Sat.Nov 08, 2014 - Fri.Nov 14, 2014

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Is it Shortsighted Not to Host Your Own Blog?

Waxing UnLyrical

'Alison Kenney asked this question yesterday in a Facebook group I belong to: “When it comes to your own website, do you think a blog is a must?” You’re reading this blog on a business website, so you already know what my answer is. However, let’s examine this a little more closely. Why do people ask whether or not you should host your own blog?

Hosting 248
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Facebook Like-Gating Is Gone: Should You Still Run Contests?

Firebelly

'Since Facebook no longer allows brands to require people to like a Facebook page in order to enter a contest, I’ve heard many question whether they should ever run another one on their Facebook page. They should. Below are four reasons why. Show your fans some love. They’ve liked you, now show them you like.

Facebook 245
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Navolutions Announces $500 Scholarship for Taking Down Internet Explorer

Navolutions

'If you’re like us, you probably hate Internet Explorer. It’s clunky, slow, prone to malware, and just a terrible browser all around. While the latest versions have finally managed to add many of the features you’ll find on real browsers, we believe it’s too little too late. That’s why Navolutions couldn’t be prouder to announce our scholarship, Let’s Bury Internet Explorer.

News 183
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Drafting My Next Job Description

Ari Herzog

'Fluent in internet technologies and tools and with highly developed skills in oral and written communications, I have a proven ability to explain complex concepts clearly and concisely. I am comfortable serving as a liaison to government officials and lay citizens, and am familiar with legislative and regulatory processes. After five years as a self-employed digital media teacher and consultant, I want a change of pace.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Monday Roundup: Blogging for Veterans

Waxing UnLyrical

'Seeing as how tomorrow’s Veterans Day, I thought for today, we’d focus our roundup on content from blogging veterans; what it’s like, what their tips are, and how they keep going. WUL is coming up on five years (five! FIVE!), and I remember how, when I was just getting started blogging, I wondered how people could keep at it for years and years and years.

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Emerging Social Media Trend: Logo Detection In Images

Firebelly

'If you’re only doing hashtag and text-based searches for your brand, then you’re literally “missing the pictures.” Common social listening tools like Radian6 miss many of the photos with your brand’s logo in them unless the person who uploaded it mentioned you in the description. A tool like Ditto Photo Analytics was built for logo.

Radian6 177

More Trending

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The Keys To Writing Compelling, Creative Content

Convince & Convert

'Using intrigue to drive traffic to your post is one method of encouraging visitors. But, having the ability to write catchy titles is not going to help you grow the responsive audience you need. Although arousing curiosity has proven to be (somewhat) effective, remember that “curiosity killed the cat” and if you’re not careful it just might kill your content too.

Content 168
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Quantification Fascination

Saying It Social

'The ability to quantify the human experience offers great promise for businesses and marketers. This week, I would like to explore the phenomena now known as the “Quantified Self” and why brand marketers should seek ways to take advantage of personal trackers in their advertising strategies. The post Quantification Fascination appeared first on.

Analytics 145
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Vine Marketing: 5 Must-Reads

Firebelly

'Twin Design / Shutterstock.com Learn everything you need to know about marketing on Vine in these five must-reads. Brand Marketing on Vine: How to Sell Yourself in Six Seconds By Jon Mowat Nearly two years after its launch, Vine is already becoming an established part of the content marking mix. That’s quite an achievement even.

Marketing 163
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37 Speakers To See at State of Search 2014

Bill Hartzer

'After all these years, I still cannot believe that it’s come this far. Back in 2004, I hand-picked about 16 of the best Search Marketers in Dallas to join me at a hotel conference room to talk about search. It cost me $87 to rent that conference room for a few hours that evening, and DFWSEM was born. Now, 10 years later, I’m writing a post on my blog about the State of Search, an awesome conference where DFWSEM is pulling in nationally-known speakers for a two day conference about s

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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3 Unique Ways Brands Are Approaching Content Creation

Convince & Convert

'Image via AdAge. With more content shared across digital and social media channels than ever before, companies like Mondelez, Marriott, and GE are re-thinking how great stories come to life. From offering a free place to stay in exchange for original content, to building dedicated content studios and partnering with creators, these companies are showcasing the value of re-evaluating how content is produced while aligning with brand goals and consumer interests.

