Dave Fleet

FEBRUARY 28, 2013

Tweet. What if you had to re-examine your assumptions around social media? What if, instead of thinking about conversations in ones and twos, you had to think about them in thousands and tens of thousands? What if you had to manage dozens or hundreds of properties, and millions of fans? What would change? Last weekend I presented a session at PodCamp Toronto entitled “From One to a Million: Managing Social Media at Scale.” The goal of the session was to prompt people to question some

Social Media 393

Social Media Communities Overview Forums 393

Sherrilynne Starkie

FEBRUARY 23, 2013

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. Technorati is not the voice of blogging authority that it once was, but each year the advertising network publishes a report that is required reading for internet marketers.

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Blogger Brands Technorati comScore 389

Buzz Marketing for Technology

FEBRUARY 27, 2013

Posted in Hashtags Twitter. Hashtags have been around for a while. At first it was just a neat way to call out a particular sentiment or be associated with a trending story on Twitter; they’ve now made it into our vernacular and expanded to other platforms including Instagram and Google+. With this evolution, brands are now leveraging the once lowly hashtag as a strategic tool to unify campaigns and connect with customers.

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Hashtag Sentiment Campaign Education 269

Waxing UnLyrical

FEBRUARY 26, 2013

Have you ever wondered what compels people to share content on their social networks? Two social accounts cross in the night , and a re-tweet or Like is born – why is that? Facebook insists it has the answer: write better content. Be succinct, use photos, on and on down the list of cliched suggestions that have peppered many a blog post. But if I ask my audience a question and hear crickets, why didn’t anyone engage or share my post?

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Content Flickr Study Advertising 256

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yMarketingMatters

FEBRUARY 25, 2013

Guest Post written by Eric Taylor. Although your business and brand are synonymous with one another in many aspects, you have to realize that they’re two separate entities when you break them down. Your business can be thought of as the working apparatus, whereas your brand is how people perceive you, the product and/or service, your advertising, and other aspects of your business model.

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Strategy Brands Facebook Real Estate 226

Sherrilynne Starkie

FEBRUARY 24, 2013

February 24: this week in social media. View more lists from Sherrilynne Starkie. Related posts: Study shows social media drives sales. Pinterest leads Facebook in retail sales acquisition. Facebook advertising facts. Click here to start to receive my newsletter. PLEASE LIKE MY FACEBOOK PAGE. Related articles. Social media demographics. Pinterest for Business.

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Social Media Retail Newsletter Study 279

Waxing UnLyrical

FEBRUARY 28, 2013

I’ve discovered that talking to people who have lived through and fought in a war can be a very awkward experience. I simply have no idea how to react to people I work with every day while I’m in Libya as they tell me about the things they’ve seen and done. Experiences which will surely scar them for life. The street where I live in Tripoli looks pretty much the same as it always did, but knowing that at least four men were shot dead outside one morning back in August 2011 as the city was libera

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Industry Marketing Construction Flickr 250

Convince & Convert

FEBRUARY 24, 2013

Well that didn’t take long. In the few short weeks between the Super Bowl and the Academy Awards, it seems dozens of brands (and/or their agencies) have decided to “get themselves some of that real-time marketing!” Here’s the deal. If you’re going to try to capitalize on televised American water cooler moments you either need to be truly, inherently nimble and FAST like Audi and Oreo at the Super Bowl, or provide information that further the knowledge or entertainm

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Brands Film Hashtag Journal 165

Janet Fouts

FEBRUARY 27, 2013

By Frank Strong. His sleeves were rolled up. His tie was loose. He swore. It was all public. It may sound like a recipe for disaster for any CEO edgy enough to take center stage in a content marketing strategy…except when it works. Armed with $9.8 million in new venture funding , Dollar Shave Club CEO Mike Dubin spent some of that money on a YouTube video that cast him in the leading role.

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Social Media Survey Loyalty Apple 142

Kikolani

FEBRUARY 25, 2013

This is a guest post by Pratik Dholakiya. We all know it; even though we wish it weren’t true: small businesses have limited resources. They often have only enough time, money, and patience for the core of their business. Certainly, a small business should never sacrifice its unique selling position. But it’s equally true that businesses need exposure in order to stay up and running.

