Sat.Mar 22, 2014 - Fri.Mar 28, 2014

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INTRODUCING: The WTF’s

Firebelly

'Firebelly is starting a new video series that we’ll be airing in April: The WTF’s. That stands for: Whiteboard Tutorial Focused Learning Sessions. They’ll be released every Wednesday, Thursday, Friday or whenever we get around to it. If you have any questions you’d like answered in the upcoming WTF series, hit me up in the.

Upcoming 208
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Monday Roundup: Trust

Waxing UnLyrical

'Happy Monday! Did you have a good weekend? Image: Maria Ly via Flickr, CC 2.0. If it isn’t “everything,” trust pretty important when it comes to building and maintaining relationships (both business and personal). It is often difficult to win, and so easy to lose. This week’s roundup focuses on trust. 1. New Pew Data Shows Millennials Are Non-Traditional, Poor, Unmarried, Not White and Don’t Trust You.

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3 Steps To Powerful LinkedIn Page Optimization

Small Business Mavericks

'One of the most powerful tools for marketing your business is a LinkedIn page, but what do you know about optimizing your page? It’s an art, not a science. Here are three ways you can better optimize your LinkedIn business page and drive more traffic to your website. Share updates often – Some people say to post updates to your LinkedIn page just once a day.

LinkedIn 177
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Social Media Sites Rank Lowest For Customer Satisfaction

The Realtime Report

'Out of websites in 33 industries, social media sites provide the least satisfying experience, according to the American Customer Satisfaction Index’s (ACSI) first-ever website benchmark. Released today, the study found that average website satisfaction is 78.2 out of 100; social media websites rank at the bottom of the barrel with an average of 68.

Sites 177
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Twitter Adds Tagging and Multiple Photo Sharing

The Social Media Incubator

'Photo via Twitter Blog. Twitter has continued it’s growth and sharing features in today’s social media world. On March 26, Twitter announced they were rolling out two new features in order to make Twitter pictures more social. The new features of Twitter are photo tagging and the ability to include up to four photos in a Tweet. Tag your friends.

Twitter 151
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A Day In The Life

Waxing UnLyrical

'She gets up at 5:30 a.m., or maybe 6. He R&S’ (rises and shines) at 7 a.m. (or so). Time enough – just barely enough, and some days not even that – for the two of them to hug, kiss, and chat a bit while one sips tea and the other Diet Coke, before the frenetic dance of get-ready-to-go-to-work-and-don’t-forget-your-breakfast/lunch!

More Trending

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88% of Digital Marketers Consider Realtime Marketing Critical To Their Efforts

The Realtime Report

'Three-quarters of marketers are using realtime marketing, and 41% have included realtime marketing in their 2014 budgets, according to a new survey from realtime web personalization platform Evergage. The vast majority – 88% – of respondents consider realtime marketing important to their 2014 plans. The top benefits of realtime marketing [Evergage survey] So what does realtime marketing really mean to marketers?

Survey 177
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Why Gamification Works: How Brands are Marketing With Fun

Convince & Convert

'One of the many things I absolutely love about my job at GroupHigh is that I get to talk to PR and marketing professionals on a daily basis. I soak up everything that they’re doing so I can share it with my readers. Something I’m seeing a shift toward—which I love—is a movement in marketing that focuses on ditching the campaign model and finding people who authentically like a brand no matter how far (or small) the social reach.

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5 Reasons I Still Use CommentLuv

Kikolani

'One of the questions I’m often asked about this blog is why I still use the base WordPress comment system as opposed to Disqus, Livefyre, Facebook, or Google+. My answer is always CommentLuv. People have their issues with the CommentLuv plugin. I will admit that yes, it does invite spammers who just want to drop a link, so if you don’t moderate your comments carefully, you’ll be giving out lots of bad links.

