yMarketingMatters
OCTOBER 22, 2014
'SOCIAL MEDIA is no longer a novelty , but a strong marketing tool for small and medium business owners. Businesses have definitely realized and experienced the power and importance of social media. Did you know that social networking is now the top Internet activity and people spend more time here daily than any other major Internet activity, including email?
Visually SM
OCTOBER 24, 2014
Not every person enjoys working in that coveted corner office. In fact, thousands of people are employed in industries that might appear to most of us like a rerun of TV’s “Dirty Jobs”, complete with long hours spent beneath the hot sun hauling garbage, treating wastewater or educating neighborhoods about the need to leave feral cats well enough alone.
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Mindjumpers
OCTOBER 22, 2014
'With the growing number of social platforms, businesses have numerous ways to communicate with their customers.? Today we are taking a look at the mobile app ‘Snapchat’, that allows for its users to send images that automatically delete themselves a few seconds after being viewed. It seems like Snapchat has gotten a lot of attention in the tech world lately.
Saying It Social
OCTOBER 24, 2014
'A look into why social media sites are the go-to destination for millennials procrastinating, and how businesses can take advantage of these habits. The post Social Media and Procrastination appeared first on.
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The Social Media Incubator
OCTOBER 22, 2014
'In our work with many different industries, including education marketing with schools and school districts, we’ve come across many different types of Facebook set ups. There are three types Facebook offers: Profiles, Groups, and Pages. It can be confusing to sort out exactly what each one should be used for and what it should look like. What is a Facebook Profile?
Idaconcpts
OCTOBER 20, 2014
'a Rafflecopter giveaway. TERMS AND CONDITIONS: A total of 20 gift cards for a free year of the iDcard are available. Only one gift card per person. You must provide me your mailing address via private message on Twitter ( @idaconcpts ) or Facebook ( [link] so I can mail the gift card to you. Each gift card holds no value and does not entitle the owner to any discounts.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Atom Thought
OCTOBER 22, 2014
'Internet was conceived with a promise and hope that it will cut the intermediaries. Internet also promised democratization, i.e. whether you are a small time blogger or a big publication, whether you are a small ecom portal or an MNC ecom portal- you will have an equal and fair chance of doing business. I think.
Convince & Convert
OCTOBER 23, 2014
'Image via BigStockPhoto.com. It’s a bit of an exaggeration to say that a mobile strategy isn’t about the phone, but at the very least, it shouldn’t start with the phone. After all, if you were to read this post five years ago, chances are you wouldn’t have been reading it on the same device (or even brand of device) that you are using now.
Navolutions
OCTOBER 24, 2014
'If you haven’t heard the news, businessman Jon Schultz just sold Ebola.com for a whopping $200,000, and that’s just the tip of the iceberg. Jacob Davidson from Time.com put it best: A newly renamed, Russian weed-related company bought Ebola.com using shares of a medical marijuana business run by a former Libertarian Party presidential candidate who thinks that pot should be used to treat Ebola.
Firebelly
OCTOBER 22, 2014
'Facebook has revamped and relaunched its Atlas ad platform. Learn all about it in these five must-reads. Meet the new Atlas By Erik Johnson Today, we are announcing the launch of Atlas. We’ve rebuilt Atlas from the ground up to tackle today’s marketing challenges, like reaching people across devices and bridging the gap between online.
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Idaconcpts
OCTOBER 18, 2014
'There is no greater input for any marketing strategy than listening to customers in their own words express the impact of a product or service. Market research supports marketing in creating a deeper understanding of the marketplace, competitive environment, organization’s image and competencies, and customer needs and wants. There are two main types of market research: quantitative and qualitative.
Convince & Convert
OCTOBER 18, 2014
'Content marketing strategy isn’t a nice to have, it’s a requirement. Recent research from the Content Marketing Institute found that more than 80% of B2B marketers say they have a content marketing strategy, but only a third have documented that very same content marketing strategy. Let’s fix that. This presentation is drawn from our work here at Convince & Convert, where we create content marketing strategy for some of the best-known brands in the world.
Bill Hartzer
OCTOBER 18, 2014
'Google Has Updated Google Penguin after a Year. According to many SEOs in the industry, who are trusted sources , the Google Penguin algorithm is being updated as I write this post. There are reports that some are seeing organic ranking increases as high as 30 to 40 places from previous rankings. As you might recall, John Mueller from Google reportedly said that there would be a Penguin refresh by the end of the year.
Firebelly
OCTOBER 20, 2014
'Here are the slides from Duncan’s Next Generation Social Media For Agencies presentation at the 2014 BOLO Conference. It focuses on emerging trends that will effect most agencies in the near future. Specifically, the real-time marketing opportunity, image-based listening, and other late breaking topics. [URL: [link].
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Janet Fouts
OCTOBER 21, 2014
'There’s a lot of talk right now about the need to disconnect from technology and how social media overload is making everyone crazy. I totally get that. All of that constant buzz can be annoying, distracting and keep us from doing what really matters in life; being real and connecting personally with people. It’s not impossible to be mindful of what’s important and still run a business though, and here’s how technology works more for me and less against me.
Convince & Convert
OCTOBER 23, 2014
'Image via BigStockPhoto.com. Pretend for a moment that you’re Taylor Swift, a megastar with a highly anticipated new album. You have more than your fair share of opportunities to generate buzz and publicity for your new album. Life is good, right? For most celebrities, yes. But, not Taylor Swift. If you’re Taylor Swift you’ve got to go beyond publicity and innovate in a way that speaks directly to your top advocates – your fans!
