Sat.Sep 20, 2014 - Fri.Sep 26, 2014

article thumbnail

Are You Measuring Your Social Media Efforts?

Idaconcpts

'Businesses that have jumped on the social media train will do well to make sure that they monitor their social media efforts. With social media monitoring you can see which of your marketing strategies are the most efficient so that you can refine them and have a more direct approach to social media marketing and advertising rather than potentially waste your time, energy, and money on approaches that aren’t effective.

article thumbnail

How to Use the New Twitter Analytics Dashboard

Convince & Convert

'What if Twitter launched the most awesome analytics dashboard and no one really noticed? Well, that’s pretty much what happened over a month ago. I’ve been waiting for the posts that detail how much you can get from the tool and the different types of analysis you can perform. But… I’m tired of waiting. So here are some insights into Twitter’s new analytics platform: Twitter Analytics Dashboard.

Analytics 167
article thumbnail

Don’t Try to Sell a Celebrity Their Domain Name on Twitter

Bill Hartzer

'Would you be interested in buying [link] and [link] ? I can provide proof of ownership. @deadmau5. — ToodyNoodlez (@McQuakenbake) September 19, 2014. There are several reasons that I can come up with right off the top of my head why you shouldn’t try to sell a celebrity a domain name on Twitter. Especially if that domain name is their brand or their name.

article thumbnail

How To Use Natural Keywords In Your Blog

Small Business Mavericks

'When someone tells me to “just act naturally”, it makes me feel self-conscious and awkward. Suddenly, I’m aware of all the things I might be doing wrong, and I’m more apt to make mistakes simply because I’m trying too hard not to. Telling someone to use natural keywords in their blog can have the same effect because suddenly you become overly aware of just how stilted your writing is.

How To 125
article thumbnail

21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

article thumbnail

Is Your Local Business Doing These Three Things on Twitter?

Idaconcpts

'You tweet regularly and are beginning to build a following for your local business. You’re ready to take it to the next level and truly grow your presence on Twitter and harness the social aspect of social media for your advantage. So how do you do it? 1. Engage with Your Followers. First, you need to ensure you’re truly engaging in the conversation that’s taking place because of your tweets.

Twitter 162
article thumbnail

15 New Facebook Advertising Statistics

Convince & Convert

'Our friends at Salesforce ExactTarget Marketing Cloud (a sponsor of this blog) recently released their boffo Social Advertising Benchmark Report , where they dug deep into the actual results stemming from more than one trillion (TRILLION!) advertising impressions on Facebook, purchased through their platform. It’s a fascinating report, and I suggest you download it (for free) , as there are a lot more statistics (including breakout for EU, Australia, et al) and many more nifty charts and.

More Trending

article thumbnail

18 Things About Facebook Rankings To Remember

Small Business Mavericks

'Once upon a time, a business could utilize the organic reach of their Facebook Page posts and show up on the news feeds of interested followers. Now, not so much. Chris Crum has put together Everything Facebook Has Said Over The Past Year About News Feed Ranking on WebProNews. He has 18 points from their series of “News Feed FYI” announcements since August of 2013.

Facebook 111
article thumbnail

?6 SEO Myths BUSTED

Writtent Blog

'Ranking in the top results of search engines, especially Google , is critical when trying to run a successful business. That’s why SEO (Search Engine Optimization) has developed as an art form as well as its own niche; people want to know the “secret” of how to get to #1 and will devote time and/or money to do so. If you do a search for “SEO copywriting tips” you’ll get lots of results that essentially parrot back the same information: use an active voice, write intriguing headlines, include li

SEO 111
article thumbnail

3 Rules for Success from the Top 10 Marketers of 2014

Convince & Convert

'As the amount of content produced online continues to grow at a rapid speed, content marketers are finding it harder and harder to stand out in an ocean of material that is all deemed to be valuable. The best way to learn how to break through the noise is to find which content marketers are successful at it and learn from their experiences, strategies, and mistakes.

