Harp Interactive

APRIL 25, 2014

'Categories: Blog , Facebook , Google , Social Media Marketing , Twitter Tags: Bing , Facebook , Google , Groups you admin section , install-app ads , linkedin , MoPub , new twitter profile , news feed algorithum , rich LinkedIn snippets , Twitter , youtube Catch up on the need-to-know changes and updates in social media that affect your business and brand…all in one place.

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Feed Feedly News Social Media 252

Justin Levy

APRIL 25, 2014

'Fit Friday Recipes is a weekly series posted every Friday that provides you with a healthy recipe to try making during the weekend. Every recipe can be modified based on your fitness goals and taste preferences. Eating healthy does not have to mean eating bland food! Take for example this recipe that we recently created to solve a Mexican food craving that both Laura and I had.

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Examples Video 204

Mindjumpers

APRIL 25, 2014

'To deliver the right content at the right time and at the right place has become the focal point of digital marketing these past years. Ever since Oreo proved to the world that their cookie was the most versatile, brands have been attempting to reach a similar level of ‘social media nirvana’. It is indisputable that successful real-time marketing does conjure up an immediate and immense reaction.

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The Realtime Report

APRIL 22, 2014

'Last week everyone was talking about the latest social media campaign gone wrong: drugstore chain Duane Reade tweeted a picture of celebrity Katherine Heigl leaving one of their stores, along with a message that sounded like a product endorsement by the actress — all without her consent. Now, the drugstore chain faces a lawsuit for $6 million.

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Social Media Brands Campaign Privacy 187

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Social Media

Convince & Convert

APRIL 24, 2014

'You already know that a blog can be a powerful tool for building authority and thought-leadership, sharing benefits of your company/product, and addressing your audience’s needs and concerns. But what happens when your goals are specifically around selling ideas and not products or services? In last month’s Blog Rescue column , we took a look at how a company might traditionally use a blog, but this month, we’re taking a look at a website from UCLA Events & Transportation, BeAGreenCommuter.

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Transportation Sysomos Radian6 RSS 159

Idaconcpts

APRIL 22, 2014

'The paradox of the elevator pitch is that everybody recognizes its importance but nobody does it very well. No matter their industry, every professional needs to work on how to develop and deliver a well-crafted elevator pitch. Here are three important lessons that I have found on how to craft an effective elevator pitch. 1. The purpose of the elevator pitch is not to close the sale.

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The Realtime Report

APRIL 25, 2014

'I had a chance to participate in today’s Friday Hangout , a weekly program hosted by Janet Fouts, Adam Helweh, and Steve Farnsworth, to talk Realtime Marketing: what it means, what the benefits are, and where it’s going. Some highlights: Realtime marketing starts with listening: what are the conversations your customers are already having–and how can your brand add value?

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Convince & Convert

APRIL 19, 2014

'The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant and persuasive. You may have to but once you have it you’ll have the Mother Lode of customer engagement capabilities. That was the thesis of a recent Webinar I conducted with my friend and collaborator Jamie Beckland from Janrain , an organization that helps companies improve their conversion rates, relevancy and customer satisfaction by gathering and managing social media

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Data Vimeo Badge Hubspot 157

The Marketing Blog

APRIL 20, 2014

Health Insurance marketing has always been perceived as a challenging subject. The key players in the health insurance industry have been dealing with prominent issues such as consumer trust and category education. At Iffort , we have created a presentation which covers 5 Must Do’s for Health Insurance Players on social media to ensure trust, seek attention and create impact!

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Insurance Industry Social Media Marketing 100

Ari Herzog

APRIL 22, 2014

'If you subscribed to my blog to learn insights and strategies about the digital landscape, you may notice a change in focus. I’m straying from writing about social networking, digital marketing, cloud computing, and internet tools; and toward societal issues around online privacy, security, and overall open government. This is not to say I won’t write anymore about individual platforms but the change is aligned with my campaign to be elected this fall as State Representative of the

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Press Release Privacy News Campaign 93

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Social Media

The Realtime Report

APRIL 21, 2014

'Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter and Google+: Facebook. Facebook’s “Nearby Friends” feature aims for more offline connections – Facebook’s new feature lets you know when your friends are nearby, and lets them know when you’re close; all without ever having to check in (re/code).

