Sat.Nov 01, 2014 - Fri.Nov 07, 2014

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Search & Social – Understanding the Interdependence

Mindjumpers

'This is a guest blog post written by Christine Dissing – a London-based marketing professional holding a Master in Marketing Communications Management. Christine is passionate about advertising, branding and marketing communications – an interest she also shares on her own blog attention2ads.com. You can connect with Christine on Twitter @christine_kbh.

SEO 252
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Facebook Like-Gating Is Gone: Now How Do You Get New Fans?

Firebelly

'Facebook said goodbye to like-gating (or fan-gating) on November 5th—meaning brands can no longer require people to like their Facebook pages to enter a contest or access exclusive content. This has many people upset. What are they going to do now to get more fans? I’ve got one word for you—ads. You need to run.

Facebook 245
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Three Keys to Blueprinting Your Social PR Strategy

Waxing UnLyrical

'Last week, we spent two days on-site with a new client for a series of discovery meetings. (I love how the PR industry has co-opted the word “discovery” from the legal profession, by the way.) It was an intense couple of days, but absolutely essential to mapping out and implementing their social PR strategy, which is what we’ve been retained to do.

Strategy 243
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Is Customer Service a Part of Your Marketing Budget?

Convince & Convert

'Happen to notice the subtle change Facebook made on mobile last week? No? Here – I’ve highlighted it for you above. Rather than “From,” Facebook mobile is now saying “in.” As in, Peter is “In New York,” “In Los Angeles,” “In Patagonia.” Why is this huge? Think about what I’ve been preaching lately in my talk about my new book, Zombie Loyalists. Facebook is going from “a record of your recent actions,” to “right now, this second, today.

Sentiment 167
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Chevrolet Brilliantly Embraces Chevy Guy’s “Technology and Stuff” Blunder

The Social Media Incubator

'On Wednesday, Oct. 29, the San Francisco Giants defeated the Kansas City Royals to win the 2014 World Series. However, it wasn’t the Giants everyone was focused on after the game and the days following. Who was everyone talking about? A regional manager for Chevy. Rikk Wilde was designated by Chevy to make a presentation to the World Series MVP of the Chevy Colorado.

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Emerging Social Media Trend: Selling Out Is The Norm

Firebelly

'Millennials don’t have the same hang ups about “selling out” that Gen X did. Selling out is no longer seen as something negative—it’s the norm. Gen Y might not buy logo’d apparel, but they have no problem wearing it and promoting it in their Vine videos, Snapchat snaps and Instagram photos if brands pay them.

Apparel 223

More Trending

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Nine A/B Tests You Should Run on Your Newsletter

Convince & Convert

'image via BigStockPhoto.com. As the saying goes, practice makes perfect. Think of A/B testing as practice for your email newsletter. By running these regular checkups, you can find the things that do and don’t work for you, and you can improve both the quality of your offering and the chance someone will buy your product. A/B testing is a diagnostic of sorts, which can tell you where you need help.

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Two More Perspectives On Podcasting

Small Business Mavericks

'Search Engine Journal recently had two separate posts on podcasting and they both are worth reading. I keep seeing a rise in the popularity of the podcast and can’t help but think it’s something to include in any business marketing strategy. Here are two more voices reminding us the podcast is something to consider: Leverage Existing Content For Podcasts.

Journal 119
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Midterm Elections & Social Media: 5 Must-Reads

Firebelly

'Learn how social media is used to attract voters and predict elections in these five must reads. Social media become key campaign tool in midterm elections Students voting in the midterm election can expect more than just a knock on the door or a message in their voicemail as candidates flood social media platforms like.

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How to Get More SoundCloud Followers in 7 Easy Steps!

Devumi

'You want to get more SoundCloud followers , like everyone else on the music sharing platform, but how exactly do you do that? The days of having a great album and an entertaining live show as the sole needs of an upcoming artist are over. You need an online strategy, and SoundCloud can be a part of that. In order to get more SoundCloud followers for all of your songs , I’m going to give you seven steps to follow.

