Sherrilynne Starkie
JULY 19, 2014
'This is one of our Facebook Ads (Photo credit: The Cyphers Agency). Now advertisers have a new way to manage Facebook ads on the go. Ads Manager is now available on mobile devices. Using the Facebook (iOS, Android and mobile site) apps, marketers can now: Pause or resume campaigns. Edit budgets and schedules. View insights. Respond to alerts. The global roll out of this feature started this week.
Waxing UnLyrical
JULY 25, 2014
'I did an informational interview with someone the other day. I don’t have a job to offer, but I do have a large network. So whenever I can, I try to chat with folks who are looking for help (as long as they aren’t barfshiners, or bent on picking my brain ), to see if I can pay it forward a bit. This young woman is in need of some resume/interview coaching.
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Firebelly
JULY 23, 2014
'Denys Prykhodov / Shutterstock.com If one of the goals of your social media marketing efforts is referral traffic to your web assets, I hope you’re not ignoring Facebook. Despite legitimate concerns about decreased organic reach in the News Feed, a recent report by Shareaholic shows that Facebook was the Q2 2014 social media referral traffic leader and drove.
The Social Media Incubator
JULY 24, 2014
'Social media has become one of the fastest growing tools for many industries in the last decade. Each week we take a look at how social media has changed, as well as new trends in the industry. This week: Facebook added a new feature to bolster their news service, Weird Al Yankovic provides a great marketing case study, and Google is giving prominent search placement to users.
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The Realtime Report
JULY 25, 2014
'The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1.32 billion monthly active users. via Facebook. YouTube. over 1 billion monthly unique users. via YouTube. Twitter: 255 million monthly active users. via VentureBeat. Qzone: 599 million monthly active users. via TechCrunch. Sina Weibo: over 500 million users. via The Next Web.
Waxing UnLyrical
JULY 23, 2014
'I have a confession to make. When I’m asked how I like to spend my free time, I tend to hem and haw. “Riding my bike,” or “reading up on the day’s news” are the answers I usually give, and those are true. But deep down inside, I know that the truth is the box that sits in my living room. Television. I have an unhealthy love for, and obsession with, television. “The Blacklist.” “Sons of Anarchy.” “The Walking Dead.” “J
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Convince & Convert
JULY 22, 2014
'When I decided to write an article on brand storytelling inspired by TED talks, I went about it all wrong. Scouring YouTube for tactics, elements, and components of brand storytelling, I was aiming to find five or ten (or 17) actionable tips that you can use to tell you brand’s story. I was already boring myself to death and I hadn’t even begun to write.
The Realtime Report
JULY 22, 2014
'How satisfied are consumers with social media sites? Today, the American Customer Satisfaction Index (ACSI) released its yearly E-Business Report, which takes an in-depth look at user satisfaction with social media, as well as portals and search engines, and news and opinion websites. Overall, e-business websites have seen a 2.9% increase in customer satisfaction since 2013, reaching 73.4 on ACSI’s 100-point scale.
Waxing UnLyrical
JULY 21, 2014
'The situation within which something happens – or an idea is stated – is often times just as important, if not more so, than what is being conveyed. Context changes meaning, and can often impact your audience’s feelings and, therefore, how they react to your message. This week’s roundup features seven posts from around the web that focus on context.
Adam Sherk
JULY 23, 2014
'London-based Houston PR is blasting out (yes, that’s an intended pun) a gimmicky press release to announce its relocation and rebranding. It has put out what it believes to be the world’s highest press release: While I’m not a particular fan of PR gimmicks or shotgun pitches I like this one, so I’ll bite. I also think if you manage to get your press release 27 miles above the earth that deserves a shout-out.
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Convince & Convert
JULY 24, 2014
'Picture this: it’s the first day of Spring and you’re in Switzerland, relaxing with friends along the picturesque banks of Lake Zurich. Then, out of nowhere, a person in a scuba gear pops out of the water with a ringing cell phone. Would you answer? Luckily for Samsung and its Swiss communications agency Serranetga, many did. As seen in a new video to promote the Samsung Galaxy S5 and its water resistant feature, individuals who answered the phone were then challenged to jump into the lake and
The Realtime Report
JULY 24, 2014
'Following their impressive World Cup ad campaign, Adidas has teamed up with Champs Sports to create four different online shows that will air only on Champs Sport’s Instagram page. #adicolorTV first debuted last Friday and at least 25 episodes will run on Instagram over a six week period. Episodes will be categorized into four different shows: “Lace Up” will feature professional athletes like DeMarco Murray (Dallas Cowboys) and Robert Griffin III (Washington Redskins) sportin
Ari Herzog
JULY 22, 2014
'We take everything for granted. How dare we. Thanks for reading. Please sign up to receive blog posts by email. Related Stories But It Is Not Mundane, Meg! Rethinking Blog Comments Again The Swinging Desk.
Bill Hartzer
JULY 20, 2014
'There’s a rogue website that is showing up as a referral in your Google Analytics. Semalt.com bills itself as “Semalt is a professional webmaster analytics tool that opens the door to new opportunities for the market monitoring, yours and your competitors’ positions tracking and comprehensible analytics business information.” Okay, fine.
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Convince & Convert
JULY 23, 2014
'Consumer brands have long understood the importance of using video content as a marketing tool to deliver key messages to their audiences and to build brand affinity. Video marketing has been growing among B2B organizations as well. New survey results show that trend is likely to continue, and that the potential return on investment is significant for those brands that can overcome initial hurdles in building a storytelling culture.
