Sat.Mar 02, 2013 - Fri.Mar 08, 2013

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The Oscars: content marketing success

Sherrilynne Starkie

The Academy Awards 2013 have come and gone. And, while the awards show and its host, Seth McFarlane , were both widely criticized even as the broadcast was just going out for being boring, badly written and not funny, it was a clear, out-of-the-ballpark content marketing success for the global entertainment industry. Millions of people were glued to their screens watching the evening unfold while they tweeted and Facebooked their reactions in real-time.

Content 317
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The Arrogance Of Being Right

Waxing UnLyrical

Two articles have recently drawn my attention to a problem I’ve seen in the myriad posts making the rounds in the business/marketing/PR communities. The first is a response to Yahoo! CEO Marissa Mayer banning employees from working remotely. The second talks about what the author describes as a choice between “freedom and security.” I have issues with the premises of both articles, but that’s not what really irks me about them.

Yahoo 250
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Outsourcing Social Media Management

yMarketingMatters

This is a permission-based re-post of latest blog from colleague Tom Treanor , Founder and President of Right Mix Marketing Inc., whom I have long respected for his sound and pragmatic social media and marketing advice and expertise. Definitely worthwhile subscribing to Right Mix Marketing blog , and following him on Facebook and Twitter ! Thank You, Tom.

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The Social Media PR Battle

Webbiquity SMM

Guest post by Megan Totka. Has social media ruined public relations? Can the images of business and public figures still be saved by a crisis management team? In a crisis situation, how long until people expect an answer? Can PR keep up in this online social world? These are all questions I’ll try to tackle here. The notion that social media can have a larger impact than public relations is fairly new.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Social Networking Terms of Use in 2013

Firebelly

2012 didn’t end well for social networking and the ever-looming subject of online privacy. Popular social sites like Facebook have been the subject of privacy concerns for years, but users are starting to hold companies accountable for their actions – making others rethink the way they take on Internet privacy. Instagram Hates You. In early December, Instagram made controversial changes to its terms of service giving the company the ability to sell user’s pictures to third part

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Behind the Brands: Oxfam Holds Big F&B Accountable

Waxing UnLyrical

Do you know how your favorite brands measure up on the issues that matter to you? We hear a lot these days about how brands are working hard to become more green; “sustainability” is the new black. But just how green – or black – are big food brands? How does the way they do business affect the people because of whom they can do business?

Brands 246

More Trending

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Putting Instagram events to work for your business

Janet Fouts

The popularity of Instagram is clear, and if you are inclined to snap photos and share them with your friends and customers on social networks you can make your business more social and build a powerful sharing community on Instagram quickly. Why does Instagram work so well? Because we humans are most inspired by visuals. According to our friends at Hubspot , 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text.

Instagram 143
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Firebelly News: The Register.com eCommerce Photo Contest Launches

Firebelly

Firebelly is excited to be working with Register.com on its first Facebook Photo Contest. The Register.com eCommerce Photo Contest is running now through March 26 for 2 winners to each receive one free year of the eCommerce Premium Package – which includes hundreds of design templates and design tools, real-time inventory tracking and product catalog management, integrates with UPS, USPS, and FedEx in providing accurate quotes for shipping, take payments in real-time and use PayPal® and Go

News 149
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How Social Media Blurs the Black and White in Education

Waxing UnLyrical

Guest post by Starr Sackstein. Defining appropriate relationships within education used to be simple. Teachers saw students in class and/or during the school day, but once the three o’clock bell rang, communication ceased until the following school day. Image courtesy Starr Sackstein, used with permission. My students might have a coronary if I fail to answer an email at 10pm on a weekend.

