Sat.Jun 21, 2014 - Fri.Jun 27, 2014

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Monday Roundup: Content Rules

Waxing UnLyrical

'A large portion of what we do online is centered around content: creating it, sharing it, reading it. Content helps us promote our businesses, create relationships, and share what is important to us with the rest of the world. This week’s roundup features seven posts from around the web that show why exactly content rules. Enjoy! Image: Depone via Flickr, CC 2.0. 1. 4 Reasons Your Content Is Yawn-Worthy.

Content 198
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The Six Most Irrational Social Media Concerns of Brands

Webbiquity SMM

'Note: the following is an excerpt from the book The Social Employee by Cheryl and Mark Burgess. Reprinted with permission. The first step toward transitioning to a culture full of empowered social employees is to address some of the most common concerns brands face when considering going social. The following lists the most common concerns surrounding social media, as well as why these shouldn’t be concerns at all. 1: Fear.

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Searching For A Social Media Marketing Agency: A Round Up

Firebelly

'Beginning to think about escalating a social media marketing program or beginning a new one? These posts have been written to help you think through whether you need an agency, how to prepare for the search; and how to think through your use case. Best of luck! How To Know When You Don’t Need A.

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77% Of Company Mentions On Social Media Are Neutral

The Realtime Report

'Contrary to popular belief, most company mentions on social networks are linked not to a positive or negative message, but a neutral one. Analyzing more than 1 billion global company mentions, realtime monitoring app mention found that 77% of company mentions were in fact neutral ( eMarketer ). Nearly one in five (18%) of mentions were positive, and a mere 6% were negative.

Company 180
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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When Social Media Fills In The Blanks

Waxing UnLyrical

'You’ve probably noticed that while I’ve gotten back to curating a decent amount of content on Twitter, I haven’t really been “on” all that much lately. This is because more and more, life “stuff” and work “stuff” have been taking up the bulk of my time. And since most of my “work stuff” entails spending time online – but for work – when I have “me” time, the last thing I want to do is get online some more.

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How to Choose the Right Social Channels to Reach Your Customers

Convince & Convert

'The socialsphere continues to expand with new channels or new and improved features launching nearly every day. Twitter, Facebook, Instagram, YouTube, Google+… the list goes on. For the user of these social networks, the question is how much time do you want to spend posting, tweeting, pinning, creating or following? For businesses marketing to these users, the dilemma is how to optimize your marketing investment, content, and business impact by reaching the right prospective customers in

How To 168

More Trending

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Health And Fitness Apps See 62% Increase In Usage In Last Six Months

The Realtime Report

'Usage of health and fitness apps has grown exponentially since 2013. Looking at data from over 6,800 iPhone and iPad apps listed under the health and fitness category, Flurry Analytics reports a 62% increase in the usage of health and fitness apps over the past 6 months, while the overall mobile app industry has only seen a 33% increase. Such a statistic means that growth in health and fitness apps is 87% faster than the entire mobile app industry.

Apple 180
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It Is Hard Saying No

Ari Herzog

'Yes, I want to do this. Yes, I want to do that too. Yes, I will volunteer for you. Yes, I have space and will take that off your hands. Yes, I will take that too. Yes, I will read that. Yes, I will watch that. Yes, I will yes I will yes I will yes I will. Yes. I am tired of saying yes. I am wearing too many hats. I have too many roles, most of which I chose to do.

Products 133
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Everything You Need to Know to Run a Successful SMS Marketing Campaign

Convince & Convert

'Image via BigStockPhoto.com If you haven’t started looking for ways to add SMS text message marketing to your marketing mix, now is the time. Yes, I know apps are the craze these days but we’re still at about 65% smartphone penetration in the United States. That means there may still be a lot of your customers that don’t have smartphones. Also, just because they have a smartphone doesn’t mean they use it for all that it’s capable of.

SMS 166
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Google Calls New gTLDs Domain Endings, Offers Web Hosting

Bill Hartzer

'Google is getting ready to launch Google Domains , where you can get a website, web hosting, and a website editor like Wix.com (which is very SEO-unfriendly, by the way). And, Google is pitching the purchase of a shiny, new gTLD (Top Level Domain). But, instead of calling them what they really are (gTLDs), Google describe them like this: New domain endings.