WordPress 162
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3 Great Safe Alternatives to Guest Blogging

Bill Hartzer

'Guest blogging for SEO purposes started its downfall recently, especially with Google penalizing MyBlogGuest , and before that it was Google finding and penalizing advertorials. And before that, it was paid links in general. It’s not that Google’s against those advertising vehicles, it’s that they don’t want SEOs and website owners manipulating their algorithm, gaming the system so to speak, and “ buying links that pass PageRank “ And now, if it’s paid,

NoFollow 155
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Social Networking Stats: 25% of US Smartphone Users Will Use Instagram in 2014, #RLTM Scoreboard

The Realtime Report

'The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1.23 billion monthly active users. via Facebook. YouTube. over 1 billion monthly unique users. via YouTube. Twitter: 241 million monthly active users. via re/code. Qzone: 599 million monthly active users. via TechCrunch. Sina Weibo: over 500 million users. via The Next Web. Renren: over 170 million users. via iResearch iUser Tracker.

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This Is The Usually Absent Secret Ingredient of Content Marketing

Convince & Convert

'I believe these things: - The best content is content that people cherish , not content that people tolerate. - The best content is content that people want , not content that companies think they need. - The best content is content so useful that people would pay for it if you asked them to do so. - The best content is a Youtility. More and more corporations and individuals are starting to espouse and adopt this philosophy, to which I say “thank goodness” and “it’s abou

Content 156
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What Guest Blogging Is For

Small Business Mavericks

'This past week in the blogosphere has been a week full of turmoil. One of the largest guest blogging networks was penalized by Google and that got a firestorm going all over the Web. Then, a real discussion on the purpose for guest blogging got started and no one is agreeing. Michael Martinez says it isn’t for building links. But the average Internet marketer is still advising bloggers to “ link with value.” Here’s the problem.

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It's Gut Check Time For Marketing

Twist Image

'How do you feel about the marketing dollars that are being spent at your organization? This is about much more than your marketing mix, and this is much more serious than how creative your advertising is looking these days. Quick question: how much do you rely on data and analytics to build, develop and deploy your marketing? This is not a trick question.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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71% of Airlines See Mobile as the Future of Airline Payments

The Realtime Report

'photo: Wikipedia Commons. Mobile and social media will be a focus for airlines over the next few years, according to a recent survey from airline payment processing company WorldPay. Kiosks will become less important, and sales will shift to social media and mobile. A whopping 83% of airlines believe that improvement and deployment of new payment technology is a major business priority.

Airlines 175
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How Delta Used a Local Contest to Reach the Hearts of New Yorkers

Convince & Convert

'Influencer marketing has become a little convoluted and confusing if you ask me. So, for the sake of this post and how I like to market, I’m going to dumb the term down a bit and say that the gist of what we want to do as marketers is make a lasting connection with consumers through fans of our brand. Something that seems to get overlooked is the fact that influencers are everywhere.

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Why The Long Tail Is Still Important

Small Business Mavericks

'If you are still targeting generic keywords, chances are you aren’t going to get a lot of traffic to your blog. But if you go after a couple of hundred long tail keywords, you’ll stand a much better chance at attracting readers, links, and attention to your blog. Why is that? The reason, in a nutshell, is because your generic keywords have a lot of competition.

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Why You Should Pay Attention To Kickstarter And Watch This

Twist Image

'Everything has its challenges. There will be those who love stuff, those who hate things and those who are ambiguous about it. I love Kickstarter. I''ve expressed my love in many (if not all) of the places that I put out my thoughts. The ability for projects, products and services that used to rely on the mercy of bigger companies (the gatekeepers, as Seth Godin calls them) takes a crazy turn towards the interesting when individuals who are interested in creating something (a book, play, video

Project 91
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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#OriginalContent with @GetScripted and @DanaBrunetti

Koka Sexton

'Every now and then I actually get out of the office and attend an event for fun rather than work. It’s usually work related in some way but I don’t actually have a ‘job’ to do. Last week I had the opportunity to attend an event held by Scripted, a content creation, writing service company in San Francisco. The event had a special fireside chat session with Producer Dana Brunetti.

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How Early 20th Century Businesses Got Big With Content Marketing

Convince & Convert

'Contrary to what many digital marketers think, the emergence of the Internet did not give birth to content marketing – it just enhanced its accessibility. The truth is content marketing has been around for a long time – since the late 19th century to be exact. It can be as simple as sending out an educational publication to a target audience.