Avatar 114
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Dance Content Into The Heart of Your Reader

Convince & Convert

'Did you know words can dance? It’s true. A carefully chosen word will mambo around your mind and, in the right context, foxtrot into your heart. In fact, some words are capable of dancing off the page and will inspire you to act immediately. The Internet is full of people that write content every day, yet many of them don’t understand that they are unintentionally killing their content.

Content 160
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5 Expert Tips For Remarketing Success

Small Business Mavericks

'Remarketing is a powerful tool –make sure that you’re getting the most out of it by exploring the new platforms, targeting methods and strategies you can use to optimize it. –Eric Couch. We’ve all seen the results of remarketing. It’s that targeted ad reminding you where you’ve been on the internet, and sometimes it’s creepy.

Tips 111
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CONTENT STRATEGY CALCULUS

Firebelly

'Here’s the calculus we perform at Firebelly in order to create a balanced earned media content & placement strategy for our clients. Calculus? Or is it algebra? I just call it creative math: not because we’re not crunching the real numbers but because I just made this up. Nobody taught me how to do this.

Strategy 156
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Your Content Solution In Social Media

Social Media Network Marketing

'The Never Ending Problem in Social Media = Content The Never Ending Solution To This Problem = UGC [User Generated Content] + Smooth Maneuvering Skills [ With The Admin] I work as Freelance Social Media Network Online Professional. My Business Page is on Facebook at: [link] Do join me.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Indiana University Athletics Bring Fan’s Twitter Stories to Life

Convince & Convert

'photo credit: Indiana Public Media via cc What does Hoosier Nation mean to you? Indiana University Athletics posed this question in a tweet over the summer to its passionate fans, curious to see how they would respond. Open-ended, simple and to the point, Indiana University Athletics would soon find out that sometimes a simple question can generate answers compelling enough to script an entire video.

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Don’t Miss Out On These CTA Catalysts!

Small Business Mavericks

'Calls To Action — CTAs — start to make my brain cramp after I’ve been trying to come up with yet another great one. Are you like me? After a while the creative juices just lose their fizz, but the need to be engaging and persuasive is still there. What do you do? I start looking at advice from those I know have some wisdom on the subject.

Discount 107
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TAKING A LOOK AT OUR TOOLKIT

Firebelly

'-App Development Tools (<<great article on tools to get started) -Buffer (Hootsuite, SproutSocial) -Bottlnose -Camtasia -Conversion Rate Optimization Tools: Here’s are two great articles with tool-lists from State of Digital & Search Engine Journal -D3JS -Ditto -Followerwonk -GNIP -ifttt -iMACROS -Javascript, jQuery, JSON, node.js -Likealyzer -Live Chat Software -LinkedIn Inmail -NUVI -Oculus Rift -Open Site Explorer.

HootSuite 147
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An Interview with Advocate Health Care: Case Study #StoriesOfTheGirls

Diva Marketing Blog

'Breast cancer still impacts too many lives. Advocate Health Care launched a unique program to bring attention to breast cancer prevention, treatment and support. Understanding that women gain strength and the comfort from the stories they share and are shared they used digital and social networks to tell the #StoriesoftheGirls . Through the following interview Christine Piester, VP Marketing and Christine Bon, Manager Digital Marketing and Communication graciously provided us with a case stud

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Here’s how you make marketing people love

Convince & Convert

'Youtility is marketing so useful, people would pay for it if you asked them to do so. This form of helpfulness is transforming the businesses of companies large and small all over the world. Youtility is perhaps most effective, however, when applied to industries where there is not a lot of natural differentiation between competitors. One such industry is real estate, where we often think of Realtors and property managers as homogenous entities that all do, act, and say similar things.

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How To Turn Charitable Involvement Into Profitable Conversions

Small Business Mavericks

'Why is the practice of donating a portion of the purchase to the charity of the shopper’s choice an increasingly popular idea? I think it’s popular because it adds value to the transaction. Here are a few reasons why charitable involvement is profitable for a business: Charitable donations at purchase increase the connection with the customer because they are getting the item or service plus a good feeling about giving to something near to their heart.

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5 Things You Can’t Blog Successfully Without

Writtent Blog

'Blog successfully and you cam smile all the way to the bank. Your website traffic will grow, your company will flourish, and your reputation could swell to the point where business finds you. Bloggers like Michael Arrington rake in up to $800,000 per month ! But it’s not quite that simple. In order to achieve success, there are things every blogger must have – things you can’t blog without.

