Sherrilynne Starkie
FEBRUARY 10, 2013
Lately, times haven’t been too good for HMV , the British multinational music retailer. In January the company officially entered administration and some UK stores were closed. Then last week, as 190 people were in the midst of hearing that they were losing their jobs, the company’s Twitter account was hijacked by disgruntled employees who live tweeted events as they unfolded.
Dave Fleet
FEBRUARY 11, 2013
Tweet. As social media continues to establish itself as a bona fide communications function and as companies continue to increase the scale of their social media programs, they’re running into a new set of problems. These problems go beyond the 101 “which channel is right for us” decisions, and onto more advanced dilemmas. How do you translate a high-engagement approach to community management when you’re dealing with millions of fans?
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Waxing UnLyrical
FEBRUARY 14, 2013
I know, I know. . You’re tired of posts telling you to use Valentine’s Day that show you “Five Ways to Show Your Clients Some Valentine’s Day Love,” or “How Not to be a Bloody Valentine,” or “A Valentine From My Business to Yours.” You’re not? Oh, ok. Then I might file away some of those headlines for future posts.
Josh S Peters
FEBRUARY 10, 2013
This week we have an in depth look at Facebook Groups, a massive list of content marketing resources, a huge list of Facebook lists, some great newsjacks of the Super Bowl power outage, a framework for search and social, and several more great articles. How to Drive More YouTube Views With Pinterest. Do you want more people to watch your videos? Have you thought of integrating your YouTube channel with your Pinterest account?
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Techipedia: Tamar Weinberg
FEBRUARY 12, 2013
This is a guest post by Ben Plomion of Chango. When Facebook launched Facebook Exchange (FBX) last September, it was an important day in the history of online advertising. Facebook accounts for some 25 percent of U.S. display inventory on the web. Now that inventory can be purchased with real-time bidding (RTB), and marketers can target their most valuable customers with a display ad on Facebook.
Akamai Marketing
FEBRUARY 11, 2013
Stay Akamai: I have love/hate relationship with my hosting provider, GoDaddy. I have a host of issues with them, but one of the reasons I’ve stayed with them is 9/10 customer service.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Webbiquity SMM
FEBRUARY 10, 2013
Guest post by Carrie Bauer. Before the Internet, making a good first impression often meant face-to-face interactions at business meetings, conferences and lunches. With so much commerce now taking place online, impressions are a given in cyberspace. Successful online business people must be proactive in cultivating business on their own by creating a positive public image, being authentic and likeable.
Idaconcpts
FEBRUARY 15, 2013
The use of smartphones among consumers continues to grow as they continue to use apps for purchasing goods and services and search for different brands. Gartner recently reported that smartphone sales in the fourth quarter of 2012 went up to 207.7 million units, which was a record, and worldwide smartphone sales to end users have been predicted to reach 1 billion in 2013.
Convince & Convert
FEBRUARY 12, 2013
Image via BigStockPhoto.com. You’re about to have many insightful statistics and research thrown your way, but before you dig in, let’s put the most important data point front and center: According to the Harvard Business School , increasing customer retention rates by 5 percent increases profits by 25 percent to 95 percent. This is important to consider when evaluating your own customer loyalty strategies because in the customer service echo-chamber there is a lot of “hoo.
Waxing UnLyrical
FEBRUARY 13, 2013
Last week, my friend Geoff Livingston joined us for the bi-weekly #measurePR Twitter chat. And, as usual, he kept the conversation going with some very interesting views on the future of PR (you know I’m helping him and Patrick Ashamalla put on xPotomac , right?), what good and bad measurement looks like, and what PR pros must learn to do from the measurement point of view.
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Janet Fouts
FEBRUARY 11, 2013
I was part of a discussion on Twitter this morning around this post of George Snell’s.” Community Management Isn’t Content Creation. (go read it now and come back). Now, I don’t 100% disagree with him that not all community managers are suited to create content. But it’s such a gross generalization. To tell great stories you have to stop having your community managers produce your content.
Kikolani
FEBRUARY 13, 2013
This is a guest post by Leon Harris. Working as a freelancer sounds pretty great in the beginning: you get to set your own hours, choose clients, and virtually be the boss. And while this is definitely awesome, there are some potential drawbacks, as well, like hustling for work, juggling multiple clients, and having to pay for your own health insurance.
Convince & Convert
FEBRUARY 10, 2013
In 2013, smartphone penetration in the United States will reach 57%. This is when we cross the chasm – the majority of adult Americans will have, in their pants, access to most of the world’s knowledge, at all times. Information is the enemy of excuses. (tweet this). If you make a bad decision today you’re just lazy. Whether it’s a choice of breakfast sandwich, a car, or a dentist, content marketing strategist or any other service, you have in the palm of your hand all th
Bill Hartzer
FEBRUARY 15, 2013
Way to go, Google. This just goes to show that the employees who work on your Google Webmaster Tools don’t talk to your Google Docs employees. Nothing can be more frustrating than using two Google products that don’t work with each other very well. Such is the case with Google Webmaster Tools and Google Docs. If you’re a webmaster or web site owner and go into Google Webmaster Tools, you can download sample links to your web site.
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Janet Fouts
FEBRUARY 11, 2013
The Pew Research Center recently released a phone study conducted by PRSAI of over 1,000 users in the US. The report that states that while 2 out of 3 Americans are Facebook users 61% of those users have voluntarily taken a break for a period of several weeks or more. 20% of those surveyed said they used the site once but no longer do. Only 8% of those who don’t use Facebook now are even interested in using the site in the future.
