Sat.Aug 02, 2014 - Fri.Aug 08, 2014

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Social Media for Your Business: Quality Over Quantity

yMarketingMatters

'We all want to see our followers on social media skyrocket in numbers. But numbers don’t necessarily equate to engagement, return on investment and…sales! Don’t fall into the social media trap of being obsessed with getting over 100K followers, especially if you are a small business. Relax. Take a deep breath. You don’t want to just get more followers; you want to get the RIGHT KIND of followers.

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6 Quotes to Remember From #C2Miami

Waxing UnLyrical

'2014 is clearly my year to be in Florida. A couple of months ago I was in Key West, keynoting the PRSA Counselors’ Academy Spring Conference. Now I’m here in Key Biscayne (Miami), speaking at and soaking in the wonder that is #C2Miami – the first-ever conference produced by ColorComm (I’m a proud board member of the DC chapter).

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Top 3 Posts On The Firebelly Blog In July

Firebelly

'Facebook was a popular subject on our blog in July! All three of our most-read posts were about everyone’s favorite (or not-so-favorite) social network. In case you missed them, here they are. #1 5 Reasons Your Facebook Contest Failed Not every Facebook contest is a success. Here are five common reasons why they fail. #2.

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How to Be Truly Efficient with Your Time at Work and at Play: We’ll Pay You $50 if We Fail

Techipedia: Tamar Weinberg

'While I’ve been relatively silent, 2014 has been a really fun year. I’ve been dabbling with projects of all shapes and sizes, finding myself doing lots of exciting work in sales to business development to strategy to customer service. In fact, I’m still hunting for the thing that marries all of those passions. But while I hunt, I want to share what I’ve been up to as of late.

Module 205
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Social Media News Ticker: Instagram Launches Bolt, Foursquare Debuts New Logo, Facebook Drops Gifts

The Realtime Report

'Check out all the latest social media news from the last two weeks, including changes and new features for Facebook, Twitter, LinkedIn, Instagram and Foursquare: Facebook. Facebook forces users worldwide to download Messenger for mobile chat – Facebook is no longer allowing messaging in its main iPhone and Android apps; now users worldwide must download its standalone Messenger app.

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It’s About “Time”

Waxing UnLyrical

'I’m hanging out in a local mall writing this while my wife has a session with her acupuncturist a couple of miles away. I’m fascinated as I sit here watching folks mosey by with no apparent purpose other than to mosey. “How do they do that?”. Image: Alan via Flickr, CC 2.0. I’m also reminded of a somewhat terrifying, ultimately rewarding, experience I had as a college sophomore.

iPad 212

More Trending

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9 Tips to Perfectly Pitch Your Guest Blog Post

Convince & Convert

'Themanaging editor rolehas existedsince traditional media emerged, however today’s digital editor has evolved into much more than a piece of paper and a red pen. A constantflurryof pitches and eagerauthors combined with the actual reviewing, editing, formatting, and publishing content makes for a very complex position. And now that content development is such a major part of successful business, the end goal of building a publication filled with wonderful content that their.

Tips 162
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A Hard Social Media Lesson for Hoteliers

Janet Fouts

'If you don’t remember anything else I’ve ever told you about social business, remember this: ALL business is social. Even if you aren’t using social media–other people are–and they talk. Oh how they do talk. Let’s take a lesson from the Union Street Guest House , a hotel in Hudson, NY who recently made the news for their policy for wedding and event parties.

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Monday Roundup: Digital Business

Waxing UnLyrical

'In today’s high tech environment, digital business practices are becoming steadily more commonplace. From automation to online networking to analytics, digital technology is quickly becoming an indispensable asset. This week’s roundup features seven posts from around the web that focus on digital business. Image: Trey Ratcliff via Flickr, CC 2.0. 1.

Analytics 188
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City of Forking Paths Turns Downtown Indianapolis Into A Gamer’s Dream

Firebelly

'The idea of being on your phone is, these days, associated with waiting for your coffee, trying to look cool when your date is late, or using GPS maps to try and find a bar. But what if there was something that encouraged you to not only use your phone in public, but simultaneously connect you.

