Sat.Feb 02, 2013 - Fri.Feb 08, 2013

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Motives behind Lance Armstrong’s confession

Sherrilynne Starkie

What were Lance Armstrong ’s PR advisers trying to achieve with his recent confession to Oprah, given the maelstrom of negative media coverage that resulted. Granted, he certainly wasn’t the first-ever celebrity to turn to Oprah for absolution, but such appearances offer no guarantees. Tom Cruise jumped on Oprah’s sofa, Whitney Houston confessed drug use and Rhianna admitted her undying love for her brute former boyfriend Chris Brown.

Exercises 308
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Cupcakes And Controversy: A Lesson In Business Social Media Etiquette

SocMed Sean

This week we welcome guest blogger Amy Stewart, Senior Manager of Social Media Strategy for Intouch Solutions & author of great Kansas City-focused blog at beyondtheplazalights.com. Amy also tweets at @amylynnstewart , so be sure to check out her blog & twitter account. Thanks to Amy for sharing her insights! As a PR and social media professional, a person who blogs about Kansas City and a lover of cupcakes I was particularly caught off guard recently when a local cupcake shop publicly b

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Become Healthier By Keeping a Food Journal

Justin Levy

Leading a healthy lifestyle seems intimadating to people whether it’s that they’re not sure what is “right” to eat , how to properly workout or what supplements may support their efforts. While working out regularly can help to reduce your stress, improve your health and help you to lose weight, this is usually one of the hardest things for people to keep up with.

Journal 256
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How to Grow Your B2B Facebook Community

Waxing UnLyrical

Despite its uncertainty in the stock market, Facebook continues to be an excellent way to connect with your client base and potential customers. As a result, businesses continue to desperately find new ways to reach their fans and build their online reputation on this leading social media platform. Image: goiabarea via Flickr, CC 2.0. This struggle is even more difficult for business-to-business (B2B) marketers, who feel so lost trying effectively target business professionals on Facebook that t

B2B 230
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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My Superbowl moment

Sherrilynne Starkie

My agency, Thornley Fallis Communication s was part of the global launch of BlackBerry 10 last week. We produced a raft of videos for use online to support the launch, one of which ran on cbs.com during the Superbowl. It wasn’t until the day after I was aware that it featured my Twitter profile. Ah fame. So fleeting. Related posts: Somebody I used to know.

ROI 262
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Response Management: Socially Devoted [Infographic]

Mindjumpers

Super Bowl XLVII has finished. The lights of the New Orleans Superdome have been turned off and it is time to go through the many analyses of both game plans and advertising money spent. A loss for the 49’ers, but a great win for social media – with an emphasis on Twitter. Last year, Facebook and Twitter shared a social media first place in terms of brand usage during the Super Bowl.

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My First Six Weeks as a Successful Entrepreneur, Part I: Liftoff

Waxing UnLyrical

I always feel a great paradox at the beginning of the year. On one hand, the year is ending. We get the distinct feeling of being out of town. Things lull into a sleepy haze with the onset of the holidays. People declare to quit smoking or overeating, then go out for fine dining and drunken midnight bar hopping. Things will have to change, but give off the appearance of staying inevitably the same.

Project 220
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The Convergence of Search and Social Part 7 – A Strategy Framework

Josh S Peters

When it comes to setting up a search and social strategy there is no end to the ways you can put the pieces together and it can be as simple or as complex to piece together as you want / need it to be. The key is to always start with the goals, then the customer behavior, and then the content followed by SEO optimization and social activation being amplified by paid methods as necessary.

Strategy 186
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Firebelly launches Cisco’s ‘How Tweet It Is!’ Sweepstakes on Twitter

Firebelly

Firebelly first worked with Cisco in 2012 when we helped them generate awareness, excitement and registrations for their Cisco Live event via a Facebook sweepstakes and photo contest. Both promotions were a success, but fans and followers suggested also doing something on Twitter for the next event. Well, the 2013 Cisco Live event in Orlando is approaching and Firebelly has worked with Cisco to roll out the How Tweet It Is!