Small Business Mavericks
OCTOBER 20, 2014
'There have been some back and forth discussions about podcasting and the way it can be used for business. Small Business Mavericks wrote about podcasting at the beginning of 2008, and it had potential then as a small business radio program. But you didn’t hear a lot about podcasting because it looked like a fad that faded in the shadow of the social media marketing emphasis.
Firebelly
OCTOBER 21, 2014
'We’re excited to announce that we have started working with DirectEmployers. DirectEmployers Association is a nonprofit HR consortium of leading global employers formed to improve labor market efficiency through the sharing of best practices, research and the development of technology. Firebelly will be providing a combination of owned, earned and paid social media marketing solutions to help.
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Bill Hartzer
OCTOBER 20, 2014
'Over the weekend, it was confirmed that Google has updated their Google Penguin algorithm. Or, at least while I write this, Google apparently is still in the process of updating it. So, if your website was previously hit by the Google Penguin algorithm, then there is a chance that your site may recover if you’ve truly cleaned up your site’s links.
Convince & Convert
OCTOBER 22, 2014
'You can’t handle the truth! That’s what a lot of brands think when they have to share news with their customers. But guess what brands? When you’ve got something to say to your customers and instead of telling them the truth you wrap it up in this enormous layer of BS, guess what? You look stupid, and your customers trust you less, not more.
Small Business Mavericks
OCTOBER 24, 2014
'“Where scanning was once more horizontal , the adoption of mobile devices over the past 9 years has habitually conditioned searchers to now scan more vertically —they are looking for the fastest path to the desired content, and, compared to 9 years ago, they are viewing more search results listings during a single session and spending less time viewing each one.” – Rebecca Maynes.
Visually SM
OCTOBER 24, 2014
Not every person enjoys working in that coveted corner office. In fact, thousands of people are employed in industries that might appear to most of us like a rerun of TV’s “Dirty Jobs”, complete with long hours spent beneath the hot sun hauling garbage, treating wastewater or educating neighborhoods about the need to leave feral cats well enough alone.
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Bill Hartzer
OCTOBER 24, 2014
'The new Inbox by Gmail , launched just recently , does not work with email accounts set up through Google Apps. My company, for example, uses our Gmail accounts for our email. And, I use Gmail even on my phone for email. So, I was kind of excited to try the new Inbox by Gmail. But, when I got the invite from Google, I downloaded the app, and got the following after installing it: It’s not that we haven’t set up our company’s email to work with Inbox by Gmail yet.
Convince & Convert
OCTOBER 21, 2014
'Few marketers would use the term “child’s play” to describe traditional marketing techniques. Elegant print ads, emotional commercial placements, and paid celebrity endorsements are reliable tactics that sway the savvy, older consumer. But with Generation Z — consumers born after 1990 — making up 25.9 percent of the population and contributing $44 billion to the economy, it’s no surprise that more and more brands are migrating toward more playful, entertaining, and personable strategies than ev
Devumi
OCTOBER 24, 2014
'Your business just opened a Pinterest business account and you’re wondering how to establish a Pinterest marketing strategy…that’s why you clicked on my very descriptive headline! Pinterest is a very different social media platform when compared to Twitter, with minor similarities to Facebook. If you think you can cut and paste your Facebook strategy though, you’re going to fail.
Visually SM
OCTOBER 20, 2014
This post was originally published on Feb 4, 2014, and updated on Dec 2015. Smart businesses know that social media is a power to be reckoned with: social media channels create a direct line of communication between your company and consumers, and they give anyone with an Internet connection instant access to the latest buzz around your products or services.
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Bill Hartzer
OCTOBER 22, 2014
'Wow, this is something that I found rather funny… Google just announced Inbox by Gmail, a new type of service that handles all of your appointments, calendar, and emails (and some other stuff) in one place. OK, so that’s really cool. If it works. I’d like to be one of the first to try it. In the blog post , Google asked people to send an email to Inbox@Google.com.
Convince & Convert
OCTOBER 24, 2014
'Tweetable Moments It’s all about helping through the content. DaveMurr Tweet This. Listening and Results Measurement. Dave Murray ‘s 12-person social media team handles content creation, social media management, and social media customer service for Blue Cross Blue Shield of Michigan. The two blogs his team runs — A Healthier Michigan and Michigan Blues Perspectives — are indicative of the two roles BCBSM’s social media channels play.
Devumi
OCTOBER 22, 2014
'A good Twitter follower hack tutorial must be well organized if you’re ever going to sort through the massive world that is Twitter. This tutorial is going to break your Twitter follower hack tips down into three parts: Those you do once a month. Follower hacks you do once a week. Daily activities. Dividing these tasks up, and regularly scheduling time to do them, is your key to getting more followers and becoming a true Twitter follower hack expert!
Small Business Mavericks
OCTOBER 23, 2014
'It’s true that content is the current emphasis in SEO discussions. That’s because the whole point of a search is to find what you need, and who needs spam? So I’d agree whole-heartedly with the idea that content needs to be well-written and relevant. That just makes sense. But there’s another type of content that needs to be well-written and relevant, even though the reader is a search engine instead of a person.
Bill Hartzer
OCTOBER 22, 2014
'Google has just added a new Google Plus sharing button to the header, and it not only appears when you’re on Google Plus. In fact, this new sharing button now appears in the header even when you’re reading your Gmail. If you are logged into your Google Account (or logged into someone else’s Google Account, ha!) then you will see this new icon/button wherever you go (on a Google-owned property).
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