Sherrilynne Starkie
OCTOBER 12, 2013
'The folks at the National Arts Centre Orchestra recently invited me to a sneak preview of Casual Fridays. I just popped down the road from my office to the NAC LeCafe right from work, and it turned out to be a really fun time with some cool people, great music and fantastic food. Casual Friday’s start with the Culinary Overture – variety of delectable small plates.
Dave Fleet
OCTOBER 15, 2013
'Tweet. My friend Jeremy thinks content calendars are evil. I disagree: I think content calendars are useful tools, but they’re consistently and brutally abused to the point where they can seem evil. Content calendars are here to stay. Like it or not, content calendars aren’t going anywhere any time soon: Most companies are still trying to break outside the mold of corporate approvals.
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Harp Interactive
OCTOBER 16, 2013
'Categories: Blog , Instagram Tags: brand , brand building , how to use instagram , Instagram , Instagram tips , social media Storytelling is a vital part of brand building. In a way that is all their own, brands are successfully leveraging Instagram, a powerful, imagery-driven social network, to share their stories. Illustrate Brand Personality. Whether your brand is fun and quirky or professional and highly sophisticated, Instagram provides an opportunity to show just how personable it [.] ( R
Firebelly
OCTOBER 18, 2013
'This past week, Duncan and I attended the BOLO Conference in Scottsdale, Arizona. It was a great event for leaders of digital agencies. Being the guy I am, I sought out the social media-related sessions. Here are five pieces of advice that came from the presenters: “The way to a consumer’s heart is through their feed.” Terry City , Vice President, West Coast, Buzzfeed.
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Buzz Marketing for Technology
OCTOBER 18, 2013
'Posted in eCommerce Optimization Personalization. According to Forrester Research , U.S. e-commerce sales are expected to hit $370 billion by 2017 – that’s 10 percent of retail sales. These are some pretty staggering figures that brands and their CMOs cannot afford to ignore. More than anything, it’s a harsh reminder of just how much revenue they stand to lose if they get the online experience wrong.
Dave Fleet
OCTOBER 15, 2013
My friend Jeremy thinks content calendars are evil. I disagree: I think content calendars are useful tools, but they’re consistently and brutally abused to the point where they can seem evil. Content calendars are here to stay. Like it or not, content calendars aren’t going anywhere any time soon: Most companies are still trying to break outside the mold of corporate approvals.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Firebelly
OCTOBER 17, 2013
'During a recent webinar by industry analyst Susan Etlinger on using social data to gain a competitive advantage, I started thinking about the role customer insights play. Drawing upon Susan’s work, my thoughts offer an extension on what we’re doing at Firebelly to solve these social data challenges. Clearly with the emergence of new tools for monitoring, analyzing and mining social data, the opportunity for understanding our customers, potential customers, and competitors is at a n
The Social Media Incubator
OCTOBER 17, 2013
'One question that business owners new to social media ask us often is this one: How often should I post status updates to my social media accounts? The answer is, it depends. Keep in mind that all social media is different. Facebook and Twitter are very different from Google+ and LinkedIn. Before you start posting to any social media site, you should take some time to understand the expectations of its current users.
Convince & Convert
OCTOBER 12, 2013
'Much of what we’ve come to believe about social media and content marketing is wrong. They are myths. Time to crush them. I crushed them originally a few weeks ago on a webinar for the Content Marketing Institute : Myth 1: My customers are not social. 2013 data from the Pew Internet project finds 72% of American adults who are online use social networking sites.
Bill Hartzer
OCTOBER 12, 2013
'Google is updating their Terms of Service on November 11, 2013. There are several updates to their TOS, and notably one of the changes has many people in an uproar. If you follow a business on the Google+ social network, there is a chance that your endorsement could be used in an advertisement for that business, elsewhere on the web. You can read about the changes to the Terms of Service.
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Firebelly
OCTOBER 15, 2013
'Many brands have had to learn the hard way that during a national disaster or tragedy, it is often best to step away from social media. While most of these lapses in judgment can be attributed to the actions of a community manager, one of the most highly criticized and controversial company Twitter accounts is actually being managed by it’s namesake founder who is intent on brewing up a social media storm.
The Social Media Incubator
OCTOBER 15, 2013
'When it comes to LinkedIn, we have discussed that there are the right things to do and there are the wrong things to do. One of the things you want to make sure you do right with a company page, is the branding and voice of your page. Let people know who you are. When professionals visit your company LinkedIn page, you want them to know exactly what your company is about within the first minute of looking at your page.
Convince & Convert
OCTOBER 15, 2013
'Facebook’s early days were incredible. Companies like Zynga, who were able to take early advantage of the social network’s viral potential, grew into multi-million dollar entities over a period of weeks. We were all new; brands and common users alike saw shares and invites as the path to virality, and for a time, it seemed to work. Week after week, the number of active daily users continued to skyrocket, and Facebook quickly became the destination of choice for businesses seeking wider audience
Bill Hartzer
OCTOBER 14, 2013
'If you are an online marketer, and, more specifically, and SEO ( search engine optimization professional), you need to start paying more attention to Freebase , which is a part of the Knowledge Graph. The search engines, including Google, and now Bing, are now using information from the Knowledge Graph to learn more about the relationships between things.
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Firebelly
OCTOBER 16, 2013
'It’s only hump day and already this week has brought some big news from some of our favorite social media platforms. Twitter now lets you receive direct messages from any follower. Aiming to make it easier to use direct messages, Twitter has been rolling out a new setting over the past week that will give users the option to receive a DM from any follower, regardless of whether they follow them back or not.
