Sat.Oct 05, 2013 - Fri.Oct 11, 2013

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Social Videos – Why, Where And How?

Mindjumpers

'Visual content has always been important in social media, but 2013 has set whole new standards. Facebook has opened up for larger images and visual social platforms like Instagram, Vine and Pinterest have experienced an amazing growth. But the focus on visual content isn’t just centered on images: video is the fastest growing ad format worldwide. And it’s not videos like we know them, but short videos with a time limit.

Video 266
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How Are Serious Games Reinventing Businesses?

Buzz Marketing for Technology

'Posted in Crowdsourcing Gaming Innovation. I had a chance to sit down with Luke Hohmann, founder of Conteneo , Inc. and creator of Innovation Games ® and Knowsy ® to discuss how serious games are changing Sales and Marketing teams at major brands. The following is a transcript of our conversation. PD: Talk a little bit about what is a “serious” game.

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The Personal vs. Brand Approach To Social Media

Firebelly

'The way we approach social media from an individual and brand perspective are two very different things. While companies often use every platform possible to interact with their customers, the approach I take on my personal accounts is to utilize social to communicate, crowdsource, and collaborate. Facebook: This social network is something I use to maintain relationships with people from various aspects of my life.

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How To Drive More Traffic Using Keywords In Blog Titles

Jason Yormark

'A little cross posting from the Studio 9 Blog. Here I cover how to use the Google Keyword Planner to better title your blog posts and drive more traffic to your blog. Have a look!

How To 193
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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How Google is Forcing Your Content to Get Better

Convince & Convert

'In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about the impact of Google’s big changes on content strategy and content marketing execution. As you no doubt are aware, Google announced that they have significantly changed the algorithm that determines search results. Code-named “Hummingbird” this new system de-emphasizes specific keywords in the search/search results schema in favor of semantic searching.

Google 167
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App of the Week: Flickr

The Social Media Incubator

'You may ask yourself, how can Flickr benefit a business marketing strategy? Maybe you have pictures of products, services and other portfolio work that you want to display. Whether that means you display it on a conference room TV, on a blog or in a Facebook post. Flickr allows accessibility, sharing and organization with your photos. With the Flickr App , you or anyone you allow to organize your account can add photos from anywhere from their mobile device.

Flickr 144

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How to Grow Your Mailing List With Cash & Other Incentives

Kikolani

'After attending an awesome conference on email marketing strategies, it seemed timely to publish a sponsored review for a company that helps you grow your mailing list. Incentivibe helps bloggers and businesses run contests in order to build their mailing list. The best part? You get to give away a $500 cash prize or item – and all it will cost you is $25.

List 146
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The World’s First Instagram Hotel Gets Rave Reviews

Convince & Convert

'In an age where the hashtags like #travel, #travelgram, #traveling and #travelingram have millions of posts on Instagram (and counting!), it’s not all that surprising that an entrepreneurial hotel chain would attempt to cater to people’s snap happy travel preferences. Case and point – the world’s first “Instagram Hotel.” Located in Sydney, Australia, the 1888 Hotel has taken a big chance by branding itself with the rapidly growing visual social media channel.

Hotels 149
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The Keys to Branding Your Twitter

The Social Media Incubator

'Does your business have a Twitter profile as a part of your social media strategy ? How much work has gone into that profile? As a part of the strategy, it’s important to consistently post, engage with your audience and keep up with current trends. However, something you might not think about is branding your Twitter. Your brand is the most important part of your business.

Brands 140
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Big Business Facing A Big Problem With Social Media

Firebelly

'Many mega brands are finding out just how difficult it is to develop a successful social media strategy. Despite spending a combined $19 million on social media in the last year, only 10 percent of the 655 big businesses surveyed in a recent global report saw positive results. Like many others, what these brands have not yet realized is that social media is an art form that needs to become part of a company wide shift in culture.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Dear Blog Comment Spammer: I Think Your Comment Spam Tool is Broken

Bill Hartzer

'Dear Blog Comment Spammer, who just left a comment on one of my recent blog posts: I think whatever software tool or script that you are using is broken. Or, you simply you are so dumb that you do not know how to use it properly. Whatever the reason, you should have noticed that none of the blog comments that are left on my blog actually allow outgoing links to websites.

