Sat.Jun 22, 2013 - Fri.Jun 28, 2013

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Big data: seeing the forest and the trees

Sherrilynne Starkie

'You can see the forest and the trees in big data, according to Nora Young , the Canadian author and the host of CBC Radio One’s Spark, in her opening keynote at last week’s Fireworks Factory conference held on Galiano Island, British Columbia. Her topic was “Big data as a new information ecosystem.”. English: CBC Radio personality Nora Young at the Northern Voice 2009 conference in Vancouver, B.C., Canada (Photo credit: Wikipedia).

Data 327
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[COMIC] The Facebook Quota

SocMed Sean

'While I do love connecting with my friends, family and colleagues on Facebook, sometimes the drama of the social network gets to be a bit too much. If you think about it, Facebook has essentially replaced the drama of the television “soap opera” with the drama of real life. Enjoy the comic and, as always, comments are welcome Cheers! –Sean.

Facebook 273
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Trending Sources

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Measuring CSR: #measurePR with John Friedman

Waxing UnLyrical

'I know. It’s been way too long since you’ve had a dose of #measurePR, be it the chat or a recap. I have no excuse other than to tell you I’ve been dealing with a whole lot of S.T.U.F.F. So even though Karelyn saved the transcript of the last chat we had, I’ve only just been able to get around to posting it here for you. I’m really sorry.

CSR 258
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7 Things to Do to Improve Your LinkedIn Profile

The Social Media Incubator

'Many businesses and their employees look for guidance when it comes to setting up and improving their LinkedIn pages. LinkedIn can help individuals and businesses get connected within their field. Therefore, it’s very important to keep your LinkedIn page up to date. Here are a few things you can do to make sure you stay connected. 1. Look Real.

LinkedIn 208
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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4 Reasons Why Millennials Love Instagram Video

Firebelly

'There has been a lot of excitement about Instagram’s new video tool, released June 20, that records and directly shares 15-second videos into the Instagram feed. While very similar to Twitter’s Vine, which has been around since January, Instagram’s video already seems to be more popular and appreciated by Millennials. Millennials are 2.5 times more likely to adopt new technology and it is becoming more apparent the best way to reach Millennials is through social media.

Instagram 204
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11 Google Reader Alternatives to Consider

Kikolani

'July 1st is just about here, so if you haven’t already, now is the time to choose your alternative RSS reader of choice to replace Google Reader. Since I last wrote about Google Reader alternatives, more services have sprung up to fill the voie. The following are the current available web-based RSS readers you have to choose from and some quick facts about each.

More Trending

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7 Mobile Marketing Stats That Will Blow Your Mind

Convince & Convert

'Mobile marketing is the future. Any marketer, or marketing firm worth their weight in invoices knows that the key to future success is adapting to and optimizing for the mobile market. When you’re in a public place, you don’t have to look far to find someone pre-occupied with a smartphone. This very same occurrence that you see on a day-to-day basis also happens at home, with tablets.

Mobile 167
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What Does It Mean to Reboot Your Life?

Social Media Marketing

'It''s not a typical question. But then again, Mitch Joel isn''t your typical author. I''ve had the pleasure of knowing Mitch for nearly a decade, and I''ve been constantly impressed with his prolific output, his thought leadership and his ability to ask some of the most insightful, probing questions. Normally, this would be enough of a promo to get you interested enough to head over to Six Pixels of Separation to read his blog and listen to his weekly podcast.

Questions 162
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FTC Sends Letter to Search Engines Regarding Paid Ads Versus Natural Search Results

Bill Hartzer

'The FTC has sent a letter to many of the major search engines, including AOL, Ask.com, Bing, Blekko, DuckDuckGo, Google, and Yahoo!, as well as 17 of the “most heavily trafficked search engines that specialize in the areas of shopping, travel, and local business, and that display advertisements to consumers” warning them about making the distinction between paid ads and natural search results.

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Monday Roundup: SEO Tips

Waxing UnLyrical

'Well, summer officially arrived on Friday, and with it, the longest day of the year. So it’s all downhill from here. Don’t you just love Mondays? Image: Kara Harms via Flickr, CC 2.0. On today’s roundup, we’re talking SEO (search engine optimization). Whether we’re in PR, marketing, social media, or any of the sub-disciplines of communication, it’s an area most of us know just enough to be dangerous… but not nearly as much as we should.