Brands 160
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Do YOU Want To Use Your Own Website?

Small Business Mavericks

'One of the easiest things to do in business is forget what it is like to be a potential customer approaching your business for the first time. We become so familiar with the setup that information is assumed and the newbie gets lost or frustrated. With the options available, a confused or frustrated customer can easily find alternatives, so it’s pretty important that all the public aspects of the business are easy to navigate.

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How to Create a Social Media Holiday Campaign

Devumi

'It’s mid-November, your social media holiday campaign planning has to start now. As with all things in social media, you need a solid plan to make it work. Virality, new followers, increased brand exposure, and cash registers ringing like church bells don’t happen by accident. A solid social media holiday campaign plan is an essential, and I’m going to take you through a few tips you’ll need.

Campaign 113
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Facebook Acquired Messenger.com

Bill Hartzer

'It appears that Facebook has recently acquired the Messenger.com domain name. Checking the name servers and the whois data for Messenger.com, there was a recent change to the name servers: from lovellsnames.org to facebook.com, and the registrant is now Facebook. Michael Berkins recently first pointed this out , but it looks more and more that they did acquire messenger.com.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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The Best Video Content About the Greatest Feeling on Earth

Convince & Convert

'Image via Guitar Center. “I was pretty much afraid of everything. Afraid of the world, afraid of speaking – a really, really shy kid. And music was a way to speak. As simple as that.”. These words belong to Metallica’s James Hetfield, from the opening lines of Guitar Center’s most popular video on their YouTube channel. The video does what many other corporate videos fail to do: It opens on an emotion soon followed by a promise to the viewer.

Video 155
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Frustrated With Social Media? You May Have Overlooked This One Resource

Small Business Mavericks

'The solution to your social media challenges may already be on your payroll. The problem is, you might find that your solution will take a team instead of an individual. Customer Service Veterans. Who has been dealing with your customers already? The front line of your workforce: those who deal with the public and provide the interactions that make your business unique in your industry.

Resources 117
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Wonder How Will Your Post Get On Top Of Facebook News Feed ?? - Social Media

Social Media Network Marketing

'Do you wonder how will your Post get on top of News Feed? News Feed is already a competitive place – as more People, Businesses and Pages are posting content, the competition to appear in News Feed has increased. Simply put: All of this means that Pages that post promotional creative should expect their organic distribution to fall significantly over time.

Feed 116
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New gTLD Domain Name Forum Launched

Bill Hartzer

'A New gTLD Domain Name forum has recently launched. The site, called gTLD.Link , is your everything link to the gTLDs. I’ve recently joined the forum, and so far have made several helpful connections through the site. As you may know by now if you haven’t been following my blog, I’m a big fan of the new gTLD domain names, and especially the keyword-rich opportunities they provide.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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A new search engine for marketing podcasts

Convince & Convert

'Are you ready to make marketing education much, much easier? I am so thrilled to announce that today is the launch of MarketingPodcasts.com – a brand-new venture from me and the Convince & Convert crew that will help marketers learn their craft more efficiently and effectively. MarketingPodcasts.com is a discovery engine for marketing podcasts.

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Tis The Season For Marketing Mistakes

Small Business Mavericks

'This is a crazy time of year for marketers. On the one hand, you have the push to promote all the sales for holiday shopping and on the other hand you have customers asking why they must be subjected to Christmas items before Thanksgiving. Marketing Pilgrim’s Cynthia Boris looks at the split-personality of the season in her post titled, “ Retailers are from Mars, shoppers are from Venus.” It’s a look at a customer engagement study by ACCENT showing that two thirds of co

Retail 111
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Using the Twitter Small Business Planner: #SmallGoesBig

Devumi

'My friends in the Northern Hemisphere can feel it – the air is becoming cool, some of you are seeing snow, and now that it’s November 12th, holiday decorations are going up. We’ll be looking at preparing your social media channels, and your small business, for the holidays this week on the Devumi blog. First, we’ll be looking at the Twitter Small Business Planner app that was just announced this past week by Twitter.

