Sat.Sep 06, 2014 - Fri.Sep 12, 2014

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5 Reasons Why Your Social Media Marketing Efforts are not Working

yMarketingMatters

'While many small-to-medium size business owners are reaping the benefits of using social media to generate traffic and significantly boost sales , some business owners have found that social media has shown few if any tangible results. In my experience with my clients, I see that these business owners often make one or more of the following mistakes in their marketing efforts: 1.

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Why Sustainable Competitive Advantage is so 1990

Buzz Marketing for Technology

'I had a chance to catch up with Columbia Business School professor and fellow author, Rita McGrath to discuss her latest book called – The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business (Harvard Business Review Press, 2013). I also look forward to seeing her speak about this topic at the upcoming World Business Forum held in New York at Radio City Music Hall on October 7-8.

Forums 253
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Trending Sources

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Like It Or Not, Facebook Like-Gating Is Going Away

Firebelly

'Planning to run a contest in which you were going to require people to like your Facebook page to enter? If so, do it NOW. Starting November 5, pages will no longer have the option of requiring people to like their page in order access content on an app. Like-gating (or fan-gating) is going away—forever.

Facebook 205
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The Real Roadblock to Social Business Success

Webbiquity SMM

'Stories about how top executives just don’t “get” social media and the concept of social business were common four or five years ago. But it’s jarring to still come across such reports today. Despite the fact that 82% of buyers say they trust a company more when its CEO and senior leadership team are active in social media, and 77% are more likely to buy from a company if its CEO uses social media (those stats themselves nearly two years old), “64% of CEOs do not u

Yammer 198
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Marketing Automation: Is Your Business Ready?

Saying It Social

'So it’s that time of year where businesses go about trying to account for their 2015 marketing budgets. Ad Age’s “Fact Pack” revealed that many businesses are spending a significant amount of their marketing dollars on marketing automation (see chart)- no doubt a direct response to increased pressure to connect content marketing efforts with ROI. The post Marketing Automation: Is Your Business Ready?

Marketing 176
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5 Brand-New Ways To Increase LinkedIN Showcase Page Followers

Atom Thought

'It’s a really difficult thing to increase your followers on LinkedIn company/showcase pages. The reason is simple, LinkedIn does not have the same virility inbuilt as Facebook. Also, LinkedIn genetically is more about your personal thought-leadership than company’s. Hence the focus and ways to increase followers for a company page is a bit challenging.

LinkedIn 173

More Trending

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Tweet, Pay, Love: The Modern-Day Social Media Pop-up

The Realtime Report

'This is a guest post by Rupa Ganata, co-founder of men’s grooming online retailer Yes Sir , and of Brand us Social (BUS). From fashion to food, an increasing number of businesses are exchanging goods and services for tweets and Instagram posts in the form of modern day Social Media pop-up shops. Pop-up shops have become a regular and vital part of high streets around the world—but the latest trend is the exchange of free goods and services in return for tweets, Facebook posts and Instagram p

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How Content Partners Can Boost Your Content Marketing Strategy

Convince & Convert

'Image via BigStockPhoto.com In my previous Convince & Convert post, I explained how to research potential partners and expand your target audience by getting your content in front of their readers. Managing Editor, Jess Ostroff , added an awesome comment at the end of that article: “I think some people are afraid to ask for help from other content creators.

Strategy 163
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How to Know Our Website is Penalized by Google – Recovery Tips

Social Media Marketing

'Getting high quality links to a website is the best way to enhance site quality and visibility on search engine. But after Google first updated on 23 Feb 2011, all website owners and SEO experts are very strict to create back-links for a website. If we get good relevant links for a website then we are getting good rank, but if the links are spammy and duplicate or seem like lower quality than it is the biggest risk.

Google 161
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SendinBlue Review – Small Business Pricing with Enterprise Features

Kikolani

'Just recently, I saw a long conversation on Facebook where someone asked if there were any good email marketing platforms outside of the top two or three that everyone seems to be using. This person was looking for a platform that had not been pummelled by hackers lately, keeping well-known email marketers down for days at a time. Around the same time, I was contacted about a sponsored post from an interesting email marketing platform.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Shipping and Storage Containers For All Needs

Idaconcpts

'There are many uses for port containers and shipping containers , but each container must be used for a specific purpose. Every company that invests in these new containers can use them for several things. There are some companies that need to use these containers for their freight business. Other businesses will use these containers to make sure that they have storage on their property.

