Sat.Sep 28, 2013 - Fri.Oct 04, 2013

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Getting behind United Way Ottawa

Sherrilynne Starkie

'United Way Ottawa really does make change happen. I’ve been a supporter for a few years now, but this year I was delighted to accept role on the 2012-14 campaign cabinet to help out with marketing and communications. . I figure it’s the very least I can do because I learned a long time ago, the hard way, how having the support of your community can help you change your life.

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Which Social Media Channels Should I Use For My Business?

yMarketingMatters

'That is the million dollar question I get asked ALL the time. In order to help you decide, I have compiled a list of the most popular and effective social media channels at your disposal today. I will be following up with an in-depth detailed blog about each social media channel in the coming weeks. Sorry it’s a little long, but I hope this will help you… A few tips: Tip #1: Look into each social media channel and determine which will work best for your business.

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Trending Sources

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That’s Not Funny, Dude

Socialized

'A strength of Facebook, for better or worse, is its ability to let our friends know everything there is to know about us. Earlier this year, I started doing standup comedy in Santa Cruz and San Jose. With my newly added identity of "standup comic," there has been a big change.

Facebook 200
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3 Ways To Create A Winning Customer Experience Through Social

Firebelly

'Customers really are king. How you handle your interactions with them as a community manager for a brand can make or break whether they become loyal to that company. Below are three key tools to making every experience a winning one for your customer. 1. First the customer has come to you, congratulations! Whether it be from a negative or positive experience with another brand they have come to you.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Advertising Is Not Content Marketing

Janet Fouts

'And Content Marketing is not Advertising. It’s a hard thing to beat into a marketer’s head sometimes. Many brand marketers believe their goal in life is to write tasty copy that extolls the virtues of their products and nothing more. That content written by “amateurs” or worse yet “engineers” is not worthy of publication.

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An Open Letter To Those B g About Instagram Ads

Josh S Peters

'As I’ve been reading about the announcement that Instagram will start showing ads to support it’s platform one common thread keeps appearing. People complaining about it. Saying that they have succumbed to the devil, that they will now stop using Instagram forever, and that they are angry that the site dare try to monetize. Well Mr. & Mrs. angry pants how they hell do you think it’s going to stay in business?

Instagram 142

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Mobile Web Presence Can No Longer Be An Afterthought

Firebelly

'Where is your audience coming from? Every year following Apple’s product announcement there is a flurry of excitement among the tech community and consumers alike. And while most of the discussion focuses on whether the latest gadget goodies will live up to user expectations, there is one question companies should yet again be asking themselves.

Mobile 160
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Why A Great Domain Name Goes A Long Way

Idaconcpts

'Brad Pitt wasn’t always Brad Pitt. He was born as William Bradley Pitt. Same thing with Ashton Kutcher. His full name is Christopher Ahston Kutcher. When it comes to Internet sites, it is equally important to choose the right name. A Great Domain Name Can Make All The Difference. Particularly with startups. A startup’s name is so important that the creators should should invest a good amount of time time to ensure that they choose a good one.

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4 Social Media Halloween Costumes for 2013

Bill Hartzer

'Okay, it’s October 2013, and there isn’t a huge amount of time left before Halloween will be here. There are tons of office Halloween parties coming, and then there’s the opportunity to go trick or treating with your kids for Halloween. So, you had better start thinking about what you’re going to be for Halloween this year.

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The Keys to Your Social Media Identity

The Social Media Incubator

'When it comes to managing your social media page and implementing your social media strategy , it’s important to keep in mind that having a social media identity is more than just having a page that looks good. So what does having a good social media identity look like? Here are three questions your business should ask to see if you are on the right track to having a good social media identity.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Coca-Cola Rolls Out Latest Happiness Campaign

Convince & Convert

'In Coca-Cola’s latest “Roll Out Happiness” campaign, the company is looking to make everyday life a little less gray with a new video from somewhere unexpected – Vilnius, Lithuania. The video is hosted on the company’s YouTube page and features a Coca-Cola truck rolling out a plot of grass in an area surrounded by buildings. Suddenly, trees and a Coca-Cola machine pop up, attracting the attention of people passing by.

