Sat.Jul 12, 2014 - Fri.Jul 18, 2014

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3 Super Quick Twitter Tips for Your Business

yMarketingMatters

'Here are three super quick Twitter tips to get you better traction when using Twitter for your business so you will start seeing great results! 1. USING THE PERIOD BEFORE @ SIGN. If I start my tweet with an @ sign, only people who follow BOTH me and AND the person I am tweeting to will see this tweet. It won’t be seen by ALL of my followers. It won’t appear in their feed, unless they follow Mari Smith too: Why?

Tips 252
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Social Media Measurement for Pragmatists

Waxing UnLyrical

'Guest Post by Robert Rosenthal. I like studying results-based information from social media experts. Much of it is fascinating and useful. But I’ve noticed a tendency among some to repeat behavior I saw early in my career in paid media: act as if tracking to the bottom line – especially where social media measurement is concerned – is pointless or impossible.

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The Future of Digital Marketing According to the Giants

Webbiquity SMM

'Guest post by Clayton Wood. Google, Yahoo! and Microsoft have been making acquisitions that could change the way digital marketing is done in the near future. What seemed to be objects of science-fiction books and shows are now being developed in the real world, and may be used for marketing. These companies have also made purchases that many people didn’t quite think were obvious, but perfectly made sense in hindsight.

Yahoo 195
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Agile, Data-Driven, Burgers And MixWest: An interview With Duncan Alney

Firebelly

'Your Current Approach to Marketing Could Make You Irrelevant. Fast. If you and your marketing team are still operating in a paradigm of business as usual, you are in a very difficult position. In fact, you might be facing extinction. These strong words are part of Duncan Alney’s upcoming keynote presentation — Agile Marketing: How.

Upcoming 186
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Gallup Poll: Social Media Doesn’t Influence Purchases

The Social Media Incubator

'photo courtesy: Getty Images. Are consumers really influenced by content they see on social media? Gallup released a recent poll that suggests a majority of users aren’t influenced by social media to make purchases. This may sound like bad news for businesses who have invested time and money in social media marketing efforts, but it’s important to look at the details of this poll before panicking.

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15 Blog Headlines That Don’t Suck

Waxing UnLyrical

'I confess. If you came here looking for 15 blog headlines that don’t suck… you were sucked in. By a blog headline that didn’t suck! “Find ways to get people to your blog !” “Draw your audience in!” “ Make sure your headline doesn’t suck !” How many times have we heard all that? Yes. I know.

More Trending

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New Twitter Analytics: Everything You Need To Know

Firebelly

'Twitter has rolled out “new and improved” analytics dashboard that is sure to make data-hungry marketers happy. These five posts will fill you in on everything you need to know. Twitter’s New Analytics Tell Advertisers And Publishers How Many People Actually Saw Their Tweets By Anthony Ha If you’re looking for more details about how.

Analytics 172
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How to Be Visual (Even When You’re not an Artist)

Convince & Convert

'The master said it best: visuals are now the most important element of content marketing. This can be a little terrifying if, like me, you’re what I would politely call “artistically challenged.” I’m not being modest. In middle school, I only got one “B.” It was in art, and the teacher was being generous. Here is what I turned in for my final project: (It’s supposed to be a bird.

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Monday Roundup: Campaigns

Waxing UnLyrical

'Successful campaigns come in all shapes and sizes. From building trust, to damage control, to sales, a well-executed campaign can win you more supporters, clients and bragging rights! This week’s roundup features seven posts from around the web that focus on campaigns. Image: Paul Townsend via Flickr, CC 2.0 . 1. Everything You Need to Know to Run a Successful SMS Marketing Campaign.

Campaign 194
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The TSA’s Shockingly Real Instagram Account

The Realtime Report

'The Transportation Security Administration (TSA) has created an increasingly popular Instagram account, displaying some of the most alarming items that haven been confiscated at security checkpoints. And there’s no shortage of images to post. The TSA claims an average of 40 firearms (mostly loaded) every week, and has found contraband including knives, grenades, rocket launchers, cannonballs and even snakes ( Wired).

Instagram 176
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Consumptions: The Hidden Facebook Engagement Metric

Firebelly

'Gil C / Shutterstock.com Interactions — likes, comments, shares — are only half of the engagement story on Facebook. There is a less obvious — but equally important — engagement metric you can’t see by looking at your Facebook page or status updates alone. You have to check Insights. What am I talking about? Consumptions.