Training 125
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Here Comes the Content Marketing Shakeout

Convince & Convert

'Start the countdown. The tick tock until the big content marketing software shakeup is under way. At last year’s Content Marketing World event, I met with multiple venture capitalists hungry to get a piece of the seemingly explosive market for content marketing software, a bucket into which I place all curation, production, governance, promotion and efficiency wares.

Content 162
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3 Things To Remember About Content Marketing

Small Business Mavericks

'Content marketing is on everybody’s radar, right? Well, if it isn’t, it should be–if you are interested in internet marketing at all. Content is what makes your site unique and differentiates your message from all the rest of the messages everybody gets hit with, so it’s important to pay attention to what you are saying to the world.

Content 119
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5 Brand-New Ways To Increase LinkedIN Showcase Page Followers

Atom Thought

It’s a really difficult thing to increase your followers on LinkedIn company/showcase pages. The reason is simple, LinkedIn does not have the same virility inbuilt as Facebook. Also, LinkedIn genetically is more about your personal thought-leadership than company’s. Hence the focus and ways to increase followers for a company page is a bit challenging.

LinkedIn 100
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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The Changing Customer Service - Social Media

Social Media Network Marketing

'Due to Social Media the way customers are now serviced has taken a change. This change is for the good. Previously like all other things, we have experienced the good and the bad customer service and care that was implemented. There were some corporates who managed well, while the others managed to frustrate the customers even more. And it goes without saying, that though we have good possibility via the Social Media there will be some who will perform well and others who may not.

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What Makes a Great Brand Ambassador?

Convince & Convert

'Image via BigStockPhoto Ambassador prowling: Hunting down people who love your brand or locating the people who will love your brand they just don’t know it yet. Sounds a little creepy, maybe, welcome to the world of marketing. Yesterday I wrote a post on how Gini Dietrich promoted her book with the help of brand ambassadors. In the event you missed it, check it out real quick here.

Brands 161
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Here’s A Great Video Marketing Idea

Small Business Mavericks

'Do you know what that young mother is watching on her smartphone while her kids play? Marketing Pilgrim’s Cynthia Boris asks that question in her post “ Most moms watch video on their smartphone…but what are they watching? ” It looks at recent studies of mobile phone use among US moms, and it is pretty interesting. How-To/Tutorial Videos.

Video 111
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5 Brand-New Ways To Increase LinkedIN Showcase Page Followers

Atom Thought

It’s a really difficult thing to increase your followers on LinkedIn company/showcase pages. The reason is simple, LinkedIn does not have the same virility inbuilt as Facebook. Also, LinkedIn genetically is more about your personal thought-leadership than company’s. Hence the focus and ways to increase followers for a company page is a bit challenging.

LinkedIn 100
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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9 Tips to Spot Amazing Blog Writers

Writtent Blog

'Image source. Fear of terrible content. I bet you’d be lying if you said you weren’t afraid of the repercussions of bad blog content. Major brands constantly make the news for social media posts and content marketing gone horribly awry. While 71% of marketers may be increasing their content, the smart ones are being selective about the quality and quantity they publish.

Tips 104
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6 Steps To Transform your B2B Marketing Program

Convince & Convert

'For years, B2C brands have used online video as a marketing tool to reach their target audiences and deliver important brand messages, and consumer-facing brands have benefitted from numerous conferences and resources to help them along their video journeys. More recently, B2B marketers have turned to video to complement their traditional channels, but they haven’t had the same resources and opportunities to learn from each other.

B2B 159
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The Most Important Thing About Your E-mail Campaigns

Small Business Mavericks

'E-mail marketing is kind of like the goofy kid in the marketing gang. Other kids might be cuter, or smarter, or have better skills, but the goofy kid is the one you remember. And really, isn’t being remembered a big part of marketing? The trick is to make those memories positive instead of negative. Ways To Make Your E-mails A Good Memory. Everybody gets a lot of e-mail, and the tendency to feel swamped with e-mail is pretty normal.