Content 146
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Measuring PPC Keyword Performance In Google Analytics

Small Business Mavericks

'If you do any pay-per-click advertising, you would do yourself well to track your performance in Google Analytics. This can be easily done. Click on Acquisitions then on AdWords then in Keyword Positions. From this report you can determine a number of useful metrics, such as: Conversion rate by PPC ad position – Does your ad perform better in position #3 than it does in position #2?

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The Absolute Value Of Marketing

Twist Image

'Episode #402 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Back in 2000 (yes, way back then), I read a book that made me rethink everything that I thought I knew about marketing. It was called, The Anatomy of Buzz , and it was written by Emanuel Rosen. Long before we were all talking about social media, viral videos, content marketing and more, Rosen was busy studying what makes people do the things that they do.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Don’t do this! (If you want more customers that LOVE everything you do)

Absolute PA

'Email newsletters: They have a shady past, a bad rep and are easy to get wrong. Which is why so many small business owners overlook them. Overwhelmed and confused about how to apply them to their business. It’s a tricky subject. In truth, offering something highly valuable to your website visitors in exchange for their email is one of the smartest marketing moves you can make.

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How to Measure the Success of Your Social Sweepstakes

Convince & Convert

' Clever campaigns will always have a place on social platforms, but there’s no denying that many brands are using sweepstakes to attract leads and draw them through the funnel. Games and contests can capture the attention of even distracted readers and act as a powerful catalyst for spreading a brand’s message where it matters most. It’s obvious that when measured and adjusted properly, a sweepstakes can be a powerful social media marketing asset, driving massive conversions.

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Is It A Penalty Or An Algorithm Change?

Small Business Mavericks

'Matt Cutts received a question about how to know if and when Google has penalized a certain site and I think there are several takeaways from his answer, detailed at Search Engine Journal. First, you’ll be notified in Webmaster Tools if you’ve been targeted manually by the Google webspam team. This is important because you won’t necessarily receive a notification if you’ve been slapped by an algorithmic change.

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CTRL ALT Delete - Weekly Technology And Digital Media Review - CHOM FM #24

Twist Image

'Every morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It''s not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud , if you''re interested in hearing more of me blathering away.

Review 74
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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#LMA14: I’m Really Looking Forward To It!

Myrland Marketing

'I’m really looking forward to next week! Yes, I will miss my beyond-words-adorable Yellow Lab puppies, Mike and Nick, more than I can say, but I know they are in great hands here at home with my husband, John. Oh, yes, I will miss him too, of course! But this is the time of year that I get excited about. It is the Legal Marketing Association, or LMA, annual conference, when I get to see my close friends and colleagues, make a lot of new friends, learn from some of the brightest minds in m

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How the Product Life Cycle Improves Content Marketing

Convince & Convert

'Image via BigStockPhoto.com. Content marketing is growing up. According to “ Quarterly Intelligence Briefing: Digital Trends for 2013 ,” content marketing became the number one priority for marketers in 2013. And why not? Content marketing works because it’s a uniquely powerful way to generate excitement around your industry and products. ( tweet this ).

Products 141
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Interview with Tamar Rimmon: Analytics Without The Glazed Over Look

Diva Marketing Blog

'Part Two of a series of interviews with Adobe Digital and Social Media Summit Speakers & Attendees. . Tamar Rimmon , Conde Nast, tells us how her team provides meaningful insights to senior managment and internal clients that support the brand''s goals. . About Tamar Rimmon - Tamar is Senior Manager of Analytics and Audience Development at Conde Nast.

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Six Links Worthy Of Your Attention #196

Twist Image

'Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll ( BitCurrent , Year One Labs , GigaOM , Human 2.0 , Solve For Interesting , the author of Complete Web Monitoring , Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics ), Hugh McGuire ( PressBooks , LibriVox , iambik and co-author of Book: A Futurist''s Manifesto ) and I decided that every week the three of us are going to share

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#27: Video Marketing Tips and Tricks with Caleb Wojcik

Amy Porterfield

On this episode of the Online Marketing Made Easy Podcast, we talked all about video creation and editing. I know a few of you instantly felt a little anxious when you read those words, because video is not usually at the top of anyone’s “favorite things to do” list – or at least that’s the […]. The post #27: Video Marketing Tips and Tricks with Caleb Wojcik appeared first on Amy Porterfield | Online Marketing Expert.

Video 49