Sat.Mar 29, 2014 - Fri.Apr 04, 2014

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Adjectives are Cheap: Sell Yourself with Nouns and Verbs

Waxing UnLyrical

'Guest Post by Ann Wylie. “Adjectives are cheap. Everyone is a ‘best selling’ author or a ‘sought after’ speaker or a ‘world class’ coach. Nouns are more expensive: How many BOOKS, how many SPEECHES, how many CLIENTS?” ~Alan Weiss, principle, Summit Consulting Group. My long-term webmaster is leaving for greener pastures — Sniff!

Class 204
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Do Americans Trust Facebook?

The Realtime Report

'Photo by Master isolated images, courtesy FreeDigitalPhotos.net. A recent poll reveals how much trust Americans place in Facebook, as compared to Google, the National Security Agency (NSA) and the Internal Revenue Service (IRS). Here are the Reason-Rupe poll findings : Which of the following do you TRUST THE MOST with your personal information? The Internal Revenue Service or IRS 35%.

Facebook 185
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Why You Should Cross-Promote Your Content

Convince & Convert

'You have a bunch of social channels right? Of course you do! And I’m sure when you do a blog post you leverage all those channels (Twitter, Facebook, G+, Instagram, etc) to help spread the word. Most definitely! But do you cross promote your channel activity? An Example of Brands That Cross-Promote. The journey started by looking at some nice cars.

Content 168
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Google To Make Not Provided Keywords Exclusively Available to.Google Domain Names

Bill Hartzer

'Google soon will revoke access to all websites’ Not Provided keyword data normally viewed via Google Webmaster Tools , Google Analytics , and Google AdWords , and offer 100 percent of the keyword data exclusively to site owners who move their websites to the new.Google gTLD and make their websites secure. According to an unnamed Google source, this is one of the marketing tactics that Google is using to encourage website owners to move their websites from a.COM,NET, or.Org TLD to the new.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Monday Roundup: Success

Waxing UnLyrical

'Good morning from beautiful Baghdad by the Bay aka San Francisco! I’m here to speak at The Hub Convene along with Heidi Sullivan of Cision (disclosure: client); we’re presenting on “Content Marketing Metrics That Matter.” If you’re here, please find me and say “hello!” Image: Julie Rybarczyk via Flickr, CC 2.0.

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YouTube Commands 50% of Time Spent On Mobile Entertainment Apps

The Realtime Report

'How much time are Americans spending on mobile apps, and which are the most popular? A new study from Flurry takes a look at how apps are dominating mobile, and Google and Facebook are commanding lots of our time. The average US consumer now spends 2 hours and 42 minutes per day on mobile; apps command a whopping 86% of that time, or 2 hours and 19 minutes per day.

Mobile 177

More Trending

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What Are “Fake Apps” and How Do You Avoid Them?

Idaconcpts

'Have you ever downloaded a smartphone app, only to find that it didn’t work? You probably ignored it or deleted it from your home screen, assuming the developers hadn’t worked out all of the bugs yet. However, you may have also fallen victim to what is known in the industry as a fake app. Simply put: not all of the apps in the Android Market or on Google Play are legitimate phone applications.

GPS 155
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The Page 69 Test

Ari Herzog

'Canadian philosopher Marshall McLuhan is credited with theorizing if you enjoy reading the 69th page in a book, you will enjoy reading the entire book. Forget about judging books by their cover, he said. Read page 69. Examples are highlighted in a blog about page 69 in books. Cheers to my literary friend Holly Robinson for the discovery. I recently began reading “ The Know-It All ” by A.J.

Examples 153
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Social Networking Stats: Complaints Total One-Fifth of Brand Interactions on Facebook, Twitter

The Realtime Report

'The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1.23 billion monthly active users. via Facebook. YouTube. over 1 billion monthly unique users. via YouTube. Twitter: 241 million monthly active users. via re/code. Qzone: 599 million monthly active users. via TechCrunch. Sina Weibo: over 500 million users. via The Next Web. Renren: over 170 million users. via iResearch iUser Tracker.