Education 222
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How to Make Money from Your Social Media Influence

Bill Hartzer

You spend a lot of time online. If you are like me, you have tried a lot of various methods to make money online. You have even tried just about every internet marketing “fad” that seem to pop up over and over again. You spend time creating a website or creating some sort of ebook (which ends up being a downloadable PDF file), and you do something magical to get all sorts of visitors (thousands of visitors, of course) who want to download it, try out the unique “method” of making money online.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Social Listening: Damned If You Do, Damned If You Don’t

Convince & Convert

Social Media Controversies Addressed, Fresh Each Week. In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about the double-edged sword of social media listening and response. Should We Reconsider the Facts About Social Listening? “Listen” is the dogma of social media. Every social media consultant since the dawn of Friendster has a slide (or 23) about listening in every presentation.

Privacy 136
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Video Replay: Facebook Graph Search Announcement

Idaconcpts

On March 7, 2013 Facebook made a live announcement around the Facebook News Feed and Graph Search. Download the full video here [1 GB, 45 minute length, sorry too long and big for Vimeo and YouTube!].

Video 115
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Reflections on xPotomac, Civility, and Being a Hook

Waxing UnLyrical

xPotomac was a hit. Last week saw one of my first projects for 2013 – as well as what I think was one of the most unique conferences I’ve been privileged to not just speak at, but even attend – culminate. It was xPotomac ; the brainchild of Geoff Livingston , who previously gave the DC area another great conference series, Blog Potomac, and Patrick Ashamalla.

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Pheed App: Better Social than Twitter or Facebook?

Bill Hartzer

If you have spent any amount of time online, you have probably spent at least a few minutes browsing a social network. Almost every brick and mortar business has some form of social media presence that it uses to help customers better connect with their products and / or brand. Although there are many social networks to choose from, almost everyone is either on Twitter , or Facebook (once upon a time that would have been Myspace , but that time has come and gone), while the more tech savvy are o

Twitter 126
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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6 Steps to Win More Retainer-Based Business

Convince & Convert

If your agency offers digital marketing services like SEO, social media, email marketing, PPC, chances are you’re in high demand. AdAge reports that digital is the fastest growing business area for agencies of all types. So, if the demand for your agency’s’ digital services are so high, why are you spending so much time writing proposals and chasing new business?

Proposal 136
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Why Pull Marketing Works

Small Business Mavericks

There are two ways that small businesses go about marketing online. They either “push” or “pull.” Let’s talk about the difference. Push Marketing is when you push yourself in front of your prospects and offer them a come-on or a sales pitch. Many companies have used this type of marketing for many years. Most marketing in the 20th century falls into the category of Push Marketing.

Marketing 102
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13 Personal Sources of Inspiration for Great Content Creation

Writtent Blog

Inspiration… A notion that can hardly be explained and, at times, is even harder to find. Some writers say that only hard work and professionalism will help them to create outstanding pieces of literary art. Others try to assure you that inspiration is of paramount importance for content creation, and without it, all the other [.].

Content 111
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PPC Specialist Job Opening: Dallas Texas

Bill Hartzer

Here at Standing Dog , an interactive marketing agency based in the Dallas, Texas area, we have a job opening for a PPC (Pay Per Click) specialist. Ideally we’re looking for someone who is Google AdWords certified. Here is the official job description for the opening we have. If you’re interested, get in touch with me or you can find the job opening listed on LinkedIn and apply that way.

Adwords 126
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Cadbury’s Crave-Worthy Pile of Candy Keeps It Real

Convince & Convert

Editor’s Note : This post is part of a series of weekly posts that highlight interesting examples of brands using imagery to their content marketing advantage. Read on for this week’s example and analysis from Jessica Gioglio. At first glance, Cadbury’s recent Google+ post featuring a pile of their delicious Dairy Milk candy seems like taking the easy way out when it comes to social media content.

Delicious 118
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You Can Be An Internet Publisher

Small Business Mavericks

Many small businesses are starting their own publishing companies as a separate branding element for their online presences. It’s a unique strategy that is paying off well for the businesses giving it a go. But it does require hard work. First, you need a plan. Don’t wing it. Establish a strategy and pursue it in full force. Secondly, decide what tools you’ll need.