SEO 197
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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31 People That Helped Create Youtility

Convince & Convert

'Image from BigStock.com. This is one of the most important posts I’ll ever write. My new book, Youtility: Why Smart Marketing is About Help Not Hype releases on Thursday in hardcover, Kindle, Nook and iBook. Audible audio version on the way. I truly believe it’s the best work I’ve ever done, and I’ve been blessed with a ton of terrific media coverage of the book already.

Project 143
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3 Free Online Tools for Customer Insights + Win a Copy of Youtility [GIVEAWAY]

Kikolani

'This is a special guest spot by Jay Baer of Convince & Convert. Stop trying to be amazing online and start being useful. I don’t mean this in a Trojan-horse, “tweet that pretends to be useful but is actually a sales pitch” way. I mean a genuine, “how can we actually help you?” way. This is Youtility , and, quite simply, companies that practice it are followed, subscribed to, bookmarked, and kept on the home screen of mobile devices.

Tools 141
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4 Ways To Prove You’re An Expert Online

Small Business Mavericks

'It’s great that you’re an expert in your niche, but have you proved it? It doesn’t take much to prove that you are the consummate expert in your field, but until you prove it, no one (including the search engines) has a reason to believe you are the expert you say you are. Here are 4 bona fide ways to prove you are an expert. Write authoritative blog posts – There’s no substitute for sharing your knowledge.

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How To Use #HashTags On Your Facebook Page - Social Media

Social Media Network Marketing

'#HashTags are the most recent additions on Facebook. Practically all Brands and Business Houses have started to use and understand them. However you need to be careful with them. #HashTags unfortunately can be a too cluttering for your Posts. Below are a couple of tips on how best you can use #HashTags: Make a wise choice of words. When you #HashTag a word it needs to be such that your Target Audience uses the same in search and would think on similar lines.

Hashtag 107
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Grey Poupon Celebrates National Pride Month

Convince & Convert

'In celebration of National Pride Month, Grey Poupon is generating conversation and debate around its simple yet poignant reinvention of a classic ad on the brand’s Facebook page. A nod to the famous Grey Poupon commercial “Pardon Me” from 1981, the Facebook post features an image of two men holding hands across two cars with the copy, “Spread good taste.”.

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3 Marketing Tools I Miss (and Their Alternatives)

Kikolani

'Do you hate it when you invest your time and energy falling in love with what seems like the perfect marketing tool, only to have it bought out by a larger company and ruined or otherwise retired? I know I do, especially since I tend to write passionately about those tools that I find useful. So today, I’d like to reminisce about some of my favorite tools of yore, why I loved them, and the alternatives I’ve found since they have gone to tool heaven. 1.

Postrank 128
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Will Conversational Search Kill Keywords?

Small Business Mavericks

'Danny Sullivan has a very interesting post on conversational search. After reading it, one might think that keywords are going by the wayside – and fast. But that hasn’t happened yet. Google has been using semantic search for about five years now. We’re still using keywords. But conversational search promises to change that (I encourage you to read the post).

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The Depressing State Of Social Media Marketing

Twist Image

'How do you think brands are doing when it comes to social media marketing? My friend, Chris Brogan (co-author with Julien Smith of Trust Agents and The Impact Equation ), laments the state of social media marketing in one of his latest blog posts, The Bare Truth About Social Media Marketing. While Brogan paints the landscape with a wide brush and lacks any quantitative of qualitative data to back it up (beyond his own review of what some brands are doing in spaces like blogs, Facebook , Twitter

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Today Is The Day For Useful Marketing

Convince & Convert

'Tomorrow is the official launch of my new book, Youtility. It’s all about why helping beats selling, and how to use truly useful information to win loyalty from your customers. I’ve been working on the book, and the book marketing, for many months. Thank you so much to all of you who have supported the book by pre-ordering, telling your friends, etc.

Marketing 124
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Your 6 Benefits Of Using #HashTags On Facebook - Social Media

Social Media Network Marketing

'Recently Facebook has introduced #HashTags. This has a lot of benefit to persons in Marketing and Business. If #HashTags are used properly then h ere are a couple of encouraging uses of the #HashTags: Each of your #HashTag will have a separate URL You can comment directly on that Page You can check on what Competitors are doing You can easily know if your Brand, Business, Industry is being talked about Usage of #HashTag by default makes Facebook one of the resources that people will go to apart

Hashtag 97
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Introducing Google Local Carousel

Small Business Mavericks

'Local businesses have been trying hard to use search results to get their businesses noticed for the better part of the last decade. Fortunately, Google and Bing have been making great strides to make this easier for a lot of business channels. Just recently, Google announced the introduction of a new visual local search tool online marketers are calling the “ Local Carousel.” Mike Blumenthal practically gives it a thumbs up.