Kikolani
FEBRUARY 12, 2013
This is a guest post by Danny Iny. You spend a lot of time nurturing the relationship you have with your audience. You give them amazing content, useful information and as much of your personal attention as you possibly can. You listen to their concerns, accede to their requests and generally, make yourself a vital resource for them. It’s a lot of work!
Convince & Convert
FEBRUARY 15, 2013
Jessica Gioglio, Dunkin’ Donuts @savvybostonian. Jessica Gioglio , Public Relations and Social Media Manager at Dunkin’ Donuts , joins the Social Pros Podcast this week to discuss Dunkin’s army of brand advocates, whether frequency of using a brand contributes to brand loyalty, and what the social media staffing looks like at a company as socially active as Dunkin’ Donuts.
Small Business Mavericks
FEBRUARY 15, 2013
WordPress developers are a creative lot. They can jazz up your WordPress website or blog with just a few little codes and these codes can do wonders to make your site or blog look incredible – and do incredible things. The good news is, you can do it yourself with simple tools called shortcodes. Shortcodes are little snippets of code you can insert into your WordPress blog or website to make it do some really cool things, such as: Add a Contact form on any page or blog post.
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Twist Image
FEBRUARY 14, 2013
The plumber's promise. As I was gazing out of the window on the Florida highway heading back to the airport, I spotted a very rundown truck. The exhaust was pushing gunk into the environment that would be heartbreaking to Mother Nature (especially on Valentine's Day). The driver was smoking a cigarette with the window rolled down and - at quick glance - didn't look like he had just rolled out of bed after a fresh and cleansing shower.
Kikolani
FEBRUARY 11, 2013
WebMeUp is a promising new tool for SEO’s and those who would like to learn more about how their website is doing in search. Although it is in its infancy, it has a lot of great features to choose from and even more coming up. In this post, we’re going to look at how easy it is to set up your websites in the WebMeUp SEO Dashboard and learn about your rankings, backlinks, social mentions, and competitors.
Convince & Convert
FEBRUARY 13, 2013
Social Media Controversies Addressed, Fresh Each Week. In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about customers using Facebook more and more as a customer service channel. Interesting new research from Social Bakers uncovers an important finding: The volume of questions posted on Facebook has increased 26% in 6 months.
Writtent Blog
FEBRUARY 13, 2013
Have plans to create content for the international audience? There are quite a few things to consider when starting out. I catched Amy Vernon to discuss how content creation for the global audience different from creating content for people living in the US. Here is our interview. You’ll definitely find some insightful tips on writing [.].
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Small Business Mavericks
FEBRUARY 14, 2013
When building your new small business website , should you build it with HTML from scratch or use a website template? If you decide on a template, should you use an off-the-shelf template or a custom-designed template? A free template or a premium template? These are all important questions, but there is no one right answer. What’s best for one business might not be best for another.
Twist Image
FEBRUARY 15, 2013
Any tracking of information of consumers without the consent of your consumer is a breach of privacy, right? In my forthcoming business book, CTRL ALT Delete (out May 21st, 2013), I go in-depth on the notion that consumers need to better understand the difference between personalization (tracking their usage to create a better and more personalized experience) versus privacy (capturing personal information and using it in any way that has not been pre-approved by the consumer).
Convince & Convert
FEBRUARY 14, 2013
While it’s no secret that New England sees its share of snow during the winter, it’s rare to see a blizzard with the magnitude of Nemo. Knowing that their fan’s interest and attention would revolve around the weather, two Boston-area sports teams, the Boston Red Sox and the New England Patriots, weathered the storm the with a stream of clever snow-inspired content to engage their social media communities.
Writtent Blog
FEBRUARY 11, 2013
The History of Peace on Earth I’ve heard it said that a group of academic researchers and historians compiled some startling information about peace in history. According to these scholars, over the past 3,400 years, humans have been entirely at peace for 268 of them, or just 8 percent of recorded history. Some others have [.].
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Small Business Mavericks
FEBRUARY 13, 2013
Reputation management begins with customer service. But with Amazon, the Internet’s largest retailer, it begins with the competition. That’s what I get out of the new Harris Interactive Reputation Quotient Study. Last year, Amazon ranked No. 4. Apple was No. 1 and Google was No. 2. The Coca-Cola Company fell in at No. 4. This year, it’s Amazon, Apple, The Walt Disney Company, Google, and Johnson & Johnson rounding at the top 5.
Twist Image
FEBRUARY 13, 2013
How long will the personal computer - as we have known it to date- be relevant? If you look at any data points surrounding mobile (and putting it in context on a global level ), it seems like nobody is using a computer anymore, doesn't it? How often do you find yourself in need of a computer (be it a desktop or laptop)? When it comes to my work, I can't imagine a day and age when I would not require something that looks like my MacBook Air.
Absolute PA
FEBRUARY 15, 2013
A couple of weeks ago I was attempting inbox zero and thinking; I’d really like to present at an online summit. I must do something about that. And guess what? That very same day I got a call out of the blue asking if I’d like to be involved in The Awakened Entrepreneur Business Training Series. Ask and you shall receive. It just might not happen that quickly… It was short notice but I really wanted this.
Writtent Blog
FEBRUARY 15, 2013
Hi everybody! If you were busy preparing your St. Valentine’s Day cards or eating heart-shaped candies, it doesn’t mean that you should ignore what the marketing world has to offer. You know it’s all about constant change, right? That is why let’s stay tuned and keep both eyes opened. 6 Ways to Find an Audience [.].
Small Business Mavericks
FEBRUARY 12, 2013
Search engine optimization has changed a lot over the years. There are still some companies trying to do it like it’s 2005. That is, their main aim is to acquire as many links as possible. I don’t think that’s the best approach in 2013. For starters, if you don’t see SEO as an intrinsic part of your overall marketing efforts, then there is a disconnect somewhere.
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