Marketing 166
article thumbnail

Bill Hartzer – Weekly Update for September 21, 2014

Bill Hartzer

'Less than 10 links to your site? You could still get a Manual Penalty in Google Webmaster Tools. Google Knowledge Graph and How to Get In–and a report on the results of my.Com vs. gTLD Domain Name tests. This past week, there are really two interesting new developments and posts worth noting. One involves Google Webmaster Tools and manual penalties because of bad links to your site.

article thumbnail

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

article thumbnail

9 Things About PPC You Should Know

Small Business Mavericks

'A lot of opinions get expressed about the value of PPC and whether it’s a good investment for your business. When an online marketing expert like Neil Patel asks “ Is Paid Search Ineffective for Online Marketing? ” in his recent Entrepreneur article, I know that his opinion is worth listening to. He looks at both sides of the question, and like he says, “This article could go viral if I started off with a “HECK, YES!

article thumbnail

9 Data-Driven Blog Writing Tips

Writtent Blog

'Did you know that only 20% of today’s chief marketing officers believe their staff are ROI-driven? It’s a sad statistic that reveals some pretty depressing truths. If you’re in the same boat, of feeling under-appreciated and wondering whether your work is really making an impact, what can you do? Well, diving deeper into some of the latest content research to improve your skill set is definitely a powerful place to start!

Data 108
article thumbnail

How to Cross the Visual Content Canyon

Convince & Convert

'Remember when Big Data was a problem? Though its origins are somewhat murky , the phrase “Big Data” gained mainstream popularity as shorthand for a set of problems unique to extracting value from massive, complex data sets. Once an ecosystem of tools, research and best practices emerged to manage and make sense of this kind of data, the phrase gradually flipped from negative to positive in connotation.

Content 164
article thumbnail

How to Run a Twitter Contest that Succeeds & Finds More Twitter Followers

Devumi

'Knowing how to run a contest on Twitter can be the difference between you successfully finding more Twitter followers, and you finding a new way to giveaway money for nothing. A well run Twitter contest can drive engagement and help you really get noticed by people who haven’t heard of your brand before. Read on to find out what a Twitter contest can do as I look at: Why you would want to run a Twitter Contest for your brand.

Twitter 92
article thumbnail

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

article thumbnail

What Are You Optimizing? Keywords vs Topics

Small Business Mavericks

'“Searchmetrics recently launched their yearly Ranking Factors Study that bases numbers on rank correlation and averages of top 10 SEO rankings, and this year’s analysis shows that content on top-performing sites is much more holistic and less keyword-focused.” This is the opening statement of Marcus Tober’s excellent article on the Moz blog looking at Searchmetrics Ranking Factors 2014: Why Quality Content Focuses on Topics, not Keywords.

Jive 107
article thumbnail

Mistakes We Make At Work

Twist Image

'Episode #428 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. I was walking through a bookstore while awaiting a dinner meeting, and I came across a book titled, Mistakes I Made At Work. Regrets. I''ve had a few. For the record, I believe that learning comes from setbacks and mistakes. That being said, it is often very difficult for the individual to get over themselves and their mistakes on their path to success.

Skills 101
article thumbnail

5 Tips to Power Your Real-Time Marketing Efforts

Convince & Convert

'At this year’s INBOUND and FutureM conference in Boston, Ekaterina Walter of Sprinklr delivered a real-time marketing talk that was one of the more buzzed about presentations. And for good reason – marketers understand the value of real-time marketing , yet many are still trying to set themselves up for success. As marketers look to launch or fine-tune their approach to real-time marketing, here are five tips and takeaways from Ekaterina’s presentation to propel your efforts. 1) Define.

article thumbnail

LinkedIn Profile Tips for Those Who Want to be Professionals

Devumi

'There are a number of social media mistakes that you can make on the other, more ‘social’ and informal platforms. LinkedIn mistakes are a bit more subtle as anyone can tell you that it requires a bit more of a refined approach. This is business social, not Facebook social. If you want some LinkedIn profile tips that will help you create a perfect page for B2B leads, read on and I’ll cover 6 important points.

article thumbnail

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

article thumbnail

The Last Mile: Local Marketing Strategies That Work

Small Business Mavericks

'If you could talk to every person that walked into your business today, what would they tell you about how they got here? That final segment of the marketing journey — the “last mile” before conversion — is pretty important because that’s where the final decision was made to commit to your business by purchasing what you offer.

Strategy 107
article thumbnail

Blogger Burnout

Twist Image

'It''s not just blogs. There''s burnout at every social media turn. Maybe not on the consumption side, but on the creation/publishing side. A very long time ago, I wrote a post about the quality versus quantity of brands and posting to social media (it''s a topic that I have tackled may times over the years, actually). When everything is going well and things are fresh, it seems so obvious that the gravy train will keep rolling all night long.