Metrics 170
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Google Quality Rater Guidelines 2014

Bill Hartzer

'I just got ahold of the latest copy of Google’s Quality Rater Guidelines, with a date of March 2014. It’s an interesting read, all 160 pages of this document. There are a lot of new phrases and concepts that are included in this latest version, but honestly there’s are really not many new surprises. But, if you’re in the online marketing business, are an SEO, or own a website, then you really should take a look at the latest guidelines, if just to make sure that your web

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The Importance of Learning in Your Content Marketing Strategy

Convince & Convert

'If money and time were non-factors, what would you absolutely love to learn about? Taking a step further back, how do you feel about learning in general? Some people love it. Others can’t stand learning by trial and error. They want to get it right the first time every time, so they spend a lot of time with books and strategies trying to work everything out to the T, sometimes even getting stuck in “analysis paralysis.” But life is messy, and it’s constantly changing the

Strategy 165
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Bubblews: The Social Network That Pays Users To Post

The Realtime Report

'Today marks the official launch of Bubblews (the combination of “bubbles” and “news”), a new social media website that pays its users for each view, like and comment. With a minimum of 400 characters per post, social media users are encouraged to use the new “global community” to share their interests, feelings and passions — all while being paid to do so.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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The Not-So Secret Guide to Twitter Lists

Janet Fouts

'What are Twitter lists anyway? A Twitter list is a curated group of users on Twitter. When the list is viewed, the posts of the people added to that list show up in the list’s stream. Basically it’s a way to group interesting people on specific subjects or other groups (clients, friends, competitors, movie stars) to more easily follow whatever topic brought them all together.

List 140
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July 17: Turning a New Twitter Leaf

Ari Herzog

'July 17, 2014 was the day when I scrolled through the people I was following on Twitter and realized they were a mix of political people, cultural people, social builders , influencers , tomorrow’s leaders , and others. It was the day when I observed I curate numerous public and private lists (such as the above links), mostly to lurk and learn, but most of the people I was following were not on a list.

Twitter 121
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Get Social Media and Business Advice and Tips with the Jay Today Show

Convince & Convert

'This is an exciting day for me. Today is the debut of my new video podcast: Jay Today. Each episode is just 3 minutes long New episodes almost every business day Each episode includes a social media, content marketing, business or entrepreneurship tip or commentary Each episode includes a shout out to someone in business YOU should be following Here’s a Slideshare presentation that describes the show, and includes several episodes embedded : Announcing a brand new social media and busines

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The Top Reason Email Still Is Effective

Small Business Mavericks

'The folks at MarketingProfs have taken a look at The Most Effective, Most Used, and Most Budgeted for Digital Marketing Tactics and it always interests me when I see stuff like that. It is helpful to see what other marketers are saying about the methods they are using. Here’s the gist of the research done in a survey of 300 US digital marketers: Email is considered most effective for customer retention(56%), building awareness(41%), boosting acquisition(37%) and increasing conversion(42%

Survey 111
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Google Drops Real Name Policy

Bill Hartzer

'Google just dropped their real name policy. So, starting now, this means that there are no restrictions on names you can use when signing up for services such as Google Plus and YouTube. As you might recall, Google+ had revised their real name policy back in 2012 , saying that only.1 percent of users have submitted name appeals, and the majority (60%) of these users want to simply add nicknames.

Policies 116
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17 Powerful Persuasive Writing Techniques

Writtent Blog

'Image source. Writing persuasive copy is the goal of every professional copywriter. Persuading readers to agree with you can help convert them into paying customers. While it can prove challenging at times, persuasive copywriting can be learned and perfected by following some basic techniques. Here are 17 persuasive writing techniques that are a combination of psychological methods and proven strategies to gain your readers’ trust and get them to agree with you. 1.

Discount 110
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Could #BuyMyBarina Be The Best Used Car Ad Ever?

Convince & Convert

'It’s rare to find a used car ad with a slick video, website, and dedicated social media campaign. Then again, if asked, owner David Johns might argue that there aren’t many used cars as special as his beloved 1999 Holden Barina. With the help of his colleagues from Chimney in Sydney, Australia, Johns launched a tongue-in-cheek campaign to “Buy My Barina” on July 13th.

