Harp Interactive

FEBRUARY 28, 2014

'Categories: Blog , Facebook , Google , HootSuite , LinkedIn , Monitoring , Social Media Marketing , Twitter Tags: Facebook , Facebook Messenger , Firefox , Google , linkedin , Promoted Accounts , socia media , Twitter , Who''s Viewed Your Profile Facebook Tags, Twitter Promoted Accounts, Google Helps Local Media, and more! Catch up on the need-to-know changes and updates in social media that affect your business and brand…all in one place.

HootSuite 248

HootSuite Social Media Twitter Facebook 248

Firebelly

FEBRUARY 27, 2014

'In a world gone crazy over content, smart marketing people are asking a deeply existential question – what happens to my content once I set it free? The questions include: Does it arouse interest from your audience? Is it able to penetrate your target demo? Is it able to achieve multi-channel penetration? How long can.

Issues 236

Issues Content Metrics Analytics 236

yMarketingMatters

FEBRUARY 26, 2014

'As previously discussed in my post “Which Social Media Channels Should I Use For My Business?” , I am following up with an more in-depth look at Twitter and why your business should make use of this social media channel. There are about 1 billion registered Twitter users, with 241 million monthly active users. The average Twitter user has 208 followers.

Twitter 235

Twitter Repository Hashtag Statistics 235

Waxing UnLyrical

FEBRUARY 26, 2014

'Disclosure: HCL is a client of my agency, Six Degrees PR. However, the campaign partners are ITSA Brand Solutions and FrogIdeas. I thought this was an interesting campaign, and wanted to share my thoughts with WUL readers. Have you ever been to an interview where you don’t have to speak at all, yet are expected to answer whatever the interviewer asks?

Campaign 229

Campaign Authentication Twitter Travel 229

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Social Media

Harp Interactive

FEBRUARY 25, 2014

'Categories: Blog , How To Tags: press release , press release writing , tips for successful press release , writing tips Think of a press release as your passport to publicity. Yes, there are a standard set of rules everyone must follow to apply. Once approved, though, the chances to explore and educate are endless. No matter where we are or what we do, we all have news to share.

Press Release 247

Press Release Education Tips News 247

Mindjumpers

FEBRUARY 28, 2014

'These past two weeks saw the release of two adrenaline themed ads, and a funny note is they both came from two well-known beverage brands. Everyone likes a little dash of awesomeness in his or her life now and then, if not as a participator then at least to look at from a secure distance in awe. The UK Pepsi Max ad featuring daredevil stuntman Damien Walters popped up on several media websites as “video of the day” this week while time will tell if the action packed Jägermeister ad will follow

Social Media 221

Social Media Advertising Trends Brands 221

Waxing UnLyrical

FEBRUARY 28, 2014

'The weather outside is frightful. I should know; I was the victim of black ice yesterday. So while my right arm is badly bruised and oh SO painful, Thankfully, nothing is broken. Hopefully I’ll be typing normally soon, and my husband is making me RICE like crazy. Still, I’m off to xPotomac today. Since I’m reduced to one-handed iPhone typing for the most part, I thought it’d be great to share this Friday funny from John Atkinson.

Consultant 214

Consultant iPhone LinkedIn Types 214

The Realtime Report

FEBRUARY 28, 2014

'What are Americans really doing on their smartphones? The vast majority – 85% – rely on their smartphone for basic lifestyle activities, according to a survey of 1,000 U.S. adults by security app Clean Master. The data reveals which smartphone activities are most popular (and how that varies between men and women), the security concerns of smartphone owners, and – drumroll please – the most popular types of selfies (because apparently there are selfie categories now).

Statistics 178

Statistics Survey Mobile Activities 178

The Social Media Incubator

FEBRUARY 25, 2014

'A new change to Facebook may help brands and their engagement levels. Past algorithm changes to Facebook’s News Feed have hurt some brands, particularly smaller brands, by limiting reach and ultimately hurting engagement. However, the newest change to Facebook gives those brands hope. Now, when a Page tags another Page in a post, followers of both pages will see it in their News Feed.

Feed 161

Feed Feedly News Engagement 161

Convince & Convert

FEBRUARY 25, 2014

'Image via BigStockPhoto.com. For every online marketing campaign, there is a set of mobile marketing campaign elements that will need to be addressed. It’s always great to try out new campaigns, but having a framework in place will make sure you have a gameplan so you know how to improve your success for the future. Objectives. Like every other marketing campaign, it is crucial that there are established objectives for the campaign to identify if it was successful.

