Waxing UnLyrical

APRIL 4, 2013

'The ability to interact online, as a tangible way of pursuing an education and a career, changed my life. I know that sounds overly dramatic, but it is the honest truth. When I started my first job at 17, remote work was unheard of. Of course, at that point in my life (about to finish high school, no kids, no real responsibility other than work), spending eight-to-10 hours at work did not have a huge impact on my life.

Education 272

Education Banking Flickr Class 272

Adam Sherk

APRIL 3, 2013

Sponsored content in various forms is growing in popularity as publishers seek additional sources of revenue. Done well it can be a good fit for both publishers and advertisers, and dare I say even add value for users. However in any implementation it is important to comply with search engine guidelines to avoid negative repercussions for SEO. This topic has been in the news recently with Google first issuing a reminder that any links within sponsored content should not pass PageRank.

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Guidelines SEO NoFollow Module 260

Firebelly

APRIL 4, 2013

'There seems to be a lot of talk about the oddities of Generation Y, or the Millennials, but what really makes this generation stand out? The millennial generation is full of technology driven, social media fanatics. Millennials were born between the early 80’s to the mid 90’s, currently being between ages 18-29, making me part of the generation. 1.

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Social Media Mobile Activities Examples 246

yMarketingMatters

APRIL 5, 2013

'Many businesses seek social media success. But attaining it can be complicated. Here are five more social media marketing ailments and their remedies that may sound familiar to you! (This is Part 2 of a 2-part series on overcoming obstacles in social media marketing. Read Part 1 here ).

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Social Media LinkedIn Tips Facebook 211

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Social Media

Waxing UnLyrical

APRIL 5, 2013

'Are things in Libya really getting better? That’s a question I’m sure most people here ask themselves constantly. The honest answer is that it’s very hard to be sure. There’s always plenty of evidence for the pessimists. Even in Tripoli, the recent attempt on President Magarief and the assault on the offices of Alassema TV, as well as numerous other incidents, continue to highlight the precarious security situation.

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Guidelines Course Travel Groups 218

Buzz Marketing for Technology

APRIL 4, 2013

'Posted in Advertising Applications Content Marketing Crowdsourcing Visual Recognition. Marketers have been trying to capture that magic moment when a potential consumer is actually looking to interact with your brand. Back in the day, we had to rely on “inferred interests” gathered from demographics, psychographics and other data to estimate what segments might have higher than average propensity to have that interest and then broadcast various messages at them, hoping we just might hit them at

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Crowdsourcing Applications Mobile Hashtag 185

Webbiquity SMM

APRIL 1, 2013

Guest post by Megan Totka. Think about the business structure where you work. What happens if you call in sick? Are you on a team of coworkers or are you the sole contributor in your department? Quite possibly you’ve never really thought about a sick day as anything other than what it is. You know you’ll be playing catch-up for a few days, but the business goes on.

Social Media 174

Social Media Small Business Social Networking Reputation 174

Waxing UnLyrical

APRIL 2, 2013

A couple of weeks ago, I was getting ready to speak at the Ragan PR Measurement Summit here in DC (it was excellent, really, and I’m not just saying that because I was on the roster). My panel – also featuring Sandra Fathi of Affect and Ashley Pettit of Southwest Airlines – was on March 20. So since that week’s #measurePR fell the day before, we though it would be fun to have a preview of the panel, as it were, on the chat.

Airlines 217

Airlines Metrics Banking Consultant 217

Josh S Peters

MARCH 31, 2013

When you’re getting started in social media it’s helpful to hear it from the pros and the pros write books. There are a ton of social media books out there , but they aren’t all good or useful. Over on Social Media Launchpad I’ve compiled a list of the best social media books I’ve read.

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Social Media List 156

Bill Hartzer

APRIL 3, 2013

Here is a nifty, simple search engine optimization trick that I bet you didn’t know. There is actually a way to make sure that the links you post in Google+ are considered to be “do follow” links. I am not sure if Google has done this on purpose, but some links that are posted in Google Plus are automatically tagged with a nofollow link attribute, meaning that there is not any search engine optimization value added to the link.