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Are You Taking Advantage of Interactive Mobile Ads?

Small Business Mavericks

'There’s a new study that has been announced, “ Crème de la Crème: A Guide to Creating Successful Mobile Video Advertising Units.” This link is to the press release by the groups who conducted it and I can imagine it will be the subject of much debate in marketing. Here are their “Five Foundations” for creating video ads designed for the interaction you get with mobile users: Entice and Intrigue.

Mobile 107
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Throwback Thursday: LookSmart Search Engine Circa 1999

Bill Hartzer

'Do you remember LookSmart? Back in 1999, the LookSmart website looked like this: Back in 1999, you could search the web from the site’s home page, or you could click on one of their categories, and then a few more clicks… and then finally get to their content. For example, there was shopping content: This was essentially merely a list of search results, with plenty of featured sponsors and sponsored ads.

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Social Media As Customer Service

Social Media Network Marketing

'Do you think that your Social Media Page could work well in attending to customer complains and requests? Perhaps now is the time to start to look at Social Media in many ways. Your customer could have connected with your Page for many reasons. For instance they could have connected so that they get privileges in terms of discounts, or to be the first to know on new arrivals or new launches.

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Is Podcasting the Most Underrated Content Marketing Tactic?

Convince & Convert

'Tweetable Moments You need to have commitment, because your audience has committed to you. BobKnorpp Tweet This Podcasting Is Alive and Well Bob Knorpp is a podcasting legend and pioneer. His weekly podcast The BeanCast is the “definitive conversation on trends that impact your brand.” So when did he start? “Right after Chris Brogan proclaimed that podcasting was dead.” That was back in 2008.

Content 146
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How To Develop The Know-Like-Trust Factor Online

Small Business Mavericks

'For years, the “know-like-trust” factor has been a basic foundation of marketing. If your customer knows you, likes you, and trusts you, then you have good reason to expect them to buy from you. Simple, right? Well, it was easier in the past when your customers were your neighbors and you knew them because you saw them all the time. Because you knew them, you knew what they liked, why they needed certain things, and could figure out how to connect and make a sale.

How To 98
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Falling Short Of Your Best

Twist Image

'It sucks when you don''t do your best. I am very tough on the work that I put out into the world. Maybe too tough. I was reflecting the other day on some new client pitches that have been lost. the ones that didn''t go our way. It''s frustrating. That feeling is only exasperated by the media. Running an agency is a funny thing. While the new business process is often so confidential that you don''t even know who you are pitching against, once a digital marketing agency is chosen, it''s pretty e

Loyalty 107
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6 Principles of Persuasion for an Amazing Copy

Writtent Blog

'What’s the best marketing you’ve ever encountered? Maybe it’s T-Mobile’s “can you hear me now?” campaign. Or the ever-so-catchy “Every Kiss Begins with Kay” that’s helped the jeweler sell loads of diamonds. Regardless, the marketing was probably far more than just content. It was probably really persuasive. Robert Cialdini holds a Doctorate in Psychology, and became famous for the scary efficacy of his 1986 book Influence: The Psychology of Persuasion.

eBook 106
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10 healthier business choices that lead to growth and prosperity

Absolute PA

'When building a business you are faced with a billion decisions to make and conflicting advice everyday. Having variety and the freedom to choose is a fabulous position to be in, but with so many options it can result in poor choices that don’t serve you or your business growth. Often the choices we make come from an uninformed place. They lead to wasting time and money, draining your energy and keeping your business small.

Energy 101
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Top Reasons For Community Involvement

Small Business Mavericks

'If you go to Small Business Mavericks’ Community Involvement page, you’ll see a list of the local organizations we are regularly interacting with. They aren’t the only organizations we network with, but it’s a good glimpse into what we are passionate about besides internet marketing. Benefits of Community Involvement. Community involvement is an important part of a business.

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Should Sales Professionals Be Blogging?

Koka Sexton

'A very interesting discussion happened recently on Twitter with Lee Odden the CEO of TopRank, Shawn Karol Sandy the Chief Revenue Officer of the Selling Agency, and I around the topic of sales people blogging. I first wrote about this topic in 2011 with enthusiasm. Over the years I have adjusted my belief that not all reps should be blogging. Truth is that most sales professionals are much better at verbal communication skills than written.

Training 101