Hosting 126
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Social Networking Stats: Twitter Sees Over 300 Million Tweets Around #WorldCup, #RLTM Scoreboard

The Realtime Report

'The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1.23 billion monthly active users. via Facebook. YouTube. over 1 billion monthly unique users. via YouTube. Twitter: 255 million monthly active users. via VentureBeat. Qzone: 599 million monthly active users. via TechCrunch. Sina Weibo: over 500 million users. via The Next Web.

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Why Buy Sports Cards?

Idaconcpts

'While trading cards may have lost their luster in recent years, there are still plenty of reasons to buy, sell and trade them. Whether you are just a casual fan or have followed sports for years, having a large collection of trading cards can help you build a bond with your kids or even help you save for retirement. Old Cards Can Be Worth Millions of Dollars.

Sports 119
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The symbiotic relationship between social and content

Convince & Convert

'This is the eighth in a series of videos culled from an interview about content marketing I did with Terry Foster of Cision Canada. Cision (the USA version) is also a sponsor of Convince & Convert and our Social Pros podcast. (here’s a post I wrote about their nifty content amplification tool ). [link] For more of this series (and others) please subscribe to my YouTube channel.

Content 163
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MARS MISSION- WEBINAR- Participate Now

Atom Thought

'Related Posts: Web Analytics Q & A With Avinash Kaushik & Nick Mihailovski 4 Social Media Lessons from Sachin Tendulkar How to Boost Reach, Attendance and Engagement for Your Next Event? How a Start-up is Boosting the Indian Economy in a Small Way! Star Ratings for Facebook Local Pages!

Analytics 100
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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MyPermissions’ Android App: Is Your Private Information Secure?

The Realtime Report

'The amount of time the average U.S. consumer spends on their mobile device has risen to 2 hrs and 42 minutes per day in 2014, according to Flurry. U.S. consumers have then dedicated 86% (2 hrs and 19 minutes) of that time to their mobile apps; making it essential for people and brands to understand which of those apps are viewing their private information–and to manage that access.

Mobile 167
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Google Web Designer For HTML5 Sites That Work On Any Device

Bill Hartzer

'With everyone talking about responsive web design, and creating websites that will work on any device, Google Web Designer seems to be a pretty good option. I have my reservations, though, when it comes to it’s SEO-friendliness. But most of that can be easily fixed. I took 2 minutes. Really, only 2 minutes, to download and test out Google Web Designer on a recently-acquired domain name, Streaming Video , where I wanted to put up a real basic web page.

Sites 112
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Study: Social Media is Not a Trusted Media Source for PR Pros

Convince & Convert

'In partnership with PR News , Cision polled the PR community on their social media usage to find out how they engage, which platforms they utilize, and where they spend ad dollars. Below, we dissect a few of the findings and what they mean for PR and marketing professionals. Most and Least Used Platforms Unsurprisingly, Facebook and Twitter were the most widely used platforms by brands, with LinkedIn and YouTube following closely behind.

Study 151
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Local and Mobile Go Together In Marketing

Small Business Mavericks

'Have you noticed how many times you, or someone in your group, uses their phone to find something nearby? Tara Banda makes some good points in the article SEO In The City: Tips Inspired by the City That Never Sleeps. She sees some correlations between the busy neighborhood streets full of stores and restaurants and the way our websites function. 5 Local Mobile SEO Tips.

Mobile 96
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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15 Must-Know Copywriting Techniques

Writtent Blog

'Image source. If you ever want to make the ranks of master copywriter, there are some things you need to have down pat — like these 15 copywriting techniques. A true champion copywriter knows how to utilize each of these techniques to maximum effect to gain more product sales. So without further ado, I present 15 Must-Know Copywriting Techniques — read ‘em, learn ‘em, implement ‘em!

Buy 111
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Google to Remove Google Authorship Photos from Search Results

Bill Hartzer

'I’ve always been a big fan of the photos that appear in the Google search results when the author of an article or blog posts has claimed their Google Authorship for that content. Maybe because I’ve always tried to claim my Google Authorship on everything I write, and have always had great success when it comes to my photo appearing in the search results.

Google 105
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How Sprouts Farmers Market is Serving Up Social Retail Success

Convince & Convert

'Tweetable Moments We want to humanize our brand as much as possible. danafromAZ Tweet This Find the Love Sprouts Farmers Market is growing quickly. With 25 new stores opening this year, this natural food grocery chain has a lot to be excited about. Dana and her team use social to make these launches as successful as they can possibly be. One of their challenges that social can help overcome comes from expanding to new regions.