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NoFollow Google URL Domain Name 165

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Social Media

Social Media Marketing

APRIL 3, 2013

A roundup of relevant links affecting our industry. Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs.

Social Media 160

Social Media Flipboard Storify Reddit 160

Waxing UnLyrical

APRIL 3, 2013

About a month ago I told you of my xPotomac experience , and we had a pretty engaged conversation around civility in the digital age. I’m not here to rekindle that conversation, but I’m thrilled to tell you that all the speaker videos from xPotomac are now (drum roll, please) live! The video quality is really good; Vocus , which provided the videography services, did an excellent job not just of filming but of editing them – so thank you, Vocus!

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Vocus Film Consultant LinkedIn 212

Josh S Peters

MARCH 30, 2013

I’ve been working my digital fingers to the bone to launch a new social media site that I want to be the best place to start in social media. There are many features that are still being built, but check out the list of great social media blogs that is up right now.

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List Social Media Sites Features 152

Convince & Convert

APRIL 5, 2013

'Callan Green, Sony @callanpaola. Callan Green , Senior Social Media Specialist at Sony , joins the Social Pros Podcast this week to discuss the layout of Sony’s social media team, how to find success on Pinterest, and playing to strengths on different platforms. Read on for some of the highlights and tweetable moments, or listen to the full podcast.

NGO 153

NGO How To Team Social Media 153

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Kikolani

APRIL 1, 2013

A few weeks ago, I noticed that Aweber charged me a little more than usual. It had been awhile since I had worked on my mailing list, and I pleasantly thought that I had a growth in subscribers. Unfortunately, that was not the case. When I logged in to Aweber to start a mailing list for my new freelance blogging site, I was surprised to see this. Over half of my list was unsubscribed!

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Cost List FeedBlitz RSS 148

Bill Hartzer

APRIL 1, 2013

I finally got to meet with the judge here in Kaufman County, Texas last week, and as of today, I am no longer officially listed on the books as “Bill Hartzer” My legal name is now officially “BillHartzer.com” I decided to make this bold yet subtle move in order to promote my own blog and my own career as an internet marketing blogger.

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Sites News Cost Engineering 141

Josh S Peters

MARCH 31, 2013

Sometimes we get busy, especially when just starting out in social media. So busy we don’t have time to read, but we always have time to listen. In the car, walking the dog, doing the dishes, cleaning the bathroom, running errands, etc. There are hours of time each day we can use to increase our social media, marketing, and social business knowledge by listening to Podcasts.

Social Media 144

Social Media List Marketing 144

Convince & Convert

MARCH 30, 2013

Image by BigStock.com. Amazing how far the pendulum has swung for corporate social media. In just three years, we’ve moved from skepticism and suspicion of social media as an activity worthy of support, to the present scenario with rampant social participation proliferation. The most endangered word in social media today is “no” as social media managers and governance councils are embracing myriad social opportunities because….well, they often don’t really know why.

Social Media 150

Social Media Real Estate How To Social Media Management 150

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Social Media Strategery

APRIL 1, 2013

Somehow I don’t think these are the conversations consumers are looking for from brands. Fast Company just published another article discussing how customers are no longer satisfied just with good products and services or low prices – they want collaboration and conversation from brands. In another Fast Company article from January, they state that “brands, marketers believe, ought to start acting less like things and more like people, and they should engage traditional humans,

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Conversation Collaboration Study Discount 132

Bill Hartzer

APRIL 4, 2013

'Facebook announced Facebook Home, which turns any Android smartphone into a Facebook phone. According to Mashable , Mark Zuckerberg said that “You’re going to be able to turn your Android phone into a great social device” OK, fine. I have an iPhone and Facebook works just fine on it. But what’s interesting, is that Facebook, after planning on Facebook Home for a while now, failed to secure all of the associated Facebook Home domain names.

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Domain Name Facebook iPhone Issues 130

Josh S Peters

APRIL 5, 2013

'If you’re not actively participating it’s not social media, it’s just online media.