Mobile 167

Mobile Campaign Marketing Examples 167

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Social Media

Waxing UnLyrical

FEBRUARY 24, 2014

'So. It’s still cold here. What about where you’re at? Hmmph. Image: Siddharth Sharma via Flickr, CC 2.0. Whether we like it or not, obstacles are a part of life … and work. And part of life – and what makes work fun – is figuring out how to overcome them. That’s the focus of this week’s roundup: overcoming obstacles (and after reading this post, you may be able to identify some of these in your own business).

Health Care 189

Health Care Small Business Consultant Flickr 189

The Realtime Report

FEBRUARY 25, 2014

'Email marketing is far from dead — but is your brand optimizing email campaigns for mobile? If the answer is no, then it’s time to start: a new study from Yesmail Interactive shows that, as of Q4 2013, half of consumers now read emails only on mobile devices. Based on an analysis of 6.4 billion emails sent in Q4 2013, the study showed an impressive rise in mobile stats in just one quarter: the percentage of consumers interacting with email exclusively on mobile rose to 50%. email-

Mobile 173

Mobile Statistics Study Campaign 173

The Social Media Incubator

FEBRUARY 24, 2014

'If you have a website or blog, especially one used for commercial use, you probably use your fair share of images. The world today is all about being visual, so online marketers don’t really have an option when it comes to using images or not. People just won’t read a plain text page anymore; there’s no patience for it. With that said, it is important to take extreme caution when using images you find online.

Price 161

Price Sites Google Tips 161

Ari Herzog

FEBRUARY 28, 2014

'It was a 1991 Chrysler LeBaron. Maybe an ’89. It was my first car as a high school junior. I got my drivers license a few weeks earlier and Dad bought the used 4-door sedan for me as a gift. The year doesn’t matter because it was totaled that Saturday night. I was a mile from Jeff’s house. I was going to drop him off, having watched “Wayne’s World” at the movies that night.

Comments 152

Comments Content Twitter Facebook 152

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Social Media

Convince & Convert

FEBRUARY 27, 2014

'The latest edition of The CMO Survey , from the Fuqua School of Business at Duke, has arrived, and there are some implications for social media marketers worth noting. First of all, the study is solid–while it is based on a self-selected sample of about 400 marketers (88% of which are at least VP level), the sampling has been consistent since 2009 , and as we always say in my business, the trend is your friend.

Research 156

Research Sample Samples Analytics 156

The Realtime Report

FEBRUARY 24, 2014

'Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter and LinkedIn: LinkedIn opens its publishing platform to all members. Facebook. Facebook to pay $19 billion for WhatsApp – Facebook is acquiring mobile messaging service WhatsApp; the company will continue to operate separately, and co-founder Jan Koum will join Facebook’s board of directors (The Wall Street Journal).

News 164

News Publishing LinkedIn Social Media 164

Mindjumpers

FEBRUARY 26, 2014

'This is the follow up to our Brazil post in our short series that examines the state of social media around the globe. Mindjumpers’ global network consists of local country community managers, creating a platform of multinational professionals. It is their insights enable us to execute and maintain brand communities around the world in a structured, quality assured and cost effective way.

Social Media 113

Social Media MySpace Trends Energy 113

Ari Herzog

FEBRUARY 22, 2014

'This screenshot, courtesy of TwitterCounter , shows a 3-month tally of my Twitter followers. Notable milestones include 4,419 on December 23; 4,721 on January 14; and 4,887 on February 2. Do you see the downward slope on the far right? Notable numbers there include 4,832 on February 18; 4,503 on February 20; and 3,975 today on February 22. That is no accident.

Airlines 145

Airlines Twitter Klout Class 145

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Social Media

Convince & Convert

FEBRUARY 26, 2014

'One of the many points that I illustrated in my post yesterday about a co-campaign that Daily’s Cocktails and Wholly Guacamole teamed up on was the value of a multi-channel marketing strategy. ( Read it here if you missed it, it’s a good one! ). Bloggers are a fantastic springboard for such a strategy because they are easiest to search for contextually and granularly as opposed to searching for influencers on other channels.

Blogger 152

Blogger Examples Case Study Marketing 152

The Realtime Report

FEBRUARY 27, 2014

'Branded contests that bring consumers’ tweets and photos to billboards have proven to be a successful formula for engagement and exposure. Now, Pepsi Max is taking the union of social media engagement and outdoor billboards a step further, bringing user-generated Vine videos to billboards across the U.K. The brand’s #LiveForNow campaign encourages consumers to submit “unbelievable” Vines (six-second videos) for the chance to see their video on huge billboards in seven Br

Campaign 164

Campaign Advertising Video Social Media 164

Idaconcpts

FEBRUARY 27, 2014

'There is a better way to make banners that not only stand out, but also look better. Shopping around for a sign or banner can be a frustrating experience when browsing the local brick and mortar stores such as home improvement chains and department retailers. Fortunately, online stores now make it easy to find the perfect banners or signs for virtually any type of application.