The Social Media Incubator
OCTOBER 18, 2013
'This week’s app helps you manage all of your Microsoft Office files. Whether you want to see a word document, a spreadsheet, powerpoint presentation, a PDF or even an image, you can view it and share it using CloudOn. CloudOn lets you view any of your document sharing accounts such as Google Drive, Dropbox, Box and Sky Drive. The CloudOn app makes it very easy to get to any of your documents on any of these platforms.
Convince & Convert
OCTOBER 16, 2013
'Here’s something you probably already knew: at a rate that’s unprecedented, the internet is creeping into the real world. You can see it in companies like Uber , that are slowly eating away at the taxi industry. You can see it in the drones that are coming up on Kickstarter every day. You can see it in the hardware that Paypal and Square is building to help transactions happen even easier than before.
Bill Hartzer
OCTOBER 17, 2013
'When you take a photo using your iPhone or Android mobile phone, the location data (latitude, longitude) of where that image was taken is usually saved in the photo file. Other information, such as the device that took the photo, and the image size, is also saved. The data that is saved in the image file itself is typically called “ EXIF Data “ By editing image files before you upload them, you can add additional information to those files, which ultimately could help your local sea
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Small Business Mavericks
OCTOBER 18, 2013
'Just about every time Google updates its algorithms you’ll see an onslaught of SEOs and online marketers predicting what they think the change means long term. Most of these predictions are wrong. Some are right on, and sometimes the person making the prediction is so far out in left field it’s hard to believe anyone takes them seriously.
Twist Image
OCTOBER 18, 2013
'Stop complaining about email. We all get too much email. Most of the time it''s about things that should probably be discussed in person (or over the phone) or it''s spam. The truth is that the inbox continues to be a great way to get more creative, inspired and smarter every day. I''ve written about this before: I still love subscribing to a slew of great e-newsletters, but there is only a handful that I simply can''t wait to read, or I leave theme in my inbox until I get through them.
Convince & Convert
OCTOBER 17, 2013
'Ask any Pinterest enthusiast and they’ll tell you just how easy it is to dole out a re-pin. The tricky part? Curating content that stands out in a sea of pins and inspires Pinterest users to engage with it. In a creative, yet worthwhile approach, Elizabeth Arden is breaking through the Pinterest clutter by inspiring its audience to support a meaningful cause.
Bill Hartzer
OCTOBER 18, 2013
'Today, I decided that I would share a really super duper online marketing tip on my Facebook page. This tip has to do with domain names, but not just any domain names. You have to have a good domain name along with good traffic to that domain name in order to market your business online. Unfortunately, I cannot get into details about this really super duper online marketing tip here on my blog.
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Small Business Mavericks
OCTOBER 16, 2013
'Google has a market research tool that few people know about. It’s a simple tool to use, but you can use it to find global markets for expanding your business and conducting alternative keyword research. It’s called Global Market Finder. You don’t need a Google account to use the tool. You simply go to the website, choose a country that you’re from and enter your list of keywords.
Writtent Blog
OCTOBER 15, 2013
'You’ve surely heard of newsjacking, but are you familiar with holiday-jacking? If it isn’t an official marketing term, it definitely should be. The bigger the holiday, the larger the interest among the consumers and the associated volume of search on Google. By effectively targeting your marketing materials to upcoming holidays, you can capture the interest of consumers who are attuned to the season.
Twist Image
OCTOBER 17, 2013
'What was the last book that you read? I buy new books all day. Literally. I read most of my book on my iPhone using the Kindle , iBooks or Kobo app (but, mostly Kindle). I haven''t been reading enough books this year. I used to read - on average - about a book a week. I think I have only read a handful of books this year. Sadly. Still, I find myself reading all of the time.
Stay N' Alive
OCTOBER 15, 2013
'When I was younger things were simpler. TV, Print News, and when the internet, even websites would remain pretty static. My, how things have changed! In a world of "Generation Me", with Millenials being raised on the internet and using technology and social media for most of their lives, marketing, and technology is so much different! As a marketer, your audience expects change, and they expect it fast.
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Small Business Mavericks
OCTOBER 15, 2013
'If you’re familiar with Klout, then you know they have a score that allegedly measures your social influence. You could call that social authority, but I wouldn’t claim that you can put a number on it. In a nutshell, social authority is your measure of influence in social media and beyond. It’s how people view you on Facebook, Twitter, and LinkedIn.
Proactive Report
OCTOBER 14, 2013
'According Forbes the top new marketing job recruited and hire in 2014 will be a Director of Content. According to HubSpot’s 2013 State of Inbound Marketing Report, companies that clearly define marketing and sales roles in relation to content marketing experience a significantly lower customer acquisition cost than those that don’t have this in place.
Twist Image
OCTOBER 15, 2013
'Fraud is everywhere. Wake up. When I was younger (in a pre-Internet world), there was a dirty little secret about newspapers and magazines. The publishers could tell you whatever they wanted about circulation, distribution or pass-along metrics, but it was hard to hide the fact that if you ever pulled your car into the back of their printing facilities, you would often find hundreds and thousands (and maybe more) copies of their publications by the trash bin and/or recycling bin.
Laurel Papworth
OCTOBER 15, 2013
'Wall Street should be monitoring social media. So should companies around the world. Why? Cos we are just too smart as a crowd. The example below is from Tesla community but I betcha we could crowdsource Outsider Trading information on any product or brand or company… (Note: Australian Companies MUST report social media discussions that impact stock ).
Small Business Mavericks
OCTOBER 14, 2013
'E-mail marketing is one of the most powerful ways to market any business. If you look, you’ll probably find that many of your best customers come to you through your e-mail marketing efforts. One reason for that is your e-mail list is a warm prospect list. These are people who have already given you permission to contact them, so when you do, they are more open to what you have to offer.
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