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Registering Domain Names with Google Domains

Bill Hartzer

'For a few months now, I have had the opportunity to have access to the Google Domains program, where you can buy (and transfer in) domain names. Google has been a domain name registrar for many, many years now, but has only recently opened up their registrar services to the public. Like many Google products, they first go through an “invite only” process.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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How Century 21 Creates Award-Winning Real-Time Social Media

Convince & Convert

'Tweetable Moments Today’s consumer wants it right now. MattGentile Tweet This. Earbud Giveaway. For the launch of MarketingPodcasts.com earlier this week, we’re giving away a pair of $600 earbuds! Visit the website, poke around to discover new podcasts, and enter to win. The site gives you the ability to search for new podcasts based on the topic or even based on the host’s name(s)!

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How To Survive The Algorithm Apocalypse

Small Business Mavericks

'Were you affected by the Penguin update? Did you notice any effects from Panda, Pirate, or the combination thereof? Moz just posted Glenn Gabe’s entertaining look at The Danger of Crossing Algorithms: Uncovering the Cloaked Panda Update During Penguin 3.0 , and it’s entertaining in the same way that zombies fascinate current culture. There’s just something about stuff you don’t completely understand that keeps coming at you… A lot of webmasters noticed things happe

How To 107
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5 Myths About Copywriters You Believe

Writtent Blog

'Copywriters are seriously misunderstood. Public perception of professional content marketers can range from air-headed creatives, to hard-driving advertising executives. I’m here to inform you that not everything you saw on Mad Men rings true. Not even a little bit. Content marketing is now a $118 billion industry , and it’s growing each year.

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The Internet As A Utility

Twist Image

'And access for all. In a post- Edward Snowden Internet, it''s hard to believe any politician who lays claim to the notion that we need the Internet to be treated as a public utility - much in the same way that we have railroads, electricity and more. The public will require more trust, at this point. With that, we have seen the rise of an era when the Internet must be considered a birthright (which is something that I blogged about in 2010 ).

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Bill Hartzer Weekly Update – November 12, 2014

Bill Hartzer

'Google Updated the Knowledge Graph, and State of Search conference next week. I only have one update this past week, as it was a short (but busy) week last week, with traveling at the end of last week. Google Knowledge Graph Update. Last week Google updated the Knowledge Graph, which includes data from various sources like Freebase.com to populate informational data in the search results.

Klout 77
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One Warning Sign That Could Signal New Opportunities

Small Business Mavericks

'Do you listen to the radio? I mean, the real old-time radio, like the one in your car or plugged into your wall at home? Or do you use a different technology to get news and music and weather reports? Seth Godin has predicted an end of radio on his blog recently. To be precise, he actually predicted it eight years ago, thinking that city-wide wifi would be what replaced local radio.

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4 Simple Steps to Finding Perfect Freelance Writers

Writtent Blog

'Hiring freelance writers makes perfect sense when you run a small business or startup. There is only so much you can do yourself. Sure, at the outset, you may be the marketing, accounting, sales, and support departments all rolled into one, but as the company grows, you will need help – especially with the content creation. To stay relevant and competitive online, it takes more than just a few static website pages, these days – you need a content marketing strategy.

Posterous 104
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Are You Parenting/Babysitting Your Children Or Are You Letting Technology Do It?

Twist Image

'Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It''s not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud , if you''re interested in hearing more of me blathering away.

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How Century 21 Creates Award-Winning Real-Time Social Media

Convince & Convert

'Tweetable Moments Today’s consumer wants it right now. MattGentile Tweet This. Earbud Giveaway. For the launch of MarketingPodcasts.com earlier this week, we’re giving away a pair of $600 earbuds! Visit the website, poke around to discover new podcasts, and enter to win. The site gives you the ability to search for new podcasts based on the topic or even based on the host’s name(s)!