GPS 172
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Why Good Community Management Equals Great Business Development

Convince & Convert

'Image via BigStockPhoto The last time I wrote for Jay was way back in 2012 when I was still a community manager for MBA@UNC, the online MBA program at UNC – Chapel Hill (Go Heels!). Since then, I’ve moved on to the business development side of things, and have realized that the skills I developed while building community and developing content have been paramount to my success in the world of biz dev.

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SEO Firm Impersonates Google, Claims Local Listing to be Deleted

Bill Hartzer

'During an recent unsolicited telemarketing call , a representative from an SEO firm, located in California, claimed that a company’s local business listing on Google Places (now called Google My Business ) would be taken down and deleted if they are not paid $299 to re-verify and re-boost the local listing. In a post on the Local Search Forum, Linda Buquet explains what disturbed her about the call she received from the SEO firm: I started off saying to him: The recording said my listing

SEO 150
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Transform Events into Meaningful Experiences: Lessons in Real-Time Marketing

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Transforming Events into Meaningful Experiences: Lessons in Real-Time Marketing. We had an esteemed panel consisting of Amber Quist , the Vice President of Brand Marketing and Communications at Spredfast; Greg Weiss , the Vice President / Business Leader of Social Media at MasterCard; and Adam Buchanan , the Social Media Manager for Cabela’s.

Eventful 100
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Why Quality Content is the Core for Any SEO Strategy

Writtent Blog

'Image source. Is quality content the backbone of your SEO strategy? If you are a serious small business or online marketer, it certainly should be. Shabby content doesnt engage readers. It doesnt build valuable links. It doesnt attract search engines, generate leads, or convert sales. While gaming the system might have worked in the past, consumers expect more now.

SEO 109
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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10 Company and Product Branding Tips from Microsoft

Convince & Convert

'At Rival IQ, we see tens of thousands of companies, products, and people come through our system. This gives me a unique view of what organizations are doing not only for their digital strategy but also with their overall brand marketing. One thing I’ve noticed is very few companies are doing a good job at both their corporate and product-level branding across social media channels.

Microsoft 154
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Moving to HTTPS for Better Search Engine Rankings

Bill Hartzer

'Due to Google’s recent official announcement that an https site is a search engine ranking factor, I’ve decided to move my site, BillHartzer.com, to https from http. Currently, I do not accept any sort of payment for the content that I write here on my site, so that’s not the reason I’m moving the site from http to https. Trust is the biggest factor in my decision to change from http to https.

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Want Great Content? Get Better At Conducting Interviews

Twist Image

'You see a lot of content. I see a lot of content. Here''s a real scenario: an author comes out with a new business book and they do the rounds online. Sadly, what we''re all subjected to, is the same (or similar) quotes time and time again. It''s not that the author has nothing original to say. It''s because they are being asked the same questions over and over again.

Content 105
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9 Simple & Powerful Copywriting Tips

Writtent Blog

'Image source. Hi! My name is Karri, and I am a consumer. Every day, wherever I turn, someone is trying to sell me something. Most of the time I just scroll on by, but occasionally something catches my eye and makes me click or call. That something is what professional copywriters strive for in everything they write. I’m going to give you some great copywriting tips in the form of a checklist that will help you catch my eye and make me buy.

Tips 108
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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How the World Sees You Should Govern Your Social Media Style

Convince & Convert

'A few weeks ago, we gave Convince & Convert readers the chance to take a free assessment ($37 value) to determine how the world sees them – and more than 600 people participated. The assessment and the methodology were created by Sally Hogshead , a consultant, hall of fame speaker, and New York Times best-selling author. I recently chatted with Sally about her new book How the World Sees You (upon which the assessment is based) and the interesting commonalities among Convince & Co

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Google Authorship Statistics Have Been Removed

Bill Hartzer

'I am not sure if this is something that has been done on purpose or not, but Google has removed the Google Authorship stats that were previously available in Google Webmaster Tools. The page, which was previously located here: https://www.google.com/webmasters/tools/labs-author-stats-1 is now showing a 404 error: I’m not sure if this is just something that is temporary, or if this is part of a larger plan for Google to eventually remove Google Authorship altogether.

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Security, SEO, and Google

Small Business Mavericks

'Google has announced that they are interested in making the internet a safer place so they are going to start using HTTPS as a ranking signal. It isn’t going to be a big change at first, because it will be a light-weight signal affecting maybe 1% of global queries, but according to their blog this will change soon. Whenever Google says they will be doing something like this, you know that your SEO will be affected eventually.