Campaign 143
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The State Of B2B Content Marketing Today

Small Business Mavericks

'More and more, online marketers are talking about content marketing in terms different than they were a few years ago. Before Google Panda, you hardly heard the term “content marketing.” You heard about social media marketing and search engine optimization , or search engine marketing. Content marketing is a little difficult to define. Some people lump SEO and social media marketing together into a broader class that they call “content marketing.” Other marketers include

B2B 119
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Twitter Opens Up Website Analytics to All Website Owners

Bill Hartzer

'Twitter is now allowing anyone with a website to now verify their site with them–and get all sorts of great analytics data for free. Previously, if you wanted the additional analytics data from Twitter, website owners had to pay big bucks to get the data. But now, Twitter has quietly opened up the feature for all of us. Here is how to get verified–and get the analytics data that Twitter offers.

Analytics 127
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How To Give A Great Presentation (Seriously)

Twist Image

'You''re doing it wrong. People hate it when someone says, "you''re doing it wrong," but trust me. you''re doing it wrong when it comes to how you prepare for a public speech. I''m sure this will upset many people, but let''s walk through the typical scenario of how someone is asked to speak and what happens next: Step 1: someone gets asked to present on a specific topic.

How To 111
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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The Content Marketer’s Guide to Writing a Book

Convince & Convert

'Does the very idea of writing a book scare you? It sure freaked me out the first time someone hired me to write one for them. Sure, I had plenty of professional writing and content marketing experience. But writing a book is a horse of a different color. A book represents an experience like no other your audience has access to today—a chance to sit down with their Kindles, shut off the white noise, and immerse themselves in a world of knowledge.

Content 133
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Why Your Business Doesn’t Need To Shut Down

Small Business Mavericks

'There are a lot of reasons why your business might be affected by the government shutdown. If you have a few government contracts and the government office or department through which you have that contract is shut down, then you are likely not working because you can’t expect to be paid for your work. In some cases, a government office’s website might be taken off line because they can’t pay for hosting and other services.

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Microsoft Buys 26 Contosoyams Domain Names

Bill Hartzer

'Microsoft is up to something. I’m not sure what, but I am really curious as to why Microsoft recently registered 26 domain names at once: all related to the word contosoyams. From my research so far, I have not been able to find any references anywhere to contosoyams, and can only determine that this is a fictitious word made up by someone at Microsoft.

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10 Years Of Blogging. One Tiny Favor. Please Help Me.

Twist Image

'The truth is that I hate anniversaries. That''s kind of a lie. I just don''t like the whole, "hey everyone, did you know that I have been blogging for ten years?" I don''t blog, write or publish with a numerical metric or amount of time in mind. I don''t blog, write or publish with the notion that the longer that I publish, the more entitled I am to your attention or interest.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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7 Ways to Take the Media World by Storm

Convince & Convert

'Editor’s Note: The following is an excerpt from Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter and Win More Customers by Marketing Less (McGraw-Hill, 2013). We also had the opportunity to interview Joe, and following this excerpt is the exclusive Q&A between Joe and Jay Baer. Enjoy!

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3 Things You Should Do For Your YouTube Videos

Small Business Mavericks

'YouTube is a great opportunity for most brands to tell their stories visually and through a powerful medium. YouTube is still the second largest search engine online. It’s the largest video sharing site. But to give you the maximum advantage you need for better video exposure , I recommend you implement these three tactics for all of your YouTube videos.

YouTube 101
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How To See Analytics on Google+ Posts

Bill Hartzer

'Whenever you make a post on the Google+ social network, or you share something, it is always helpful to see how your post did or how it is doing. You want to see if the post you made was useful to others in your Google+ circles. Google+ does not really give you specific analytics per se, they don’t give you a page where you can see a list of posts and how they did (at least not yet).