Social Media 175

Social Media Activities 175

Convince & Convert

APRIL 3, 2013

Social Media Controversies Addressed, Fresh Each Week. In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about thousands of Facebook and Twitter users temporarily changing their avatars in support of marriage equality , currently being debated by the United States Supreme Court. If an Avatar Falls in the Forest… It is admirable – and remarkable – when causes “catch fire” in social media and become a meme.

Avatar 127

Avatar Sysomos Meme Curation 127

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Kikolani

APRIL 5, 2013

'This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. The Resources Mashup. Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. This Week on Kikolani. Are Spammers on Your Mailing List Costing You Money – Don’t pay more than you should for your mailing list by removing the spam!

Mashup 121

Mashup Resources FeedBlitz Google Reader 121

Bill Hartzer

APRIL 2, 2013

This has to be what I would personally call the most bizarre domain name sales pitch I have ever seen. The owner of a bunch of Cherokee Letter domain names is recommending that you buy his domain names–and use them in a Google AdWords campaign to commit what I would call outright fraud and deception. Some of the domain names that are for sale include the following: The owner, Peter Fluder, claims, in a press release that he put out today that you can use these domain names in a Google AdWo

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Domain Name Adwords Campaign Press Release 128

Josh S Peters

APRIL 2, 2013

Win Free Social Media Books In The SML Book A Day Giveaway on Facebook! We’re giving away 10 excellent social media books over the next 10 days on the SML Facebook page so come join us and get your social media knowledge on! Josh.

Social Media 116

Social Media Facebook Review 116

Convince & Convert

APRIL 4, 2013

'Ah, April Fools’ Day. April 1st is a day where not much is as it seems and a good ‘gotcha’ is the ultimate reward. While there were many good brand generated April Fools’ jokes, JetBlue stood out for its unique and rewarding approach to the holiday. Proclaiming that, “April’s No Fool,” JetBlue gave back to those most impacted by the day – people named April.

Airlines 123

Airlines Travel Forums Curation 123

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Twist Image

APRIL 2, 2013

It turns out that human beings are making advertising more complicated than ever before. Opinions, ideas, creativity and more have become the battlegrounds in the war to figure out who is the better advertiser: human beings or robots? Think this is a scene out of some Mad Magazine parody that mixes The Terminator with Mad Men ? It isn't. For years, marketing companies have existed that solve a very tactical and analytics-based problem: how does one create the best ad for Google 's AdWords platfo

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Marketing Adwords Advertising Publishing 109

Writtent Blog

APRIL 1, 2013

Content marketing is hot. As consumers increasingly use major search engines to discover brands, companies who provide high-quality information are able to capture interest, and business. 33% of the average B2B marketing budget is currently allocated towards custom content creation. If you haven’t designed a content strategy, it’s high time to get started.

Brands 108

Brands Content B2B Wireless 108

Josh S Peters

APRIL 1, 2013

As a social media marketing professional, being able to setup and optimize WordPress in just a few hours (design aside) is a skill that you really should have. You’ll be able to setup functional mocks of micro-sites, have skills you can bill to clients, or impress your bosses and make you more indispensable… Read the rest on SML How To Setup A New WordPress Blog In 8 Steps or Less.

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WordPress Skills Social Media Sites 110

Social Media Network Marketing

APRIL 3, 2013

Social Media is not being talked about but is also practiced by major Business Houses. However not each and every Corporate is well tuned on what exactly is to be done. So, while they are on the Social Media Platform they are not all to-gather there as yet.There are lot of unfortunate situations and traps that the Corporate falls into. Traps that the Corporate falls into: Once the Page is created they feel that they have won half the battle.

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Social Media ROI Social Media Management Types 99

Twist Image

APRIL 5, 2013

'Before you go spouting off the answer to this question. Please read this article from The New York Times titled, E-Commerce Companies Bypass the Middlemen. If you think that branding and retail have become complicated because of stuff like showrooming and attribution, you need to take a pause and try to figure out the myriad of complexities that e-commerce has created in the retail chain when laid out in this article.

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Price Brands Retail Startup 109