Google 101
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Don't #Unplug From Technology

Twist Image

'Don''t blame technology for our unhealthy relationship with it. Grazing the magazine newsstand on my flight to NYC last week, I was thrilled to see that the latest edition of Fast Company was on sale. I was even more excited to see Baratunde Thurston on the cover. Most people knew Thurston as the director of digital for The Onion. He then moved on to become a bestselling author ( How To Be Black ), a well recognized speaker, a a regular contributor at Fast Company and much more.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Losing your marketing mojo and learning to love social media again

Absolute PA

'Recently, I’ve been talking a lot about finding your marketing mojo and motivation during really busy spells and difficult times. These chats have been with my Twitter Brilliance peeps – in our forum, and on our monthly member’s call, with peers and mastermind friends. Plus, it’s an internal dialogue I’ve been having with myself. Usually in the dead of the night.

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LinkedIn’s Latest Gift to Sales and Marketing

Koka Sexton

'This week LinkedIn announced a couple new features that got me a little excited. Check out the blog post A More Personalized LinkedIn Homepage for all the details. What I wanted to share was focused on the new analytics and insights a member has around the engagment of their updates. We now have the ability on a weely basis to see the number of views their updates had, the amount of likes and comments they recieved.

Marketing 100
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How New gTLDs Will Create New Search Opportunities

Small Business Mavericks

'If you’ve been involved in search for five years or more, then you know that it is continuing to evolve and that search is constantly creating new opportunities for businesses, entrepreneurs, and search marketers. One way that new search opportunities will be created in the next five to ten years is with the advent of new generic top-level domain extensions (gTLDs).

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Free Summer School For Marketers

Twist Image

'Spoiler alert: I dropped out of university. It''s true. I entered university with the best of intentions. At the same time, I was already publishing a couple of music magazines that were becoming successful. As I ventured down the road of burnout by trying to be both a publisher and a full time college student, I had a heart-to-heart conversation with my parents.

MySpace 110
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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7 Ways to Infuse Your Company Website with Brand Personality

Writtent Blog

'3-5 seconds. Generally, that’s all the time you have to convince a first-time website visitor to remain on your page, and begin a lasting relationship with your brand. Research by the NN Group has found that while the average website visit lasts less than 60 seconds, the first ten seconds are the most important in how a prospect will perceive your website, and ultimately your company.

Company 96
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Studio C - A Refreshingly Funny Alternative to SNL (Plus, Win a Free Roku Box!!!)

Stay N' Alive

'Hey guys - read through this entire post, and see down below to find out how you can win a free Roku HD box! Expect many more giveaways in the future on this blog! As a long time SNL fan, as well as other sketch comedies like "Kids in the Hall", I have to admit, the options for good comedy are slim these days. SNL, quite frankly, has gone downhill.

YouTube 93
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Analysis: Revealing the Highest Earning Blogs that Sell Advertising

Viper Chill

'It has been a long time since I published a data-centric blog post, even though they’re often my favourite to write and tend to get the best response. Today I’m going to share with you some of the biggest earning blogs (and a few non-blogs) on the web that don’t rely on affiliate links or selling products. Instead, they make a good portion of their income – and in some cases all of their income – through good ol’ advertising.

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The Opportunity Of A Lifetime From Ev Williams

Twist Image

'Do you know where Clarks, Nebraska is? It''s a village in Merrick County, Nebraska. In the 2010 census, the population was 369. That''s where Ev Williams is from. Actually, that''s not true. He didn''t really live in the village. He lived on a farm near that village. From there, he moved to a city that had about 20,000 people and then went on to study at the University of Nebraska.

Blogger 107
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11.5 Amazing Content Creation Tools for Becoming a Super Blogger

Writtent Blog

'Your content is really only as good as its context. Would you read something about a 2012 political election, or best practices for using MySpace? Probably not. Humans have an innate craving for trending news and breaking stories. Being able to blend your branded messaging with relevant topics will significantly increase the virality of your content marketing.

Tools 91