Joomla 108
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Google Updates Knowledge Graph Data

Bill Hartzer

'Google just updated or “refreshed” the knowledge graph data within the past 24 hours. I have knowledge graph data showing up for a search for my name, Bill Hartzer, and I’ve been constantly watching the data, as it was previously incorrect: and it appears that they just updated the information within the past few hours. Here is what the previous knowledge graph data/sidebar in the Google search results looked like for my name: And here it is today, with the correct information

Data 92
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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The real problem with Google might be Facebook

Convince & Convert

'Maybe the trouble with Google is simply our expectations? Or maybe it’s Facebook? Google recently released their quarterly financials , which were considered to be disappointing because the company only grew 17%, instead of the expected 20%. If they said they would hit 20, and they only hit 17, Google deserves some raised eyebrows. But beyond that, let’s take a step back and consider the big picture… OF COURSE growth is slowing at Google.

Google 134
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Wimpy E-mail Subscriber List? Here Are 3 Ways To Beef It Up

Small Business Mavericks

'Did you ever read comic books and look at the muscle-building ads in the back? The skinny little wimp gets the product and–BOOM–muscles are sprouting and the beefed-up former wimp gets admired as the new strong guy. This is not like those ads. In real life, muscles come from exercise and good health habits. Strength is not from a product, but from a practice.

List 102
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3 Pinterest Content Curation Ideas to Help your Brand

Devumi

'Pinterest content curation may just be the easiest way that you increase exposure for your brand, reach relevant new followers, and create streams of information that people come back to again and again. The goal of your social media channels should be to become known as a reliable source of information for your followers. Pinterest content curation helps you do this in an organized fashion, and with a little help from other web users.

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Bill Hartzer: Weekly Update for November 1, 2014

Bill Hartzer

'Reddit AMA, Ripoff Report, Klout, and Duane Forrester Leaves Bing. I have a few interesting updates this week. I did a Reddit AMA (Ask Me Anything), Ripoff Report’s home page was removed from Google, I don’t trust Klout, and Duane Forrester has left Bing as their Webmaster Liaiason. Reddit AMA (Ask Me Anything). Last week I had the honor of doing a Reddit AMA, where people can go onto Reddit and literally ask me anything they want.

Klout 84
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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The real problem with Google might be Facebook

Convince & Convert

'Maybe the trouble with Google is simply our expectations? Or maybe it’s Facebook? Google recently released their quarterly financials , which were considered to be disappointing because the company only grew 17%, instead of the expected 20%. If they said they would hit 20, and they only hit 17, Google deserves some raised eyebrows. But beyond that, let’s take a step back and consider the big picture… OF COURSE growth is slowing at Google.

Google 98
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Jian, Social Media And The Silence Is Deafening

Twist Image

'Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It''s not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud , if you''re interested in hearing more of me blathering away.

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No more excuses! Apply these accountability butt-kickers…

Absolute PA

'Some things in business are easy. The things we’re really good at. They’re the reason we walked the path of self employment in the first place. Our creative genius. The spark. Our flow. We can do it with our eyes shut. It’s magical. Then there’s the other stuff… That which overwhelms us. Makes our eyes glaze over at the slightest thought. We’ll tackle any other task but THAT one.

Project 78
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Announcing: Your Social Media Business Coach

Bare Feet Studios

'I want to be your social media business coach, offering a mindful approach to using these tools, and especially dedicated to consultants, artists, small business owners, marketing managers, and nonprofits. This is an idea that has literally been on my wish list, years in the making! But it was only recently that I found the perfect web-based platform!

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3 Day Social Media Intensive – Hands on! Sydney 2014

Laurel Papworth

'Shares Hiya, I’m running my last 3 Day social media intensive for this year, in December. A very practical course with small group (about 10 people) – bring your laptop to set up tools for improving Facebook, Twitter, blogs, social media press releases, measurement, strategy, campaigns and so on. Not sure if/when I’m running them next year due to available dates but here’s the details for this December course: Social Media 3 Day Intensive Course (hands on) in Sydney Dece