Twitter 172
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CNET Downloads Now Come with a Bonus: Unwanted Programs and Spyware

Bill Hartzer

CNET Downloads , formerly a trusted source of downloads, now comes with an unhealthy dose of unwanted programs and add-ons installed on your PC without your consent, changed default search settings, and spyware. It’s now unsafe to download anything from CNET. I spent about half an hour installing and then cleaning up (uninstalling and removing spyware) from my PC after downloading a useful program that I’ve used for a long time–to do screen captures.

Microsoft 166
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Context and Community: the 2 Cs That Can Make Social Scoring Work

Waxing UnLyrical

While it’s technically not my first speaking engagement for 2013 (though it is the first public one), I am anticipating xPotomac (Feb. 25 in DC) rather eagerly. With some trepidation as well, but definitely anticipation too. Disclosures: In addition to speaking, I’m also working with Geoff Livingston and Patrick Ashamalla on promoting the event, which means I have a vested interest in getting people there.

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3 Ways to Survive the Coming Social Bust

Convince & Convert

Image from BigStock.com. Today, the social media industry is crowded and swollen like a grilled sausage, right before the heat splits the casing. The bust is coming. In both social media software and social media services, the herd is about to be thinned. It’s inexorable, as this is a process undergone by all maturing industries. The winners will prosper, and the losers will fade away, remembered only by their one-hit-wonder viral videos and nifty SXSW T-shirt giveaways.

Software 163
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How to Develop Yourself as a Blogger

Kikolani

This is a guest post by David Anderson. People become bloggers for all sorts of different reasons — perhaps they have an axe to grind, something they have to get off their chests, something to sell, a need to engage people in a discussion or a burning desire to write about their favourite topics. Whatever it is that brings you to blogging, there are some things to consider as you develop yourself as an expert blogger.

Blogger 161
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Why I am Suing Facebook

Bill Hartzer

Tweet. As you may or may not know, I have always been an early adopter of new technology, especially just about anything online. And social media is no exception. In fact, in the past, I have been a power user over at tons of social media sites in the past, including many that have been taken down , bought out , and even some that still exist –along with some that are just getting started.

Class 157
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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The Elements Of A Social Media Campaign

The Social Media Incubator

What’s it take to run a social media campaign? Do you know? Are you aware that you can’t just “wing it” or throw together a campaign overnight and hope it works? There is a lot that goes into a social media campaign. You have to plan it. And if you plan it well, you stand the chance of drawing in new traffic to your website and engaging with customers off site before they ever decide to buy.

Campaign 132
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How To Run A Successful Bilingual Blog

Idaconcpts

Blogs have become a staple for just about every business, every entrepreneur, and every brand out there. In fact, blogs have become so popular that it can make standing out from the crowd difficult. But with a unique angle, you might be able to give your company’s blog a fighting chance. A bilingual blog, for instance, can expand your readership, attract new consumers, and raise your website’s ranking.

How To 146
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Is Your Blog Better Now Than When You Started It?

Kikolani

This is a guest post by Julie Neidlinger. What does “better” mean, anyway? It means that somewhere between point A and point B, you see measurable improvement. You don’t want to stay where you started. You don’t want to slide backwards. Clearly, you want to get better. Where is your blog at today? How do we measure better? Measuring if something is “better” seems subjective, but that isn’t completely so.

Patterns 147
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Oreo “Cremes” the Big Game

Convince & Convert

Cookie or Creme? As viewers across the country tuned into the Super Bowl, Oreo blazed new trails with its clever “big game” social media activation. The recipe for Oreo’s success? Hard work and strategic planning, with a sprinkle of spontaneity. Cookie or Creme? It all started on January 31, when Oreo teased on Instagram, “Are you cookie? Or are you creme?

Instagram 133
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Relevance, Long Tail Are Nothing New

Small Business Mavericks

A new article at SiteProNews claims that 2012 was a volatile year and there are 4 new lessons you can pick up from it to make 2013 even better. But here’s the truth. These aren’t really new lessons. What are these 4 new lessons? Let’s summarize: Go long tail. Go white hat. Get relevant. Provide quality content. The truth is, none of these are very new.

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The Rise Of Hispanics On Social Media

Idaconcpts

Image Credit: Latism.org. Businesses have been turning to social media to connect with their consumers in a new and exciting way. More than ever before, companies can interact with their loyal followers and attract new ones by striking up conversations, tapping into their wants and needs, and portraying their products and services through social channels that can reach millions.

