags: content marketing , social media marketing with images , visual marketing , visual marketing apps , visual marketing stats This is the excerpt. ( Read more. ).

How To 277

How To Social Media Marketing Content 277

Mindjumpers

DECEMBER 17, 2014

'Last week we discussed the importance of Local Social Management. Today we are going to dig deeper into the topic, by taking a look at a successful case from the National Public Radio in Boston that elaborates on what kind of local stories drive the highest engagement. The Case . In 2011 NPR commenced a project called “The Local Stories Project” , an experiment aiming to localize content on their Facebook page.

Case Study 225

Case Study Project Study Communities 225

Small Business Mavericks

DECEMBER 19, 2014

'Joe Pulizzi has a lot to say about content marketing. His recent post on Copyblogger is what he calls a “how-to-think” post, and he proposes a different approach to the subject. 5 Steps to Revising Your Content Marketing Strategy to Attract and Retain Future Customers reverses the traditional timeline for most businesses. Most businesses will start with the product.

Products 164

Products Proposal Small Business Strategy 164

Bill Hartzer

DECEMBER 19, 2014

'Best Buy , in a recent internal communication to their Wolf Bloggers exclusive blogger list, sent out an email to their list of bloggers about an agreement with another affiliate organization. In the email, they BCC’d everyone. One of the bloggers subsequently Replied All to the list, which then exposed Best Buy’s entire exclusive blogger list.

Buy 164

Buy Blogger List Domain Name 164

Convince & Convert

DECEMBER 15, 2014

'At Convince & Convert we’ve been doing a lot of content marketing strategy work for B2B companies lately, and while every client circumstance is different (which is what makes consulting an interesting endeavor), I’ve definitely found some common themes and typical areas for improvement. Here are 25 of the questions I’ve been asking to B2B companies about content marketing.

B2B 154

B2B Questions Content Repository 154

Ari Herzog

DECEMBER 15, 2014

'According to Harvard Business Review author Vikram Mansharamani, the need for specialization is waning and generalist skills are in demand. He explains the difference with bark. There are many who have deeply studied its nooks, grooves, coloration, and texture. Few have developed the understanding that the bark is merely the outermost layer of a tree.

Embedding 114

Embedding Skills Compete Policies 114

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Small Business Mavericks

DECEMBER 18, 2014

'Did you know that many of the ads served on the web don’t actually show up on the screen? Isn’t that kind of crazy to think about? But it makes sense when you remember about who reads the web — humans and computers. The robot sees what the person doesn’t, and that’s why served impressions have been important. Still, the industry is shifting to valuing viewable impressions instead.

Google 140

Google Study Small Business Industry 140

Bill Hartzer

DECEMBER 16, 2014

'According to a Google Plus post today , Freebase is shutting down, and will no longer be available after March 2015. The current Freebase data will be ported over into WikiData. As you probably know, I have been one of Freebase’s biggest fans , and have a lot of edits under my belt there. I’ve also told a lot of people that they should make sure they have a Freebase page because it’s a part of the Knowledge Graph.

API 126

API Wikipedia Widget Google 126

Convince & Convert

DECEMBER 16, 2014

'Image via BigStockPhoto.com. Usually, I see brands sit on one of two sides of the fence. Either they work only with blogger networks or agencies, or they own their blogger relationships in-house. After a neat discussion with Sam Zivot of Lorna Jane , I now have an awesome example of how these two tactics actually can be complimentary. In fact, according to this case study, it’s possible a blogger outreach sweet spot may exist in the middle of these two schools of thought.

Blogger 152

Blogger Fashion Case Study Brands 152

Writtent Blog

DECEMBER 18, 2014

'Tired of sitting at your laptop for hours with only a few paragraphs to show for it? Missing deadlines because you can’t seem to keep up? Frustrated because you know you could be more productive, if only…? Join the club. We’ve all been there. Sometimes a few times a day. Fortunately, there is hope in the way of several writing techniques that can help you work more efficiently and be more productive.

Products 111

Products Sites Tools Research 111

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Small Business Mavericks

DECEMBER 16, 2014

'Search Engine Journal’s Matt Southern is a guy I pay attention to. His quick overview of the Call-To-Action Buttons for Business Pages look like they may have come up with some very good options for your Facebook business page. Here are his “best interpretations” of what these new buttons can be used for since there aren’t more details on their functionality yet.

Facebook 125

Facebook Hotels Overview Journal 125

Bill Hartzer

DECEMBER 17, 2014

'ICANN , the Internet Corporation for Assigned Names and Numbers organization that oversees internet domain names, has been hacked. In late November 2014 they were targeted with a spear phishing attack, and then this month they discovered that the compromised credentials were used to access other ICANN systems besides email. This included the Centralized Zone Data System.

Domain Name 123

Domain Name System API Data 123

Convince & Convert

DECEMBER 18, 2014

'For anyone who has ever received a holiday gift that was so far off the mark, this one’s for you. Inspired by “rubbish gifts,” UK-based luxury fashion retailer Harvey Nichols has launched a new campaign called, “Could I Be Any Clearer?” While the goal is to help its customers get exactly what they want, the campaign is a prime example of useful marketing.

Case Study 134

Case Study Retail Fashion Campaign 134

Writtent Blog

DECEMBER 17, 2014

'Image source. The world’s greatest copywriters aren’t just writers. They’ve also mastered the art of sales, psychology, creative branding, marketing, and so much more. If you’re already a competent professional at your craft, you’ll need to consider making yourself into a true epic copywriter by acquiring some new content marketing skills.

