Sherrilynne Starkie

MARCH 11, 2013

“We didn’t want to fall into the trap of having a great name and then focus group it to death to the point where you go, ‘Ah, it doesn’t work, let’s go with something safe.’ ”. So says Ken Evraire , the Ottawa branding consultant for Bytown Sports, according to an Ottawa Citizen story last week. Evraire must rue the day he thought that properly researching something as important as the name of a new professional sports franchise could be skipped in an attempt to avoid complexity in marketing.

Sports 281

Sports Brands Focus Group Microsoft 281

Waxing UnLyrical

MARCH 15, 2013

When you realized today’s date, did you think of “the Ides of March ” and secretly decide to watch your back? If you did, then like me, you’re a fan of Bill the Bard. Except you probably know him by another name: William Shakespeare. Because it’s thanks to Shakespeare’s “Julius Caesar” that that phrase – and its most popular historical reference – live on well after the actual Caesar was assassinated back in 44 B.C.E.

Consultant 279

Consultant Flickr Policies Communities 279

SocMed Sean

MARCH 10, 2013

Engaging in social media is significantly harder than it sounds. Some believe that social media is free , simply because it generally costs nothing to secure a Facebook page, Twitter handle, and YouTube account. The reality, though, is that “doing” social media not only requires a significant level of dedication and resources, but is something that companies have to consider as an ongoing cost of doing business.

Social Media 277

Social Media Proposal Cost ROI 277

Firebelly

MARCH 12, 2013

Hard work does pay off because Firebelly has been nominated and selected as a Mira Awards finalist for Marketing Technology Excellence and Innovation. I’m thrilled! I don’t typically use exclamations in blog posts. We’re usually editorial in our blog, but good times call for celebration – and that includes you – our community.

URL 221

URL SEO Team Company 221

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Social Media

Direct Marketing Observations

MARCH 12, 2013

Are we becoming a nation or a society that is devaluing certain aspects of online privacy? As more and more of our lives become intertwined with online networks we become desensitized as to what is private and what is not. Take for example the liberties or assumptions that Live-Hive would like with your personal information. CtoCloud Application is requesting permission to: Manage your contacts.

Privacy 168

Privacy Applications Data Examples 168

Waxing UnLyrical

MARCH 13, 2013

Like many of my peers, speaking at industry events and conferences is a growing part of my business. That means typically I get paid for my time, so it is rare for me to pay my own expenses to travel out of my local area for a speaking gig. Here or there? This is not me being mean; you’ll find that most of my colleagues do the same. Because we all have businesses to run, and if we’re constantly bouncing about here and there, not only are we losing time from client work, we’re a

Conference 259

Conference Proposal Consultant Eventful 259

Firebelly

MARCH 14, 2013

Firebelly is a fast-paced working environment – sometimes we forget to stop for a minute and take a breath. That being said, one of my favorite parts about working here is taking a breath to meet with clients in person, whether it is for coffee, food or drinks. This M.F.K. Fisher quote fits perfectly with my working relationships, “First we eat, then we do everything else.” Everyday we are bombarded with work emails and conference calls.

Conference 183

Conference Meeting Conversation Engagement 183

Direct Marketing Observations

MARCH 14, 2013

Saw this picture and it so captures the essence of who we are now. We are a global, digitally enabled people. Amazing!

Mobile 189

Mobile SEO 189

Waxing UnLyrical

MARCH 14, 2013

Guest post by Starr Sackstein. After years of allowing my work to intermingle with home, I had had enough. No more nights spent chatting into the wee hours with students about the details of their work, it was time to take my life back. Setting clear boundaries was essential for my students and me… … letting the resentment of the lack of free time disappear.

Social Media 232

Social Media Policies Education LinkedIn 232

Kikolani

MARCH 11, 2013

If you don’t do SEO for a living but want to do some major search marketing work with your website, you’re in luck. You don’t need to pay an expensive monthly fee if you need to do one-time research. The following are awesome SEO tools you can use for free or cheap for a limited time to do your search marketing research. Premium SEO Tools with Free Account Options.