Analytics 107
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Why Popular Science Killed Their Comments And The Huffington Post Should Too

Twist Image

'If the comments following this post or any others were gone, how much of a difference would that make? Last week, Popular Science shut off the comments on their website. In an article titled, Why We''re Shutting Off Our Comments , online content director, Suzanna LaBarre stated: "Comments can be bad for science. That''s why, here at PopularScience.com, we''re shutting them off.

Comments 102
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Grab this! 3 point framework to promote your next BIG thing on Twitter

Absolute PA

'When promoting the launch of a new product, service or event using the internet you have almost limitless options to choose from. You can really let your imagination run WILD with competition ideas, online parties and free workshops, and multi-guest summits. These are fun, rewarding and massively effective at drawing attention to your campaign. Plus, they’re a low cost alternative to paying for ads.

Twitter 85
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The Most Important Part Of Web Development

Small Business Mavericks

'Web development is more than simply adding a pretty design to your CMS and promoting it in the search engines and social media. Those things are important, to be sure. But if you want to succeed online, then you can’t forget about the most important aspect of your website development – your audience. A lot of webmasters get wrapped up in the design part of their project and forget about the audience.

SEO 101
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YOU Get a Free Book! And YOU Get a Free Book! How to Use and Make Money Using Facebook Ads

Stay N' Alive

'I mentioned last week that I was launching a new webinar on Facebook ads. In this webinar I''m going to be showing you one of the biggest questions I get in my consulting and coaching for my clients - how you can MAKE money instead of SPEND it on Facebook ads ! From my experience, so many business owners are afraid of Facebook ads, or seeing little success because they''re focusing solely on fans and traffic and not revenue.

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Unlock Your Creative Genius

Twist Image

'How many times has someone promised you the ability to help you unlock your creative genius? I get it all of the time. I fall for it, more often that I would care to admit. But, the one person who truly does know how to help us all unlock that creative genius is Steven Pressfield. I have been following Pressfield since he first published the book, The War of Art back in back in 2002.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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What Is Inbound Marketing, & Why Is It Important For Lawyers & Law Firms?

Myrland Marketing

'WHAT IS INBOUND MARKETING? You can’t read too much about marketing these days without tripping on the common phrase Inbound Marketing. It is an industry buzzword that serves to differentiate current, digitally-based marketing practices from traditional ones. This means we are trying to attract interested people to us by creating and distributing content in the marketplace so that it is ready and waiting for our target audiences when they are ready, thus earning their attention, vs.

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Why Facebook Is Good For Business

Small Business Mavericks

'Facebook is not just a social networking site for individuals. It’s also a good opportunity for businesses. If you are operating your business through a personal profile, however, I’d like to encourage you to convert that into a Facebook page. Facebook pages are powerful marketing tools because they are public and easily sharable. In other words, not only can you share them with your friends, but anyone who happens upon your page can share it with their friends.

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I Just Heard A Nasty Rumour About You!

Absolute PA

'Ever received a Direct Message on Twitter like this? Or how about this one: Haha! Have you seen this hilarious picture of you? Here’s an image of one I received. Boyyy, was I tempted to click on the link inside… These direct messages are usually from someone you know and always include a live link. If you click you expect to be met by your biggest fear: the MOST embarrassing picture of you on the internet for everyone to see.

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How To Builds Brands That Sell But Don't Sell Out With Marc Ecko

Twist Image

'Episode #377 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Welcome to episode #377 of Six Pixels Of Separation - The Twist Image Podcast. Marc Ecko is one of the most fascinating people that I have ever met. I was asked to interview him live and onstage in Toronto earlier this year. I knew that he was the creative and fashion genius behind Eck?

Brands 79
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Law Firms: When Making Announcements, Think Outside The Box

Myrland Marketing

'Over on PR News, there’s a very interesting post about Amazon distributing a recent press release about the Kindle Fire via 14 Tweets. Each Tweet plugged a different aspect of the new Kindle Fire, and appears to be a summary of the release they distributed via their website and Business Wire. Each Tweet featured the hashtagged-term, #firehdx, which will allow anyone who cares to follow the conversation surrounding the release on Social Media by conducting a search for this exact term, #fi