Comments 142
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Use Content To Convert The Invisible Sale

Convince & Convert

'Prospecting for new business is a painful duty relished by very few business owners. No one likes to cold call or cold email. Because of this, far too many companies fail because they don’t keep their sales pipeline full of highly qualified prospects. In my earlier days, a VP of Biz Dev at a regional advertising agency, I once had to call on a prospect 52 times before our agency was invited to pitch for anything.

Content 141
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Are Personas a Good Approach in Social Media?

The Social Media Incubator

'Are personas a good marketing tactic in the era of social media? Should you blog using a persona, or conduct social campaigns under a persona? Personas have long been a popular method of helping to bring personality to a brand, product or service. Think of sports teams, like the Minnesota Timberwolves and their mascot, Crunch. Or the GEICO Gecko. Or the Aflac Duck.

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Obamacare And Social Media: 5 Must-Reads

Firebelly

'The Patient Protection and Affordable Care Act (aka Obamacare) health insurance exchanges have opened and social media is being used to both promote and debate the new law. Read all about it below. #GetCovered Obamacare Square: Health Care Tries to Go Viral. By Chris Miles Rolling out with the official opening of the new federal health care exchanges is a significant marketing campaign by the White House to inform and get people signed up for health insurance.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Getting Beyond Content Marketing Hype

Janet Fouts

'The whole concept of content marketing seems obvious doesn’t it? Create content that speaks to the needs of the people you want to reach. They will find it and be drawn to you and your products or services naturally. You’ll build trust and relationships. Cold calls will be no more. In fact, people wanting to do business with you will be breaking down your door just to speak with you!

Content 134
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Top 3 Employer Review Websites Of 2013

Idaconcpts

'Searching for a good employment position is no easy feat. There are several factors that come into play – such as the work/life balance, company culture, and benefits. While manually exploring each of these factors is possible, it’s going to cost a lot of time and money at the job seeker’s end. Thankfully the internet has made it convenient for job seekers to research their prospective companies and find a position that coincides with their interests.

Review 129
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Do Your Followers Know the Background? All Yodeling in Context

Convince & Convert

'Jennifer Beechen, WhiteWave @jenbeechen. Jennifer Beechen , Digital and Integrated Marketing Director at WhiteWave Foods , joins the Social Pros Podcast this week to discuss managing several brands as an umbrella company, integrating customer service proactively, and making sure the customer always knows the context. Read on for some of the highlights and tweetable moments, or listen to the full podcast.

Posterous 124
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Community Managers Need To Be Community Focused

Firebelly

'Social media is so much more than how many fans or followers you have. It’s about connecting with people, establishing relationships, and adding value to those relationships. The best way to use social is by making your audience the focus. What do they want to know about? Are they having a problem? As a community manager you have to think about how you can support them, find the answers they are looking for, and add value for the brand you represent.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Is Hummingbird Good for your Business?

Navolutions

'Right now, the bird is the word. From Bloomberg to Mashable, everyone is talking about Google’s Hummingbird update. Search for Hummingbird on SearchEngineJournal , one of the SEO industry’s leading publications, and you’ll find roughly 2,000 results. Even my dad, who still uses Windows XP at home, wanted to know “is Hummingbird good for your business?”.

Directory 100
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What Not To Do On Facebook - Social Media

Social Media Network Marketing

'One of the main platform in Social Media is Facebook. Just the way we have do and donts for other medias, we have dos and donts for Facebook as well. For instance you would avoid more than 8 words on a hoarding. Social Media is a sensitive platform for your Brand and Business. The whole area of Marketing is based on trial and improvisation. Feedback and addressing issues is the core of Marketing effort.

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3 Ways To Get New Content Ideas For Your Facebook Page

Small Business Mavericks

'Do you run a Facebook page? If you have a Facebook page and you are looking for ways to get new content ideas for your page, then I have three ways to get fresh new ideas. Use Facebook Insights – Start with Facebook Insights. This is Facebook’s analytics for your page. By Reach, Engagement, and Virality, pick your hottest topics and think of new ways to approach those topics with new content ideas.