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3D Printing Will Impact Business In A Big Way

Twist Image

Many people see 3D printing as a pipedream or something that major brands need not concern themselves with yet. It's true. It will be a long while before anyone and everyone can effectively hit a "make" button as easily as they are hitting the "print" button from their desktops. It will be a while before you can print out a new pair of Nike runners from your desktop as easily as you're printing your expense reports from Excel.

Apple 111
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Lundon’s Bridge Needs Search Engine Optimization Help

Bill Hartzer

I was recently browsing an article on the web that’s currently on the Alexa Hot URLs about the fact that Paris Jackson is now a cheerleader for her high school’s boys basketball team. The article mentions how she has more than 1 million followers on Twitter (no, I’m not following her), so I naturally clicked that link to her Twitter account.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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The Honor Code of a Noble Blogger: How to Cite Pictures

Writtent Blog

Today’s media is all about the visual. Your website is not likely to survive if it does not have striking graphics. Graphics are the spice in your reader’s soup. It’s not always convenient, or even possible to use your own materials, so naturally you turn to outside sources. However, your effort to dress up a [.].

Blogger 111
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YouTube Improves Video Channels With One Channel

Small Business Mavericks

Video marketing just keeps getting better and better. YouTube recently introduced One Channel, which is a new platform that allows you to redesign your YouTube channel to appeal to a larger audience. In essence, One Channel makes your YouTube channel more accessible to more devices. For instance, your YouTube video channel will look the same on a desktop as it does on a laptop or a TV.

YouTube 93
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The Other Story Of The Smartphone

Twist Image

When you think of smartphones, what do you think of? Most people interested in media, marketing and technology think of smartphones as the device that is putting the PC world to rest. Yes, personal computers are still pervasive, but the growth of smartphones has been exponential and astounding all in one breath. Because the technology has become so advanced, so quickly, we often look at what these smartphones are replacing in terms of the next generation of consumer's wants and needs, but there'

Mobile 107
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How To Do Marketing On Facebook With The New Feed Design - Social Media

Social Media Network Marketing

Facebook has very recently rolled out the new Layout / Design for the News Feed of Profile Pages. Have you noticed this? Has it rolled out onto your Feed as well? If you have not as yet experienced this - you will soon be able to experience the new Layout. The main objective of this new Feed Layout is to be visually driven. The root of this revamp goes back to the Facebook Search Graph that was recently introduced.

Feed 93
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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How Content Marketing Fits into Your Buying Cycle

Writtent Blog

To attract the best prospects, generate the most leads, and convert the most buyers, it pays to have a well-planned buying cycle or sales funnel for each buyer persona. That way you know where your sales are coming from and how to appeal to each type of customer. So where does content marketing fit into [.].

Buy 101
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Twitter And B2B Lead Generation

Small Business Mavericks

According to Constant Contact, Twitter is the best social media platform for lead generation. But do you know why? It’s one thing to know it. It’s another thing to understand it. So let’s break it down. People use Twitter to follow people they believe will deliver them high value content. It’s a low-commitment opt-in list. If you don’t provide value, they simply unfollow you and move on.

B2B 87
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The Future Of Facebook And The Newsfeed

Twist Image

Do you remember Facebook before the timeline. before newsfeed? I do. I loved the introduction of Facebook's news feed when it happened. Many were up in arms and many thought that Facebook founder, Mark Zuckerberg , was going to destroy the power and potential of the online social network. The idea that you would not explore other people's pages, but simply have their information, updates and content come to you - on your own profile page - seemed like a stupid idea.

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Social Sharing

Diva Marketing Blog

Remember the all important word we were taught in kindergarten? Share. We shared crayons, books and sometimes our PB&J sandwiches. Through sharing we made new friends. . What we didn't understand, at least at five I had not a clue, was that from these small interactions we were creating a unique 'classroom community' that was a little different from the other kindergarten classes.

MySpace 88
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5 Mistakes That Will Ruin Your Blog

Writtent Blog

You want your blog to get results, right? To draw in traffic like a magnet and turn as many visitors as possible into paying customers? If you want results from your business blog, then avoid the following 5 things like the plague. Any one of them will hurt, but all of them together will absolutely [.].

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