Compete 111

Compete Curation Skills Project 111

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Small Business Mavericks

DECEMBER 15, 2014

'Are you reading this on a small screen? The majority of us are using our phones to do more and more things online, and checking email is a big part of our activity. Because mobile usage is so prevalent, it makes sense to have a mobile-responsive website. It also makes sense to write your emails with the expectation that most will be read on a phone.

Mobile 117

Mobile How To Small Business Template 117

Bill Hartzer

DECEMBER 16, 2014

'There is nothing about Negative SEO in Google’s Webmaster Guidelines. Are you surprised? Well, I am, and I am not. After a review of Google’s Webmaster Guidelines, from what I can tell, there are no actual references to the practice of Negative SEO. The guidelines all point to issues related to your website–but there are no references about doing something to your competitor’s websites that would cause their website to lose search engine rankings or get penalized.

Guidelines 118

Guidelines SEO Google Domain Name 118

Convince & Convert

DECEMBER 19, 2014

'Tweetable Moments It’s always the least sexy channels that have to maintain the budget. Whether it’s search, whether it’s email, I’m a big believer in those. julierhopkins Tweet This. Research and Insight. Julie Hopkins is part of a team at Gartner called the Gartner for Marketing Leaders Group. As a leader in the field of information technology research, Gartner formed Julie’s group a couple of years ago, recognizing that digital marketing is an area of increasing impor

Social Media 129

Social Media B2B Research Groups 129

Social Media Network Marketing

DECEMBER 13, 2014

'Here is a scenario: On your Facebook Home Page Feed - You read about a very Disturbing Case for instance Abuse or a Missing Person. There is nothing to ‘Like’ or ‘DisLike’. But you need to say that you have ‘Read’ the Article. You want to show that you are concerned. Moreover an Interaction will enable it to go higher on Network Feed. How about a Different Sign apart from the ‘Like’ and the DisLikes’ ?

Social Media 106

Social Media Facebook Feed Feedly 106

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Small Business Mavericks

DECEMBER 17, 2014

'Google’s Disavow Tool is like a sharp implement — if you don’t use it correctly, it makes you bleed. There are definitely times when that sharp tool is what needs to be used, however. Small Business Mavericks looked at the disavow link tool when it came out a couple of years ago. A Guide To Using Google’s Disavow Tool. Marie Haynes has given us help with this tricky subject on the Moz Blog.

Tools 101

Tools Google Small Business Process 101

Writtent Blog

DECEMBER 14, 2014

'Image source. The winter holiday season means really, really big business. December consumer shopping will exceed $469 billion dollars this year. In fact, the average American spends nearly $800 just on gifts for Christmas, Hanukkah or Kwanzaa. It’s safe to say that positioning your brand to capture some of this holiday spend is definitely wise.

Newsletter 111

Newsletter Sample Samples Template 111

Devumi

DECEMBER 19, 2014

'2014 may go down as the Year of Instagram as the photo sharing app surpassed the 300 million user mark. This number surpasses even the mighty Twitter. Brands in 2014 have finally gotten on board with Instagram, and some exciting content has been produced over the year. Here are five of the best brands on Instagram according to which are my favorites.

Instagram 95

Instagram Brands Apparel Hashtag 95

Convince & Convert

DECEMBER 19, 2014

'Tweetable Moments It’s always the least sexy channels that have to maintain the budget. Whether it’s search, whether it’s email, I’m a big believer in those. julierhopkins Tweet This. Research and Insight. Julie Hopkins is part of a team at Gartner called the Gartner for Marketing Leaders Group. As a leader in the field of information technology research, Gartner formed Julie’s group a couple of years ago, recognizing that digital marketing is an area of increasing impor

Social Media 95

Social Media B2B Research Groups 95

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Twist Image

DECEMBER 19, 2014

'The point of creativity in business is to tell and/or sell. For some reason, the statement above is seen (by many) as some kind of defamation of creativity. A bastardization of the what art is. The proverbial selling of the soul. That''s stupid. And, it''s wrong. Let''s set the table first: creativity for the sake of being creative is fine. It''s a right.

Pluck 101

Pluck Analytics Data Metrics 101

Koka Sexton

DECEMBER 15, 2014

'When I was young I wanted to be an archeologist, or a scientist. I studied ancient Egypt and used to dig huge holes on my grandfathers farm looking for old stuff. My first science kit was an accident factory as I mixed compounds together and either watched them react to each other (sometimes violently) or look at the results under a microscope. In the end I became none of these things.

LinkedIn 94

LinkedIn Social Networking Team Groups 94

Devumi

DECEMBER 17, 2014

'CEO: “Okay, here’s our viral video marketing plan: We start out with a spinning close-up on the logo, cut to a shot of me talking about the virtues of Product X, show an image of it being used, then finish with the logo again. We’ll put a light piano music background in, and it’ll be a viral video hit!”. Ya. That right there would be a CEO who really needs some viral video marketing tips!

Video 92

Video Tips Marketing YouTube 92

Bill Hartzer

DECEMBER 16, 2014

'Ever since I originally noticed that Apple was registering nonsense domain names, I have been intrigued about why they would be registering and then not renewing nonsense domain names. And it’s not just one or two domain names, or a dozen of them. This time, Afilias Special Projects has registered 1862 new domain names in the past 24 hours, which is a significant amount of domain names.

Domain Name 81

Domain Name Apple Project Sample 81

Twist Image

DECEMBER 13, 2014

'How often do you watch something twice that you have seen online? It doesn''t happen often for me. In fact, I often have a hard time finishing a video on YouTube that I''m interested in, because there''s something on the right-hand side - in the recommended viewing column - that grabs my attention like some kind of shiny, bright object (and yes, on YouTube, I can be quite the squirrel).

Vimeo 97

Vimeo YouTube How To Process 97