Sherrilynne Starkie
AUGUST 10, 2013
'Despite continued economic uncertainty, nearly half of B2B marketers plan to increase their marketing spend this year. Source: Ambassador. Related posts: Infographic: colour and logo design. Twitter for companies. Does Facebook affect your brain? PLEASE LIKE MY FACEBOOK PAGE. Related articles. Why Visual Content and Marketing Go Hand in Hand [Infographic].
Dave Fleet
AUGUST 14, 2013
'Tweet. Ten years ago today, the power went out across the Northeast and Midwest US and across Ontario, Canada. Wikipedia tells me it was the second most widespread blackout in history at the time. It took two days for many people to get their power back. Licks Hamburgers in Barrie. I remember exactly where I was ten years ago when this happened. I’ll always remember, as it’s a reminder to me of where I’ve been in life and how much things have changed since then.
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Waxing UnLyrical
AUGUST 12, 2013
'It’s Monday once again, and you all know what that means, right? It’s time to give you your weekly roundup. Image: pdbreen via Flickr, CC 2.0. With the plethora of resources, sites, and social media profiles readily available on the web, standing out from the crowd has becoming increasingly important. Virtually anyone can easily create an online presence in a very short amount of time.
Ari Herzog
AUGUST 14, 2013
'Recognizing I had 2,474 LinkedIn connections three months ago, I posited a question on this blog: Should my network be tight enough that they can recommend me without asking who I am and what I do? If we’re only connected because of a shared interest or geography, is that enough of a reason to sever the weak link? Phil Gerbyshak appreciated my thoughts and wrote his own blog post in response evaluating 5 reasons to sever that link , including his belief that if you’ve never interacted with some
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Social Media Marketing
AUGUST 16, 2013
'Android is better, big data in Asia, the merging of HR and marketing, Canadian women like to talk about brands, Fortune 500 CEOs are scared and ignorant of social media, Twitter use rises, the social networks that help search engine optimization and more, it''s This Week in Social Media. A roundup of relevant links affecting our industry. Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, c
Dave Fleet
AUGUST 14, 2013
Ten years ago today, the power went out across the Northeast and Midwest US and across Ontario, Canada. Wikipedia tells me it was the second most widespread blackout in history at the time. It took two days for many people to get their power back. Licks Hamburgers in Barrie. I remember exactly where I was ten years ago when this happened. I’ll always remember, as it’s a reminder to me of where I’ve been in life and how much things have changed since then.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Convince & Convert
AUGUST 13, 2013
'If you’ve been thinking Facebook’s Ad Exchange (FBX) as just a source of display, prepare to have your conceptions flipped on their head. Facebook has just integrated Page Post link ads into the News Feed, and the result is the most precisely targeted social advertising the marketing world has ever seen. It’s a no-brainer that Facebook ads that appear in the News Feed, such as Sponsored Stories, are much more effective than typical display ads.
Ari Herzog
AUGUST 14, 2013
'Photo by Pieter Vieu. Used with permission. Did you know that every photo and video you take — and share on Facebook, Instagram, and other apps — from your smartphone is also sharing the exact latitude and longitude of the location where the photo was taken, enabling hackers, burglars, and pedophiles from knowing where you live? No joke.
The Social Media Incubator
AUGUST 14, 2013
'Since shortly into 2013, Facebook events syncing with your Google calendar has become a problem for many. Those that got it to work were “grandfathered” in and those who have not been able to get it working are without a solution or a response from Google. WE HAVE YOUR SOLUTION! Sunrise Calendar , featured in CNN, TechCrunch, The Verge and Fast Company, it is a free app for Google Calendar users.
Waxing UnLyrical
AUGUST 16, 2013
'Happy Friday! How was everyone’s week? Since you like the cartoons so much, and since Rob C. said we could use ‘em, here’s another one to start your Friday off right. And before Gini Dietrich gets to it, let me just say: “HAHAHAHAH!!!” Via Rob Cottingham on Noise to Signa l, CC 3.0. Friday Funny: Where to Post is a post from: Waxing UnLyrical.