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7 Steps to Great Vlogging

Kikolani

This is a guest video post by Chris Antoni. 7 Steps to Great Vlogging. Outline I Used While Delivering the Presentation: 1. Who is Your Audience? 2. Preparation – Write. a. Rough outline (outlining view in word). b. Say ideas out loud many times, see how they sound. c. Read them to someone you know that is impartial. 3. Create a Cheat Sheet. a. Big cards. b.

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Leveraging Your Company’s Internal Power for Good Social

Convince & Convert

Sonny Gill, U.S. Cellular @sonnygill. Sonny Gill , Social Media Manager at U.S. Cellular , joins the Social Pros Podcast this week to discuss social media strategy on the regional level, competing with the big dogs, and maintaining a level of excellent customer service using social and traditional strategies side by side. Read on for some of the highlights and tweetable moments, or listen to the full podcast.

Compete 121
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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3 Off Line Ways To Building Your E-mail List

Small Business Mavericks

Building an e-mail list is one of the most challenging tasks for businesses as they make their first attempt at marketing online. But it can be done. And it can be done using off line, or traditional, marketing methods. Here are three off line ways to build your e-mail marketing list. Hold a Raffle – Give something away to your retail customers.

List 98
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Where Digital Creative Is Different

Twist Image

It was an interesting question. Recently, a marketing professional with a major brand asked me this question: "typically, we brief the digital marketing team after we have a concept from our advertising agency, is that the wrong way to go about it?" It's a fair question that acts as a cold reminder. We have come a very long way in the world of digital media, in a short time.

Patterns 110
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5 Common Misconceptions Newbie Bloggers Have about Blogging

Kikolani

This is a guest post by Harshit Singhal. The popularity of blogging has recently erupted in the last few years and many new bloggers are coming on the scene. However most of them have a lot of misconceptions about blogging, probably because they have only heard about the success stories of probloggers, while never really bothering to delve into some ground realities of blogging.

Blogger 130
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NHL Skating on Thin Ice With Many Supporters Post Lockout

Social Media Strategery

This article was written in mid-January and originally appeared in the February issue of PRWeek (subscription required). On January 6, after 113 days, 625 missed regular-season games, and countless starts and stops, the National Hockey League ended its third lockout in 19 years. After the last lockout, the NHL launched the “My NHL” campaign which portrayed hockey as a battle and its players as warriors.

Price 99
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Facebook Introduces ‘Lookalike Audiences’

Small Business Mavericks

How often have you said to yourself, “I’d really like to expand my page’s reach to a demographic exactly like the one I’m targeting now with little or no effort?” If you’ve ever said that, or thought that, then Facebook’s Lookalike Audiences promises to be the tool you need. Thinking about what this tool actually does, it seems intuitive.

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The New Digital Experience

Twist Image

So, which were your favorite Super Bowl ads from this past Sunday? It's the time of the year when brands are glued to their social media analytics to try and decipher if the millions of dollars spent for a thirty-second spot was extended, enhanced and otherwise optimized by the traction that it may (or may not) have received in the social media space.

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Super Bowl 2013 Lights Go Out But Oreo's Twitter Team Has A Light Bulb Moment

Diva Marketing Blog

When The Baltimore Ravens might be walking way with the 2013 Superbowl win, but when it came to social media marketing Oreo won the viral prize with a simple tweet. When the lights went out in the Super Dome tonight the savvy Oreo Twitter team had a brilliant light bulb moment. Within minutes their tweet ~ "You can still dunk with the lights out" was was being shared across social networks, on blogs and picked up by main stream media.

Team 103
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The Social Media Medicine

Social Media Network Marketing

How do you see Social Media. Is it a compulsory evil for you? Or a pleasant get away? Is it healthy addiction for you or a painful one? Does it make you feel good or remorse? Do you use it to keep a watch over certain Profiles? Or do you make new friends? Social Media if used sensibly an bring you good emotional support as well. Like any other things being addicted to it could be a little detrimental though.

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Is Google+ Direct Connect A New Opportunity?

Small Business Mavericks

If someone conducts a search on Google+, will they find your website or your Google+ page? If not, then you might want to implement a new directive called Google+ Direct Connect. What is this? Google+ Direct Connect is a new initiative that allows you to connect your Google+ brand page to your website to make searching for your brand easier on Google+.

Google 93