SEO 87
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11 Content Writing Secrets from the Pros

Writtent Blog

'Image source. What’s the difference between you and really successful bloggers? You know, the kinds with thousands of daily visitors, and more speaking invitations than they could possibly attend? It’s probably a lot less than you think. Hard work and tireless content promotion efforts are necessary to success, but you don’t need to burn yourself out on the way to the top.

Content 106
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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How to Integrate Social Media in a True Omni-Channel Program

Convince & Convert

'Shop by Mission At Homebase , Siobhan Fitzpatrick is weaving social, digital, content, and mobile marketing into all facets of the organization. The second-largest home improvement retailer in the UK, Homebase distinguishes itself by offering a mix of the traditional DIY products with the more design-inspired products. “We are currently on a transformation program to bring ideas, inspiration, small projects to life through our organization,” Siobhan says.

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The Era of Social Selling Starts Now.

Koka Sexton

'There have been a few defining moments in my career but none as important as last week when the new LinkedIn Sales Navigator was launched. The product development and product marketing teams have built something that I am truly proud of. There is no other application like this on the market that can deliver a solid social selling experience based on connecting buyers and sellers to build relationships.

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The Changing Face of Link Building

Small Business Mavericks

'Moz came out with the results of The New Link Building Survey 2014 , so of course it’s interesting because it’s the feedback from 315 people who are actively involved in link building as part of their job. Link building is going through some changes since Google has made it clear the “wrong” kind will get you penalized. The trick is figuring out what the “right” kind is, and that is indeed tricky, but it isn’t impossible.

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SoundCloud Acquisition Imminent: Get your SoundCloud Account Ready

Devumi

'The past few months have been full of rumors of a Soundcloud acquisition. A deal fell through around 3 months ago where Twitter was considering buy them up for around $2 billion. Twitter backed out of the deal when they became nervous of the fact that the major record labels were not happy with the lack of licenses for most of the music on the service.

Remix 87
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Jim Beam Invites Fans to Help Craft Bourbon History in New “Single Barrel, Single Statement” Contest

Convince & Convert

'Ever wished you could have a special, one-of-a-kind bourbon bottle with your name and a personalized message? Thanks to Jim Beam, you may just get that chance. To commemorate the launch of Jim Beam® Single Barrel, the first-ever single barrel offering, the company is inviting U.S. fans to take part in the craft-making process with the “Single Barrel, Single Statement” Contest.

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Life After Websites

Twist Image

'Are we entering into a world where websites are becoming antiquated? There are many articles online right now about Facebook and their desire to move the messenger component out of its current environment - where it is one functionality of the overall Facebook experience - and into one of its own - an isolated application (see here: Mashable - Facebook Confirms: the Messenger App Split Has Started ).

Privacy 96
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Are Marketing Channels Irrelevant?

Small Business Mavericks

'Marketing channels are so much a part of business that the question “ Have marketing channels become irrelevant? ” seems a bit threatening to those of us who are marketing for a living. But when Paige O’Neill asks the question on Marketing Pilgrim, she is making a point: “I’d like you to think about how your marketing strategy might change if you thought less about channels and more about the overall customer experience you’re delivering.” The evolution of mark

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Improve YouTube Adsense Revenue Part 2: Your channel and Marketing off YouTube

Devumi

'In part one of our “Improve YouTube Adsense revenue” series, we looked at the videos you’re producing and the ads themselves. Here in part two of our efforts to help you improve the YouTube Adsense revenue that you’re getting, we’ll looks at your YouTube channel, and what sort of marketing you can do off YouTube to drive traffic. Improve your YouTube channel for more overall views.

Adsense 84
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The ONE thing You Need To Do To Get Noticed Online

Absolute PA

'This week I learnt that (once again) my blog has been listed as an influential resource – named as a Top 10 UK Marketing Blog by Search Engine Journal. Yay! I say, once again, because last year I was named one of 50 Top UK Online Marketing Influencers & Bloggers of 2013. Naturally, Im thrilled. Not least because there was no admission process, nominations or canvassing for votes required – Ive been awarded purely on the merit of my work.

Journal 92