The Realtime Report
JULY 21, 2014
'Check out all the latest social media news from the last two weeks, including changes and new features for Facebook, Twitter, Foursquare, Tumblr, YouTube and Vine: Facebook. Facebook tests new ‘buy’ button for online purchases in U.S. – Facebook is now testing a “buy” button that would allow consumers to purchase products directly from ads on the social network; so far the testing has included “a few small and medium-sized businesses” in the U.S.
Small Business Mavericks
JULY 22, 2014
'Gamification sounds like a made-up word, doesn’t it? It really is a made-up word, in fact — somewhere around 2002 a guy named Nick Pelling came up with the term to describe what his job involved. The idea isn’t a new one, because parents and teachers have been turning chores and learning into games for centuries, but the word is new.
Bill Hartzer
JULY 21, 2014
'Yesterday, I wrote a post about how to stop Semalt.com from showing up in your Google Analytics account. Today, in this post, I’ll tell you how to block semalt.com from accessing your website using the site’s.htaccess file. Just as a warning, you need to be a pretty advanced user to do this, as if you do something wrong in the.htaccess file of your website there’s a possibility that you’ll take your website down.
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Convince & Convert
JULY 22, 2014
'Two years ago, Fifth Third Bank identified the reason that some of its customers were behind on their mortgage payments was due to job loss. For those less familiar with Fifth Third, we’re known as the Curious Bank, so we take pride in our ability to challenge ourselves to ask better questions to find better solutions. Rather than focusing on late payments, we asked ourselves if there was a way we could help these customers get back to work.
Writtent Blog
JULY 23, 2014
'Image source. Would you like to generate more leads, sales, and business? Want to improve conversions and effectively establish your brand? Two words: content marketing. Maybe these stats will help convince you…. 80% of American Internet users interact with blogs and social media. 70% of people would rather learn about a company through articles than through ads. 90% of consumers find custom content useful.
Small Business Mavericks
JULY 24, 2014
'I was talking to a Spanish teacher the other day and she told me that businesses will often translate their content into another language without an awareness of the nuances each language has. Her illustration involved an airline that wanted to boast about their luxurious new leather upholstery, so they had a campaign based around the phrase “Now you can fly in leather in __ Airlines” Then she said, “I’ll show you what the reaction was when they translated that word-for-
Koka Sexton
JULY 24, 2014
'Today we had the Salesforce Live broadcast in the Salesforce San Francisco studio. This is my second broadcast for Salesforce and it was great to see so many familiar faces. Today’s topic was focused on social selling and how to build relationships leveraging social media that turns into revenue. The discussion was focused on LinkedIn but we talked about Twitter and Facebook too a little bit.
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Convince & Convert
JULY 20, 2014
'Last week, I launched a brand-new video podcast called Jay Today. I upload a new, 3-minute video every business day, where I talk about social media, content marketing, business and life. It’s a way for me to talk about what’s in my head RIGHT NOW. Here’s a Jay Today video about how to get approval for your content marketing programs in a company environment (transcript below, if you prefer) JayToday is available on Youtube , iTunes (as a video podcast), and at.
Writtent Blog
JULY 24, 2014
'The most vital characteristic of copy that sells is persuasive writing. Once you have mastered the ability to weave words in a way that will persuade people to buy something, you’ve pretty much got it made as an Internet marketer. Persuasive writing is one of the most valuable skills you’ll ever learn … and, consequently, one of the hardest to grasp.
Small Business Mavericks
JULY 21, 2014
'Competitive Intelligence has always been a useful tool for improving your content strategies by looking at what others in the same market are doing. There’s an interesting discussion going on over at the Moz Blog in the comments of Bill Sebald’s article, “ Building Better Content By Improving On Your Competitors.” The article takes a look at how to isolate information by using a tool like Screaming Frog to look at things like the URL, Title Tags, Meta Descriptions, and
Twist Image
JULY 25, 2014
'Are there any real conversations happening out there? It''s been a long day. I hopped an early flight to Boston to speak at the Marketo customer summit. Direct flights are a funny thing. On one had, you want the ease and practicality of getting somewhere without getting too much of the airport experience "on you." On the other hand, you are at the mercy of the airline''s flight schedule.
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Convince & Convert
JULY 23, 2014
'Let’s be honest. For being the second-largest retail opportunity of the year, back-to-school shopping is about as exciting as a trip to the DMV. Its bland predictability is a shame because there are nearly $300 per household at stake. Think of the millions of backpacks, sneakers, and No. 2 pencils smart retailers will sell before the first day of school.
Koka Sexton
JULY 22, 2014
'The business of selling has always been social. Though the end results of generating new revenue are still the same, the tactics like anything in life must change to meet the current landscape. A brief history of sales. The art of bartering is sales in its earliest form; for the most part it was transactions between people from different villages, tribes or communities.
Small Business Mavericks
JULY 25, 2014
'Yelp is ten years old and they gave everybody else a gift to celebrate — a new toy called Yelp Trends. Now I know it’s a serious tool because it is a decade of data on 98 cities in 20 different countries but wow, is it fun. You can look at their suggestions, like whether chicken & waffles became popular before deviled eggs in San Francisco.
Twist Image
JULY 20, 2014
'Episode #419 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Cherry Vanilla Dr. Pepper , zesty pickles, and extra chunky tomato sauce. None of these products would exist without Dr. Howard Moskowitz. His work has been immortalized in Malcolm Gladwell ''s TED Talk , Choice, Happiness And Spaghetti Sauce.
Convince & Convert
JULY 25, 2014
'Tweetable Moments You have to have great customer service before you attempt social customer service. dgingiss Tweet This Taking Customer Service Online Discover was the first credit card company to offer 24-hour phone support, and now they’re leading the way in social media customer support, as well. They answer questions on Twitter and Facebook from 9am to midnight EST every day.
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