Retail 147
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Stuck On Starting A Blog? Start Here…

Small Business Mavericks

'One of the most effective ways to gain authority online is by adding quality content to your site, and one of the best ways to add quality content is by having a good blog. But a lot of folks go blank when they try to do that. Here’s one way to get past the writer’s block and get worthwhile information on your page: Write To Your Customer.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Improve Your Social Media Presence in 7 Easy Steps

Absolute PA

'Do you ever think, ‘Why do I even bother with social media?’. Well, erase that thought right now because social media is the ultimate way to market your business…for free. It can quickly propel you and your business to new heights, grab the attention of infinitely more people interested in your product or service ( whether local or global ) increase website visits and boost sales.

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How to Post Articles on LinkedIn

Bill Hartzer

'Since there has been a lot of talk and controversy in the SEO community about guest blogging , and how guest blogging is either dead or not dead , a lot of people have been looking for other platforms where they can post their articles. Well, now there is a great new platform (site) where you can post article: LinkedIn. I wrote a post today, actually my first LinkedIn published article , that explains how to publish your content on LinkedIn.

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The Myths Of Creativity

Twist Image

'Are you creative? It''s a funny question to ask, isn''t it? In my experience, people usually answer this question without thinking too much about it. Yes, I''m creative. No, I''m not creative. It took me a long time to get to this point, but I do think that everyone is creative. Very creative. And, I do believe what David Burkus has to say about the notion of confirmation bias , when he opens this fantastic talk that he gave at Google recently.

Google 97
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Ecommerce 101: A Review

Small Business Mavericks

'Recently, Sergei V. Ostapenko wrote “ Ecommerce 101: What you always wanted to know but were afraid to ask ” on his LinkedIn blog. It isn’t a big article, but it is a helpful look at some of the stuff that can be helpful to a business trying to figure out selling online. I think the more you read different expert opinions on things, the bigger your perspective is on approaching solutions for your own application.

Review 93
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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How to Craft a Perfect Blog Post Headline [+Examples]

Writtent Blog

'Writing an effective blog post headline is one of the most challenging steps in getting your content ready for publishing, and one of the most rewarding if done well. The headline is the lure that will draw readers to your content; it’s worth taking the time and effort to get it right. Here is a simple 3-step guide to crafting the perfect blog post headline that will grab your audience and make them click through to your post.

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¿u?op ?p?sdn s?? ?sod bo?q ?no? ?? ????

Bill Hartzer

'???? ???? ?? pu?? o? no? bu??o??? u??? pu? dn ?p?s??b?? ?x?? ??? bu?dd??? ?q ????do?d ?? ???? ???p u?? ??boob ?? ?o ‘????? ?x?? u?op ?p?sdn ??? ?q ??uo ??boob u? ??q??????s s,?? ?? ??s pu? ?u?op ?p?sdn p?x?pu? ?sod s??? ??b u?? ? ?? ??s s,??? ?u?op ?p?sdn ?q ???? (p?x?pu? s??b s??? ??uo) bu??s?? ?????s ??boob ??? ???? ??q ? s? ‘s??? ????

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Social Media Monitoring Bookmarks and RSS

Laurel Papworth

'When monitoring social media, don’t forget to monitor social media platforms (changes at Facebook, Twitter, Google Plus, LinkedIn etc) as well as stuff specific to YOUR industry. For my students: RSS allows you to manually (or autopost) Facebook, Twitter, Google Plus, LinkedIn etc updates from a 3rd party site. It also allows you to build a dashboard in Netvibes, Bufferapp, Sprout Social, Hootsuite, Feedly and other social media dashboards both in a browser and a news reader on your iPho

RSS 90
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What Is Social Media Supposed To Do?

Small Business Mavericks

'Have you seen the (gasp) Gallup results on The Myth Of Social Media ? If you were hoping it would show that social media involvement gets measurable results in marketing, you’ll be disappointed. Instead, respondents to the poll show results like this: 62% are not influenced by social media when they make purchases. 29% use social media to find reviews on products or follow trends. 20% write reviews of products or comment on what’s new.

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Duct Tape Selling Brings Marketing, Sales And Customer Service Together

Twist Image

'Episode #415 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. It''s hard to argue that marketing, sales and customer service could well fall into one, bigger, bucket within organizations in the coming years. If you don''t believe me, check this out: Time For Digital Transformation (and read #5 on the list).