Real Estate 123

Real Estate Applications Sports Retail 123

Ari Herzog

FEBRUARY 23, 2014

'Penelope Trunk once wrote about portraying yourself on social media : Each of us is multi-faceted. With a selection of media to choose from, we can express different parts of ourselves in different ways. It’s clear to me that blogging is best for expressing big ideas. If you can’t convey new ideas on your blog, then you probably won’t get a lot of traffic… But Twitter is not good for fleshed-out ideas.

Social Media 139

Social Media Tumblr Flickr ROI 139

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Social Media

Convince & Convert

FEBRUARY 26, 2014

'Let’s face it. When you think content marketing, your brain immediately thinks blogs, eBooks, and whitepapers. But, what about presentations? If you neglected this medium in 2013, I want to encourage you to take another look at presentations in 2014. Here are few reasons why: You Have a Story Worth Sharing. Let’s first establish that you have a story to tell.

Content 151

Content Marketing eBook How To 151

Bill Hartzer

FEBRUARY 25, 2014

'One of the biggest things that anyone needs to know about search engine optimisation, or SEO, is that fresh content is still king. Letting a website sit dormant for months or even weeks can cause it to fall behind. It can quickly become outdated. The search results ranking will drop, potentially falling out of the top 10 search results or first page, which is where the vast majority of people look for their keyword search query.

SEO 107

SEO Content Engineering Directory 107

Idaconcpts

FEBRUARY 22, 2014

'Every business needs help managing its credit card processing and payment solutions. While there are many ways for a company to make money, most companies can only make money when the majority of their customers can make payments easily. In the new, global economy, most people carry debit cards and credit cards rather than cash. This means that every business must have some kind of credit card processing system that allows their customers to quickly make payments for all of their purchases.

Process 123

Process System Software Company 123

Ari Herzog

FEBRUARY 22, 2014

'Some 29 months ago Mark Schaefer blogged about clever biographies of Twitter users. I was curious how many of those bios remain intact today, which changed, and whether any accounts changed names or were deleted. 6 Deleted Accounts. @ProbablyBaking. Living one day at a time, with a fresh baked cookie. Okay. And with a coffee. And maybe some chocolate.

Twitter 115

Twitter Sports B2B Skills 115

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Social Media

Convince & Convert

FEBRUARY 25, 2014

'Relationships are just better when they exist between two parties, don’t you think? I can’t remember the last time I heard anyone say “I’m my own best friend” or “I just want to marry myself…” So why would marketing be any different? Together (because being lonely sucks) let’s explore the value of “co-campaigning” for an influencer outreach campaign.

Campaign 134

Campaign Influencer Advertising Brands 134

Bill Hartzer

FEBRUARY 28, 2014

'Yesterday, Matt Cutts tweeted a link to a new scraper report tool that you can use to report websites that are outranking your website. If this other site has scraped or copied or stolen your content, then you can use the form to report the spam to Google. That new form could be useful for some, and I applaud Google for adding it. But that’s honestly not what I’m interested in here.

URL 107

URL Analytics Report Data 107

Small Business Mavericks

FEBRUARY 28, 2014

'Matt Cutts was asked if clarity is important when writing content. The answer should come as no surprise to professionals who have been paying attention for a few years. Yes, he says , of course clarity is important. But that doesn’t mean you can’t use jargon. My rule of thumb is this: If you are writing to a strictly technical audience or professionals within your industry, then use jargon.

Content 98

Content Small Business Industry Buy 98

Twist Image

FEBRUARY 28, 2014

'How do you handle your To-Do list? I''ve been stressing over my to-do list. How about you? It''s funny, I''m not stressed over the growth of it and the activities that I need to get done. I''m actually stressing over the actual/physical list. Let me explain. I used to carry around a hard cover Moleskine notebook that I loved dearly. It had everything in it from to-do lists to book ideas to client meeting notes to random thoughts gathered at a conference and so on.

List 104

List iPad iPhone Applications 104

Convince & Convert

FEBRUARY 27, 2014

'When it comes to life’s fun events, cleaning up doesn’t have to feel like a chore. Inspired by the fun people can have making messes, Glad recently launched its #TrashCrashers campaign, which leverages visual storytelling, influencer partnerships and events in an effort to make people view cleaning up in a new way. The campaign preview launched recently with a teaser video for the first event, Beverly Hills “Trashy” chic clothing swap hosted by Jennifer Brandt of Perfectly.

Campaign 130

Campaign Hosting Eventful Influencer 130