SEO 167

SEO Tools Analysis CPC 167

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Social Media

Convince & Convert

MARCH 10, 2013

Twitter is on its way to becoming something entirely different. This isn’t a new phenomenon, as Twitter’s first incarnation as short form narcissism gave more than a kernel of truth to the old complaint among non-users that “they didn’t want to know what people had for lunch.” Once Oprah gave Twitter her imprimatur, the service crossed the chasm (6 million members before she joined in April, 2009 and 105 million a year later).

Twitter 167

Twitter Nielsen Forums Digg 167

Josh S Peters

MARCH 12, 2013

Have you checked out Buffer yet? It’s great. Schedule posts for Facebook, Twitter, and LinkedIn, get analytics on your posts to see when the most effective times to post are, and even get link tracking to see what content is most popular with your fans / followers. This is one of the more useful, and cheap apps ($10 for the Awesome Plan) to come out recently.

Curation 145

Curation LinkedIn Communities Analytics 145

Waxing UnLyrical

MARCH 11, 2013

Who got all messed up by switching back to Daylight Savings Time yesterday? Come on, it’s ok to admit it. Last week we were lucky enough to get Richard Bagnall of Gorkana back for a follow-up to his previous appearance on #measurePR. We had quite a few new folk attending the chat, which I always love to see. This time around, we talked more about the need for education, whether CPM (cost per thousand impressions) is a valid metric for PR, especially since it has recently been discussed by

CPM 204

CPM Handbook Comparison Consultant 204

Idaconcpts

MARCH 11, 2013

Fisher-Price has long been the top banana in the field of edutainment. Their educational toys, games and miscellaneous other products define the category. When parents and guardians invest in the early childhood educational development of their charges, the sky truly is the limit. One amazing thing that continues to be so is that educational apps like those that appear on this list, exclusively reviewed here for the world-renowned idaconcpts web site, often have the effect of enlightening adults

Price 141

Price iPhone Smart Phone iPad 141

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Social Media

Convince & Convert

MARCH 14, 2013

It all started with a hashtag – two years ago, the ceremonial first fan photo with a #Nike tag on Instagram. Fast forward to the present, and Nike has amassed more than one million followers and more than six million photos with the tag #Nike on Instagram. To commemorate both milestones, the company hosted a 24-hour long community celebration on its @Nike account.

Communities 148

Communities Instagram Crowdsourcing Hashtag 148

Akamai Marketing

MARCH 14, 2013

We've Moved! Please Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.

Marketing 105

Marketing Feed Feedly YouTube 105

Waxing UnLyrical

MARCH 12, 2013

I was watching an episode of ABC’s popular series, “Scandal,” recently, and it set off every alarm that ever existed in my head. ( For the record, I don’t watch the program regularly, mostly because I find just about everything about it repulsive to me, as a public relations professional now teaching the next generation/s of PR pros.). Everything from computer hacking to false representation – and probably accessory to murder – was covered in this particular program by what appears t

Guidelines 195

Guidelines Banking Flickr Organization 195

Idaconcpts

MARCH 13, 2013

It is inevitable. After having a great starts with your social media, you will eventually run into a writer’s block for creating new content. A challenge of any online community manager is how to boost activity and interaction on the existing online presences. I learned a great trick from the folks at Social Media Limited , a UK based digital media agency, on how to get you over that social media slump.

Social Media 130

Social Media Campaign Activities Products 130

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Social Media

Convince & Convert

MARCH 12, 2013

Clipped via iTunes. By now most of us content marketers have heard of, and probably already started using, Vine , the new app from Twitter that allows users to easily produce and share six-second videos. When it comes to adding the new tool to our content marketing toolbelt, how do we avoid misusing Vine ? I say the answer is the same for producing six-second videos as it is for producing sixty-second videos – you need a plan.

Video 146

Video Content Marketing How To 146

Bill Hartzer

MARCH 12, 2013

Why Audience Retention? Retaining an audience is perhaps the most crucial act any website can do to achieve their goals and conversions. If audiences are bouncing from your site there is very little chance they’ll come back again. This is where video comes in, not just to make websites “stickier”, but to retain those visitors in both the short and long term.

Video 107

Video Education Sites Newsletter 107

Small Business Mavericks

MARCH 13, 2013

Website headers are a little bit misunderstood. Some small business owners think they can just find a great image, put their business name on it, and they have a website header. You really need to put a little more thought into it than that. Your header has a very important job. It’s got to communicate something very important to your website visitors.