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Convince & Convert
AUGUST 14, 2013
'Feeling stuck? The content’s not coming. It happens. I’m often asked where do you find ideas? I’m not sure I have the answers, but the question got me thinking. The tin man followed the yellow brick road. No guarantees, but maybe one of the following brain lubricants ease you on down the road to Oz. 1. Get Going. That shiny, white monitor in your sterile, stuffy office often stares you down and acts like brain quicksand.
Bill Hartzer
AUGUST 13, 2013
'There are so many companies out there that claim to offer natural link building services, which is an interesting type of service. Think about it for a minute. If your company offered something called “natural” link building services, then the links that you get to your website uh, well, would NOT be natural? My definition of a natural link is one that you did not obtain by asking someone for a link–and you did not obtain that link because you hired an SEO firm to build those
The Social Media Incubator
AUGUST 16, 2013
'Are you trying to find a way to draw your audience to your social media pages? Besides integrating your offline marketing strategy , designing unique social media pages and incorporating your brand is a creative way to keep your business interesting on social media and should be a part of your social media strategy. There are multiple ways to show off your brand on your company’s pages.
Ari Herzog
AUGUST 11, 2013
'I want this phone. It ain’t smart. It’s no Galaxy S4 or HTC One S or iPhone 5. T-Mobile introduced the 768 this year. It weighs 3.5 ounces. The phone features Bluetooth connectivity, an FM radio, a 2-megapixel camera, and it has 3G for faster texting and picture messaging. I can play music on the phone. I can still email if I want. I wouldn’t use the phone for facebooking, tweeting, instagramming, or other social networking — but I’m doing that less and less on my
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Idaconcpts
AUGUST 16, 2013
'Community feedback–that is, when a customer actually uses your product and provides real feedback to improve it–is the dream that everyone’s chasing. You’d be hard pressed to find even small brands in your home town that don’t tuck Facebook or Twitter logos beside their company names. That dream is largely a fantasy when it comes down to the nuts and bolts.
Bill Hartzer
AUGUST 15, 2013
'Recently, Google took the position that press releases were simply link schemes , advertorials for a business. Therefore, all links in press releases should have the nofollow attribute added to the links, so that the press release does not pass any SEO ( Search Engine Optimization ) value to the website it’s linking to. Take a look at the video.
The Social Media Incubator
AUGUST 15, 2013
'Rather than just setting up social media accounts at all of your favorite social media sites or building brand pages that do not engage your audience, it is imperative that you move into the social media space with a strategy. Do you know what you want to get out of social media for your business ? Do you have any clear cut goals or objectives? If not, you may want to re-think your social media activity to ensure you are set-up for success.
Convince & Convert
AUGUST 11, 2013
'Yes, big data is all the rage and incredibly powerful. And yes, it’s seductive that we can just “run a report” to see what customers and prospects are doing online. But… Data and insight are not the same things. ( tweet this ). Thirst for machined data can cause you to treat customer needs with LESS humanity and understanding, not more. And that’s a dangerous mistake.
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Ari Herzog
AUGUST 11, 2013
'You cdnuolt blveiee that you cluod aulaclty uesdnatnrd what you were rdanieg, rihgt? The phaonmneal pweor of the hmuan mnid, aoccdrnig to a rscheearch at Cmabrigde Uinervtisy, it dseno’t mtaetr in what oerdr the ltteres in a word are, the olny iproamtnt tihng is that the frsit and last ltteer be in the rghit pclae. The rset can be a taotl mses and you can still raed it whotuit a pboerlm.
Small Business Mavericks
AUGUST 13, 2013
'Chances are, if you’ve done any fair amount of study on responsive web design, then you are thinking about how visitors are viewing your mobile website. Until now, you couldn’t do a whole lot about the speed of your website loading on mobile devices. Google Developers now has guidelines for website developers regarding mobile page load speeds.