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There is No One-Size-Fits All Content Marketing Approach

Convince & Convert

'presented some intriguing findings about the differential effectiveness of Branded Content, User Reviews, and Expert Content. The study was based on an experimental design with a sample comprising 900 casino visitors in Las Vegas , who were then invited to Nielsen’s MediaLab facility there to participate in pre- and post-exposure measures to various types of content for several product categories (the casino intercepts might seem a bid odd to the research-uninitiated, but Las Vegas is unusual i

Sample 159
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Google Files for Trademark on the Word Glass

Bill Hartzer

'Google has filed a trademark application on the word glass. The Wall Street Journal first reported that a trademark application has been filed. Rob Garner wearing Google Glass. In July 2013, Google “originally submitted the application in July 2013 for the word “Glass” styled in a particular font as branding for its Google Glass smart glasses.

Google 120
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To Pin Or Not To Pin

Small Business Mavericks

'Constant Contact has a great post on how to determine what is pinnable on Pinterest. It’s a useful post, particularly if you don’t own an e-commerce website or don’t sell physical products. You may think that you don’t have anything you can pin, but you’d be wrong. Pinterest isn’t necessarily about promoting your own products.

Retail 112
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WhatsApp Hits New Milestone, Then Crashes

The Realtime Report

'Late yesterday WhatsApp tweeted that the messaging service had hit a new daily record: users sent 20 billion messages and received 44 billion messages in just one day. That’s some pretty impressive volume for WhatsApp, which was recently acquired by Facebook back in February. new daily record: 20B messages sent (inbound) and 44B messages received (outbound) by our users = 64B messages handled in just 24 hours. — WhatsApp Inc.

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Why Linkedin is Using Math to Help You Improve Your Content Marketing

Convince & Convert

'In this March Madness edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about my Arizona Wildcats and the new Content Marketing Score announced by Linkedin. Big companies are going to start spending more ad dollars on Linkedin. The company – in just the latest of several smart recent moves – announced last week the debut of the Linkedin Content Marketing Score.

LinkedIn 147
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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What Does Integrated Marketing Mean to the Future of the PR Professional?

Social Media Strategery

'This article originally appeared in the April edition of the International Association of Business Communicators (IABC) magazine, Communication World. . For years, marketing, advertising, and public relations folks fought over budgets, scopes of work, ownership, and talent. It was an inefficient, yet accepted dance at organizations of all shapes and sizes.

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Is April Fool’s Day Another Marketing Opportunity?

Small Business Mavericks

'It’s becoming more and more popular for businesses to play April Fool’s jokes on their customers. Google has been doing it for years. Other online brands followed suit. Now big brands and brick-and-mortar businesses are getting in on the act. It appears as if the race is on to produce the most outlandish April Fool’s Day joke to see how many consumers actually fall for it.

Discount 101
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Social Media News Ticker: Twitter Adds Photo Tagging, Facebook Acquires Oculus VR

The Realtime Report

'Check out this week’s summary of all the latest social media news, including changes and new features for Facebook and Twitter: Twitter rolls out photo tagging. Facebook. Facebook to buy Oculus VR, maker of the Rift headset, for around $2B in cash and stock – last week Facebook announced the acquisition of Oculus VR, “the leader in virtual reality technology;” initial efforts will focus on gaming, but will expand to other experiences as well (TechCrunch).

Lithium 160
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Career Paths and Top Tips from 27 Big Company Social Media Professionals

Convince & Convert

'It’s Opening Day of baseball season, so what better time to launch the first-ever Social Pros All-Stars baseball cards? What Is This All About? For more than two years, each week I’ve recorded an episode of the Social Pros podcast , where my co-hosts and I interview a social media professional about their day-to-day work and successes. After 110+ episodes, we’ve gathered together this first batch of 27 All-Stars from big B2C brands to provide a handy reference for the education and.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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30 Killer Resources to Learn Content Marketing

Writtent Blog

'Image credit Adobe. Despite the fact that 86% of brands have adopted content marketing practices, 82% of marketers say they’re not receiving training. This fact has created an interesting playing field for content-minded professionals. The truth is the individuals and brands that succeed in the years to come will be those who are aggressive about self-education.

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Changes Coming To LinkedIn Company Pages

Small Business Mavericks

'I got an e-mail from LinkedIn letting me know that they’ll be doing away with the Products & Services tab on Company Pages. Before you start crying, understand that this won’t be a big game changer. I don’t know how many companies actually use that tab, but I’d guess that those who do probably aren’t getting a lot of results.

Company 98
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If You're In Business, You Need To Watch This CrossFit Documentary

Twist Image

'Surfing across Apple TV , I came across something that you should watch this weekend. Let me take a step back. Around 2000, I had heard about this crazy website, where a well-respected trainer was trying to completely disrupt the fitness space. It was called CrossFit. Every day, they would post on a blog a workout of the day. At first, it was criticized and ridiculed by many pundits in the industry.