Small Business 98

Small Business Brands Buy Sites 98

Twist Image

MARCH 15, 2013

It is one of my favorite initiatives. TED has been working hard to acknowledge TV ads that are "ideas worth spreading." When I hear people say that they hate advertising, I don't believe them. People hate BAD advertising and, unfortunately, a good bulk of the work that comes out of the advertising industry is mediocre at best, and bad a lot more often than it should be.

Loyalty 111

Loyalty Conference Advertising Industry 111

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Social Media

Convince & Convert

MARCH 15, 2013

Jake Jacobson, Garmin @jakesjournal. Jake Jacobson , Social Media Manager at Garmin , joins the Social Pros Podcast this week to reveal Garmin’s Youtility-esque goals when it comes to social media and customer service, plus how Garmin has been able to educate its wide and dedicated fan base through specialized content. Read on for some of the highlights and tweetable moments, or listen to the full podcast.

Communities 138

Communities GPS How To Social Media Management 138

Writtent Blog

MARCH 12, 2013

Search engine optimization is constantly changing, but you still need to include keywords in your content. But how do you find the best keywords? With the tools and tricks of experienced search engine marketers, of course. Use these secrets to find keywords that help you pull in lots of profitable traffic. Look for long-tail keywords. [.].

Engineering 110

Engineering Course Tools Content 110

Small Business Mavericks

MARCH 15, 2013

There’s a company in Palo Alto, California that is calling itself “ Google Analytics for the real world.” The company’s name is Euclid. I think this is a sublime idea. Euclid collects data for retail businesses using smartphone technology to track consumer movement. Here’s how it works, in a nutshell: Euclid installs sensors in retailers’ locations that can measure how many people walked by a store, how many walked in and for how long they stayed based on when their

Retail 93

Retail Analytics Wireless Data 93

Twist Image

MARCH 11, 2013

Warning: the following blog post will be self-promotional. If you're not interested in it, please feel free to ignore it. If you have been following this blog, listening to my podcast, seen me speak live or engaged with me on many of the various social media platforms, I'm hopeful that you will keep on reading. My second business book, CTRL ALT Delete , comes out on May 21st, 2013, but you can get a pre-release copy today.

Buy 111

Buy Publishing Fashion Survey 111

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Social Media

Absolute PA

MARCH 15, 2013

This tool gives me goosebumps! Basically, it’s the easiest way to promote your stuff on Twitter, by letting others spread the word for you. They don’t need to think about or write anything – just click on a link and your message is shared by them on Twitter quickly and easily. The tool is Click To Tweet,and here’s what it does in a nutshell… You write your tweet promoting your free event, opt in or latest product.

Tools 107

Tools Twitter URL Eventful 107

Writtent Blog

MARCH 13, 2013

In today’s business climate, successful marketing has become, quite obviously, the star of the show. It doesn’t matter if you have the world’s best product, unless it is marketed well, its target base customers will not find it. Marketing skills, therefore, have moved ever-closer to center stage in business. It is the marketing expert who [.].

Skills 107

Skills Marketing Products Social Media 107

Small Business Mavericks

MARCH 14, 2013

Funny how language transforms us. When we communicate with our friends on social media we send them a “shout out.” But should we really be shouting? Especially indoors? As the old adage goes, there is a time and a place for every purpose. Shouting and listening both have their places. Here’s a hint, though, when it comes to starting your social media campaign.

Social Media 93

Social Media Campaign Conversation Engagement 93

Twist Image

MARCH 15, 2013

Is there a future for the advertising agency as we have known it to date? In recent months, there has been a slew of articles about advertising agencies and their future/fate in a world that is so dramatically changing when it comes to the marketing of brands. Without question, brands have been amping up their internal resources and bringing many of the resources that have typically fallen within the domain of the agency back inside the organization.

Marketing 100

Marketing Press Release Tumblr Loyalty 100

Proactive Report

MARCH 15, 2013

Facebook’s recent announcement about their redesign of the news feed is based on the trend for visual content. The percentage of posts that contain images has doubled in just over a year. Photos on Facebook get 53% more likes and 104% more comments than a text post. Posts that include a photo get 120% more engagement than the average post. If you add a photo album this jumps to 180%.

Trends 81

Trends Content Facebook Feed 81