Twist Image
AUGUST 16, 2013
'One word: WOW! You have to spend an hour with this. It''s an amazing (and really deep) conversation with Gary Kasparov (world chess champion) and Peter Thiel (billionaire entrepreneur thanks to PayPal , some hedge fund management and an early investment in Facebook ). These two talk about everything, but what will most stand out are their perspectives on success, technology and business.
Convince & Convert
AUGUST 15, 2013
'What started as six second science lessons on Vine has morphed into a user-generated campaign just in time for the back-to-school season. Previously covered on Convince & Convert as a clever approach to content, General Electric is once again leading by example by encouraging its fans to experiment with and share their own six second science lessons.
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Social Media Network Marketing
AUGUST 16, 2013
'The recent update of Facebook Algorithms shares that older stories / Posts will surface onto the News Feed. The question is what will make this take place. If simply put - be more Engaging. Get people to interact with your Posts. Elicit a call to action. Popularity of your Posts: Posts that have many Likes are considered up high on the Rank. Posts with lots of Comments are great as well.
Small Business Mavericks
AUGUST 15, 2013
'There are lots of ways to predict the future. One way is to use the past. That is, take data from history and use it to predict what the future might hold. It’s called predictive analytics. Retail businesses have been doing this for years. If you have a particular product that does better in July than at any other time of year, then you can use that information to plan for your next July.
Twist Image
AUGUST 16, 2013
'I was in grade 10. It could have been grade 9. My entire grade was taking a summer trip overseas. I wanted to become a million by the time I was 18, so the clock was ticking. Tick. Tock. Instead of having fun with my friends, I had bigger aspirations for my summer. I wanted to buy an electric bass. and a stereo. I had to earn the money to get the sugar.
Writtent Blog
AUGUST 12, 2013
'Social media and blogging may be popular, but email is still one of the most powerful ways to keep and retain a loyal audience and customer base. The subscription-based nature of email gets you inside your customers’ inner circle without raising their guard, which increases the potential for success – and the backlash if you do it wrong. Minimize the backlash and make the most of your email list by following these basic do’s and don’ts of email etiquette.
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Danny WhatMough
AUGUST 12, 2013
'This morning I shared some thoughts with Econsultancy in response to two articles from Tom Foremski that have been causing ripples across social media over the last few days. You can read the Econsultancy piece here. My full comments are below: Foremski’s problem is one that seems to afflict many other journalists and it’s an automatic conclusion that PR is intrinsically linked to journalists and press releases.
Small Business Mavericks
AUGUST 16, 2013
'If you’re familiar with CafePress, then you know they’ve been around for a long time. Since 1999, in fact. While they’ve offered website owners a great opportunity to sell customer merchandise, it hasn’t really been a knockout punch because until now they haven’t really kept up with the changing Web. More specifically, they haven’t incorporated social media very well into their platform.
Twist Image
AUGUST 13, 2013
'Welcome to the one screen world of shopping. One of the five major movements that have changed brands forever (that corporation are doing little-to-nothing about) that are defined in my second business book, CTRL ALT Delete , is the notion of the one screen world. In simplistic form: the only screen that matters to me - the consumer - is the screen that is in front of me.
Proactive Report
AUGUST 14, 2013
'Webinar August 28, 2013, Sally Falkow APR and Lisa Buyer discuss the new Google rules for writing a press release. Register here. Back in 2006 a few very smart PR folk recognized the need for PR content to be found online and that search engine optimization would become a necessary PR skill. Unfortunately, the SEO community saw the possibilities of using optimized press releases long before the PR industry did.
Koka Sexton
AUGUST 14, 2013
'I recently had the opportunity to get interviewed by Dan McDade the President of Pointclear. PointClear is an Atlanta-based B2B prospect development company providing the strategy, analytics and execution services needed drive revenue. In this PowerViews session, Dan wanted to discuss LinkedIn and my role and why social selling is so important. I talked about when I first signed up for LinkedIn , social selling didn’t even have a name.
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