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Small Business SEO Price Mobile 167

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Waxing UnLyrical

FEBRUARY 27, 2013

How highly do you rate the ability to take direction as part of the client covenant? After all, as communication strategists, often we’re not the ones following but giving direction. To our clients, to our teams, to the people we supervise (sometimes they are cross-functional teams within the same organization, sometimes they span organizations). The whole thing about being a team player, and “there is no I in team”… yea, well, that’s a phrase we all pay lip service to, but I think most of us wo

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Class Forums Proposal Consultant 247

Convince & Convert

FEBRUARY 26, 2013

Just four years ago, my friend Marcus Sheridan discovered the power of content marketing and rescued his nearly bankrupt pool and spa business. He dove deep into blogging and propelled River Pools and Spas to a dominant leadership position in his home state of Virginia. Today, while still maintaining partial ownership of the pool business, Marcus, a.k.a. “ The Sales Lion ,” is a very in-demand online marketing consultant and speaker.

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Consultant Press Release eBook Badge 160

Janet Fouts

FEBRUARY 25, 2013

Oh boy, another “ how to grow your Twitter following ” post! If you came here looking for an easy way to get thousands of followers without lifting a finger, move on. You’re in the wrong place. If you really want to grow a Twitter following that has any value as a network, there’s no way around it. You’re going to have to work for it.

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Twitter Hashtag Influencer Compete 141

Kikolani

FEBRUARY 28, 2013

This guest post is by Ahmed Safwan of To Start Blogging. Have you read a post before just because of its headline? Attractive headlines are enough to make your readers open and check your content. So DON’T MISS this opportunity. Try to hook your readers with your headlines. Remember: Most readers will see your headline in a feed reader, email, on social media, or in a link on another blog.

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How To Feed Reader Tips Blogger 167

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Waxing UnLyrical

FEBRUARY 25, 2013

We had a terrific #measurePR chat last week. Richard Bagnall , one of the founders of Metrica, which is now part of the Gorkana Group, was our special guest. I’ve known Richard for – oh, seven years now, I think – wow, seven! – and he is just one of the smartest and nicest people in the world, let alone our field. Plus he has that jollye olde British accent, don’t you know, and it sometimes even comes across in tweets.

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Storify Handbook Consultant Reputation 200

Bill Hartzer

FEBRUARY 26, 2013

If you haven’t heard, there is a new domain name system in place to quickly takedown or suspend domain names that clearly infringe trademark rights. This new domain name suspension system, called the “ Uniform Rapid Suspension System “, or simply URS, is very similar to the Uniform Domain Dispute Policy, commonly referred to as the UDRP.

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Domain Name Forums System Committee 144

Idaconcpts

FEBRUARY 25, 2013

In the old days, if you lived in a small town, you were lucky if you had two or three stations to choose from. Now the problem may just be way too many stations! But really that is the best problem of all for radio lovers. Make sure you have your cell phone data plan up to snuff, because audio can demand a lot of your mobile resources. It’s funny how, that with all of the exciting technology to play with these days, it’s still fun to just listen to the radio.

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Smart Phone Banking Mobile Resources 135

Kikolani

FEBRUARY 25, 2013

This is a guest post by Samuel Pustea. Social media will bring you results, it will. Extraordinaire results! If you don’t believe me, just take a good hard look at Kristi Hines and Jeff Bullas. They have thrived on the internet through the engagement they have created on their favorite social media sites. But they have done it through much trial and error and did not hesitate to respond to criticism.

Resources 155

Resources Social Media Google Twitter 155

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Convince & Convert

FEBRUARY 23, 2013

photo from Bigstock.com. Silos are for suckers. Your customers do not care about your org chart. To them, it’s irrelevant how your organization is structured, and the internal power plays and land grabs that unfold across your company are immaterial. Your customers, potential customers and fans only care about two things in social media: They want to be heard.

Social Media 139

Social Media Banking Airlines Study 139

Bill Hartzer

FEBRUARY 28, 2013

Name.com has been caught hijacking non-existent subdomains in an effort to send the traffic to domain parking pages–where they make money from the clicks. According to Jonathan, he had gotten frustrated with Godaddy’s practice of displaying their standard parking pages full with ads. So, Jonathan explains that he moved his domain names over to Name.com.