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The 15 Most Life-Changing Editorial Calendar Tools

Writtent Blog

'Online content marketing may be a relatively new practice, but editorial calendars are virtually as old as the publishing industry. Print magazines have long planned their feature stories well in advance, sometimes as much as a full year. While few brands can afford to be 12 months behind the times in the era of real-time publishing, it’s critical to take a lesson from traditional media in planning and preparedness.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Laws to Stop Customers and Voters from Doing #SocialMedia Activism Campaigns #TPP

Laurel Papworth

'Losing our communication rights. As voters and customers take over media creation and distribution through social media, they now have access to the same channels (audiences) that Corporate Marketing and Government PR have – which is why people can create awesome antimarketing and antiPr campaigns that activate large numbers of people to sign petitions, fundraise or change behaviours.

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The Failing State Of Content Marketing

Twist Image

'Simply put: there is too much content in too many places. While some may contend that the "cream always rises to the top," when it comes to great content, there is another worthy argument that goes like this: there is too much cream and there are too many tops. Everyone is publishing - in text, images, audio and video. All of the time. and to the world.

Content 106
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Reaching TV Viewers Through Hashtags

Small Business Mavericks

'Hashtags have become ubiquitous. They are popular on Twitter, Facebook, and Google+. Other social media networks use them as well. Of course, if you are a regular social media marketer, then you may be accustomed to branding yourself through hashtags, but you can engage with your audience through other hashtags as well, and one audience that is rich and primed for engagement is the TV viewing audience. eMarketer reports that 15%-17% of TV viewers interact realtime while watching TV using hashta

Hashtag 101
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7 Ways to Find Epic Blog Writers for Your Site

Writtent Blog

'It’s not a secret anymore that creating quality content is a priority for any business willing to grow their blog and get more customers. Recent research shows that 61 % of clients are more likely to order products and services from companies that create custom content. If you keep track of the current marketing trends, you’ve already made a decision to produce engaging and useful content to attract new leads and boost your sales.

Sites 95
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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How To Market Your Business Using LinkedIn

Proactive Report

'If you are a business professional and not currently on the social networking website LinkedIn, you are missing out on a valuable marketing opportunity. Unlike other social networking websites such as Facebook and Twitter, LinkedIn is purely a professional network with a sole objective of connecting professionals for success. There are now over 200 million LinkedIn users across over 200 countries, and around 77% of all job openings can be found on the site, 48% of which are solely marketed thro

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Are Most Advertisers Asleep At The Wheel?

Twist Image

'Advertising used to be easy. Brands would work their respective agencies, make a media buy, create the ad, place it (in a newspaper, on the radio, television, etc.) and watch to see if anyone cared. In the golden age of advertising, you could - literally - buy your way to the top. As the industry evolved, grew and matured, things changed. Prior to the power of the Web, most media planning was done several months in advance, they worked in fiscal quarters and were highlighted by moments-in-time

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Facebook Insights Changes Its Metrics Reporting

Small Business Mavericks

'If you have a Facebook page and you haven’t switched over to the new Facebook Insights reporting look, then I encourage you to do that right away. I think you’ll be impressed with the new metrics reports. Some things have changed for the better. What’s gone from Facebook Insights are “Virality” and “People Talking About This” (PTAT) This is good.

Metrics 101
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Blogging for Business: 58 Unbeatable Reasons to Run a Blog

Writtent Blog

'Merely having a static site for your business today is just not enough. In fact – without regular updates – such a website can even hurt your business. Blogging for business is a HUGE opportunity. In this article, I give you 58 reasons why you as a business owner or marketer should have regular and consistent blog updates. Okay… here we go!

Hubspot 86
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A 10 Step Guide to Becoming a Better Blogger – Starting Today

ProBlogger

'This is a guest contribution by Adam Smith. If you are reading this post, I am guessing that you have a blog and at least a few social media accounts or you are just starting out and have a interest in blogging. Right? Instead of trying things out at first, guessing, hitting a wall and then becoming discouraged, this post is a ten step guide to becoming a better blogger than you are right now.

Blogger 54