Campaign 102
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Brands trolling the trolls in #Social Media

Laurel Papworth

'In my 8 ways to deal with trolls and negative criticism , (1000+ retweets!) one of the options is to “own” the negative criticism – or troll the trolls. Because it’s not negative if you own it, and get a laugh out of it, is it? If someone calls you (in a derogatory tone) a geek, a poof, a workaholic, a slacker, a pushy woman, a pushover bloke, a… well just buy a badge, a t-shirt or make a poster.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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9 Magnetic Headline Formulas to Grow CTR

Writtent Blog

'Despite a massive influx of interactive multimedia, writing still rules the web. That makes powerful headlines essential for the success of any online blog or business. Everyone on the Internet is competing for clicks, so the skilled creation of alluring headlines is necessary to garner a large audience and increase the click-through rate (CTR) of your content.

Skills 102
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Back to School 2014: A Social AND Shopping Occasion

Convince & Convert

'That chill in the air and football everywhere tells us that Fall is finally back, but for those of us who are parents it means something even more important – school is back! I, like many of you, spent much of our prep time hurtling from store to store with our kids buying everything from supplies to shoes in a mad dash, and now it’s done. But that journey made me wonder – How are others describing this process?

Research 141
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5 Defenses Against Negative SEO

Small Business Mavericks

'Do you know what negative SEO is? It’s the manipulation of SEO techniques to damage a competitor’s rankings. It shouldn’t even be a thing, but as Neil Patel points out on Search Engine Journal, “I admire your innocence and honesty. But yes, people are doing this. This is real, folks.” So he wrote The Top Five Ways to Defend Against Negative SEO.

SEO 102
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Native Advertising Is Everybody's Problem

Twist Image

'Have you jumped on board the native advertising train yet? There are few words more buzzworthy these days than "native advertising" (that''s a lie. "big data" is probably worse). Yesterday morning, I moderated a panel discussion at Content Marketing World in Cleveland titled, The Hottest Term in Content Marketing: The Opportunities in Native Advertising.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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9 Tips to Spot Amazing Article Writers

Writtent Blog

'Article writers – truly amazing ones who create content that will knock your visitors’ socks off – can sometimes be hard to come by, depending on your niche. If you’re currently on the lookout to hire an experienced, top-quality writer but can’t seem to find one by yourself, then you’re reading the right blog posts. Here’s a list of 9 quick tips to help you spot amazing article writers. 1.

Tips 98
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How to Promote Your Book Like Gini Dietrich

Convince & Convert

'For those of you who don’t know Gini Dietrich , she runs my favorite PR blog - Spin Sucks - and is a go-to resource for all things influencer marketing and digital PR. Also, I find her hilarious and her favorite classic arcade game is Tetris. A few months ago, Gini published her second book, Spin Sucks , and the method she used to promote her new book should be used as a go-to model for promoting new products.

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Is There A Perfect PPC Account Structure?

Small Business Mavericks

'If you have been trying to figure out PPC accounts, you’ve probably been in on some opinionated discussions. It’s kind of like asking which pizza is the best, don’t you think? Of course, everyone has an opinion. The problem is that pizza is a matter of taste or possibly diet restrictions, and PPC account structure is a lot less subjective.

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Six Links Worthy Of Your Attention #220

Twist Image

'Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll ( BitCurrent , Year One Labs , GigaOM , Human 2.0 , Solve For Interesting , the author of Complete Web Monitoring , Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics ), Hugh McGuire ( PressBooks , LibriVox , iambik and co-author of Book: A Futurist''s Manifesto ) and I decided that every week the three of us are going to share

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SoundCloud Ads are Here: Prepare your SoundCloud Account

Devumi

'SoundCloud ads were recently introduced by the world’s second most popular music sharing site (behind the all-powerful YouTube) in an effort to grow the amount of money that uploaders can earn. As of now, the revenue sharing is only available to a select few. I’ll break it all down in the article below! As is tradition here on the Devumi blog, every SoundCloud post also features my favourite track on SoundCloud right now at the bottom.