Apple 98
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The Secrets to the Phenomenal Success of Copyblogger

Convince & Convert

'Brian Clark, Copyblogger @brianclark. Brian Clark , Founder of Copyblogger , joins the Social Pros Podcast this week to discuss the mechanics of a content-driven company, the teachability of content marketing success, and the ongoing changes to the original social media as blogs become multi-author blogs. Please Support Our Sponsors. Huge thanks to our amazing sponsors for helping us make this happen.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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7 Tips for a Rocking Social Media Strategy

Writtent Blog

'An estimated 88% of brands today are using social media for marketing. If you’re not on Twitter, Facebook, Google+, or other major platforms, you risk getting left behind. However, the truth is, it’s getting much harder to stand out. How can your organization differentiate, and build relationships on noisy platforms? Whether you’re just starting out or trying to hack your low engagement or small fan base, we’ve compiled a highly tactical guide to building (or improving!

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GoDaddy Domain Name Auctions Are Down

Bill Hartzer

'GoDaddy , the domain name registrar, not only is a place where you can register domain names, but they also sell domain names on the aftermarket. So, that means that when someone doesn’t renew their domain name, GoDaddy will frequently sell it at auction and add an additional year on the renewal for the top bidder. GoDaddy’s domain name auctions are pretty popular, and apparently the site is down.

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The Speed Of Brands And Other Stuff

Twist Image

'What do you make of this whole high frequency trading scandal? Personally, I am not surprised. At every turn, we''re seeing more and more businesses using speed (in almost unimaginable ways) to make more money. This past week, 60 Minutes ran a feature interview with Michael Lewis (famed author of Liar''s Poker , Moneyball and many more) on his latest book, Flash Boys.

Retail 94
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Get 1 Million+ Views by Leveraging Social Partnerships

Convince & Convert

'Mike McCamon, Water.org @mccamon. Mike McCamon , Chief Community Officer at Water.org , joins the Social Pros Podcast this week to discuss transitioning a non-profit from direct mail to new media, the best way to use celebrity to your brand’s advantage, and how his team uses partnerships to enhance their social presence. This week’s Social Pros Podcast also features guest host Nick Cicero , Director of Client Strategy at Expion.

Hosting 130
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Why Brands are Adopting the Digital Newsroom Approach

Proactive Report

'We live in a social media world. People find their news and information on Facebook, Twitter and Instagram. So why should a brand bother with creating their own newsroom? Isn’t it enough to have your content posted on all your social accounts? Not really. When the media or the public find a piece of content in social media they’re likely to follow a link back to your site.

Brands 80
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How Online Commerce Is Becoming Inherently Social

Bill Hartzer

'As you load a website, the text you were looking for is surrounded by icon buttons, from Facebook to Pinterest. You can “like” or “recommend” posts, text and items at the click of a button. Although these benign entities lining almost any website seem harmless enough, they are part of a larger structure, referred to as social commerce.

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Let's Stop Mixing Up Digital Advertising With Digital Marketing

Twist Image

'I get into this fight all of the time. When people talk to me about advertising agencies - especially ones that claim to be "fully integrated" - what I (still) hear is: digital advertising. Make no mistake about it, advertising is a juggernaut in the world of marketing, but it''s not everything. That''s the main gripe I have when people look at advertising agencies with digital capabilities, and try to compare them to a digital marketing agency.

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Social Pros Say Passion, Fun, and Understanding are Key to Social Success

Convince & Convert

'March was an exciting month for the Social Pros Podcast , with guests from WestJet , crowd-pleasing Canadian airline ; PwC Consulting , the world’s second largest professional services firm ; Homes.com and ForRent.com , marketing resource for realtors across the country; and content marketing giant Copyblogger. . I loved the variety of backgrounds, insights, and ideas these social media professionals shared with us.

Airlines 130
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#LMA14: Why Are We Here?

Myrland Marketing

'I arrived in Orlando Monday for the LMA, or Legal Marketing Association, board of directors meeting and international conference. Over 1100 of us are in the midst of arriving for our 3-day conference. Am I excited? You bet. Pre-conference programs start today, followed by the opening reception this evening, as well as numerous LMA new member, chapter and committee receptions?