The Oscars: content marketing success
Sherrilynne Starkie
MARCH 2, 2013
The Academy Awards 2013 have come and gone. And, while the awards show and its host, Seth McFarlane , were both widely criticized even as the broadcast was just going out for being boring, badly written and not funny, it was a clear, out-of-the-ballpark content marketing success for the global entertainment industry. Millions of people were glued to their screens watching the evening unfold while they tweeted and Facebooked their reactions in real-time.
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