Blogger 100
article thumbnail

How to Successfully Submit Your Article to Wikipedia

Convince & Convert

'Lots of brands would love to have Wikipedia articles. If you’re reading this, I’m going to assume you already know why having one can be beneficial for yours. In this article I’m going to cover how a brand qualifies to have an article, and how to go about getting one if in fact your brand does qualify. Requirements for Inclusion. In a nutshell, your brand is presumed to qualify for a Wikipedia article, if it has received significant coverage in multiple, independent, reliable sources.

Wikipedia 153
article thumbnail

Be inspired! 12 snappy blog and headline ideas that get readers to CLICK

Absolute PA

'Ever have trouble coming up with blog post ideas and headlines that actually tempt people to click and read? A snappy headline is the very first step to getting visitors to your website to read your carefully crafts words. It works the same way as headlines in magazines. They grab your attention, raise your curiosity and have you lifting that glossy mag right off the shelf.

article thumbnail

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

article thumbnail

How Social Media is Affecting the News

Proactive Report

'A new report from Pew shows that while the news industry has lost more than a third of its newsroom jobs in traditional media, there are now more than 5000 jobs in digital news. 3,000 of these positions are at 30 big digital-only news outlets. The report covers five aspects of the relationship between social and news: Social Media as a Pathway to News.

News 73
article thumbnail

Lies My Brand Told Me

Twist Image

'I got my iPhone 6. How about you? To be honest, I was surprised that I got it. I''ve been a customer of my mobile wireless carrier since cellular service was first introduced. That means that I am both old and loyal. The week before last, I went on to their website to reserve an iPhone 6 and was told that I am number 1300 (or something) in the cue, and that they will notify me when the device is ready to be picked up in-store.

article thumbnail

Social Media is Not Your Problem

Convince & Convert

'Tweetable Moments It doesn’t matter what department you’re in. You’re the company. unmarketing Tweet This. Turning Tables. “Unselling is not about not selling.” That’s a lot of negatives in one sentence. But Scott’s “unselling” concept is about looking at the lead-up to the sale rather than the sale itself, thereby creating clients for life.

article thumbnail

5 Unique Ways to Increase Your Blog Traffic

ProBlogger

'This is a guest contribution from SEO expert Zach Radford. Today, you don’t gain blog traffic by paying for backlinks or by swapping them like the old days. Instead, you need to focus on creating quality content that is beneficial to your visitors. We know that. But how do you do it? And do it consistently? The content should solve main problems faced by your reader.

article thumbnail

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

article thumbnail

Data’s Greatest Value for PR Lies in Planning

Proactive Report

'A recent study by Hotwire launched during AMEC’s measurement week shows that senior execs now rank planning as the prime use of data and analytics. More than half (51%) use data to inform future plans and strategies, providing PR campaigns with crucial insight up-front rather than at the end. Only 1 in 4 (28%) use data to gauge the success of past social media and PR campaigns.

Data 56
article thumbnail

Be Like Apple

Twist Image

'Don''t be like Apple. Apple is always the worst case study to demonstrate anything to any other business. Apple is always the best case study to demonstrate anything to any other business. You could say that Apple is an anomaly. You could also say that Apple is an inspiration and aspiration for all businesses. Like anything this massive, global and dominant, the brand has its fair share of lovers (and addicts) and detractors (and sworn enemies).

Apple 85
article thumbnail

If your employees suck quit blaming social media

Convince & Convert

'Maybe when we’re looking into issues in social media, when we’re doing social listening, maybe we’re missing the most important factors. Today’s Jay Today video is from Santa Barbara, California, where I was giving a talk for AppFolio , a terrific property management software and one of the sponsors of my new book, “Youtility for Real Estate,” coming out November 4.

article thumbnail

Why Your Blog Isn’t Growing and How to Make It A Success

ProBlogger

'This is a guest contribution from Gary Dek from StartABlog123.com. If your blog is dependent on Google search engine rankings like most websites, you should know that one record month of traffic can easily be followed by a record low. Growing your blog’s traffic and revenue requires leveraging traffic and design strategies to build and retain visitors, eventually converting them into loyal readers and followers.

How To 54
article thumbnail

ICYMI – G+ sign-up changes, Mashable UK launches

Danny WhatMough

'Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Want this in your inbox each week? Subscribe here. News. The PRCA launched five video case studies looking at PR agencies of the future. Apple tops the annual cool list for brands , Google and Instagram are also in the top 20.