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Convince & Convert

APRIL 22, 2014

'An innovative brand with a unique business model needs a creative way to market themselves. Unclaimed Baggage found a new way to engage bloggers and grow their brand, while earning their place as our outreach marketing example of the month. This brand has built a business on selling luggage that airline passengers never claimed. From formal wear to iPods, the store is huge and even equipped with a café.

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Brands Blogger Retail Case Study 156

Twist Image

APRIL 24, 2014

'Will the brands revolt? Facebook has been making some serious moves when it comes to what a user sees in their newsfeed. The implication on brands (and brand pages) has been massive. In one corner, you have brands that have accumulated friends and followers to connect with that they''re no longer reaching. In the other corner, Facebook is now throttling that content via an algorithm and forcing brands to pay for the opportunity to put a message in front of these individuals (who have already as

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Absolute PA

APRIL 25, 2014

'I’ve heard a rumour going around that Instagram is only useful for product-based businesses. You know, like actual, physical products. Pah! I’m here to let you know that whether you are a freelance VA, a high street shop or even a business consultant, Instagram can work wonders for your biz, and is a great driver of brand engagement and website traffic.

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Instagram Tips Hashtag Embedding 83

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Social Media

The Realtime Report

APRIL 25, 2014

'The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1.23 billion monthly active users. via Facebook. YouTube. over 1 billion monthly unique users. via YouTube. Twitter: 241 million monthly active users. via re/code. Qzone: 599 million monthly active users. via TechCrunch. Sina Weibo: over 500 million users. via The Next Web. Renren: over 170 million users. via iResearch iUser Tracker.

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Social Networking Mobile Tumblr Facebook 170

Convince & Convert

APRIL 24, 2014

'With the eyes of the world on the Boston Marathon this past Monday, The Boston Athletic Association leveraged social media to bring people together, while communicating important race information. From providing real-time race updates, to commemorating this year’s marathon as one of remembrance and celebration, here are a few social media content highlights from the event.

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Social Media Case Study Proposal Eventful 137

Twist Image

APRIL 24, 2014

'Does your age make you any smarter? I know some pretty stupid people who are cranking past 60, and I know some pretty impressive minds of people who are not even 25 yet. Still, I think maturity and experience does count for something. Many years ago, I sat in a corporate meeting with a brand manager who was in their mid-twenties. They were young, they were on the corporate track, they had a few small wins under their belt, and they were puffing out their chest in their new role.

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Publishing Energy Twitter Content 90

Myrland Marketing

APRIL 21, 2014

'I FIT IT IN WHEN I CAN. There’s a lot of talk these days about Content, Content Marketing and Content Strategy, isn’t there? You’re busy, so it’s easy to ignore the formality of it. You write what you can, when you can, about what you know. Isn’t it enough that you are squirreling away enough time now and then to produce something thoughtful about a topic that has been on your mind lately, or that is being discussed by the masses?

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Content Marketing Skills Project 76

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Social Media

ProBlogger

APRIL 20, 2014

'This is a guest contribution from Jim Butcher of Mr and Mrs Romance. There’s never really such a thing as a perfect blog post, is there? There’s always something else you could have done, something more you could have added. Another, better way you could have phrased a sentence. And then there’s grammar and punctuation. I was never taught grammar at school further than ‘a verb is a doing word.

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Tips Apple Applications Types 55

Convince & Convert

APRIL 25, 2014

'Tweetable Moments Too many marketers these days are like T-rexes, with little, tiny arms. jtroyer Tweet This Giving Back to Your Top Influencers Back in 2003, VMware ‘s online community was centered around a forum. Today, despite the fractured social media landscape, their community still has one central home on the web: the VMware Community site.

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Communities B2B How To Forums 134

Twist Image

APRIL 24, 2014

'Is anyone still willing to argue that consumer reviews are not one of the most powerful forces online? You could argue that having over 24,000 reviews for Fifty Shades of Grey on Amazon (this is factual) is just a whole lot of clutter that no consumer is going to sift through. I would argue that the number of reviews, the five-star rating system and semantic feedback add a powerful validity to a product''s (or services) success.