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Domain Name Microsoft Hosting Project 136

Idaconcpts

FEBRUARY 26, 2013

On February 19, 2013, TV personality and restarenteur Guy Fieri became the poster child of the importance of securing your domain name. According to GuyFieri.com, the launch of Guy’s American Kitchen & Bar in New York City was supposed to make the headlines for “a wide-ranging menu full of the big, bold flavors Fieri is known for, as well as three full bars, a California-centric wine list, and an extensive draft beer program featuring signature beers craft brewed for Fieri” Inste

Domain Name 132

Domain Name Real Estate Posterous Campaign 132

Kikolani

MARCH 1, 2013

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. The Resources Mashup. Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. Blogging / Content. Seven Ways Writers Can Build Online Authority with Google+ – In the scheme of Author Rank, your Google+ profile is going to be your verifiable identity, and there are sever

Mashup 141

Mashup Resources Google Adsense 141

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Convince & Convert

FEBRUARY 28, 2013

When life gives you lemons, pour a refreshing glass of science. Better yet, tune into six second science lesson from General Electric on Vine. An important message from this video is to leverage the milliseconds to your advantage. How many times did the recorder have to touch and lift their finger off of their smartphone screen? Probably a lot, but that’s what makes it so engaging.

Film 126

Film Guidelines Curation Review 126

Small Business Mavericks

FEBRUARY 27, 2013

I knew it would come to this eventually. Google+ is borrowing a page from Facebook. Or maybe they were planning this all along. Either way, social sharing through Google+ just got a lot better. The search engine has introduced a sign-in button for third-party websites. That will allow your site visitors to sign in to your website without having to sign up for an account.

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Google Privacy Engineering Issues 102

Idaconcpts

FEBRUARY 23, 2013

In 2012, B2C ecommerce sales grew 21.1% to top $1 trillion for the first time, according to new global estimates by eMarketer. In the same report, eMarketer indicates that sales in North America grew 13.9% to a world-leading $364.66 billion in 2012, as more consumers are spending their dollars online. It is expected that this figure increases by 12.2% to $409.05 billion this 2013.

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Retail Survey Sites Report 126

Kikolani

FEBRUARY 26, 2013

This is a guest post by Tim Fong. Although Danny Iny is the prolific “Freddy Kreuger” of blogging, in my interview with him for SpikingStrengths.com , he revealed he didn’t consider himself a “blogger.” It’s surprising. He’s known for his Firepole Marketing blog which has attracted tens of thousands of loyal readers.

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Blogger Study Consultant Activities 122

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Twist Image

MARCH 1, 2013

Google's Project Glass is a very interesting product. At this week's TED 2013 conference in Long Beach, I had the chance to wear and tinker with Google Project Glass (for photographic proof, you can follow me on Twitter and see the pictures). My expectations were not high and the product blew me away (big time). There has been a lot of online discussion about what it means to be wearing these pair of Internet-enabled glasses that made me think that this technology was not ready for prime time.

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Google Privacy iPhone Apple 111

Bill Hartzer

MARCH 1, 2013

If you haven’t seen the Harlem Shake yet, well, you probably could be considered to be officially “out of it” and not hip to what’s going on on the web now. And most of us have already been in a Harlem Shake video already. Others, like, me, just refuse to be in one of those videos. There have been a lot of great viral videos over the years, but nothing has come close to the Harlem Shake and all the people who are getting inspired to make their own Harlem Shake videos.

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YouTube Embedding Video Report 100

Writtent Blog

FEBRUARY 26, 2013

With the rise of inbound marketing and the growing popularity of curating content, the number of content curation tools to help you find and share content has exploded. Use the following list of the best content curation tools for entrepreneurs and small businesses to jumpstart your efforts has a curator. *Please note: we haven’t been [.].

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Curation Tools Content Small Business 108

Small Business Mavericks

FEBRUARY 28, 2013

Are you looking to take your online relationships a little deeper? That’s quite possible. In fact, these 3 very powerful online-offline networking combinations make it easy to begin relationships through social networking online and make them stronger by taking them deeper offline. Tweetups – Tweetups are Meetups for Twitter users. If you are active on Twitter and have a loyal local following, why not invite them to a Tweetup?

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Foursquare Social Networking Google Hosting 87

Twist Image

FEBRUARY 27, 2013

It's happening right now. Thousands of very lucky individuals are seated in the Long Beach Performing Arts Center as you are reading this and they're having their minds blown by business leaders, scientists, innovators, agitators, inventors, designers and artists at TED 2013. TED (which stands for Technology Entertainment Design) has become a brand name in the past few years as they have uploaded their archive of 18-minute presentations from their highly exclusive annual event which started in 1

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iPad Apple Conference Collaboration 108