Bazaarvoice 88

Bazaarvoice Hotels Journal Review 88

Amy Porterfield

APRIL 24, 2014

On this episode of the Online Marketing Made Easy Podcast, I decided to do something a little bit different. I’m currently promoting my signature program, Facebook Marketing Profit Lab. When I create a new program, I always create a free, value-packed training around the promotion. In this case, the training is called, “How to Create […]. The post #28: 7 Steps to a Profitable Facebook Marketing Plan appeared first on Amy Porterfield | Online Marketing Expert.

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Facebook Marketing Training How To 43

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Social Media

ProBlogger

APRIL 23, 2014

'Image via Newton Free Library on Flickr. This is a guest contribution from Moazzam Kamran. Consumer centricity is a hot topic in marketing circles. Organizations across the globe are trying to “get in touch” with the consumer through multiple methodologies. We employ consumer audits, focus groups, in-house visits, in-depth interviews, and various other techniques to try and understand the consumer’s mind.

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Marketing Forums Focus Group Case Study 49

Justin Levy

APRIL 22, 2014

'As I sat in my car trying to catch my breath following a gut busting workout, I opened my phone and checked in on Foursquare at the gym. It occurred to me that checking in at the gym has become part of my morning routine. When I arrived home and took Sasha for her morning walk, I began evaluating how I am currently using Foursquare. I realized that I use Foursquare for three main purposes these days: Fitness.

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Foursquare Delicious Hotels Travel 244

Twist Image

APRIL 25, 2014

'This is some big brain stuff to watch over the weekend. It''s probably also some of the smartest and most important things for you (and your business) to be thinking about in the next five years. I have been looking at the area of robotics, drones and wearable technology in a very different light for the past few years (I''ve even started a Tumblr page on the topic, We, Robots , but it''s dire need of being updated with all of the new content that I have been hoarding on Pocket ).

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Tumblr Conference Research Conversation 88

Convince & Convert

APRIL 22, 2014

'Image via BigStockPhoto.com I came across an Inc. article by Abigail Tracy recently with a brilliant Seth Godin quote in it. When asked how companies can become more effective at marketing, he said, “Start by understanding that no one cares about them. People care about themselves. Anyone who tweets about a brand or favorites a brand is doing it because it is a symbol of who they are–it is a token, it is a badge.

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Marketing Reputation Badge Brands 161

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Social Media

ProBlogger

APRIL 21, 2014

'This is a guest contribution from Bhagwad Park of hostoople.com. As we discussed last week , Getty Images recently opened up millions of its images for free usage. Coming from a professional stock photo website, this is a phenomenal step and one that will be greatly appreciated by thousands of bloggers all over the world. Most of us have been in the position where we have found a really appropriate picture to use only to find that it is copyrighted and requires a license fee to display.

WordPress 46

WordPress How To Blogger Sites 46

Justin Levy

APRIL 22, 2014

As I sat in my car trying to catch my breath following a gut busting workout, I opened my phone and checked in on Foursquare at the gym. It occurred to me that checking in at the gym has become part of my morning routine. When I arrived home and took Sasha for her morning walk, I began evaluating how I am currently using Foursquare. I realized that I use Foursquare for three main purposes these days: Fitness.

Foursquare 145

Foursquare Delicious Hotels Travel 145

Twist Image

APRIL 24, 2014

'Not the best question that a marketing professional should be asking, but bear with me on this. The price of advertising (or anything, for that matter) is typically predicated on value. That "value" is subjective (at best). Perceived value, if you will. When it comes to advertising, we are typically looking at metrics like how large the audience will be (that will see the ad), when they will see it (time of day), how they will see it (staring at a TV, listening as they drive.) and how

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Cost Advertising Analytics Price 78

Convince & Convert

APRIL 23, 2014

'Image via StuffParentsNeed.com Yesterday, I posted on a stellar event that Unclaimed Baggage put together to appeal to local bloggers and earn some authentic coverage for their brand. If you missed it, check it out here and then come back to this post and join me discuss the value in nurturing the relationships with all of the people in your brand’s network.

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Influencer Case Study Blogger Study 160

ProBlogger

APRIL 24, 2014

'This is a guest contribution by Karol K of newInternetOrder.com. Just to set things straight… I’m not talking about writing 42 300-word posts. In September last year, I did write 42 web articles in total. Some of them were 2,800 words long. Some just 500. On the average, each article was about 1000 words. How do I know so precisely? Well, I keep a complete record of everything I write.

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Proposal iPad System How To 42